What Bäckerei Exner does

Bäckerei Exner is a family-owned German craft bakery headquartered in Beelitz, Brandenburg, founded in 1928 and now operating as a modern mittelständisches (medium-sized) enterprise. The company produces and retails handcrafted breads, rolls, cakes, tortes, snacks, coffee specialties, and bespoke items (e.g., Brot Dry Gin, honey lines) through a network of owned Fachgeschäfte (specialty retail stores) across Brandenburg and Berlin, supplemented by the Café Brot & Zeit concept in Beelitz-Heilstätten which doubles as an event venue. Distribution also includes a mobile loyalty and payment app (Genuss-App).

Its production rests on house-made natural sourdough (Natursauerteig), proprietary recipes, regional ingredient sourcing from Brandenburg suppliers, and DE-ÖKO-006 organic certification issued by ABCERT AG. Technical and product leadership is anchored by Tobias Exner, who combines a master baker qualification with a 2019 Brotsommelier (bread sommelier) certification. Industry recognition includes the Goldene Brezel 2023 from the Innung des Bäckerhandwerks Brandenburg and BGN occupational safety recognition.

The business model is direct-to-consumer retail: products are baked daily at the central Beelitz facility (Im Schäwe 9, Gewerbegebiet Süd) and sold through owned stores and the café, with the app driving coupons, contactless payment, and repeat visits. Pricing is set at point of sale and is not publicly disclosed. The company is one of the largest employers in the Spargelstadt Beelitz and is currently pursuing operational digitalization via the EFRE/State of Brandenburg co-funded EX-NET Digital initiative. No external investors or parent entities are identified; ownership remains entirely within the Exner family.

Name

Bäckerei Exner

Legal name

Bäckerei Exner

Website

https://baeckerei-exner.de

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Bäckerei Exner is a family-owned German craft bakery, founded in 1928 in Beelitz, Brandenburg, operating specialty retail stores and the Café Brot & Zeit across Brandenburg and Berlin, serving end consumers with handcrafted sourdough breads, cakes, snacks, and specialty items.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery products
• Fresh baked goods
• Craft bread rolls
• Natural sourdough baking
• Regional bakery retail

Headquarters

HQ city

Beelitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Bakery Retail Sales: Direct sale of freshly baked bread, rolls, cakes, pastries, snacks, and specialty items through owned retail stores and café locations. Products are sold daily fresh from their production facility in Beelitz.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bäckerei Exner is a family-owned craft bakery that produces and sells fresh bread, rolls, cakes, tortes, snacks, and coffee specialties through its own retail stores and café locations in Brandenburg and Berlin. All products are made daily in the Beelitz production facility using house-made natural sourdough, regional ingredients, and traditional handcraft methods, with organic certification (DE-ÖKO-006) and bread sommelier expertise guiding product quality.

Product overview

Bäckerei Exner operates as a traditional artisan bakery offering a focused product portfolio centered on handcrafted baked goods. The core offerings include Brote & Brötchen (breads and rolls with house-made natural sourdough), Kuchen & Torten (cakes and tortes), Snacks & Kaffee (coffee specialties and snacks), and Spezialitäten (specialty products like Brot Dry Gin and honey items). The company also operates Brot und Zeit café locations serving as community spaces for events. A digital extension is the Genuss-App, a mobile loyalty application enabling customers to access coupons, discounts, contactless payment, and digital receipts. Founded in 1928, the bakery emphasizes regional ingredients, traditional craftsmanship, and quality, with products available through multiple retail locations in Brandenburg and Berlin.

Differentiator

Problem solved

Functional benefit

Brands

• Brot und Zeit: Café concept operated by Bäckerei Exner, featuring events and concerts alongside bakery products
• Beelitzer Backstube
• Ex-Net Digital

Products and services

• Brote & Brötchen (Breads and Rolls) Fresh breads and rolls baked daily with house-made natural sourdough, featuring regional ingredients and traditional craftsmanship; sold to individual consumers through retail stores and café locations in Brandenburg and Berlin.
• Kuchen & Torten (Cakes and Tortes) Cakes and tortes handcrafted with quality ingredients and traditional recipes, offered to individual consumers for daily enjoyment and special occasions.
• Snacks & Kaffee (Snacks and Coffee) Coffee specialties and snack products made with quality ingredients, designed for quick breaks and on-the-go consumption by individual consumers.
• Spezialitäten (Specialty Items) Specialty items including unique creations such as Brot Dry Gin (bread-infused gin) and Honig (honey) products, showcasing innovative interpretations of traditional baking for individual consumers.
• Brot und Zeit (Café Concept) A café concept in Beelitz-Heilstätten offering a selection of bakery products, coffee specialties, and a community space hosting events such as concerts and enjoyment evenings.
• Genuss-App (Bäckerei Exner Mobile App) Consumer-facing mobile loyalty application providing exclusive benefits including coupons, discounts, promotions, contactless payment, and digital receipts for registered customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Zentralverband des Deutschen Bäckerhandwerks e.V.minorOthersMembership in the central association of the German baking trade, providing industry representation and standards alignment.
• Geschäftsnetzwerk Potsdam e.V.minorOthersMembership in the Potsdam business network supporting regional business connections and collaboration.
• pro Agro e.V. BrandenburgcoreOthersMember and board member of the agricultural and food industry association for Brandenburg, supporting regional food production and marketing initiatives.
• IU Internationale Hochschule (IU)minorOthersPractice partner for students of the IU International University, providing internship and training opportunities.
• EX-Net DigitalcoreStrategic or Co-development PartnerDigitalization project of Bäckerei Exner, co-funded by the European Fund for Regional Development (EFRE) and the State of Brandenburg. Represents strategic digital transformation initiative.
• ABCERT AGminorOthersOrganic certification partner for DE-ÖKO-006 organic certification, enabling the bakery to market organic products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bäckerei Junge: One of Germany's largest family-owned craft bakery chains operating in northern Germany with retail stores, cafés, and central production; directly comparable in GTM (retail bakery with café concept), craft positioning, and family-ownership heritage.
• Dat Backhus: German retail bakery chain with bakery storefronts across northern Germany, offering traditional breads, rolls, and snacks; directly comparable in store-based bakery retail and traditional craft positioning.
• Schäfer's Brot- und Kuchenspezialitäten: German retail craft bakery chain with specialty stores and a focus on traditional bread, rolls, and confectionery; comparable in product mix (broads bakery assortment), regional retail footprint, and craft quality positioning.

Regional players

• Brotmeisterei Stollenmeier: Berlin-based artisan bakery specializing in sourdough and handcrafted breads; comparable in craft sourdough expertise, urban specialty retail, and quality-focused positioning, operating in the same Berlin market.
• Bäckerei Bergmann: Family-run craft bakery with multiple stores in the Berlin/Brandenburg region; directly comparable regional competitor with similar craft, family-owned, and multi-store retail positioning in the same geographic market.
• Bäckerei Dreißig: Brandenburg-based craft bakery chain operating multiple specialty stores; comparable in regional footprint, retail bakery GTM, and traditional craft positioning within the same federal state.

Broad incumbents

• Bäckerei Kamps: Established national German retail bakery chain owned by the Harry-Brot group; comparable in retail bakery operations but operates at significantly larger scale and broader national footprint than Exner.
• Harry Brot: Germany's largest industrial bread producer with associated retail store brands; comparable product category but operates at industrial scale, serving as the mass-market benchmark Exner's craft positioning differentiates against.
• Lieken Brot- und Backwaren: Major German industrial bakery group producing branded and private-label bread at scale; comparable product category but positioned at the opposite (low-cost industrial) end of the bakery spectrum.

Emerging players

• La Brea Bakery: US-based artisan bakery brand specializing in sourdough and craft breads; comparable in artisan/sourdough product positioning and brand-led premium positioning, though serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@backereiexner9440
• Facebookfacebook.com/baeckereiexner
• Instagraminstagram.com/baeckereiexner
• LinkedInlinkedin.com/company/b%C3%A4ckereiexner

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Exner