Balance Healthclubs

What Balance Healthclubs does

Balance Health Club (legally Phoenix Leisure Management Limited) is a single-location independent health club and spa operating within Kettering Leisure Village in Northamptonshire, UK. Established in April 2000, the club operates from a 10-person team led by a General Manager and Fitness Manager, and serves individual adults, families, seniors (60+), and corporate groups across Kettering and surrounding Northamptonshire. Facilities include a fully equipped gym with cardio, resistance machines, and free weights; over 60 group exercise studio classes; a pool and spa with warm pool, jacuzzi, steam room, and sauna; racquet and beach sports (squash, badminton, beach volleyball); and on-site physiotherapy and sports massage services. Add-on services include personal training and a Balance Card loyalty programme offering discounts at local businesses.

The business runs on a subscription-based membership model with three core tiers — Single or Joint, 60+ Bespoke, and Corporate Bespoke (NHS, Blue Light, Armed Forces, students, partnered companies) — billed monthly via Direct Debit or annually upfront. Ancillary revenue is generated from personal training sessions, physiotherapy and sports massage, discounted racquet court bookings, and a Refer a Friend scheme. Members interact with the club through Gladstone Systems, which provides membership management, payment gateway integration, online class booking, and a QR-code app for member check-in. The company operates a multi-channel GTM combining personal guided tours, phone-based sales, online self-service joining, and a referral programme. There is no evidence of external funding, M&A activity, geographic expansion beyond the single site, or proprietary AI/ML capabilities.

Name

Balance Healthclubs

Legal name

Phoenix Leisure Management Limited

Website

https://balancehealthclubs.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Balance Health Club is a single-location independent health club and spa in Kettering, UK, serving individual adults, seniors, families, and corporate groups with a gym, 60+ group classes, pool, spa, racquet sports, physiotherapy, and personal training under subscription memberships.

Ownership category

akta.pro rank

Product category

Health Club & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Corporate/Workplace Wellness Coaching (HSADAGAL), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Health club memberships
• Fitness facilities
• Group exercise classes
• Personal training services
• Physiotherapy services

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Rolling monthly memberships paid via Direct Debit on the 1st of each calendar month. New members charged pro rata for remaining days of joining month. Membership continues on rolling basis unless cancelled with 30 days written notice.
2. Annual Membership Subscriptions: Paid in full at the start date, non-refundable. Provides best value with 12-month commitment and free guest passes.
3. Personal Training Sessions: Individual personal training sessions offered by in-house trainers as add-on services to base memberships
4. Physiotherapy Services: Physiotherapy and sports massage services provided by Patricia Taylor and Zoe Crawford for member and non-member clients
5. Racquet Court Bookings: Discounted rates for Squash, Badminton and Beach Volleyball Courts available to members

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Balance Health Club operates a single-location health club and spa within Kettering Leisure Village, providing access to a fully equipped gym, more than 60 group exercise studio classes, a pool and spa complex, and racquet sports (squash, badminton, beach volleyball). The club sells memberships (single/joint, 60+ bespoke, and corporate bespoke) and offers paid add-on services including personal training, physiotherapy, and sports massage.

Product overview

Balance Health Club is a single-location health club and spa facility offering a unified membership experience. The core product is the comprehensive health club facility comprising a fully equipped gym, over 60 group exercise studio classes, pool and spa (warm pool, jacuzzi, steam room, sauna), and racquet sports (squash, badminton, beach volleyball). Membership tiers include Single/Joint, 60 Plus Bespoke, and Corporate Bespoke (NHS, Blue Light, Armed Forces, students). Add-on services include Personal Training with dedicated trainers, Physiotherapy services (physio and sports massage), the Balance Card loyalty programme providing discounts at local businesses, and a Refer a Friend scheme. All members receive access to the social lounge, regular social events, and full visibility of their membership via the club's app.

Differentiator

Problem solved

Functional benefit

Products and services

• Single or Joint Membership The most popular membership tier providing full club access to gym, classes, pool, spa, and racquet sports at discounted member rates. Available as monthly rolling or annual paid-upfront option.
• 60 Plus Bespoke Membership Tailored membership designed for members aged 60 and above, providing flexible options to suit their circumstances and support maintaining or returning to fitness.
• Corporate Bespoke Membership Corporate membership with preferential rates for NHS staff, Blue Light card holders, Armed Forces, students, and partnered companies. Customized to employer and partner arrangements.
• Gym and Fitness Facilities Large spacious and fully equipped gym with brand new equipment, cardio and resistance machines, free weights, and personal trainer induction and programming. Available to members as part of their membership.
• Group Exercise Studio Classes Over 60 group exercise and studio classes including yoga, spin, Body Jam, belly dancing master classes, and other fitness sessions taught by dedicated professional instructors. Available to members and bookable online.
• Pool & Spa Facilities Relaxing swimming pool with warm pool, jacuzzi, steam room, and sauna facilities for members to unwind and recover. Included with membership.
• Racquet & Beach Sports Racquet sports facilities including squash and badminton courts, plus beach volleyball courts, available to members at discounted rates.
• Physiotherapy Services Physiotherapy services provided by Patricia Taylor and sports massage by Zoe Crawford, offering members and non-member clients access to professional rehabilitation and therapeutic treatments.
• Personal Training Personal trainers provide induction, tailored training programmes, and a range of services to help members achieve their fitness goals. Available as paid add-on sessions to base memberships.

Quantifiable outcome

• Member testimonial reports losing 10 stone in weight through regular gym use at Balance Health Club since 2007
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Gladstone SystemscoreTechnology or IntegrationGladstone Systems provides the membership management system and payment gateway for Balance Health Club. Their secure payment processing handles all online transactions with no card details stored on Balance's systems. The platform also powers online class booking and the app QR code access functionality for member check-ins.
• Kettering Leisure VillagecoreStrategic or Co-development PartnerBalance Health Club is located within Kettering Leisure Village complex, sharing the venue with other leisure facilities. The club benefits from the leisure village's broader amenities and shared location attracts members seeking a comprehensive leisure destination.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PureGym: UK's largest low-cost gym operator with 24/7 access, group classes and PT add-ons — represents the low-cost competitive threat to Balance's mid-market positioning.
• Everyone Active: Operates a large network of UK public-sector leisure centres offering gym, swim, group exercise and racquet sports on membership models — a direct peer for Balance's Kettering facility in scale and offering mix.
• Anytime Fitness UK: 24/7 franchise fitness club network offering gym access, classes and PT in local communities — comparable in community footprint and mid-market positioning.
• Total Fitness: UK mid-market health club chain with gym, swim, spa, classes and PT — closely comparable in scale, amenity mix and target consumer to Balance Healthclubs.
• Better (GLL): UK not-for-profit leisure operator running municipal gym, swim, spa and class facilities on subscription memberships — competes for the same Kettering/Northamptonshire consumer market.
• The Gym Group: UK low-cost gym chain with nationwide sites offering cardio, resistance and classes on flexible no-contract memberships — a price-aggressive competitor in the same catchment.
• énergie Fitness: UK and Ireland franchise-based mid-market health club chain offering gyms, group exercise and PT across independent operator sites — directly comparable in size, segment and community-led positioning to Balance Healthclubs.

Broad incumbents

• Virgin Active: Premium UK health club chain with gym, swim, spa, classes and PT — competes for the higher-end segment of the Kettering/Northamptonshire market Balance serves.
• David Lloyd Leisure: UK premium health club chain offering gym, swim, spa, racquets, family and PT services — overlaps with Balance's diversified offering but at higher price point and broader scale.
• Nuffield Health: UK-wide health and wellbeing operator combining fitness clubs with physiotherapy, medical and diagnostic services — a broader incumbent that competes for the same premium health club and physiotherapy spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BalanceHealthCl
• Facebookfacebook.com/BalanceHealthClub
• Instagraminstagram.com/balance.healthclubs
• LinkedInlinkedin.com/company/balance-healthclubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balance Healthclubs