Balance Chiropractic
Balance Chiropractic is a privately held, single-location chiropractic and integrated wellness practice in Monrovia, CA, founded in 2007 by Dr. Amy Yang, delivering spinal adjustments, physiotherapy, acupuncture, and population-specific treatment programs to individual consumers in the San Gabriel Valley on a fee-for-service basis.
- Company typePrivate
- Founded2007
- HeadquartersMonrovia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Balance Chiropractic does
Balance Chiropractic is a privately held, single-location chiropractic and integrated wellness practice headquartered at 120 W. Olive Ave. in Old Town Monrovia, California, founded in 2007 by Dr. Amy Yang, a UCLA-trained (B.S. Biology) and Palmer College of Chiropractic West-trained Doctor of Chiropractic. The practice delivers fee-for-service spinal adjustments, physiotherapy modalities (heat/cold therapy, intersegmental traction, electrical stimulation, joint mobilization, therapeutic exercises), trigger point therapy/myofascial release, thorough orthopedic and neurological evaluations, and population-specific treatment programs targeting children, athletes, pregnant women and new mothers, senior citizens, desk-bound individuals, and herniated disc patients. Dr. Elisa Kanani Wong provides on-site acupuncture services covering pain management, women's health, healthy aging, weight management, and preventative care. The clinical model follows a three-stage Relief → Corrective → Maintenance protocol and is anchored by Dr. Yang's proprietary "Well-Adjusted Life Program" integrating adjustments with exercise, nutrition, and health education.
The business model is a direct-to-consumer professional-services practice: patients self-schedule by phone or email, receive a complimentary initial consultation, and pay per visit or via insurance (PPO, POS, EPO, and HMO plans accepted). Customer acquisition is community-driven — Monrovia Farmers Market presence, employer and health-fair spinal/postural screenings, local SEO, and patient/provider word-of-mouth referrals — with no paid digital acquisition, no telehealth platform, and no mobile application. The firm employs approximately 49 people, serves the Monrovia/Arcadia/Duarte/Sierra Madre/Pasadena catchment in Southern California, and operates with no disclosed funding, parent company, subsidiaries, or M&A activity; ownership and clinical leadership remain with Dr. Yang. Brand reputation has been validated by the 2012 San Gabriel Valley Tribune / Pasadena Star News / Whittier Daily News Readers' Choice Award (Best Chiropractor) and the 2021 heysocal.com Favorite Chiropractor designation.
Balance Chiropractic firmographics
Firmographics- Name
- Balance Chiropractic
- Legal name
- Balance Chiropractic
- Website
- https://bal-chiropractic.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Balance Chiropractic is a privately held, single-location chiropractic and integrated wellness practice in Monrovia, CA, founded in 2007 by Dr. Amy Yang, delivering spinal adjustments, physiotherapy, acupuncture, and population-specific treatment programs to individual consumers in the San Gabriel Valley on a fee-for-service basis.
- Ownership category
- akta.pro rank
Balance Chiropractic industry classification
Industry- Product category
- Chiropractic Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB)
Keywords
Where Balance Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Monrovia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Balance Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Chiropractic Services: Fee-for-service chiropractic care delivered through scheduled appointments. Services include initial consultations (free), examinations, spinal adjustments, and physiotherapy treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Initial Consultation |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Balance Chiropractic product offering
Product offeringCore offering
Balance Chiropractic provides fee-for-service chiropractic care at its Monrovia, CA clinic, including spinal adjustments, physiotherapy modalities, trigger point therapy, acupuncture, and comprehensive evaluations. Treatment is delivered through individualized step-by-step programs (Relief, Corrective, Maintenance) with a free initial consultation and insurance billing support. Specialized programs serve children, athletes, pregnant women, seniors, desk-bound patients, and herniated disc sufferers.
Product overview
Balance Chiropractic is a single-location chiropractic practice offering a comprehensive range of healthcare services centered around spinal care and wellness. The core offering consists of chiropractic adjustments and physiotherapy/rehabilitation services, supported by specialized treatment programs including the Well-Adjusted Life Program, Children's Program, Athletes Program, Pregnant Women/New Mothers Program, Senior Citizens Program, Herniated Disc Treatment, and Desk-Bound/Sedentary Lifestyle Care. The practice also offers acupuncture services through Dr. Elisa Wong and provides additional services including spinal/postural screenings, trigger point therapy, and thorough physical evaluations. Treatment follows a three-stage approach: Relief (acute pain management), Corrective (addressing underlying causes), and Maintenance (maintaining progress and preventing future problems).
Differentiator
Problem solved
Functional benefit
Products and services
- Chiropractic Adjustments
Quantifiable outcome
- Patients report improved mobility, better sleep, reduced pain frequency and severity, and increased ability to perform daily activities
Companies that use Balance Chiropractic
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles6 records
Balance Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Balance Chiropractic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Health Insurance Providers (PPO, POS, EPO, HMO)supportingBalance Chiropractic accepts most health insurance plans including PPO, POS, EPO, and HMO plans. This enables patients to use their insurance benefits for chiropractic care at the clinic.
Scale indicators1 record
Recent moves7 records
Expansion highlights4 records
Balance Chiropractic competitors and assessment
Company assessmentDirect peers
- HealthSource Chiropractic: Chiropractic franchise combining spinal adjustments with progressive rehab, massage, and wellness services. Comparable service mix and local-clinic delivery model.
- 100% Chiropractic: Multi-location chiropractic franchise providing adjustments, massage, and wellness services with a similar full-service, family-oriented positioning. Operates in many of the same suburban U.S. markets as Balance Chiropractic.
- The Wellness Way: Network of chiropractic and wellness clinics offering adjustments, nutrition, and functional health services. Overlaps with Balance Chiropractic's integrated chiropractic-plus-wellness approach.
- The Joint Chiropractic: National chiropractic franchise offering spinal adjustments on a walk-in, membership-based model. Highly comparable as a chiropractic services provider targeting mainstream consumers, though operating at much larger scale than Balance Chiropractic's single location.
- Chiro One Wellness Centers: Multi-clinic chiropractic group offering adjustments and wellness programs across the Chicago region and beyond. Comparable in its emphasis on patient education, wellness plans, and standardized care protocols.
Broad incumbents
- Hand & Stone Massage and Facial Spa: National wellness franchise offering massage, skincare, and adjunct wellness services. Adjacent rather than directly competing, but draws from the same suburban consumer base seeking non-medical pain relief and relaxation.
- Massage Green SPA: Multi-location massage and wellness chain targeting similar suburban, insurance- and cash-pay consumers. Comparable customer demographic and complementary service offerings.
Others
- Palmer College of Chiropractic: Chiropractic institution that trained founder Dr. Amy Yang. Relevant as the upstream credentialing body for the practice's clinical model and as a network of alumni practitioners nationwide.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Balance Chiropractic social profiles
Digital presenceBalance Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balance Chiropractic leadership team
Management profileNumber of profiles
Profiles2 records
Balance Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balance Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balance Chiropractic
What does Balance Chiropractic do?
Balance Chiropractic provides fee-for-service chiropractic care at its Monrovia, CA clinic, including spinal adjustments, physiotherapy modalities, trigger point therapy, acupuncture, and comprehensive evaluations. Treatment is delivered through individualized step-by-step programs (Relief, Corrective, Maintenance) with a free initial consultation and insurance billing support. Specialized programs serve children, athletes, pregnant women, seniors, desk-bound patients, and herniated disc sufferers.
Is Balance Chiropractic a public or private company?
Balance Chiropractic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Balance Chiropractic founded?
Balance Chiropractic was founded in 2007. It employs 11 to 50 people.
Where is Balance Chiropractic based?
Balance Chiropractic is headquartered in Monrovia, United States, in the North America region.
How does Balance Chiropractic make money?
One revenue line is on record: chiropractic Services.
Who are Balance Chiropractic's main competitors?
Direct peers on record are HealthSource Chiropractic, 100% Chiropractic, The Wellness Way, The Joint Chiropractic and Chiro One Wellness Centers. Broad incumbents are Hand & Stone Massage and Facial Spa and Massage Green SPA. Palmer College of Chiropractic is listed as an others.
Does Balance Chiropractic have an API?
No public API is recorded for Balance Chiropractic.
What industry is Balance Chiropractic in?
Balance Chiropractic's product category is Chiropractic Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAD, Prenatal & Postpartum Chiropractic. Its NAICS code is 62131 and its SIC code is 8011.