Grupo Awtech

What Grupo Awtech does

Grupo Awtech is a Brazilian software house ecosystem founded approximately 2007 (operating under the current Awtech Group brand) and headquartered in Alfenas, Minas Gerais, with regional offices in Belo Horizonte and São Paulo. The company combines custom software development with a portfolio of nine wholly-owned vertical SaaS brands — Associações do Futuro (associations), BETOKEN, BIZZY (franchise local marketing), ELEVUS, GRPRO (education), PROSAZAP (WhatsApp automation), Tecnologia Farma (pharmacies), WECONDO (condominiums), and WHIZ — plus the Clinicx clinic management platform and an educational services arm (AWTECH Educacional). Underlying technology is built on React, React Native, Node.js, Next.js, and PostgreSQL, deployed on cloud infrastructure with REST APIs, GPS integration, and embedded generative AI, custom AI agents, and process automations. The company applies predictive analytics (territorial data intelligence) and reports 100% LGPD compliance.

Revenue is generated across four streams: (1) custom software development and bespoke AI agent projects for enterprise and mid-market clients (the 19-year core competency); (2) recurring SaaS subscriptions across the 9 ecosystem brands plus Clinicx; (3) a partner/reseller program in which third parties distribute the ecosystem to their own clients for recurring commissions; and (4) professional services through AWTECH Educacional — keynote lectures, executive mentoring, Masterplan 2026 consulting, and in-company workshops led primarily by founder and CEO Etiene Rocha. Go-to-market is sales-led and hybrid, combining direct B2B consultative selling with C-level engagement and a structured channel partner program. Customers span associations, pharmacy chains (1,500+ pharmacies impacted), franchise networks (200+ units served), agribusiness cooperatives, condominium managers, and clinics across Brazil.

The company is founder-controlled (CEO Etiene Rocha and CFO Juniva Cesar), with no disclosed external funding rounds, no institutional investors identified, and equity/stock options offered as an employee benefit. Distribution combines direct sales, the reseller program, institutional partnerships (FACISC, FEDERAMINAS, SEBRAE Minas), founder-led thought leadership, and earned media coverage in Brazil's largest outlets (Valor Econômico, Estadão, Folha de S.Paulo, O Globo, R7, Exame).

Name

Grupo Awtech

Legal name

Awtech Group

Website

https://awtech.so

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Awtech is a Brazilian software house ecosystem headquartered in Alfenas, MG, operating 9 vertical SaaS brands plus the Clinicx clinic platform and custom AI-driven software projects for associations, pharmacies, franchises, agribusinesses, and clinics across Brazil.

Ownership category

akta.pro rank

Product category

Vertical SaaS Solutions

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHDAEAKAL

Industry-Specific Low-Code Platforms (Vertical App Platforms)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYBPAHAEAB

Enterprise Architecture & IT Operating Model

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAEAGAM

Enterprise Application UX, Portals & Low-Code Extensions

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Custom software development
• Vertical SaaS solutions
• AI business automation
• Association management software
• Pharmacy management systems

Headquarters

HQ city

Alfenas

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke application development, web systems, and AI agent creation for enterprise and mid-market clients. Delivered with continuous support from start through post-delivery. Represents the company's 19-year core competency and primary revenue driver.
2. SaaS Products (Ecosystem Companies): Ready-made SaaS products across ecosystem brands (Associações do Futuro, BETOKEN, BIZZY, ELEVUS, GRPRO, PROSAZAP, Tecnologia Farma, WECONDO, WHIZ). Vertical solutions for associations, pharmacies, condominiums, franchises, and other segments with recurring subscription revenue.
3. Educational Services: Talks, mentoring, consulting, workshops, webinars, and live events conducted by Etiene Rocha and the Awtech team. Formats include keynote speeches (45–90 minutes), mentorship programs (4 companies per year, monthly cadence), executive consulting (Masterplan 2026 methodology), and in-company workshops (4 hours to 2 days).
4. Partner/Reseller Revenue: Recurring revenue generated through the partner program where resellers distribute the ecosystem's SaaS products and custom solutions to their own clients in exchange for commissions or revenue share.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grupo Awtech is a Brazilian software house that builds custom web and mobile applications, develops exclusive AI agents, and operates a hub of ready-made vertical SaaS products through 9 ecosystem companies serving associations, pharmacies, condominiums, franchises, and clinics. Offerings are delivered with continuous support before, during, and after project delivery, combining bespoke development with recurring subscription SaaS revenue.

Product overview

Grupo Awtech operates as a software house ecosystem with 19 years of experience, offering a platform-plus-integrated-modules architecture. The core offering includes a hub of ready-made products from 9 ecosystem companies (Associações do Futuro, BETOKEN, BIZZY, ELEVUS, GRPRO, PROSAZAP, Tecnologia Farma, WECONDO, and WHIZ) that solve real problems for different business segments including associations, pharmacies, condominiums, franchises, and educational institutions. These products are complemented by custom AI agents, automations, and web/mobile applications. The ecosystem also includes Clinicx as a flagship SaaS product for healthcare management, AWTECH Educacional for professional development services, and a Partner Program for resellers. All solutions connect within an integrated hub providing continuous support from before, during, and after delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Clinicx: Complete clinic management platform with smart scheduling, electronic medical records, finance, patient CRM, advanced reports, and day/night mode.
• AWTECH Educacional
• Associações do Futuro

Products and services

• Associações do Futuro Vertical SaaS solution for business associations, providing management of members, community, sales, and relationships from lead to client result. Part of the Awtech ecosystem for associative businesses.
• BETOKEN Digital tokenization and blockchain-related solution within the Awtech ecosystem, forming part of the integrated hub of ready-made products.
• BIZZY Local marketing and digital multi-presence solution for franchise networks, subsidiaries, and multi-unit businesses, providing unified management and measurable results.
• ELEVUS Management and operations solution within the Awtech ecosystem, providing smart automations for business operations.
• GRPRO Digital education and training platform providing access to books, podcasts, trainings and video lessons, integrated with Udemy and offered as part of Awtech ecosystem benefits.
• PROSAZAP Communication and WhatsApp automation solution for business networks, enabling instant messaging, customer engagement, and multichannel customer service.
• Tecnologia Farma Vertical SaaS solution for pharmacies and drugstores, providing instant customer service, competitive intelligence, and point-of-sale performance support.
• WECONDO Condominium management solution for building administrators, providing unified property management and operational efficiency.
• WHIZ Mobile and web business management application within the Awtech ecosystem, featuring GPS integration and cloud-based machine learning capabilities.
• Clinicx Complete clinic management SaaS platform featuring intelligent scheduling, electronic medical records, financial management, patient CRM, advanced reporting, and day/night mode, built with React, Node.js, AI, Cloud, and REST API for healthcare clinics.
• AWTECH Educacional Educational services including keynote lectures (45–90 minutes), mentoring programs (4 companies per year, monthly cadence), executive consulting (Masterplan 2026 methodology), in-company workshops (4 hours to 2 days), webinars, and live sessions conducted by Etiene Rocha and the Awtech team, providing validated method content for managers seeking clarity in results.
• AWTECH Partner Program Reseller partner program allowing partners to refer and sell the entire Awtech ecosystem (all 9 ecosystem brands plus custom projects) to their own clients, with complete portfolio access, commercial and technical support, training, certifications, early access to innovations, and participation in a partner community.

Quantifiable outcome

• Tripled affiliate base in 8 months for associations using Awtech's territorial data intelligence (Valor Econômico)
• +5 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• FACISC (Federação das Associações de Desenvolvimento Humano e Social)coreStrategic or Co-development PartnerInstitutional partnership between Awtech educacional and FACISC. The federation serves as an institutional customer and co-development partner for associativismo content, methodology, and solutions. FACISC is referenced as a key partner in programs related to business association development and regional expansion.
• FEDERAMINAS (Federação das Associações Comerciais de Minas Gerais)coreStrategic or Co-development PartnerInstitutional partnership for association modernization programs. FEDERAMINAS works with Awtech on reposicionamento de federações, associate engagement models, and revenue strategies for commercial associations across Minas Gerais. Referenced as a key segment partner in the educacional division's associativismo track.
• SEBRAE Minas (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development PartnerInstitutional partnership with SEBRAE Minas for the development and delivery of training, consulting, and educational programs targeting small and medium businesses in Minas Gerais. SEBRAE is a key institutional partner referenced across both the main website and educacional division, lending credibility and distribution reach to Awtech's methodology.
• Partner Program (Resellers)coreChannel Partner/ Reseller/ DistributorAwtech operates a structured partner program where resellers join to distribute the entire ecosystem to their own clients. Partners access the full solution portfolio (9 ecosystem brands), receive commercial and technical support, training and certifications, early access to innovations, and participate in a partner community. The model is described as 'simples, transparente e rentável.'

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Smarthis: Brazilian AI and intelligent automation solutions provider for enterprise customers. Comparable as an emerging player in the Brazilian AI/automation category Awtech highlights as a differentiator, serving similar enterprise and mid-market customers.
• Sólides: Brazilian SaaS platform providing HR, sales, and performance management for SMBs. Comparable as an emerging Brazilian SaaS player serving similar SMB segments with vertical software, demonstrating the competitive landscape Awtech navigates.
• Solfácil: Brazilian vertical SaaS for the solar energy industry, connecting installers with financing. Comparable as an emerging Brazilian vertical SaaS that has scaled a single-vertical proposition, paralleling Awtech's vertical-by-vertical go-to-market strategy.

Broad incumbents

• TOTVS: Brazil's largest enterprise software company, offering ERP, CRM, HR, and vertical SaaS across multiple industries. Comparable as a broad incumbent Brazilian software ecosystem targeting SMB and mid-market with vertical-specific products, just at a vastly larger scale than Awtech.
• Linx (Stone): Brazilian retail and pharmacy management software vendor (now part of Stone). Directly comparable to Awtech's Tecnologia Farma vertical and the broader retail/condominium management category — Linx is a scaled incumbent in pharmacy POS.
• RD Station: Leading Brazilian marketing SaaS platform (part of Resultados Digitais) for SMBs and mid-market. Comparable as a broad incumbent Brazilian SaaS covering marketing automation and digital presence — overlapping with Awtech's BIZZY multi-presence offering.

Direct peers

• Pipefy: Brazilian-born workflow and process automation SaaS platform serving SMB and enterprise customers with no-code tools. Comparable as a direct competitor in the BPM/automation category Awtech emphasizes, with a similar Brazil-to-global growth trajectory.
• Omie: Brazilian cloud ERP and management SaaS for SMBs and accountants, with vertical extensions. Comparable as a direct peer in the Brazilian SMB vertical SaaS space, competing for the same franchise and small-business software budgets Awtech targets.
• Conta Azul: Brazilian SaaS platform providing management software for SMBs across accounting, sales, and finance. Comparable as a Brazilian vertical-business SaaS player targeting the same SMB/mid-market customers Awtech serves with vertical ecosystem products.

Regional players

• Alterdata Software: Brazilian ERP and management software provider focused on SMB verticals. Comparable as a regional player offering vertical-specific business software across Brazilian SMB segments that overlap with Awtech's ELEVUS and BIZZY franchise/multi-unit propositions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/awtech-so
• Instagraminstagram.com/etienerocha.tech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Awtech