ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD.
AVMATRIX is a Chinese manufacturer of professional video signal processing equipment, including video switchers, PTZ cameras, signal converters, encoders/decoders, and capture cards. The company sells FPGA-based hardware globally through distributors and OEM/ODM partnerships to broadcast, video conferencing, and production clients.
- Company typePrivate
- Founded-
- HeadquartersZhangzhou, China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. does
AVMATRIX (Zhangzhou Matrix Electronic Technology Co., Ltd.) is a privately held Chinese high-tech enterprise, headquartered in Zhangzhou, Fujian, China, that designs, develops, manufactures, and markets professional video signal processing equipment. Its core technology is FPGA-based high-definition video signal processing, used to perform switching, encoding, decoding, and transmission of professional video signals across SDI, HDMI, NDI, USB, and fiber interfaces. The company sells both finished branded products (SHARK video switchers, EAGLE PTZ cameras, SC signal converters, DE/SE encoders, UC/VC/VP capture cards, SD distribution amplifiers, FE fiber extenders, MMV multiviewers, MSS matrix switchers, PKC camera controllers, PG4K signal generators, VM40 monitors, WM12 wireless microphones) and provides OEM/ODM manufacturing services to approximately 50 clients in the US and Europe.
The business model is hardware B2B with a quote-based pricing model (no public list prices), 2–3 year product warranties, CE/FCC certifications, and a nine-step quality test regimen. Go-to-market combines a digital front (the avmatrix.com website, IBC trade show presence) with a broad channel-partner model: AVMATRIX sells through regional master distributors in North America (LILLIPUT USA, UK), Eastern and Southern Europe (AVYX, Etabeta, WEST BUY, VDH, Teltec, Streaming Valley, LBM, Ambient Media, Gaia-Film, TVS SERVICE, Videolink, Mediagear, AKRATEK), the Middle East (AVMATRIX-ME), Asia (ADTECHNO Japan, DUNK Thailand, CALLA Korea, FABT Iraq, Vitesse Indonesia, HISA Singapore, Maagal Israel, APEX Philippines, CDM India, Moon Media Bahrain, Camera Bazar Bangladesh), Latin America (DVPRO Brazil, Audiovisual Systems Argentina), Oceania (AVW Group), and Africa (Okwue Nigeria, Mavitec Morocco, ADN Tunisia, Macro Video South Africa). End-user verticals include broadcast television, video conferencing, digital medical, security, and education.
Engineering capacity is modest (30 R&D engineers), and no financials, funding history, or cap table are disclosed. The company exposes product-level APIs (SHARK S6 PLUS, SHARK S8X, DE21-4K PRO) for integrator automation and adds new product SKUs at a steady cadence, including 4K NDI encoder/decoders and AI auto-tracking PTZ cameras launched in 2025. Strategic positioning is that of a price-competitive, full-line OEM/ODM-friendly Chinese ProAV specialist targeting the mid-market professional segment rather than flagship broadcast tier dominated by Blackmagic, AJA, and Grass Valley.
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. firmographics
Firmographics- Name
- ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD.
- Legal name
- Zhangzhou Matrix Electronic Technology CO., LTD.
- Website
- https://avmatrix.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AVMATRIX is a Chinese manufacturer of professional video signal processing equipment, including video switchers, PTZ cameras, signal converters, encoders/decoders, and capture cards. The company sells FPGA-based hardware globally through distributors and OEM/ODM partnerships to broadcast, video conferencing, and production clients.
- Ownership category
- akta.pro rank
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. industry classification
Industry- Product category
- Professional Video Processing Equipment
- NAICS
- Audio and Video Equipment Manufacturing (3343)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Hardware Encoders & Transcoders (Appliances, FPGA/ASIC) (MPAHAHAB)
Keywords
Where ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. is headquartered
LocationHeadquarters
- HQ city
- Zhangzhou
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales - Professional Video Equipment: Sale of professional video processing hardware including video switchers, signal converters, PTZ cameras, capture cards, encoders, multiviewers, matrix switchers, distribution amplifiers, and fiber optic extenders. Products are sold with 2-3 year warranty.
- OEM/ODM Manufacturing Services: Custom manufacturing services for 50 clients from US and Europe with many years of OEM/ODM experience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B hardware sales with quote-based pricing |
Go-to-market motion2 records
Distribution channels12 records
Marketing channels3 records
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. product offering
Product offeringCore offering
AVMATRIX designs, develops, manufactures, and markets professional video processing equipment based on FPGA technology. Its portfolio covers the entire video signal chain from capture to distribution, including video switchers (SHARK series), signal converters, USB/PCIe capture cards, PTZ cameras with AI auto tracking, video encoders/decoders (NDI/H.265), distribution amplifiers, fiber optic extenders, matrix switchers, multiviewers, signal generators, and wireless microphones for broadcast, live event, video conferencing, medical, security, and education applications.
Product overview
AVMATRIX (Zhangzhou Matrix Electronic Technology Co., Ltd.) is a professional video processing equipment manufacturer specializing in high definition video signal processing. The product portfolio includes video switchers (SHARK series - S8X PLUS, S8X, S6 PLUS, S6, SERIES, H4M/S4M), signal converters (SC series - SC2040, SC2020-12G, SC7030, SC1221-12G, SC1112-12G, SC2030), USB/PCIe capture devices (UC1218-4K, TB-BOX, VP51/VP30, UC7018, UC2018, VC series), PTZ cameras with AI tracking (EAGLE P12A/20A/30A, EAGLE P20/P30-4K, EAGLE T10-4K), video encoders/decoders (DE21-4K PRO, DE20-4K, SE2017, SE1217), PTZ controllers (PKC3500, PKC4000), distribution amplifiers (SD1242-4K, SD1151-12G), fiber optic extenders (FE1121-12G), matrix switchers (MSS1611-S), multiviewers (MMV1630), signal generators (PG4K), monitors (VM40), and wireless microphones (WM12). Products support NDI, HDMI, SDI, USB3.0, and various streaming protocols for broadcast, video conference, and professional video production applications.
Differentiator
Problem solved
Functional benefit
Products and services
- EAGLE P12A/20A/30A - AI Tracking FHD PTZ Camera
Quantifiable outcome
- 100% products undergo 9 standard test items ensuring quality
- +2 more outcomes
Companies that use ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD.
Customer profileSegments5 records
Ideal customer profiles3 records
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature4 records
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- LILLIPUT ELECTRONICS (USA) INC.coreAuthorized distributor for North America (USA), providing local sales and support for AVMATRIX products in the US market. Located in Walnut, CA.
- AVYX Distribution s.r.o.coreMaster distributor covering Eastern European markets including Czech Republic, Poland, Slovakia, Hungary, Bulgaria, and Romania. Website: www.avyx.tv
- Etabeta ElectronicscoreMaster distributor for Italy, providing comprehensive distribution services for AVMATRIX products in the Italian market.
- WEST BUY SRLcoreMaster distributor for Romania and Moldova, supporting AVMATRIX distribution in Eastern Europe.
- AVMATRIX-ME Electronics CO. LLCcorePartner and Master Distributor for Middle East region covering UAE, Saudi Arabia, Jordan, Qatar, Kuwait, Lebanon, Syria, Bahrain, Oman, and Egypt.
- ADTECHNO Inc.coreMaster distributor for Japan, providing sales and distribution services for AVMATRIX products in the Japanese market.
- DUNKcoreMaster distributor for Thailand, supporting AVMATRIX product distribution in Southeast Asia.
- CALLA Co., Ltd.coreMaster distributor for Korea, providing AVMATRIX product distribution in the South Korean market.
- DVPROcoreMaster distributor for Brazil, providing AVMATRIX product distribution in the Latin American market.
- Audiovisual Systems S.A.coreMaster distributor for Argentina, supporting AVMATRIX distribution in the Argentine market.
- AVW GroupcoreDistributor covering Australia and New Zealand, with offices in Sydney and Auckland.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. competitors and assessment
Company assessmentDirect peers
- Magewell: Direct peer — focuses on PCIe and USB capture cards plus Pro Convert NDI encoders/decoders, competing directly with AVMATRIX's UC, VC, VP capture product families and DE21 NDI encoder/decoder.
- AJA Video Systems: Direct peer — specializes in professional video I/O hardware including mini-converters, capture cards, and streaming encoders that directly overlap AVMATRIX's SC converter series, UC/VC capture cards, and DE/SE encoder line.
- Roland (Pro AV / VR series): Direct peer — Roland's Pro AV division sells video switchers and AV mixers (VR-50HD, V-1HD series) that compete with AVMATRIX's SHARK series switchers in live event and broadcast workflows.
- BirdDog: Direct peer — Australian NDI-native video equipment maker whose PTZ cameras, NDI encoders/decoders, and converters overlap AVMATRIX's EAGLE PTZ line and DE-series NDI encoder/decoder products.
- Blackmagic Design: Direct peer — designs and manufactures professional video switchers (ATEM), capture/playback cards, converters, and broadcast monitors, competing head-to-head with AVMATRIX's SHARK switchers, SC converters, and capture cards across the same broadcast and live production customers.
- Epiphan Video: Direct peer — produces capture cards (DVI2PCIe), streaming/recording appliances (Pearl), and encoder hardware that overlap AVMATRIX's capture cards and streaming encoder lines for AV/IT and live production customers.
- Datavideo: Direct peer — Taiwanese manufacturer of professional video switchers, converters, PTZ cameras, and mobile video studios that competes across nearly every AVMATRIX product category with comparable price positioning.
Emerging players
- Kiloview: Emerging player — Chinese vendor focused on NDI/IP video encoders and decoders with a product line that closely tracks AVMATRIX's DE21-4K PRO and DE20-4K encoder/decoder offerings, targeting the same live production and broadcast integrator channel.
Broad incumbents
- Matrox: Broad incumbent — long-established video I/O and multi-display hardware vendor whose Maevex encoders, Monarch streaming appliances, and DSX capture cards compete with parts of AVMATRIX's portfolio while serving a broader enterprise IT and AV-over-IP customer base.
- Marshall Electronics: Broad incumbent — manufactures broadcast PTZ cameras, mini-converters, and monitors used in the same broadcast and live production environments as AVMATRIX's EAGLE cameras and SC converter line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. social profiles
Digital presenceZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. compliance and trust
Trust signalCompliance2 records
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. leadership team
Management profileNumber of profiles
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD.
What does ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. do?
AVMATRIX designs, develops, manufactures, and markets professional video processing equipment based on FPGA technology. Its portfolio covers the entire video signal chain from capture to distribution, including video switchers (SHARK series), signal converters, USB/PCIe capture cards, PTZ cameras with AI auto tracking, video encoders/decoders (NDI/H.265), distribution amplifiers, fiber optic extenders, matrix switchers, multiviewers, signal generators, and wireless microphones for broadcast, live event, video conferencing, medical, security, and education applications.
Is ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. a public or private company?
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. founded?
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. was founded in -1. It employs 1 to 10 people.
Where is ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. based?
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. is headquartered in Zhangzhou, China, in the Asia region.
How does ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. make money?
Two revenue lines are on record. Hardware Sales - Professional Video Equipment is the primary driver. The others are OEM/ODM Manufacturing Services.
Who are ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD.'s main competitors?
Direct peers on record are Magewell, AJA Video Systems, Roland (Pro AV / VR series), BirdDog, Blackmagic Design, Epiphan Video and Datavideo. Kiloview is listed as an emerging player. Broad incumbents are Matrox and Marshall Electronics.
Does ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. have an API?
Yes. API guides are available for specific products including SHARK S6 PLUS, SHARK S8X, and DE21-4K PRO. These APIs enable developers to build automation and control integrations for video switcher and encoder products. Developer documentation is at 1drv.ms/u/c/cf32ddeaa965480c/IQCHyWoilCdlTILeaiH4vIQKAe0CTTh0EYELKAvmq9o57K4?e=oufbQH.
What industry is ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD. in?
ZHANGZHOU MATRIX ELECTRONIC TECHNOLOGY CO., LTD.'s product category is Professional Video Processing Equipment. Its primary akta.pro industry code is MPAHAHAB, Hardware Encoders & Transcoders (Appliances, FPGA/ASIC). Its NAICS code is 3343 and its SIC code is 3600.