BABY DESIGN WALLPAPER

What BABY DESIGN WALLPAPER does

BABY DESIGN WALLPAPER AR S.R.L. is an Italian private limited company founded in 2013 and headquartered in Milano that operates an e-commerce business selling custom-printed wallpaper, with a thematic focus on children's bedrooms and nurseries. The core technology is on-demand digital printing on wallpaper substrates using eco-friendly water-based inks, paired with an online configurator that lets buyers enter exact wall dimensions, preview their selected design, and customize color variations or mirror effects before ordering. Products are organized into themed categories (Animals, Trees & Flowers, Fantasy, World, All Ages) and include two signature sub-brand collections developed through exclusive collaborations — Collezione Fulvia Mendini (Tulips, Stelle, Mandala, Libellule, Madeleine, Uccellini) and Collezione Nanàn (the Tato character series), the latter distributed exclusively through Baby Design Wallpaper at a premium price point of €99/m².

The business model is direct-to-consumer e-commerce with a supplementary B2B channel. Standard designs are priced at €44/m², discounted to €30.80/m² under an active 30% promotion, with a 4 m² minimum order per design; the company also offers a print-sample service at €150-€299 and a bespoke 'Progetti Personalizzati' service for color modifications, name personalization, and fully custom compositions quoted per project. Go-to-market combines self-serve online ordering, a reseller ('Rivenditori') program for retail partners, and dedicated services for architects and interior designers, with shipping to Italy, the EU (flat €7), the USA, and worldwide. The company employs approximately 9 people, is bootstrapped with no external funding or parent entity, and operates as a 100% Made-in-Italy brand emphasizing non-toxic materials safe for children's rooms.

Name

BABY DESIGN WALLPAPER

Legal name

BABY DESIGN WALLPAPER AR S.R.L.

Website

https://babydesignwallpaper.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian e-commerce company selling custom-printed children's wallpaper on demand via its own website, using eco-friendly water-based inks. Serves families, plus architects and resellers, with exclusive designer collaborations in Milano since 2013.

Ownership category

akta.pro rank

Product category

Custom Wallpaper

NAICS

Paint and Wallpaper Retailers (44412), Paint and Wallpaper Retailers (444120)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

Keywords

• Custom wallpaper printing
• Children's room decor
• Eco-friendly wallpaper
• Made in Italy design
• Interior decor retail

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Wallpaper Sales: One-time purchase of custom-printed wallpaper priced per square meter. Standard sizes available (300cm x 400cm) or custom dimensions. Minimum order of 4 m² per design.
2. Custom Project Services: Bespoke wallpaper designs with custom modifications, color changes, or personalized elements. Extra pricing based on complexity as quoted by the company.
3. Print Samples: Sale of print sample swatches for customers to evaluate quality before purchasing full wallpaper

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Baby Design Wallpaper designs and sells custom-printed wallpaper for children's bedrooms and nurseries, produced on demand in custom dimensions using eco-friendly water-based inks. Customers use an online configurator to size wallpaper to their exact wall dimensions, with options for color variations, mirror effects, and name personalization. The company also runs professional services for architects and a reseller program.

Product overview

Baby Design Wallpaper is an Italian e-commerce company specializing in premium custom-printed wallpaper designed specifically for children's bedrooms and nurseries. The core product is customizable wallpaper printed on demand in custom dimensions, offered alongside two signature collections (Collezione Fulvia Mendini and Collezione Nanàn) and a Rainbow collection. Additional offerings include custom design projects (Progetti Personalizzati) allowing customers to modify colors, add names, and create bespoke compositions, plus print samples for pre-purchase evaluation. Products are organized by themes including Animals, Trees & Flowers, Fantasy, World, and For All Ages, with dedicated professional services for retailers and architects.

Differentiator

Problem solved

Functional benefit

Brands

• Collezione Fulvia Mendini: A signature collection designed by Fulvia Mendini featuring decorative patterns including Tulips, Stelle blu, Mandala azzurro, Libellule azzurro, Madeleine, and Uccellini bianco.
• Collezione Nanàn

Products and services

• Custom Wallpaper (Carta da Parati su Misura) Customizable wallpaper printed on demand in custom dimensions, designed specifically for children's bedrooms and nurseries. Customers enter wall measurements via an online configurator and preview the selected design before purchase. Priced per square meter with a 4 m² minimum order per design.
• Collezione Fulvia Mendini Exclusive wallpaper collection designed by Italian designer Fulvia Mendini, featuring pattern designs including Tulips, Stelle, Mandala, Libellule, Madeleine, and Uccellini. Sold as a signature sub-brand at premium pricing.
• Collezione Nanàn Exclusive collection created in partnership with Nanàn, featuring whimsical designs like Il nastro di Tato, Il viaggio di Tato, Tato tra le nuvole, Il mondo delle coccole di Tato, Tato e Beige, and Dolce Puccio, using Nanàn-specific color palettes. Priced at 99,00€ per m².
• Collezione Rainbow Collection of wallpaper designs featuring vibrant gradient themes including Malibù, Rainbow, Procida, Cinquecento, and Sahara with sunset and colorful aesthetics.
• Progetti Personalizzati (Custom Projects) Custom wallpaper design service allowing customers to modify existing wallpaper subjects, add personalized elements (such as names), adjust colors, apply mirror effects, or create entirely custom compositions. Includes multi-wall project support. Pricing is quoted individually based on complexity.
• Campione di Stampa (Print Sample) Physical print sample swatches of wallpaper designs offered to customers to evaluate quality, color, and material before purchasing full wallpaper. Priced in the 150,00€ - 299,00€ range.
• Rivenditori Program (Reseller Program) Professional services program for retailers interested in reselling Baby Design Wallpaper products through their own channels, with dedicated reseller support.
• Servizi per Architetti (Architect Services) Specialized professional services for architects and interior designers, including sample ordering, custom design consultation, and project support for integrating Baby Design Wallpaper collections into client projects.

Quantifiable outcome

• 30% discount currently available on all wallpaper products
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NanàncoreStrategic or Co-development PartnerExclusive partnership with Nanàn for dedicated wallpaper collections. The Nanàn collection features exclusive designs including the Tato character series (Tato tra le nuvole, Il viaggio di Tato, Il mondo delle coccole di Tato, etc.). The collection is sold exclusively through Baby Design Wallpaper.
• Fulvia MendinicoreStrategic or Co-development PartnerDesigner collaboration with Fulvia Mendini for a signature collection of premium wallpaper designs including Tulips, Stelle, Mandala, Libellule, Madeleine, and Uccellini. The collection features distinctive design aesthetics with artistic flourishes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Graham & Brown: Long-established UK wallpaper and home décor brand with both designer and own-brand collections sold via retail and online channels. Comparable in the broader wallpaper retail category with a focus on residential interiors, but at much larger scale and with broader SKU breadth beyond children's rooms.
• York Wallcoverings: Major North American wallpaper manufacturer offering designer, licensed, and residential collections across children's, adult, and contract segments. Comparable in the children's wallpaper category specifically, but operates as a large-scale incumbent across multiple price tiers rather than as a custom-print e-commerce brand.
• Cole & Son: Established British designer wallpaper brand with heritage collections and a global distribution network. Comparable in the premium designer-wallpaper segment and architectural/specifier channel, but operates as a heritage manufacturer rather than a custom-print e-commerce specialist.

Direct peers

• Spoonflower: US-based print-on-demand platform for custom fabric, wallpaper, and home décor using water-based inks. Closely comparable on the on-demand digital-printing technology stack, custom sizing, and eco-friendly ink positioning, though broader in substrate (fabric, paper, wallpaper).
• Murals Wallpaper: Online custom wallpaper and mural retailer offering made-to-measure wall coverings and a large design catalog. Comparable on configurator-based custom sizing, designer collections, and direct-to-consumer online model.
• Inkiostro Bianco: Italian made-to-measure wallpaper manufacturer offering custom-printed wall coverings with bespoke design services. Direct Italian-market peer with similar made-in-Italy positioning, on-demand printing, and customization for residential interiors.
• Wallsauce: UK-based online retailer specializing in custom-made wallpaper and wall murals with an online configurator for custom dimensions. Most direct comparable in business model: self-serve e-commerce, on-demand printing, and designer/photographic collections targeting interior décor consumers.
• Photo Wall: European online retailer of custom-made photo murals and wallpaper with a configurator for custom sizing. Closely comparable product/market fit, serving home décor consumers with bespoke printed wall coverings.

Regional players

• Villa d'Este Home: Italian luxury wallpaper and home textiles brand positioned at the premium end of the market with made-in-Italy craftsmanship. Comparable on Italian heritage, premium pricing, and designer/architect distribution channels, though broader than children's-only décor.
• A.S. Création: Germany-headquartered European wallpaper manufacturer and retailer offering broad residential and children's wallpaper ranges. Comparable in product category (wallpaper for residential interiors including children), but primarily serves the DACH/European market and operates a wholesale-led model rather than custom-print e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/babydesignwallpaper
• Facebookfacebook.com/babyinteriordesign
• LinkedInlinkedin.com/company/babyinteriordesignwallpaper

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BABY DESIGN WALLPAPER