Balton Trading Asia

What Balton Trading Asia does

Balton Trading Asia (ИП ООО Balton Trading (Asia)) is the first national FMCG distributor in Uzbekistan, founded in 1995 and headquartered in Tashkent. The company operates two integrated service lines: (1) import and wholesale distribution of fast-moving consumer goods under brand agreements with global principals including Nestlé, Colgate-Palmolive, Unilever, Starbucks, HARIBO, Lavazza, Arla Foods, Storck, Lipton, Makfa, Borges, Froneri and Lego; and (2) third-party logistics (3PL) services covering warehousing, transportation, order processing, labeling, customs warehousing, and cross-docking for external clients. Its customer base spans organized modern trade (Korzinka, Olma, Havas, Makro, Assorti, Baraka, Fix Price, M Cosmetics), traditional neighborhood stores and bazaars (22,000+ trade points), HoReCa, and corporate accounts — achieving 74% share of the largest modern trade chains across all 13 regions of Uzbekistan with 1-day delivery.

The business is supported by 55,000 sq.m. of warehouse space across 17 facilities (including the first BREEAM-certified Class A warehouse in Uzbekistan and Central Asia), 150+ owned vehicles covering 4.8 million km per year, 64,000 tons of orders processed annually, and a 2,000+ SKU portfolio. Operations are digitized through an integrated technology stack of WMS, Axelot TMS, Effie merchandising automation, Anaplan connected planning (with a dedicated Center of Excellence recognized by Anaplan for Central Asia in 2026), and 1C enterprise software. The company is FSSC 22000 certified (Bureau Veritas, March 2025) and has received Brand Awareness 2025 awards for HARIBO and MOEMORE, and multiple-time "Best Distributor of Uzbekistan" recognition.

Balton Trading Asia generates revenue through two primary streams: transaction-based FMCG distribution (markup on goods sold to retail and wholesale customers) and managed-service 3PL fees (warehousing, transportation, and value-added logistics services). Go-to-market is sales-led, with field sales teams covering traditional trade, modern retail, HoReCa, and corporate clients via direct engagement. The company is privately held with no disclosed external institutional investors, no parent company, and no public revenue disclosure.

Name

Balton Trading Asia

Legal name

ИП ООО Balton Trading (Asia)

Website

https://baltontrading.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Balton Trading Asia is the first national FMCG distributor and 3PL operator in Uzbekistan, importing and distributing consumer goods from global brands across 22,000+ retail points in all 13 regions with 1-day delivery.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Logistics Services

NAICS

Warehousing and Storage (493)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Consumer Packaged Goods (CPG) & FMCG (TLAIALAH)

Keywords

• FMCG distribution
• Third-party logistics
• Warehouse management
• Consumer goods supply
• Cold chain logistics

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. FMCG Distribution: Import and distribution of consumer goods including food, confectionery, beverages, personal care, and household products. Revenue generated through markup on goods sold to retail and wholesale customers.
2. 3PL Logistics Services: Third-party logistics services including warehousing, storage, transportation, order processing, labeling, customs warehouse, and cross-docking. Revenue from service fees for logistics operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Balton Trading Asia is the first national FMCG distributor in Uzbekistan, importing and distributing consumer goods (food, beverages, confectionery, personal care, household products, toys) from international brands to over 22,000 retail points across 13 regions, with 1-day delivery from a 55,000 sq.m. warehouse footprint and a fleet of 150+ vehicles. In parallel, it operates a 3PL logistics business offering warehousing, transportation, order processing, labeling, customs warehousing, and cross-docking to third-party clients.

Product overview

Balton Trading Asia operates as a first national distributor and 3PL operator in Uzbekistan, offering two core service lines: FMCG Distribution (covering import, warehousing, and delivery to 22,000+ retail points) and Third-Party Logistics (warehousing, transportation, and order processing). The company operates 55,000 sq.m. of warehouse space including BREEAM-certified Class A facilities, maintains a fleet of 150 vehicles, and serves 13 regions. The portfolio includes branded products from international partners such as Nestlé, Colgate-Palmolive, Starbucks, HARIBO, Storck, Lavazza, Makfa, and others across food, confectionery, personal care, and home care categories.

Differentiator

Problem solved

Functional benefit

Products and services

• FMCG Distribution Services End-to-end import and distribution of branded fast-moving consumer goods (food, beverages, confectionery, personal care, household chemicals, toys) covering warehousing, transportation and 1-day delivery to 22,000+ traditional and modern retail outlets across Uzbekistan. Built for FMCG brand principals and retail chain customers.
• 3PL Logistics Services Third-party logistics offering for external clients, including warehousing (Class A and B facilities, including temperature-controlled and cold storage chambers), transportation, order processing, labeling, customs warehousing, cross-docking and last-mile delivery, with operations managed on WMS and Axelot TMS and FSSC 22000 food-safety compliance.

Quantifiable outcome

• 1-day delivery to 22,000+ trade points across 13 regions
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

28 partnerships are on record, tiered core.

• NestlecoreChannel Partner/ Reseller/ DistributorGlobal food and beverage giant - distributes Nescafe coffee, mineral water, chocolate, ice cream, bouillons, dairy products, baby food, and pet food through Balton Trading Asia
• Colgate-PalmolivecoreChannel Partner/ Reseller/ DistributorAmerican consumer products company distributing soap, oral hygiene products, toothpaste, toothbrushes, pet food, and household chemicals
• StorckcoreChannel Partner/ Reseller/ DistributorGerman confectionery company since 1903. Products include Merci, Toffifee, Mamba, Werther's Original. Present in 100+ countries
• HARIBOcoreChannel Partner/ Reseller/ DistributorWorld leader in fruit gummy and licorice. Products in 120+ countries, 16 manufacturing facilities in 10 countries, 7,000+ employees globally. Awarded Brand Awareness 2025
• LavazzacoreChannel Partner/ Reseller/ DistributorItalian coffee company producing 85,000+ tons annually. 48% Italian retail market share, 1.2B+ Euro revenue. Present in 90+ countries
• Unilever (Rama)coreChannel Partner/ Reseller/ DistributorGlobal consumer goods company producing spreads including Rama brand since 1924
• BorgescoreChannel Partner/ Reseller/ DistributorInternational Mediterranean cuisine company founded 1896 in Spain. Products in 100+ countries including olive oils and olives
• Arla FoodscoreChannel Partner/ Reseller/ DistributorDanish-Swedish dairy company, largest in Scandinavia. 8,500 farmer co-owners. Headquarters in Aarhus, Denmark
• MakfacoreChannel Partner/ Reseller/ DistributorPasta and durum wheat flour manufacturer trusted by millions of families. Ideal for Uzbek cuisine
• MOEMOREcoreChannel Partner/ Reseller/ DistributorCanned tuna brand - natural and healthy product. Awarded Brand Awareness 2025. Expanded to include sprats and salmon range in 2025
• IMPRAcoreChannel Partner/ Reseller/ DistributorPure Ceylon tea brand popular in Baltic and CIS markets. New products: Finest Selection, English Breakfast, Premium Selection
• ПикантаcoreChannel Partner/ Reseller/ DistributorRussian brand founded 1999 - sauces, ketchup, vegetable canned goods, syrups. 70+ product names. HoReCa presentation at Association of Cooks of Uzbekistan
• LiptoncoreChannel Partner/ Reseller/ DistributorInternational tea brand founded 1890 in UK. 25+ years in Russian market, 100+ black, green and herbal tea products
• FronericoreChannel Partner/ Reseller/ DistributorWorld ice cream manufacturer with HQ in Limington Bar, North Yorkshire, England. Largest in Europe by volume, second largest globally after Unilever
• StarbuckscoreChannel Partner/ Reseller/ DistributorAmerican coffee company and coffeehouse chain founded 1971 in Seattle
• LurpakcoreChannel Partner/ Reseller/ DistributorPremium butter brand belonging to Danish Dairy Board. 110+ years reputation for finest premium butter
• Lego GroupcoreChannel Partner/ Reseller/ DistributorDanish private toy manufacturer of LEGO building blocks
• R.O.C.S.coreChannel Partner/ Reseller/ DistributorOral care brand (Remineralizing Oral Care Systems) - toothpastes, toothbrushes, specialized products for adults and children. Represented by Diarsi Global LLC
• SynergeticcoreChannel Partner/ Reseller/ DistributorHome care brand for cleaning, laundry, dishwashing - responds to efficiency, safety and conscious household choices. Natural extension of family care portfolio
• SchickcoreChannel Partner/ Reseller/ DistributorShaving products brand - part of Schick x NIVEA co-branded gift sets for care and gifting
• NIVEAcoreChannel Partner/ Reseller/ DistributorSkin care brand - part of Schick x NIVEA co-branded gift sets combining quality shaving and skin care
• Bob SnailcoreChannel Partner/ Reseller/ DistributorNatural fruit snacks brand launched in Uzbekistan October 2025, available at Korzinka retail chain
• Bunge (Олейна, IDEAL)coreChannel Partner/ Reseller/ DistributorVegetable oil production and grain trading. Brands include Олейна, IDEAL and Масленица sunflower oils, Primoliva olive oil
• РусагроcoreChannel Partner/ Reseller/ DistributorSunflower processing, oil production, sugar manufacturing. One of largest sugar producers in Russia
• AnaplancoreTechnology or IntegrationConnected planning platform - first company in Uzbekistan to implement Anaplan. Center of Excellence established for business planning integration across sales, finance, inventory, logistics
• Bureau VeritascoreTechnology or IntegrationGlobal certification authority that certified Balton Trading Asia under FSSC 22000 (March 6, 2025)
• EffiecoreTechnology or IntegrationMerchandising automation software for field sales management
• AxelotcoreTechnology or IntegrationTMS provider for transport management system and route optimization

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kuehne+Nagel: Global logistics leader with large contract logistics and FMCG distribution capabilities; broader incumbent comparable on the 3PL/contract logistics axis.
• DHL Supply Chain: Global 3PL incumbent offering FMCG/retail supply chain, contract logistics, and warehousing at scale; broad incumbent operating in Balton's category though not specializing in Uzbekistan.
• CEVA Logistics: Top-tier global 3PL with strong FMCG and consumer goods contract logistics; large incumbent overlapping on the warehouse + transport management solutions Balton commercializes through 3PL services.

Direct peers

• Aramex: Middle East-headquartered logistics and supply chain company with deep emerging-market B2B distribution expertise; comparable emerging-market 3PL/distribution footprint and customer mix.
• Logista: Spanish-listed distribution and value-added services company distributing consumer goods (tobacco, food, pharma, convenience) to retail points; comparable because Balton performs the same FMCG-to-retail-point function with adjacent logistics services.
• Imperial Logistics: Pan-African 3PL and FMCG supply chain operator with national-distributor characteristics in emerging markets; highly comparable to Balton's combination of national B2B distribution and 3PL services across under-served geographies.
• Pony Express: Russian/CIS delivery and logistics operator with broad parcel and freight services; relevant CIS-region peer for Balton's distribution, warehousing, and last-mile delivery across Uzbekistan.
• Havi: Global foodservice and FMCG supply chain specialist operating distribution and warehousing for multinational CPG brands; structurally similar to Balton's role as multinational FMCG brand-owner distribution partner.
• STS Logistics: Russia/CIS freight and logistics company with container, road, and warehousing operations; regional peer due to geography and the brokerage + 3PL model overlapping with Balton's distribution-led logistics stack.

Others

• Brambles: Global logistics infrastructure company operating CHEP pallet pooling and supply-chain platforms; adjacent/ecosystem peer as a logistics infrastructure enabler for FMCG distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/balton-trading-asia
• Instagraminstagram.com/balton_uz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balton Trading Asia