WINFertility
WINFertility is a US-based family-building and family well-being benefits management company that delivers integrated fertility, maternity, parenting, and menopause care to large employers, health plans, and self-pay consumers through a national network of credentialed reproductive endocrinologists and the WINFamily digital platform.
- Company typePrivate
- Founded1997
- HeadquartersGreenwich, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What WINFertility does
WINFertility is a US-based, privately held family-building and family well-being benefits management company founded in 1997 and headquartered in Greenwich, Connecticut. The company operates an integrated platform that delivers clinical guidance, network access, and digital tooling across the entire reproductive and family life journey, spanning preconception, fertility, maternity, postpartum, parenting, menopause, and caregiving. Its service portfolio is organized around the core WINFertility brand and a family of sub-brands (WINMaternity, WINDoula, WINkid, WINPride, WINclusion, WINPowerPause, WINCard, WINCares, WIN Communities) supported by a Medical Advisory Board of practicing reproductive endocrinologists and a clinical team including 24/7 Nurse Care Advocates.
Underlying technology centers on the WINFamily mobile application and a proprietary provider portal. The WINFamily app delivers in-app appointment scheduling, video conferencing, educational content, and direct nurse advocate access. The 2026 product generation adds AI-driven preconception insights, automated data integration from wearables and test results, and personalized care plans; the WINMaternity offering integrates Mirvie's Encompass platform for early preeclampsia risk prediction. The provider portal is designed to reduce administrative friction and accelerate reimbursement for in-network clinics. The clinical network comprises double board-certified Reproductive Endocrinologists credentialed to NCQA and URAC standards, with stated coverage of 90% of the US population within 30 minutes of a provider.
The business model is managed services plus selective direct-to-consumer. WIN sells comprehensive family-building and family well-being benefit packages primarily to large employers (500+ employees, with enterprise focus on 10,001+), with annual contract-based pricing that is quote-based rather than publicly disclosed. A parallel channel integrates WIN with health plans for fully-insured and ASO populations. Benefits consultants and brokers act as indirect sales channels, and a direct-to-consumer self-pay offering provides below-market treatment bundles to individuals without employer coverage. The company reports 800+ employer clients and 850,000+ families supported, and claims a 4-6X ROI for employer clients driven by lower NICU costs, more efficient prescription utilization, and superior clinical outcomes including a 57.1% live birth rate and 69% pregnancy rate per IVF transfer against national averages of 43.6% and 53.9% respectively. Compliance posture includes HIPAA, HITECH, HITRUST CSF, and GDPR.
WINFertility firmographics
Firmographics- Name
- WINFertility
- Legal name
- WINFertility
- Website
- https://winfertility.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WINFertility is a US-based family-building and family well-being benefits management company that delivers integrated fertility, maternity, parenting, and menopause care to large employers, health plans, and self-pay consumers through a national network of credentialed reproductive endocrinologists and the WINFamily digital platform.
- Ownership category
- akta.pro rank
WINFertility industry classification
Industry- Product category
- Fertility Benefit Management
- NAICS
- Family Planning Centers (62141)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
Keywords
Where WINFertility is headquartered
LocationHeadquarters
- HQ city
- Greenwich
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WINFertility business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Benefit Contracts: WIN provides comprehensive family-building and family well-being benefits to employers, who pay for the benefit as part of their employee benefits package. The company drives superior outcomes at lower costs, with employer clients seeing decreased NICU costs, more efficient Rx utilization, and 4-6X increased ROI.
- Health Plan Partnerships: WIN integrates with health plans to serve fully-insured and ASO (Administrative Services Only) populations, providing end-to-end fertility and family-building benefit management for health plan members.
- Direct-to-Consumer (Self-Pay): Self-pay patients can access WIN's network of reproductive endocrinologists at below-market treatment bundle rates, with financing options available. Revenue generated from individual consumers without employer support.
- Consultant/Broker Partnerships: WIN partners with benefits consultants to provide family-building solutions to their client employers, with commissions or fees paid through the employer contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise Employer Plans - Custom comprehensive family-building benefits |
| Unit Pricing | Pay-as-you-go | Direct-to-Consumer Self-Pay - Individual treatment access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WINFertility product offering
Product offeringCore offering
WINFertility is a family-building and family well-being benefits manager that designs, administers, and clinically navigates fertility, maternity, menopause, and adjacent reproductive-health programs on behalf of employers, health plans, benefits consultants, and individual consumers. The company combines a credentialed national network of double board-certified Reproductive Endocrinologists with its WINFamily digital platform and Nurse Care Advocate-led clinical guidance to deliver preconception, fertility treatment (including IVF), surrogacy/adoption, maternity, and menopause support as a turnkey benefit.
Product overview
WINFertility operates as a comprehensive family-building and family well-being platform offering integrated solutions across the entire reproductive and family life journey. The platform combines clinical excellence with technology-enabled services, centered around the WINFamily mobile app and supported by a national network of double board-certified Reproductive Endocrinologists. Key products include Preconception and Fertility modules for family-building initiation, WINMaternity and WINDoula for pregnancy and postpartum support, WINkid for pediatric and parenting support, WINPowerPause for menopause/andropause care, WINPride for LGBTQIA+ support, WINclusion for BIPOC families, WINCard for financial management, WIN Communities for peer support, WINCares for caregiving, and Behavioral Health and Nutrition modules. All services are supported by Nurse Care Advocates providing 24/7 clinical guidance, delivering outcomes including 57.1% live birth rate and 69% pregnancy rate per IVF transfer.
Differentiator
Problem solved
Functional benefit
Brands
- WINPride: Market-leading solution for LGBTQIA+ fertility and family-building care and support.
- WINclusion
- WINMaternity
- WINDoula
- WINkid
- WINPowerPause
- WINCard
- WINCares
- WINFamily App
Products and services
- WINFertility Fertility Benefit Management
Quantifiable outcome
- 4-6X increased ROI for employer clients
- +7 more outcomes
Companies that use WINFertility
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
WINFertility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
WINFertility partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Coast Guard Mutual Assistance (CGMA)coreCGMA and WIN joined forces to support Coast Guard families in their family-building journey, providing comprehensive fertility and family well-being benefits to military families.
- MirviecoreWIN expanded its maternal health program to include early preeclampsia prediction and prevention program powered by Mirvie's Encompass solution, integrated into WINMaternity offerings.
- New BenefitsminorNew Benefits partnered with WINFertility to provide fertility advocacy benefit to their members, expanding WIN's reach through benefits aggregators.
- Military Family Building CoalitioncoreWIN and the Military Family Building Coalition expanded the AVIATRIX Program to Air and Space Forces, supporting military families with family-building resources.
- CCRM (Colorado Center for Reproductive Medicine)coreCCRM is a clinical partner in WIN's nation-leading network of double board-certified Reproductive Endocrinologists from leading clinics across the country.
- Columbia Fertility AssociatescoreColumbia Fertility Associates is part of WIN's clinical partner network providing reproductive endocrinology services to WIN members.
- NYU Langone HealthcoreNYU Health is a clinical partner in WIN's network of fertility specialists.
- Boston IVFcoreBoston IVF is a clinical partner providing reproductive endocrinology services through WIN's network.
- RMA (Reproductive Medicine Associates)coreRMA is a clinical partner network member offering fertility services through WIN.
- Northwell HealthcoreNorthwell Health is a clinical partner in WIN's network of fertility specialists.
- Weill Cornell MedicinecoreWeill Cornell Medicine is a clinical partner providing reproductive endocrinology services through WIN's network.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
WINFertility competitors and assessment
Company assessmentDirect peers
- Kindbody: Tech-enabled fertility clinic and benefit management company offering direct-to-consumer and employer-sponsored fertility care. Combines clinic ownership with WIN-style employer benefits, creating hybrid competition in both WIN's network and DTC channels.
- Maven Clinic: Virtual women's and family health platform serving employers and health plans with fertility, maternity, and pediatric care. Overlaps significantly with WIN's WINMaternity and family well-being modules and competes in the same employer benefits space.
- Carrot Fertility: Global fertility and family-forming benefits provider for employers, offering a comprehensive platform covering fertility, adoption, surrogacy, and menopause. Competes head-to-head with WIN in enterprise RFPs and offers broader geographic coverage.
- Progyny: Publicly traded fertility benefits management company (NASDAQ: PGNY) serving employers with a similar network-based managed fertility benefits model. Most direct competitor to WIN with comparable employer GTM and outcomes-based value proposition.
Others
- FertilityIQ: Online fertility education and clinic review platform used by prospective patients to research RE providers. Adjacent ecosystem player that influences patient choice within networks like WIN's, making it a thematic comparable in the fertility decision journey.
- Genea Biomedx: Fertility technology and IVF lab services provider serving clinics globally. Adjacent participant in the fertility ecosystem that supplies technology to clinics within networks like WIN's RE provider base.
Broad incumbents
- Evernorth (Cigna): Health services division of Cigna offering specialty benefits including family-building and fertility coverage through employer plans. Represents incumbent competition for WIN's health plan channel partnerships.
- UnitedHealth Group (Optum): Large incumbent healthcare and benefits company whose Optum division manages health plan benefits and could integrate or compete with fertility benefit managers. Provides broader PBM/health plan integration that WIN targets via its health plan partnership channel.
- CVS Health (Caremark): Major PBM and health plan administrator with specialty fertility benefits through its managed care solutions. Competes indirectly with WIN for health plan integration contracts and employer benefit design influence.
Emerging players
- Premom: Consumer-focused fertility tracking and preconception platform with growing employer-facing offerings. Represents emerging competition in the preconception/AI-driven cycle tracking segment where WIN recently expanded.
Market position
Strengths5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
WINFertility social profiles
Digital presenceWINFertility compliance and trust
Trust signalCompliance3 records
WINFertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINFertility leadership team
Management profileNumber of profiles
Profiles3 records
WINFertility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINFertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINFertility
What does WINFertility do?
WINFertility is a family-building and family well-being benefits manager that designs, administers, and clinically navigates fertility, maternity, menopause, and adjacent reproductive-health programs on behalf of employers, health plans, benefits consultants, and individual consumers. The company combines a credentialed national network of double board-certified Reproductive Endocrinologists with its WINFamily digital platform and Nurse Care Advocate-led clinical guidance to deliver preconception, fertility treatment (including IVF), surrogacy/adoption, maternity, and menopause support as a turnkey benefit.
Is WINFertility a public or private company?
WINFertility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WINFertility founded?
WINFertility was founded in 1997. It employs 101 to 250 people.
Where is WINFertility based?
WINFertility is headquartered in Greenwich, United States, in the North America region.
How does WINFertility make money?
Four revenue lines are on record. Employer Benefit Contracts are the primary driver. The others are health Plan Partnerships, direct-to-Consumer (Self-Pay) and consultant/Broker Partnerships.
Who are WINFertility's main competitors?
Direct peers on record are Kindbody, Maven Clinic, Carrot Fertility and Progyny. Others are FertilityIQ and Genea Biomedx. Broad incumbents are Evernorth (Cigna), UnitedHealth Group (Optum) and CVS Health (Caremark). Premom is listed as an emerging player.
Does WINFertility have an API?
No public API is recorded for WINFertility.
What industry is WINFertility in?
WINFertility's product category is Fertility Benefit Management. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 62141 and its SIC code is 8000.