Bagatelle Bakery

What Bagatelle Bakery does

Bagatelle Bakery is a family-owned, single-location bakery and café operating in Wichita, Kansas since 1983. Founded by newlyweds Naji and Claire Toubia and now employing six people, the business operates from a physical storefront at 6801 East Harry Street with café seating, walk-in retail, and same-day pickup orders processed through the order.online platform. The company also runs a direct-to-consumer e-commerce flow for custom cake orders with a 48-hour advance notice requirement, and accepts wedding, quinceañera, and event catering inquiries through in-person consultations.

The business is organized around three core product lines: a daily Bakery & Café operation offering artisan breads, pastries, rotating café daily specials (e.g., Turkey Noodle Casserole, Beef Stroganoff, Baked Tilapia), and a soup du jour selection; a custom Cakes line spanning Chantilly cream cakes (Strawberry, Kiwi, Mocha, etc.) and specialty cakes (Tres Leches, Tiramisu, German Chocolate, Black Forest, sugar-free and gluten-free variants) priced from approximately $30 for an 8-inch round to $135 for a full-sheet specialty cake; and a Weddings & Caterings line covering wedding cakes, groom's cakes, quinceañera cakes, petit fours, hors d'oeuvres, catering trays, and boxed meals. The underlying technology is traditional artisan craft with no proprietary digital platform; customer-facing technology is limited to a content website, an email newsletter, and the third-party order.online checkout.

The business model is direct-to-consumer retail with episodic event work. All three revenue streams are priced on a unit/pay-as-you-go basis with no subscription, licensing, or recurring contract components. The customer base is fragmented across local individual consumers, families, and one-off event clients, with marketing conducted through the company website, an email newsletter, and physical storefront presence. The company is privately held, has no disclosed funding rounds, no parent company, no partnerships, and no documented expansion beyond the original Wichita location.

Name

Bagatelle Bakery

Legal name

Bagatelle Bakery

Website

https://bagatellebakery.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Bagatelle Bakery is a family-owned Wichita, Kansas bakery and café founded in 1983, serving local consumers with artisan breads, custom-decorated cakes, and wedding and event catering from a single storefront.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan bakery products
• Custom decorated cakes
• Wedding catering services
• Bakery café dining
• Event catering trays

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Bakery & Café Retail Sales: Walk-in sales of fresh breads, pastries, and café items at the physical bakery location
2. Custom Cake Orders: Custom-decorated cakes sold for pickup with 48-hour advance notice. Available in various sizes from 8-inch rounds to full sheets, serving 6-96 people. Specialty flavors include Chantilly cream, tiramisu, German chocolate, and sugar-free options.
3. Wedding & Catering Services: Custom wedding cakes, groom's cakes, quinceañera cakes, and catering trays for events. Includes consultation services for design and menu planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Bagatelle Bakery is a family-owned neighborhood bakery and café that handcrafts fresh artisan breads, pastries, and café specialties for walk-in and online pickup customers. The bakery also designs and decorates custom cakes (Chantilly cream and specialty varieties in multiple sizes) for birthdays, holidays, quinceañeras, and weddings, and provides wedding and event catering including petit fours, hors d'oeuvres, trays, platters, and boxed meals.

Product overview

Bagatelle Bakery is a family-owned bakery and café offering a unified set of services built around artisanal baked goods. The core offerings include the Bakery & Café (daily fresh breads, pastries, and café specialties), custom Cakes (available in multiple sizes from 8-inch rounds to full sheets, with Chantilly cream and specialty varieties), and Weddings & Caterings (wedding cakes, groom's cakes, quinceañera cakes, petit fours, hors d'oeuvres, catering trays, platters, and boxed meals for events). The three product lines share a common craft focus on handcrafted baked goods, with cakes serving both everyday occasions and special events.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakery & Café Daily fresh-baked artisan breads, pastries, and café specialties including a rotating soup du jour selection and entrée specials (such as Turkey Noodle Casserole, Beef Stroganoff, Baked Tilapia, Chicken Marsala, Beef Lasagna, and Chicken Enchilada Casserole) served with choice of soup or salad. Designed for walk-in customers and same-day online pickup orders.
• Cakes Custom-decorated artistic cakes available in Chantilly cream varieties (Strawberry, Kiwi, Banana, Pineapple, Peach, Lemon, Coconut, Mocha) and specialty flavors (Tres Leches, Butter Cream, Yogurt, Cheesecake, Sugar-Free, Tiramisu, Black Forest, German Chocolate, Chocolate Raspberry, Chocolate Hazelnut, Chocolate Mousse, Carrot Cake, Chocolate Ganache). Sizes range from 8-inch rounds serving 6-8 people up to full sheet cakes serving 64-96 people, with 48-hour advance pickup notice.
• Weddings & Caterings Full-service wedding and event catering including wedding cakes, groom's cakes, quinceañera cakes, petit fours, hors d'oeuvres, catering trays and platters, and boxed meals. Includes in-person consultations for cake design and menu planning for events of any size.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Nothing Bundt Cakes: Specialty cake franchise focused on decorated bundt cakes for celebrations. Comparable to Bagatelle's custom-cake vertical in product type, occasion-driven demand, and tiered specialty pricing.
• Levain Bakery: Neighborhood retail bakery known for artisan cookies, pastries, and baked goods. Comparable small-format, craft-led retail bakery model selling premium-priced baked goods.
• Georgetown Cupcake: Specialty cupcake and dessert bakery with strong brand recognition. Comparable as a destination bakery focused on decorated, giftable, and occasion-driven baked goods.
• Tatte Bakery & Café: Multi-location bakery and café concept offering artisan pastries, cakes, and café meals. Directly comparable to Bagatelle's combined bakery + café model, though at a larger scale and broader geographic footprint.
• Magnolia Bakery: Iconic American retail bakery famous for cupcakes and decorated cakes, with café seating. Comparable product mix (cakes, pastries, café service) and similar reliance on occasion and brand-driven purchases.
• Carlo's Bake Shop: Custom cake and pastry shop specializing in wedding and celebration cakes with design-led, artisanal offerings. Directly overlaps Bagatelle's custom / wedding cake vertical and consultation-based sales motion.

Broad incumbents

• Whole Foods Market Bakery: In-store bakery departments within a national grocery chain selling breads, pastries, and decorated cakes. Competes with Bagatelle for everyday bakery purchases and occasion cake orders at lower price points.
• Panera Bread: National café-bakery chain combining bakery items with full café menus. Overlaps with Bagatelle's bakery + café combination, but operates at national scale with broader menu and stronger digital infrastructure.
• Paris Baguette: Large café-bakery franchise combining artisan pastries, custom cakes, and café beverages. Comparable category overlap with Bagatelle, particularly in custom cakes and café service.

Emerging players

• Baked by Melissa: Bite-size cupcake and dessert brand with strong e-commerce ordering. Comparable as a celebration-driven, giftable baked goods brand, though distributed through a digital-first model rather than a café.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bagatelle-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bagatelle Bakery