Balanced Nutrition LLC
Balanced Nutrition LLC is a privately held Pennsylvania-based nutrition counseling practice founded in 2013, delivering one-on-one dietitian services across eating disorders, sports, medical, and specialty nutrition to individual clients in PA and DE via in-person and virtual sessions.
- Company typePrivate
- Founded2013
- HeadquartersBryn Mawr, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Balanced Nutrition LLC does
Balanced Nutrition LLC is a privately held nutrition counseling practice founded in 2013 by registered and licensed dietitian Natalie Loschiavo. The firm delivers one-on-one clinical nutrition counseling to individual clients across five service lines: eating disorders and disordered eating, sports nutrition, specialty/general nutrition, cooking classes, and medical nutrition therapy. Its care philosophy is grounded in the Health at Every Size (HAES) framework and an anti-diet, non-judgmental approach to recovery from chronic dieting and disordered eating, including specialties such as ARFID and binge eating disorder.
The company operates a direct-to-consumer model, with clients booking appointments through its Wix-hosted website (balancednutritionllc.com), by phone or email, or via the Jane App scheduling platform. Sessions are delivered both in-person at offices in Bryn Mawr, West Chester, and Newtown Square, Pennsylvania, and virtually to clients in Pennsylvania and Delaware. Most major commercial insurance plans are accepted, and a $50 self-pay Discovery Call is offered as a non-insurance-billable entry point.
Beyond core counseling services, Balanced Nutrition monetizes through free downloadable resources (Food Assistance Database, Parent/Family Tool Kit, Budget Guide) used as top-of-funnel content, and a packaged consumer product called Mini Fridge to Microwave (M2M) sold via a Shopify storefront. There is no proprietary technology platform, no AI/ML capabilities, no funding rounds, no institutional investors, and no parent company; the entity remains an independent small clinical practice.
Balanced Nutrition LLC firmographics
Firmographics- Name
- Balanced Nutrition LLC
- Legal name
- Balanced Nutrition LLC
- Website
- https://balancednutritionllc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Balanced Nutrition LLC is a privately held Pennsylvania-based nutrition counseling practice founded in 2013, delivering one-on-one dietitian services across eating disorders, sports, medical, and specialty nutrition to individual clients in PA and DE via in-person and virtual sessions.
- Ownership category
- akta.pro rank
Balanced Nutrition LLC industry classification
Industry- Product category
- Nutrition Counseling Services
- akta.pro primary industry
- Eating Disorder Recovery Nutrition Support (HSADAFAM)
- akta.pro secondary industries
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), General Nutrition Coaching (HSADAFAA), Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)
Keywords
Where Balanced Nutrition LLC is headquartered
LocationHeadquarters
- HQ city
- Bryn Mawr
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Balanced Nutrition LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Nutrition Counseling Services: The company generates revenue through nutrition counseling sessions billed to insurance (most major commercial plans accepted) and direct client payments for services not covered by insurance.
- Discovery Call: A $50 Discovery Call is offered as a self-pay consultation with clinical staff, not billable to insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Discovery Call - Initial consultation with clinical staff |
| Subscription | Monthly | Standard Nutrition Counseling Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Balanced Nutrition LLC product offering
Product offeringCore offering
Balanced Nutrition LLC is a Registered Dietitian-led nutrition counseling practice that provides individualized and group nutrition services, including eating-disorder nutrition counseling, sports nutrition, medical nutrition therapy, specialty dietary support, and cooking classes. Services are delivered in person at its Pennsylvania offices and virtually nationwide, with insurance reimbursement and out-of-pocket payment options. The practice also sells a self-paced video product (Mini Fridge to Microwave) and a paid Discovery Call onboarding session.
Product overview
Balanced Nutrition LLC operates as a nutrition counseling private practice offering a unified service portfolio centered on registered dietitian consultations. The core offerings include Sports Nutrition Services, Eating Disorders Nutrition Counseling, Specialty Nutrition Services, Cooking Classes, and Medical Nutrition Therapy. The practice also provides a Discovery Call add-on service for prospective clients. Beyond direct client services, the company offers free educational resources including a Food Assistance Database, Parent/Family Tool Kit, and Budget Guide. Additionally, they sell a physical product called Mini Fridge to Microwave (M2M), developed with Registered Dietitians and an award-winning chef for college students.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition Counseling
Companies that use Balanced Nutrition LLC
Customer profileSegments5 records
Ideal customer profiles1 record
Balanced Nutrition LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Balanced Nutrition LLC partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Balanced Nutrition LLC competitors and assessment
Company assessmentDirect peers
- Nourish: Telehealth Registered Dietitian platform offering insurance-covered virtual nutrition counseling across eating disorders, weight management, and general nutrition. Directly competes with Balanced Nutrition for HAES-aligned, insurance-billed RD visits but operates at a national, venture-backed scale.
- The Nutrition Twins: Registered dietitian brand and private practice offering nutrition counseling, meal plans, and media content across sports, weight, and general wellness. Comparable in multi-service RD practice plus content/recipe monetization.
- Culina Health: Virtual nutrition counseling practice pairing clients with registered dietitians for chronic conditions, eating disorders, and weight-inclusive care. Closely comparable in clinical positioning, insurance billing, and 1:1 RD delivery model.
- BZ Nutrition: HAES-aligned registered dietitian practice offering virtual nutrition counseling for chronic dieting, disordered eating, and gut health. Directly comparable in anti-diet philosophy and chronic-dieting recovery focus.
- Fay: Insurance-covered virtual nutrition counseling platform connecting users with registered dietitians for weight management, eating disorders, and chronic disease nutrition. Comparable to Balanced Nutrition's core service model and patient segments, with stronger digital UX and marketing.
- Real Nutrition NYC: New York-based HAES-aligned registered dietitian practice offering one-on-one weight-inclusive nutrition counseling for disordered eating and general wellness. Highly comparable philosophy and boutique practice model to Balanced Nutrition, but geographically separate.
- Dietitian Live: Telemedicine nutrition platform with registered dietitians offering virtual counseling for weight management, chronic disease, and general wellness. Similar service portfolio and patient onboarding to Balanced Nutrition, with broader telehealth reach.
- Alena Khodak Nutrition: Independent HAES and intuitive eating registered dietitian practice offering virtual one-on-one counseling. Closely aligns with Balanced Nutrition's anti-diet philosophy and clinical focus on eating disorder recovery.
- Morr Nutrition: Multi-state telehealth nutrition practice offering one-on-one RD coaching for weight management, athletic performance, and chronic conditions. Comparable in virtual-first delivery and individualized counseling, with a wider geographic footprint.
Broad incumbents
- Noom: Large-scale digital health platform offering weight management with virtual coaching and nutrition content. Competes for the same general nutrition-seeking consumer but uses a weight-loss/coaching paradigm rather than HAES-aligned clinical care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Balanced Nutrition LLC social profiles
Digital presenceBalanced Nutrition LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balanced Nutrition LLC leadership team
Management profileNumber of profiles
Profiles1 record
Balanced Nutrition LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balanced Nutrition LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balanced Nutrition LLC
What does Balanced Nutrition LLC do?
Balanced Nutrition LLC is a Registered Dietitian-led nutrition counseling practice that provides individualized and group nutrition services, including eating-disorder nutrition counseling, sports nutrition, medical nutrition therapy, specialty dietary support, and cooking classes. Services are delivered in person at its Pennsylvania offices and virtually nationwide, with insurance reimbursement and out-of-pocket payment options. The practice also sells a self-paced video product (Mini Fridge to Microwave) and a paid Discovery Call onboarding session.
Is Balanced Nutrition LLC a public or private company?
Balanced Nutrition LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Balanced Nutrition LLC founded?
Balanced Nutrition LLC was founded in 2013. It employs 11 to 50 people.
Where is Balanced Nutrition LLC based?
Balanced Nutrition LLC is headquartered in Bryn Mawr, United States, in the North America region.
How does Balanced Nutrition LLC make money?
Two revenue lines are on record. Nutrition Counseling Services are the primary driver. The others are discovery Call.
Who are Balanced Nutrition LLC's main competitors?
Direct peers on record are Nourish, The Nutrition Twins, Culina Health, BZ Nutrition, Fay, Real Nutrition NYC, Dietitian Live, Alena Khodak Nutrition and Morr Nutrition. Noom is listed as a broad incumbent.
Does Balanced Nutrition LLC have an API?
No public API is recorded for Balanced Nutrition LLC.
What industry is Balanced Nutrition LLC in?
Balanced Nutrition LLC's product category is Nutrition Counseling Services. Its primary akta.pro industry code is HSADAFAM, Eating Disorder Recovery Nutrition Support, with a secondary code of HSADAFAE, Medical Nutrition Therapy (Registered Dietitian).