Bambokids - Used-New Store

Name

Bambokids - Used-New Store

Legal name

Bambokids Brechó Infantil

Website

https://bambokids.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Children's Thrift Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Family Clothing Stores (5651), Retail-Misc General Merchandise Stores (5399)

akta.pro industry

PRIMARYCRAAABAD

Kids’ & Baby Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

SECONDARYCRAEABAG

Off-Price Kids & Baby Apparel Retailers

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Apparel & Fashion Retail

SECONDARYCRAGAGAD

Kids & Baby Specialty Department Stores

Consumer Products & Retail/General Merchandise & Department Stores/Junior / Specialty Department Stores

SECONDARYCRALAFAC

Outdoor & Ride-On Toys Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

Keywords

• Children's thrift store
• Used children's clothing
• Baby items retail
• Baby shower registry
• Secondhand kids store

Headquarters

HQ city

Lajeado

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales: Physical retail store sales of new and used children's items including clothing, footwear, toys, nursery items, and utilities. Items are purchased from customers through evaluation process and resold to other families.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

BamboKids is a children's thrift store (brechó infantil) that buys gently used children's items from families through a quality evaluation process and resells them alongside new items, including clothing, footwear, toys, nursery items, and utility products for children from newborn to 16 years old. The retail offering is complemented by a baby shower registry (Lista de Chá de Bebê), gift cards (Vale-Presente), and an item evaluation service operated through five physical stores in Rio Grande do Sul, Brazil.

Product overview

BamboKids is a children's thrift store (brechó infantil) operating as a single unified retail offering across multiple physical store locations in Rio Grande do Sul, Brazil. The core product is a curated marketplace for new and used children's items spanning clothes, shoes, baby essentials, toys, and utility items for children from newborn to 16 years. The offering is supplemented by a baby registry service (Lista de Chá de Bebê) enabling expectant mothers to create wish lists with gift purchases via WhatsApp or in-store, a gift card program (Vale-Presente) valid for one year, and an item evaluation service allowing customers to sell their gently used children's items. The company emphasizes conscious consumption, quality curation, and affordability, operating as a brick-and-mortar retail model with WhatsApp-based customer service integration.

Differentiator

Problem solved

Functional benefit

Products and services

• BamboKids Brechó Infantil (Children's Thrift Store) Curated retail offering of new and used children's items including clothing, footwear, baby essentials, toys, and utility items for children from newborn to 16 years old, sold through five physical store locations across Rio Grande do Sul, Brazil.
• Lista de Chá de Bebê (Baby Shower Registry) Baby registry service where expectant mothers create a personalized wish list of desired children's items; guests can purchase items via WhatsApp or in any physical BamboKids store, and the mother receives a 10% credit voucher on the total of items sold from her registry.
• Vale-Presente (Gift Card) Gift card with a customer-selected monetary value, valid for 1 year, redeemable in any BamboKids physical store on clothing, footwear, utility items, baby essentials, or toys.
• Avaliação de Itens (Item Evaluation Service) In-person evaluation service where customers bring gently used children's items (clothes, shoes, toys, baby items) for assessment against quality and safety criteria; evaluation results are delivered in person or via WhatsApp within 3 business days, and accepted items are purchased for resale in BamboKids stores.

Quantifiable outcome

• Over 100,000 families served and over 300,000 item evaluations performed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Repassa: Brazilian online resale platform focused on baby and children's clothing and gear. Closest direct competitor to BamboKids in the curated children's secondhand segment, though operating primarily via e-commerce rather than physical stores.
• Baby Bum: Brazilian specialty retailer focused on baby and children's products including clothing, toys, and accessories. Comparable product mix and target demographic, though primarily new-goods oriented.

Broad incumbents

• Magazine Luiza: Brazilian multi-category retailer with substantial toys, baby, and kids' assortments online and in physical stores. Comparable demographic reach and product breadth, though competing in new goods at scale.
• Riachuelo: One of Brazil's largest apparel chains with a substantial kids' line and broad physical retail footprint across the country. Comparable category and target demographic, but competing on price-for-new rather than curated resale.
• C&A Brasil: Brazilian arm of global apparel retailer with dedicated kids' and baby collections. Comparable customer segment and category focus, though positioned on new, fast-fashion inventory rather than curated resale.
• Marisa: Brazilian apparel chain with a women's and family focus, including kids' categories. Comparable broad demographic appeal and physical-store retail model, though operating at different scale and price tier.
• Renner: Major Brazilian apparel and home retailer with a strong kids' assortment. Comparable target customer and family-oriented merchandising, though scale, channels, and pricing model differ substantially from a thrift operator.
• Posthaus: Established Brazilian online retailer specializing in children's, baby, and maternity apparel and goods. Comparable target customer (Brazilian parents) and overlapping category breadth, but oriented around new goods rather than resale.

Others

• OLX Brasil: Major Brazilian online classifieds and resale platform where parents can transact used children's items. Comparable underlying secondhand demand but operates as a horizontal marketplace rather than a curated retailer.

Emerging players

• Enjoei: Brazilian peer-to-peer resale marketplace spanning multiple categories including children's items. Comparable circular-economy proposition and Brazilian consumer base, with a digital-first model that contrasts BamboKids' physical-only GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bambokids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bambokids - Used-New Store