Action Watersports Colorado

What Action Watersports Colorado does

Action Watersports Colorado, operating under the brand Elevated Marine, is a privately held marine dealership headquartered at 5889 Lamar St, Arvada, Colorado. The company sells new and pre-owned recreational watercraft from five authorized brand partnerships: Bennington (pontoons across L, Q, R, and S Lines), Nautique (wake/surf and ski boats across GS and Paragon series), Chris Craft (Calypso, Catalina, Launch GT, and Sportster series), Tigé (wake surf and ski boats), and Revel (wake boats). Beyond new unit sales, the dealership offers pre-owned inventory sourced from dealer-certified trades and consignments, with listed price points ranging from approximately $74,900 (2014 Nautique G21) to over $289,995 (2025 Nautique G23). Customer support services include in-house boat maintenance and repair, parts supply, a marine accessories pro-shop, and back-office financing and insurance (F&I) facilitation.

The business operates a traditional direct-to-consumer dealership model: customers browse inventory online via elevatedboats.com, request quotes, and complete purchases on-site at the Arvada location with financing support. Marketing is concentrated in regional digital channels (website, Instagram @elevatedmarine_co, Facebook @ElevatedMarineCO) and select marine industry events. New boat pricing is not publicly disclosed, requiring direct sales contact, while pre-owned units carry published list prices. The company has no disclosed proprietary technology, software platform, AI capabilities, or developer APIs; it functions as a physical-asset retailer and service operation rather than a technology business. No headcount, revenue, funding history, ownership structure, or management team information is publicly available in the source material.

Name

Action Watersports Colorado

Legal name

Elevated Marine

Website

https://awsboatsco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevated Marine is a privately held marine dealership in Arvada, Colorado, selling new and pre-owned wake surf boats, pontoons, and cruisers from Bennington, Nautique, Chris Craft, Tigé, and Revel, with full-service support including maintenance, parts, financing, and insurance.

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marine & Boat Finance (FSAKADAH)

Keywords

• Marine dealership
• Boat sales
• Pontoon boats
• Wake surf boats
• Boat service

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new wake surf boats and pontoons from trusted manufacturers including Bennington, Nautique, Chris Craft, and other brands.
2. Pre-Owned Boat Sales: Sale of dealer-certified trades and consignment boats, offering fresh inventory of pre-owned watercraft.
3. Service and Maintenance: Boating experts provide sales, service, parts, and pro-shop needs for ongoing customer support.
4. Financing and Insurance (F&I): Financing and insurance services offered to customers purchasing boats.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Action Watersports Colorado (operating as Elevated Marine) is a multi-brand marine dealership in Arvada, Colorado that sells new and pre-owned boats from Bennington, Nautique, Chris Craft, Tigé, and Revel, alongside in-house service and parts, a pro shop for marine accessories, and financing and insurance (F&I) support for boat purchases.

Product overview

Action Watersports Colorado (Operating as Elevated Marine) is a marine dealership offering a comprehensive portfolio of boats and services. The core product offering centers on new and pre-owned boats from three major manufacturers: Bennington (pontoon boats in L, Q, R, and S Lines), Chris Craft (Calypso Series, Catalina Series, Launch GT Series, and Sportster Series), and Nautique (GS Series and Paragon Series wake/surf boats). Services include boat sales (new and pre-owned), maintenance and service, a pro shop for marine accessories, and financing/insurance support. The company operates as a traditional dealership model rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of new wake surf boats, pontoons, cruisers, and sport boats from authorized manufacturers Bennington, Nautique, Chris Craft, Tigé, and Revel, targeted at recreational boaters and watersports enthusiasts in Colorado and surrounding states.
• Pre-Owned Boat Sales Sale of dealer-certified trade-in boats and consignment pre-owned boats, providing buyers with a curated selection of used watercraft with manufacturer-specific pricing listed publicly.
• Boat Service and Maintenance In-house service, maintenance, and parts support for boats sold by the dealership, providing ongoing ownership support for customers.
• Pro Shop Retail of marine equipment and accessories for boat owners and watersports enthusiasts.
• Financing and Insurance (F&I) Financing and insurance services arranged for customers purchasing new or pre-owned boats from the dealership.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• BenningtoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats. Offers multiple Bennington lines including L Line, Q Line, R Line, and S Line pontoon boats in various floor plans and configurations.
• NautiquecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautique wake surf boats, ski boats, and luxury wakeboats. Carries Nautique G Series (GS20, GS22, GS24, G23, G25), Paragon Series (P23, P25), and Ski Nautique models.
• Chris CraftcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Chris Craft boats including Calypso Series (24, 28, 32, 35), Catalina Series (24, 28, 30), Launch GT Series (25, 28, 31, 35), and Sportster Series.
• TigéminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Tigé boats, offering wake surf and ski boats from this manufacturer.
• RevelminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Revel boats, a wake boat manufacturer.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bass Pro Shops / Cabela's: Bass Pro Shops sells boats and marine equipment across multiple channels and competes for the same recreational outdoor customer wallet as Elevated Marine, though as a broader outdoor retailer rather than a dedicated boat dealership.
• West Marine: West Marine is the largest U.S. marine accessories and parts retailer; while not a boat dealer itself, it overlaps with Elevated Marine's pro-shop and parts business and serves the same boating customer base.

Direct peers

• Colorado Boat Center: Colorado Boat Center is a competing new and pre-owned boat dealer based in Colorado, directly competing with Elevated Marine for the same Front Range watersports and pontoon customers.
• Pappas Marine: Pappas Marine is a multi-line recreational boat dealer with new and pre-owned inventory, service, and financing—comparable mid-sized dealership model to Elevated Marine.
• OneWater Marine: OneWater Marine is a publicly traded multi-brand boat retailer with a comparable mix of premium pontoons, wakeboats, and cruisers plus service and F&I; an obvious scaled analog of Elevated Marine's dealership economics.
• Skipper Bud's: Skipper Bud's is a multi-brand boat dealership group in the Midwest and Mountain regions, offering new, pre-owned, service, and storage—similar structure to Elevated Marine but at greater regional scale.
• Bob Warne's Marine: Bob Warne's Marine is a family-owned multi-brand boat dealer offering new, pre-owned, parts, and service; structurally analogous to Elevated Marine as an independent regional dealership.
• MarineMax: MarineMax is the largest U.S. recreational boat retailer, operating multi-brand dealerships across premium OEMs (including Nautique) with new, pre-owned, service, and F&I offerings—directly comparable to Elevated Marine's business model at much larger scale.
• Big Thunder Marine: Big Thunder Marine is a multi-brand boat dealership in the Mountain West selling wakeboats, pontoons, and cruisers; comparable to Elevated Marine on brand portfolio and watersports specialization.
• Sundance Marine: Sundance Marine is a multi-brand boat dealership group offering new wakeboats, pontoons, and cruisers with service and F&I; comparable line-card breadth to Elevated Marine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElevatedMarineCO
• Instagraminstagram.com/elevatedmarine_co
• LinkedInlinkedin.com/company/action-watersports-colorado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Watersports Colorado