Birthing Advocacy and Doula Trainings

What Birthing Advocacy and Doula Trainings does

Birthing Advocacy Doula Trainings (BADT) is a Black-owned, queer-run educational organization founded in 2019 and operated under The Black Doula Inc. It trains aspiring and practicing birth workers through a 12-week Full Spectrum Doula Training offered twice annually, supplemented by continuing education courses covering fertility, queer and trans birth, racism in birthwork, lactation, and trauma-informed care. The organization explicitly serves BIPOC and queer/trans doulas and families, integrating anti-racism, LGBTQIA+ affirmation, and reproductive justice into its pedagogy. Curriculum is aligned with Medicaid doula provider enrollment requirements across multiple states and includes HIPAA training for insurance billing contexts.

The core technology stack is composed of the Thinkific learning management system for course delivery (live and prerecorded formats with one-year access plus optional extension), a Squarespace website for program information and enrollment, and the BADT Directory platform — a community asset listing 1,000+ active BADT-trained birth workers for client referrals. The product portfolio expanded in 2024 with a Full Spectrum Lactation Educator Training and in 2025 with the first in-person Full Spectrum Doula Practicum in Atlanta, alongside a Midwifery Track, Abortion Doula CE course, and Spanish Language offerings. Strategic integrations with Carrot Fertility, WINFertility, and Doulado enable graduates to monetize their certification through employer-sponsored fertility benefits and HIPAA-compliant insurance billing.

Revenue is generated through a mix of recurring enrollment in the twice-yearly 12-week training cohorts, subscription-style access to the BADT Directory, and one-time fees for continuing education courses and in-person events. Pricing is not publicly disclosed, with payment plans and scholarships offered to support accessibility. Distribution is predominantly self-serve via the website and Thinkific, augmented by community-led marketing through the BADT blog, virtual community events, social media, and the annual Atlanta practicum. No external funding, M&A activity, or institutional investment has been disclosed; the organization appears founder-controlled under Sabia Wade.

Name

Birthing Advocacy and Doula Trainings

Legal name

The Black Doula Inc

Website

https://badoulatrainings.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Birthing Advocacy Doula Trainings is a Black-owned, queer-run educational organization founded in 2019 that trains aspiring and practicing doulas through a 12-week Full Spectrum Doula program, continuing education, and a community directory of 1,000+ birth workers.

Ownership category

akta.pro rank

Product category

Doula Training and Continuing Education

NAICS

Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training, Certification & Continuing Education for Nannies/Babysitters (HSAAALAO)

akta.pro secondary industry

College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)

Keywords

• Doula training programs
• Continuing education courses
• Reproductive justice education
• Lactation educator training
• Birth worker certification

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Full Spectrum Doula Training: 12-week comprehensive doula training program offered twice annually with certification option. Includes live and prerecorded formats accessible globally.
2. Continuing Education Courses: Specialized CE courses on topics including fertility, queer and trans birth, racism in birthwork, lactation education, and trauma-informed care.
3. In-Person Events and Practicum: Annual in-person practicum in Atlanta featuring hands-on clinical practices, scenario roleplaying, and live demonstrations.
4. BADT Directory: Directory platform connecting trained doulas with clients seeking birth support services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BADT sells a 12-Week Full Spectrum Doula Training program (offered live twice annually with prerecorded access for one year plus optional extension) covering fertility, pregnancy, birth, postpartum, abortion support, lactation, trauma-informed care, and LGBTQ+ affirming practice, with a certification option. Complementary paid offerings include Continuing Education courses, the Full Spectrum Lactation Educator Training, an annual in-person Practicum in Atlanta, a Midwifery Track, Spanish-language curriculum and forms, and a subscription-based BADT Directory of certified birth workers connecting graduates with families.

Product overview

Birthing Advocacy Doula Trainings (BADT) is a Black-owned, queer-run educational organization offering a portfolio of doula training programs and educational resources. The core product is the 12-Week Full Spectrum Doula Training, complemented by specialized Continuing Education courses, the Full Spectrum Lactation Educator Training, Abortion Doula course, in-person practicums, and Spanish language offerings. The organization also maintains a community directory connecting trained birth workers with families. All programming is designed to be socially conscious, culturally appropriate, diverse, and action-oriented, integrating anti-racism, LGBTQIA+ affirmation, and reproductive justice principles throughout.

Differentiator

Problem solved

Functional benefit

Products and services

• 12-Week Full Spectrum Doula Training BADT's flagship 12-week training program giving new and experienced doulas the tools and frameworks to approach birth work with a justice-based lens; includes a certification option and is offered live and prerecorded globally with one year of access plus optional extension.
• Continuing Education (CE) Courses Specialized continuing education courses offering deep dives into specific topics such as Fertility and Conception, Birth and Disability, Queer and Trans Birth, Racism & Privilege in Birthwork, and Abortion Doula work, available in live and prerecorded formats.
• Full Spectrum Lactation Educator Training A pre-recorded lactation educator training covering lactation through an intersectional and liberation-centered lens, affirming that lactation is for everybody including queer, trans, disabled, and multiply marginalized families.
• BADT In-Person Practicum and In-Person Events Annual in-person practicum and live training events in Atlanta, GA featuring hands-on doula clinical practices, scenario roleplaying, live demonstrations, and community gatherings.
• BADT Directory Online directory of over 1,000 active BADT-trained and BADT-certified birth workers, allowing families to find and connect with doulas who have engaged with BADT's trauma-informed, culturally appropriate, and inclusive curriculum.
• Midwifery Track Additional training pathway for BADT students interested in pursuing midwifery, expanding reproductive health career options as part of BADT's programming.
• Spanish Language Courses and Forms Spanish language translations of BADT's curriculum, forms, and training materials to serve Spanish-speaking birth workers and communities.

Quantifiable outcome

• Doulas with continuous support show 50% reduction in C-sections and less pain-relief medication during labor
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Carrot FertilitycoreStrategic or Co-development PartnerBADT training qualifies graduates to work with Carrot Fertility benefit programs, expanding revenue pathways for certified doulas through employer-sponsored fertility and family-forming benefits.
• WINFertilitycoreStrategic or Co-development PartnerBADT certification aligns graduates with WINFertility programs, enabling doulas to participate in fertility and reproductive health benefit networks.
• Birthmark DoulasminorStrategic or Co-development PartnerNew Orleans-based birth organization collaborating on lactation preparedness and disaster planning resources for families across the Gulf South region.
• The Black Doula InccoreOthersLegal business entity under which Birthing Advocacy Doula Trainings operates as dba.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ancient Song Doula Services: Black-led doula training and maternal health organization offering certification programs centered on reproductive justice and BIPOC communities — directly comparable to BADT in mission, audience, and curriculum focus.
• ProDoula: Doula training and business development company offering certification for birth and postpartum doulas with an emphasis on building a sustainable practice — comparable in training focus and the integration of business strategy content.
• Mama Glow: Doula training organization offering comprehensive certification programs with a strong community and brand presence, including a directory of certified doulas — closely comparable in business model and product structure to BADT.
• Birthing From Within: Childbirth and doula training organization offering mentor and doula certification programs with a distinctive philosophical approach — comparable in training depth, certification structure, and direct-to-learner distribution model.
• Childbirth International: Online-based doula, childbirth educator, and postnatal practitioner training organization serving a global learner base — directly comparable in online delivery model and international student reach.

Broad incumbents

• CAPPA (Childbirth and Postpartum Professional Association): Established certification organization offering training for doulas, childbirth educators, and lactation educators — a broad incumbent with overlapping certification categories and continuing education offerings similar to BADT's portfolio.
• DONA International: The largest and most established doula certification body globally, offering birth and postpartum doula training across a broad, mainstream audience — a broad incumbent against which BADT differentiates on cultural competency and justice-based framing.
• Lamaze International: Long-established childbirth education organization offering educator certification and continuing education — a broad incumbent in the adjacent childbirth education category with comparable continuing education offerings.

Emerging players

• National Black Doulas Association: Network and advocacy organization supporting Black doulas through training resources, directory listings, and community building — comparable in mission alignment and BIPOC-focused community/directory model.
• The Matrona: Holistic doula training organization offering online and in-person certification programs rooted in traditional wisdom — comparable as a smaller, philosophy-driven training alternative in the same product category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/birthingadvocacy
• LinkedInlinkedin.com/company/birthing-advocacy-and-doula-trainings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birthing Advocacy and Doula Trainings