Baden Haus S.p.A.

What Baden Haus S.p.A. does

Baden Haus S.p.A. is an Italian manufacturer of made-in-Italy bathroom furniture (mobili da bagno) operating from a 65,000 square meter facility in Centobuchi (AP), Italy. Founded in the 1980s and operating for over 40 years, the company designs and produces a portfolio of bathroom furniture collections — Pura, Portofino, Libera, Idra, Olimpia, Premium, Eclisse, Icona, Milos, and Tiffany — spanning minimalist, contemporary classic, and rounded plissé aesthetics, targeting both residential and commercial bathroom projects. Products are manufactured in-house at the Centobuchi facility and exported to 36 countries.

The company operates a B2B go-to-market built on a dealer and distributor network rather than direct-to-consumer sales. Customer engagement is supported by a multilingual website (Italian, German, English, French), five active social profiles (Facebook, X, Pinterest, Instagram, LinkedIn), and participation in major industry trade shows including Salone del Mobile (Milan) and Cersaie (Bologna). Revenue is generated through one-time sale of furniture units to dealers, with pricing operated on a quote-based model that is not publicly disclosed. Annual catalog releases (e.g., Volume 4 for the 2025-2026 cycle) structure the product release cadence for the dealer channel.

Baden Haus is incorporated as an Italian S.p.A. (public limited company) with a registered share capital of €7,740,000. It is privately held with no disclosed parent company, venture capital, or private equity involvement based on the available sources. The company shows no subsidiaries, no disclosed management team bios, and no public revenue figures, and operates with no documented AI/ML, software, or digital product surface.

Name

Baden Haus S.p.A.

Legal name

Baden Haus S.p.A.

Website

https://badenhaus.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Baden Haus S.p.A. is an Italian bathroom furniture manufacturer producing ten in-house collections from a 65,000 sqm facility in Centobuchi, exporting to 36 countries through a B2B dealer network serving residential and commercial projects.

Ownership category

akta.pro rank

Product category

Bathroom Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Bathroom furniture
• Made in Italy
• Bathroom vanities
• Bathroom accessories
• Contemporary bathroom design

Headquarters

HQ city

Centobuchi, Italia/ Ascoli Piceno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bathroom Furniture Sales: Baden Haus S.p.A. generates revenue through the manufacture and sale of bathroom furniture and accessories. The company produces multiple product lines including vanities, mirrors, and bathroom accessories under collections such as Pura, Portofino, Libera, Idra, Olimpia, Premium, Eclisse, and Icona.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Baden Haus S.p.A. designs and manufactures contemporary bathroom furniture under the "Made in Italy" brand, offering multiple furniture collections (Pura, Portofino, Libera, Idra, Olimpia, Premium, Eclisse, Icona, Milos, Tiffany). The company sells these collections to dealers and distributors in 36 countries from its 65,000 sqm manufacturing facility, leveraging more than 40 years of experience in the bathroom furniture sector.

Product overview

Baden Haus S.p.A. is an Italian manufacturer of bathroom furniture (mobili da bagno) with over 40 years of history, operating from a 65,000 square meter facility and exporting to 36 countries. The company offers a portfolio of bathroom furniture collections including PURA (organizing beauty), PORTOFINO (comfortable elegance), LIBERA (versatile composition), IDRA (timeless elegance), OLIMPIA (rounded plissé design), PREMIUM (high-end innovative materials), ECLISSE (contemporary classic), ICONA (minimalist lines), MILOS (graphite finish), and TIFFANY (matte green finish). These collections range from classic to contemporary styles, targeting residential and professional bathroom furnishing needs.

Differentiator

Problem solved

Functional benefit

Brands

• PURA: Collection featuring beauty that organizes bathroom spaces.
• PORTOFINO
• LIBERA
• IDRA
• OLIMPIA
• PREMIUM
• ECLISSE
• ICONA

Products and services

• PURA Baden Haus bathroom furniture collection named PURA, sold through the company's dealer and distributor network.
• PORTOFINO Baden Haus bathroom furniture collection named PORTOFINO, sold through the company's dealer and distributor network.
• LIBERA Baden Haus bathroom furniture collection named LIBERA, sold through the company's dealer and distributor network.
• IDRA Baden Haus bathroom furniture collection named IDRA, sold through the company's dealer and distributor network.
• OLIMPIA Baden Haus bathroom furniture collection named OLIMPIA, sold through the company's dealer and distributor network.
• PREMIUM Baden Haus bathroom furniture collection named PREMIUM, sold through the company's dealer and distributor network.
• ECLISSE Baden Haus bathroom furniture collection named ECLISSE, sold through the company's dealer and distributor network.
• ICONA Baden Haus bathroom furniture collection named ICONA, sold through the company's dealer and distributor network.
• MILOS Baden Haus bathroom furniture collection named MILOS, sold through the company's dealer and distributor network.
• TIFFANY Baden Haus bathroom furniture collection named TIFFANY, sold through the company's dealer and distributor network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mastella: Italian-made bathroom furniture manufacturer with a strong design and contract-project orientation. Comparable to Baden Haus on product scope, made-in-Italy positioning, and B2B channel mix.
• Catalano: Italian-made bathroom ceramics and furniture brand with a designer-led identity and strong international presence. Comparable on Italian craftsmanship positioning and bathroom project/hospitality channel.
• Devon&Devon: Premium Italian bathroom furniture and sanitaryware brand with strong international retail and project distribution. Comparable to Baden Haus's higher-end collections (e.g. PREMIUM, ECLISSE) and export-led business model.
• Inda: Italian manufacturer of bathroom furniture, mirrors, and accessories with a multi-decade heritage. Comparable to Baden Haus on product mix (vanities, mirrors, accessories), dealer network, and Italian design positioning.
• Edoné (Aran Cucine Group): Italian bathroom furniture brand within the Aran Cucine group, competing in the contemporary and contract segments. Overlaps with Baden Haus on customer base, design language, and export markets.
• Scavolini: Italian manufacturer of kitchen and bathroom furniture with a multi-collection portfolio and broad dealer network. Highly comparable to Baden Haus on product category, country of origin, B2B go-to-market, and design-led positioning.
• Delpha: Italian bathroom furniture brand offering contemporary collections across multiple style tiers. Closely mirrors Baden Haus's product positioning, dealer-led distribution, and Italian craftsmanship narrative.
• Birex: Italian bathroom furniture specialist with a comparable multi-collection portfolio and dealer-driven distribution model. Operates in the same product category and addresses overlapping residential and hospitality customers.

Broad incumbents

• Roca: Global Spanish-headquartered bathroom brand offering sanitaryware, furniture, and accessories. A broader incumbent with overlapping product lines and significantly larger international distribution than Baden Haus.
• Geberit: European market leader in sanitary technology and bathroom furniture systems. Competes broadly with Baden Haus through extensive dealer networks, larger R&D budgets, and integrated bathroom solutions across residential and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BadenHaus
• Facebookfacebook.com/Baden-Haus-Spa-1618921738320456
• LinkedInlinkedin.com/company/baden-haus-s-p-a-
• Instagraminstagram.com/baden_haus_spa/?hl=it
• Pinterestpinterest.com/badenhausspa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baden Haus S.p.A.