Animal Welfare League Qld

Name

Animal Welfare League Qld

Legal name

Animal Welfare League of Qld Inc.

Website

https://awlqld.com.au

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (54194)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Animal welfare services
• Pet adoption programs
• Community veterinary care
• Charity retail operations
• Animal rescue fostering

Headquarters

HQ city

Coombabah

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: AWLQ is a registered not-for-profit charity that receives no government funding for its animal welfare services. It relies entirely on community donations, fundraising campaigns (e.g., Christmas Appeal, Winter Appeal), bequests, and workplace giving programs to fund operations.
2. Op Shop Retail: AWLQ operates Op Shops located across the Gold Coast as well as Beaudesert and Ipswich. All profits from the shops go back to supporting AWLQ's mission and a circular economy.
3. Community Vet Clinic Fees: Community Vet Clinics provide affordable veterinary services to the public, with flexible payment options including Vet Pay. Any profits made through the clinics provide further funding for rehoming, education, and foster care for animals in need.
4. Adoption Fees: Fees charged for pet adoptions. Standard adoption fees apply with periodic discounted adoption sales (e.g., Christmas, Easter, Halloween promotions). All animals are desexed, microchipped, vaccinated, and wormed prior to adoption.
5. Corporate Sponsorships and Partnerships: Corporate sponsorships from partners such as SavourLife, Petstock, ActiveDog, Budget Direct Pet Insurance, and others provide both financial support and in-kind contributions (e.g., product donations, free medications).
6. Kennel and Pen Supporters Program: A program allowing individuals to support specific animals or shelter resources, providing another charitable revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

AWLQ operates animal rehoming centres placing desexed, microchipped, vaccinated, and wormed stray and abandoned animals into permanent homes; runs public Community Vet Clinics providing affordable veterinary care; sells donated goods through charity Op Shops; and delivers education and outreach programs (SHARE Reading Dogs, school workshops, pet food support, emergency boarding). All services are funded through donations, fundraising, sponsorships, Op Shop profits, and adoption/clinic fees rather than government support.

Product overview

Animal Welfare League Queensland operates as a not-for-profit animal welfare charity offering a portfolio of community-focused services rather than a single unified software product. The core offerings include animal rehoming through adoption services and foster care programs, accessible veterinary care via Community Vet Clinics, charity retail through Op Shops, and specialized programs for greyhounds. Educational initiatives include the SHARE Reading Dogs Program and school workshops. Community support services encompass outreach programs for people experiencing hardship, the National Desexing Network, Getting to Zero initiative, Golden Hearts Seniors Support Program, and Cat Assistance Team. Prevention and advocacy programs work to reduce euthanasia rates and keep pets with their families.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Adoption Services Places desexed, microchipped, vaccinated, and wormed stray, abandoned, and homeless animals into permanent homes via 11 rehoming centres. Standard adoption fees apply with periodic promotional discounting (e.g., Christmas, Halloween, Easter).
• Animal Fostering Program Temporary foster care program placing animals in volunteer homes for socialisation, recovery, and respite from shelter environments, supporting shelter capacity and adoption readiness.
• Community Vet Clinics (CVC) Affordable veterinary services offered to the public at AWLQ clinics in Brisbane, Gold Coast, and Ipswich, with flexible payment options including Vet Pay. AWLQ is the first and remains the only organisation in Queensland to open a Community Veterinary Clinic to the public.
• Op Shops Charity retail stores operated by volunteers across the Gold Coast, Beaudesert, and Ipswich that sell donated second-hand goods; all profits support AWLQ's animal welfare mission and a circular economy.
• Greyhound Program (Going Grey) Rehabilitation, behavioural support, and rehoming services for retired racing greyhounds, helping them transition into companion-animal homes through the Going Grey Program.
• SHARE Reading Dogs Program School-based program where trained dogs visit students to help children build reading confidence by reading aloud to calm, non-judgmental animals.
• School Programs Educational workshops and programs delivered in schools covering animal welfare, responsible pet ownership, and dog bite prevention.
• Community Outreach Services (Pet Pantry, Emergency Boarding) Emergency boarding, pet food support (Pet Pantry), and outreach assistance for people experiencing hardship or homelessness to prevent pet surrender.
• National Desexing Network (NDN) Nationwide support system providing low-cost desexing for pet owners in need, helping to reduce unwanted litters and support Getting to Zero rehoming outcomes.
• Getting to Zero (G2Z) Humane, collaborative initiative to reduce euthanasia and keep pets with their families through community support, education, and rehoming.
• Golden Hearts Seniors Support Program Program providing support and resources to senior pet owners to help them keep and care for their companion animals.
• Cat Assistance Team (CAT) Community cat management program offering support, advice, and resources to people who care for semi-owned cats.
• Pet Help Services Range of support services including lost and found assistance, senior pet support, legacy pets program, pet surrender counselling, behaviour and care advice, and pet-friendly accommodation guidance.

Quantifiable outcome

• 175,000+ animals saved since 1959
• +6 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SavourLifecoreGTM or Marketing PartnerSavourLife partnered with AWLQ and Petstock on the Feed It Forward campaign (June 2026), where every SavourLife dry food purchase at Petstock triggers a 3kg SavourLife Essentials donation to AWLQ for distribution to vulnerable pet families. Total donations capped at $250,000 retail value. Additionally, SavourLife committed $200,000 over 12 months to the AWLQ x SavourLife CVC Support Fund for essential veterinary care for vulnerable dog owners.
• PetstockcoreGTM or Marketing PartnerPetstock partnered with AWLQ and SavourLife on the Feed It Forward campaign, serving as the retail point of sale where customer purchases trigger donations to AWLQ's outreach programs.
• Veterinary Specialist Services (VSS)minorOthersVSS provided pro-bono imaging support for Willy Wonka the dog's corrective surgery at AWLQ.
• Beached@BurleighcoreStrategic or Co-development PartnerMissional arm of Burleigh Church of Christ supporting over 150 people weekly experiencing homelessness or crisis. AWLQ provides pet food donations to this partner for distribution to guests with companion animals as part of AWLQ's outreach and Pet Pantry programs.
• CSI Club SouthportcoreGTM or Marketing PartnerLong-term community supporter that made a $12,000 donation to AWLQ for a new hydrobath and vet equipment for the Gold Coast Animal Rehoming Shelter, and hosts collection drives for needed items.
• Remote Animal Assistance (RAA)minorStrategic or Co-development PartnerFar North Queensland charity dedicated to reducing animal suffering in remote communities. Partnered with AWLQ to transfer and rehome Terri Furwin and her puppies after emergency surgery funded by community donations.
• Gold Coast SUNScoreGTM or Marketing PartnerAFLW team partnered with AWLQ for the Big Adoption Campaign to raise awareness about big dogs in shelters, promoting rescue and fostering. Players visited AWLQ facilities and promoted adoption on social media.
• Gold Coast Fundraising BallminorGTM or Marketing PartnerAWLQ named as one of the charity beneficiaries of the 2025 Gold Coast Fundraising Ball, which has raised over $2.7 million for charities over 24 years.
• National Desexing Network Partners (RSPCA Queensland, Australian Pet Welfare Foundation)coreStrategic or Co-development PartnerAWLQ co-established the National Desexing Network (NDN) with RSPCA Queensland and the Australian Pet Welfare Foundation to enable low-cost desexing for pet owners in need across Australia.
• CredeliominorGTM or Marketing PartnerSponsor of The Dog Down Under TV show that provided a year's worth of flea and tick medication to AWLQ volunteer Sally Purbrick-Illek.
• NexGard Spectra / Boehringer IngelheimminorGTM or Marketing PartnerNexGard Spectra tick and flea prevention products featured at AWLQ's Community Vet Clinics. AWLQ offers $20 off NexGard Spectra treatments during tick season.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Lort Smith Animal Hospital: Melbourne-based animal welfare hospital providing low-cost veterinary care and adoption services. Direct comparable as a charitable veterinary provider serving pet owners unable to afford private clinics.
• Sydney Dogs & Cats Home: NSW-based animal welfare charity operating rehoming, vet, and community outreach services. Direct comparable in scope and community-led operating model.
• Cat Protection Society Victoria: Specialist cat welfare charity operating shelters, low-cost desexing, and adoption services. Comparable in affordable vet service delivery and shelter operations, though narrower in species focus.
• Animal Welfare League South Australia: State-level sister organisation under the Animal Welfare League banner. Directly comparable in services (shelters, vet clinics, Op Shops, fostering) and was CEO Sam Jacklin's previous employer before joining AWLQ.
• RSPCA Queensland: Direct peer as a Queensland-based animal welfare charity operating shelters, vet clinics, and advocacy programs. Co-founder of the National Desexing Network with AWLQ and operates with greater scale and government recognition.
• Lost Dogs' Home: Major Melbourne-based animal welfare charity operating shelters, vet services, and community programs. Comparable in mission, multi-site operations, and reliance on donations, but operating in Victoria rather than Queensland.
• Second Chance Animal Rescue: Victoria-based animal welfare charity operating shelters, fostering, and community vet programs. Directly comparable in mission and reliance on community support.

Emerging players

• PetRescue: National online adoption platform connecting rescue animals with adopters across Australia. Comparable mission (reducing euthanasia, rehoming) but operates as a digital intermediary rather than a shelter operator.

Broad incumbents

• RSPCA Australia: National peak body for animal welfare with state member societies. Comparable operating model (shelters, vet clinics, advocacy, fundraising) at national scale, making it a broader incumbent in the same mission space.

Regional players

• Australian Pet Welfare Foundation: National charity focused on pet overpopulation and desexing programs. Co-founding partner of the National Desexing Network with AWLQ and a strategic peer in policy and program collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AWLQLD
• LinkedInlinkedin.com/company/animal-welfare-league-qld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal Welfare League Qld