Avocados del Quindío

What Avocados del Quindío does

Avocados del Quindío SAS is a Colombian specialty food producer founded in 2020 and headquartered in Calarcá, Quindío, in the heart of the country's Coffee Axis (Eje Cafetero) region. The company operates a single, vertically integrated cold-press extraction facility producing extra-virgin avocado oil under its HEY CHEF brand and processed avocado seed products under its PERZAE brand, with both direct-to-consumer and B2B/private-label revenue lines. Target customers include health-conscious Colombian consumers, professional chefs and HORECA operators, nutritionists and functional-medicine professionals, regional distributors and retailers, and private-label partners.

The company's core technology is mechanical cold-press extraction using hydraulic pressure applied exclusively to Hass avocado pulp—no seed, no peel, no heat, no solvents, and no chemical additives. Production takes place in a controlled environment with UV disinfection, ozone sanitation, and 97% air exchange every 15 minutes; automated filling and hermetic sealing occur on the same day as pressing. Each batch is certified at molecular level by the Universidad del Quindío laboratory under a formal scientific cooperation agreement. The PERZAE product line applies controlled dehydration below 45°C and micronization for 3× bioavailability, enabled by an INVIMA authorization secured after a two-year regulatory collaboration.

The business model combines direct-to-consumer e-commerce and WhatsApp ordering (covering all 1,103 Colombian municipalities), retail placement in Grupo Éxito and Carulla, regional distributor partnerships (30% margin, minimum 12-unit orders), a Private Label/White Label B2B program (minimum 50 boxes per month), and international export to the USA, China, New Zealand, Ecuador, and Romania. Consumer pricing ranges from approximately $26,999 to $45,000 COP depending on format and product. The company holds KOSHER, FDA (US), GACC (China), and NZQN certifications and operates a HEY CHEF Belleza Natural cosmetic sub-brand extending the same cold-pressed oil into skincare.

Name

Avocados del Quindío

Legal name

AVOCADOS DEL QUINDÍO SAS

Website

https://avocadosdelquindio.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Avocados del Quindío is a Colombian specialty food producer operating a vertically integrated cold-press extraction facility in Calarcá, Quindío. It produces HEY CHEF extra-virgin avocado oil and PERZAE avocado seed products for Colombian retail, HORECA, distributors, and private-label partners, plus exports to five countries.

Ownership category

akta.pro rank

Product category

Specialty Cooking Oils

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Cold-pressed avocado oil
• Extra virgin cooking oils
• Avocado seed products
• White label food manufacturing
• Specialty edible oils

Headquarters

HQ city

Calarcá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales (HEY CHEF Oil & PERZAE Seed): Direct-to-consumer and retail sales of cold-pressed extra-virgin avocado oil (HEY CHEF brand, 250ml and 750ml bottles in Natural, Garlic, Basil, and Ají flavors) and processed avocado seed products (PERZAE brand, dried chunks and fine flour). Revenue is transactional and one-time per purchase, with repeat purchase driven by product consumption and gifting.
2. Private Label / White Label: B2B program where the company develops and produces avocado oil under the customer's own brand name using its plant and technology. Minimum 50 boxes per month. Model designed for scalable growth with the buyer.
3. International Export: Export of HEY CHEF extra-virgin avocado oil to international markets under the same quality standards as domestic sales. Active export to EE.UU. (FDA permitted), China (GACC permitted), Nueva Zelanda, Ecuador, and Rumānía.
4. Regional Distribution Network: B2B sales through a network of regional distributors across Colombia covering 1,103 municipalities. Distributors purchase at wholesale and resell to retail outlets, restaurants, pharmacies, and naturist shops. Minimum 12 units per order, 30% distributor margin.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Avocados del Quindío produces premium extra-virgin cold-pressed avocado oil under the HEY CHEF brand (250ml and 750ml bottles in Natural, Garlic, Basil, and Ají flavors) and processed avocado seed products under the PERZAE brand (dehydrated chunks and micronized flour). The company also offers a Private Label / White Label manufacturing service for retailers and importers, plus a natural cosmetics sub-line using the same cold-pressed oil. All production occurs in the company's 100%-owned automated cold-press plant in Calarcá, Quindío, Colombia, using mechanical pressing with no heat, solvents, or chemical additives.

Product overview

Avocados del Quindío operates as a vertically integrated Colombian avocado producer and processor with two core product lines: HEY CHEF extra virgin avocado oil (available in Natural, Garlic, Basil, and Ají flavors in 250ml and 750ml formats) and PERZAE avocado seed products (dehydrated pieces and fine flour for culinary and cosmetic use). The company also offers a Private Label manufacturing service for retailers and a Belleza Natural cosmetic sub-brand utilizing the same cold-pressed oil. All products are produced in-house at the company's plant in Calarcá, Quindío, using mechanical cold-press extraction without chemicals or refining.

Differentiator

Problem solved

Functional benefit

Brands

• PERZAE: Avocado seed products including dehydrated chunks for infusions/teas and fine flour for smoothies, baking, and cosmetics
• HEY CHEF

Products and services

• HEY CHEF — Aceite de Aguacate Extra Virgen

Quantifiable outcome

• 82% of avocado oil sold in the US is rancid or mixed with other oils — referencing UC Davis 2020 and 2023 studies
• +7 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Universidad del QuindíocoreStrategic or Co-development PartnerFormal scientific cooperation agreement (convenio) with Universidad del Quindío for molecular profile certification of each production batch, scientific validation of the cold-press process and product purity, and a two-year collaboration with INVIMA's specialized department to obtain approval for avocado seed flour as human food. The university laboratory validates the molecular profile of each batch, providing third-party scientific credibility.
• Grupo ÉxitocoreChannel Partner/ Reseller/ DistributorHEY CHEF products are distributed and sold through Grupo Éxito stores nationwide, placed in the special oils and natural products sections. Grupo Éxito is one of Colombia's largest retail chains, providing broad national consumer access.
• CarullacoreChannel Partner/ Reseller/ DistributorHEY CHEF products are distributed and sold through Carulla premium retail stores nationwide, placed in the special oils and natural products sections. Carulla targets premium consumers seeking high-quality natural food products.
• INVIMA (Instituto Nacional de Vigilancia de Medicamentos y Alimentos)coreStrategic or Co-development PartnerTwo-year collaborative regulatory process with INVIMA's specialized department to obtain positive approval for avocado seed flour and chunks for human consumption. This regulatory milestone enables the PERZAE product line to be sold commercially in Colombia.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Olivado: New Zealand-based cold-pressed extra virgin avocado oil producer with international export focus. Directly comparable as a Southern Hemisphere-origin premium avocado oil exporter with vertically integrated sourcing.
• Grove Avocado Oil: New Zealand-produced cold-pressed extra-virgin avocado oil brand. Closely matches Avocados del Quindío on product (cold-pressed extra-virgin avocado oil), origin category (Southern Hemisphere premium grower), and export-oriented GTM.
• La Tourangelle: Specialty cold-pressed oil producer (avocado, walnut, almond, olive) sold through premium retail and foodservice channels globally. Directly comparable as a multi-flavor cold-pressed culinary oil brand targeting health-conscious and chef customers.
• Chosen Foods: Pure avocado oil brand sold across major US retail and online channels. Closely comparable as a premium single-ingredient avocado oil brand competing on purity, smoke point, and health positioning.

Regional players

• Ahuacatl (Aceites Ahuacatl): Mexican-origin avocado oil producer leveraging local Hass supply. Comparable as a Latin American avocado oil specialist competing in the same regional supply ecosystem but focused on the Mexican market.

Broad incumbents

• California Olive Ranch: Major US specialty cold-pressed oil producer with broad retail footprint. Comparable as a vertically integrated, premium-priced specialty oil brand with strong retail distribution and export-adjacent operations.
• Primal Kitchen: Large US condiment and oil brand built around avocado oil as a hero ingredient. Comparable on avocado-oil-driven premium positioning and broad retail distribution, but operates at much larger scale and broader portfolio.
• Borges International Group: Large Mediterranean-origin edible oil and condiment manufacturer with global distribution. Comparable on packaged culinary oils portfolio, foodservice and retail reach, and white-label/private-label capabilities for international retailers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@heychefcolombia
• Facebookfacebook.com/AvocadosQuindio
• LinkedInlinkedin.com/company/avocados-del-quindio
• Instagraminstagram.com/avocadosdelquindio
• TikToktiktok.com/@avocadosquindio
• Pinterestco.pinterest.com/avocadosdelquindisas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avocados del Quindío