Ball Park Floral Inc

What Ball Park Floral Inc does

Ball Park Floral Inc (DBA Ball Park Floral & Gifts) is a family-owned, single-location retail florist founded in 1904 in Grand Rapids, Michigan. The company designs and delivers custom fresh floral arrangements for occasions including weddings, corporate events, funerals, holidays, and everyday gifting, and operates a brick-and-mortar boutique at 8 Valley Ave NW that also functions as a walk-in cooler, an indoor living-plant garden, and a curated gift shop selling jewelry, candles, home decor, and Michigan-themed merchandise. Same-day delivery is available to more than 30 West Michigan communities, with priority routing to funeral homes, hospitals, schools, and businesses.

The business sells primarily through a standard e-commerce website with SSL-secured checkout and an in-store counter, supplemented by phone-based wedding and event consultation. There is no proprietary technology platform, no public API, no mobile app, and no AI/ML capabilities disclosed; the operating stack is a conventional retail florist e-commerce build. The revenue model mixes one-time purchases (arrangements, gift items, delivery fees, wedding and event design services billed as professional services) with subscription recurring revenue from Vased Floral and Plant subscriptions offered in 3, 6, and 12-month terms across Standard, Deluxe, and Premium tiers ranging from $15 to $125 per month. The primary customer segments are individual consumers, wedding clients, and funeral/memorial buyers, with secondary demand from corporate accounts, churches, and healthcare facilities. Out-of-area orders are fulfilled through an affiliation with the Flower Shop Network wire-service group.

Name

Ball Park Floral Inc

Legal name

Ball Park Floral Co.

Website

https://ballparkfloral.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Ball Park Floral is a family-owned, single-location retail florist in Grand Rapids, MI, founded 1904, designing and delivering custom floral arrangements, subscriptions, and gifts to individual consumers, weddings, funerals, and local businesses across West Michigan.

Ownership category

akta.pro rank

Product category

Retail Florist Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYCRAIACAG

Indoor Plants, Faux Florals & Botanical Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

SECONDARYHSACAOAK

Artificial Flowers, Silk Florals & Faux Greenery Decor

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Retail florist services
• Wedding floral design
• Flower delivery services
• Floral subscription services
• Gift shop merchandise

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers and Arrangements: One-time purchase of custom floral arrangements, bouquets, and individual stems for various occasions including birthdays, anniversaries, funerals, and holidays.
2. Floral Subscriptions: Recurring monthly delivery of vase arrangements in 3, 6, or 12-month subscription tiers with Standard, Deluxe, and Premium size options ranging from $45-$125/month for floral.
3. Plant Subscriptions: Recurring monthly delivery of houseplants, succulents, or blooming plants in 3, 6, or 12-month subscription tiers ranging from $15-$75/month.
4. Gift Shop Products: Sale of non-floral gift items including jewelry, candles, home decor, plush animals, gourmet truffles, books, balloons, and Michigan-themed merchandise.
5. Delivery Services: Same-day, next-day, and priority delivery services to West Michigan locations including hospitals, funeral homes, residences, businesses, and schools. Delivery fee applies.
6. Wedding and Event Services: Custom floral design and setup services for weddings, corporate events, theme parties, and special occasions. Includes complimentary consultation and on-site setup services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Ball Park Floral Inc is a family-owned professional florist that designs and sells custom floral arrangements for weddings, events, funerals, sympathy occasions, and everyday gifting. The company operates a single Grand Rapids retail storefront combined with an online ordering platform, offering recurring flower and plant subscriptions, a curated gift shop, balloons, fresh flowers by the stem, and same-day local delivery throughout West Michigan.

Product overview

Ball Park Floral & Gifts is a family-owned, full-service professional florist offering a comprehensive portfolio of floral and gift products. The core offering centers on custom fresh floral arrangements crafted for occasions including weddings, corporate events, funerals, holidays, and everyday celebrations. The company operates subscription-based services including Vased Floral Subscriptions (3, 6, and 12-month plans in Standard, Deluxe, and Premium tiers) and Plant Subscriptions (3, 6, and 12-month plans). Their product portfolio also includes a Gift Shop featuring handmade jewelry, candles, home decor, and gourmet items; Silk & Dried Arrangements; Plants & Houseplants; Balloon Delivery; and Same-Day Delivery service within the Grand Rapids area. The business has been serving the Grand Rapids community since 1904.

Differentiator

Problem solved

Functional benefit

Products and services

• Vased Floral Subscription Recurring delivery of designer vased floral arrangements offered in 3-month, 6-month, and 12-month subscription tiers for residential and corporate customers who want fresh flowers delivered on a schedule.
• Plant Subscription Recurring delivery of houseplants offered in 3-month, 6-month, and 12-month subscription tiers for customers seeking scheduled greenery and indoor plants for home or office.
• Custom Floral Arrangements Custom designer fresh flower arrangements created for personal gifting, holidays, and themed collections including Hug in a Mug, Anniversary & Love, Summer, Spring, Valentine's Day, and International Women's Day collections.
• Wedding & Event Floral Design Custom floral design service for weddings, corporate events, and large celebrations including bouquets, boutonnieres, centerpieces, and venue floral installation for brides, grooms, and event planners.
• Sympathy & Funeral Designs Sympathy and memorial floral designs including standing sprays and wreaths delivered to funeral homes, churches, and service venues for families and funeral directors.
• Plants & Houseplants Potted houseplants and indoor greenery available for purchase and recurring delivery via plant subscriptions for residential and office customers.
• Silk & Dried Arrangements Long-lasting silk and dried floral arrangements for customers seeking low-maintenance decorative options.
• Fresh Flowers by the Stem Individual fresh flowers sold by the stem for self-arrangement, bulk orders, and budget-conscious buyers.
• Gift Shop Curated gift shop offering non-floral merchandise such as mugs and complementary gifting items bundled with floral purchases.
• Balloon Delivery Balloon arrangements and balloon delivery service available as add-on purchases for celebrations and gifts.
• Same-Day Delivery Service Same-day local delivery of floral orders across Grand Rapids and West Michigan for orders placed by the daily cutoff.

Quantifiable outcome

• Same-day delivery for orders placed before noon
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Flower Shop NetworkminorOthersBall Park Floral is affiliated with Flower Shop Network, which provides photography services for the website and appears to facilitate out-of-town wire service deliveries. This affiliation enables the shop to send flowers to destinations beyond their local delivery area through a network of partner florists.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BloomNation: Online marketplace empowering local independent florists with e-commerce storefronts and delivery logistics. Highly comparable as a technology partner/competitor for independent florists like Ball Park Floral seeking to expand digital reach without building proprietary tech.
• FTD: Long-standing floral wire service and online florist marketplace aggregating local independent florists. Directly comparable to Ball Park Floral's wire service model and competes for the same occasion-driven (birthday, anniversary, sympathy) consumer demand.
• Teleflora: National florist network connecting local independent florists (including through wire service arrangements) for same-day delivery across the U.S. Ball Park Floral's Flower Shop Network affiliation is a direct analog, and both compete for the same local consumer and funeral/wedding occasion demand.
• From You Flowers: Online florist offering same-day delivery through a network of local florists, with strong focus on budget-friendly arrangements. Comparable on wire-service-aggregated floral retail, and competes directly for price-sensitive occasion demand in geographies like West Michigan.

Emerging players

• The Bouqs Co. Digital-native floral delivery company with farm-direct sourcing and subscription offerings. Directly comparable to Ball Park Floral on subscription florals and occasion gifting, and represents the digital-first competitive threat to legacy brick-and-mortar florists.
• Stargazer Barn: Direct-to-consumer online florist specializing in farm-fresh, sustainably sourced bouquets with subscription offerings. Comparable on subscription florals and direct-to-consumer online ordering, representing the digitally native threat to traditional brick-and-mortar florists.

Regional players

• Afloral: Online specialty retailer focused on artificial flowers, silk florals, dried arrangements, and wedding decor. Directly comparable to Ball Park Floral's silk and dried arrangement category, and represents the online competitive alternative for that product line.

Broad incumbents

• Edible Arrangements: National gift and arrangement retailer with brick-and-mortar franchise storefronts offering fruit arrangements and edible gifts. Comparable as an adjacent occasion-gifting model combining physical retail, delivery, and curated gift products — the same model Ball Park Floral pursues with its gift shop.
• ProFlowers: National online florist (part of FTD/Federated) offering direct-to-consumer floral and plant delivery. Comparable product mix (fresh flowers, plants, subscriptions) and competes for the same online occasion-driven demand that Ball Park Floral targets through its website.
• 1-800-Flowers.com: National online floral and gift retailer offering broad assortment across floral, plants, and gift categories with same-day delivery in many markets. Directly comparable on core floral retail and delivery model, but at vastly greater scale and with proprietary e-commerce technology that Ball Park Floral lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ball-park-floral-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ball Park Floral Inc