Repassa
Repassa is a Brazilian online peer-to-peer marketplace founded in 2014 that enables individuals to buy and sell pre-owned branded clothing across women's, men's, and kids categories, supplemented by a full-service consignment workflow (Sacola do Bem) and influencer storefronts (Closet VIP).
- Company typePrivate
- Founded2014
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Repassa does
Repassa is a Brazilian online peer-to-peer marketplace for buying and selling pre-owned branded clothing and accessories, founded in 2014 and headquartered in São Paulo. Operating via repassa.com.br, the platform serves three primary customer segments — women, men, and kids — across categories including tops, bottoms, dresses, outerwear, footwear, bags, and accessories. The company offers two supply-side workflows: a self-serve model where individual sellers list items directly, and the Sacola do Bem consignment service where Repassa handles photography, pricing, storage, and shipping on behalf of sellers. The platform also operates a Closet VIP program featuring curated storefronts from Brazilian influencers (Juliana Romano, Renata Meirelles, Aline Kupty, Raka Minelli, Guta Virtuoso, and others) as a social commerce anchor.
The core technology stack is a conventional e-commerce marketplace with a curated consignment workflow layered on top. The platform carries a multi-brand catalog spanning premium Brazilian and international labels (Zara, Nike, Tommy Hilfiger, Schutz, Arezzo, Levi's, H&M, Gap, Farm, Animale, Amaro, Youcom, Shoulder), with promotional discounts of 20-50% and free shipping on orders above R$199. Pricing is denominated in Brazilian Reais, with item prices ranging from approximately R$49.90 for entry-level accessories to over R$1,000 for designer pieces. The charitable donation integration with NGOs (Amigos do Bem, AMPARA Animal, Gerando Falcões, GRAACC) allows sellers to direct a portion of sale proceeds to social causes, serving as both a brand differentiator and an emotional selling-point.
The business model is transaction-based: Repassa earns a commission (take rate) on each item sold through the marketplace, whether self-listed by individual sellers or processed through Sacola do Bem. Marketing channels are primarily influencer-driven (Closet VIP), supplemented by blog content, promotional email, and referral/affiliate programs. The company is privately held under the legal name Repassa Intermediação de Negócios LTDA (CNPJ 18.203.481/0001-06), operates with a lean 1-10 person team, and has raised approximately $1.86 million in disclosed cumulative funding led by Redpoint eventures in a September 2020 Series A with participation from Kria, Cadonau Investimentos, Bossa Invest, and Wharton Alumni Angels.
Repassa firmographics
Firmographics- Name
- Repassa
- Legal name
- Repassa Intermediação de Negócios LTDA
- Website
- https://repassa.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Repassa is a Brazilian online peer-to-peer marketplace founded in 2014 that enables individuals to buy and sell pre-owned branded clothing across women's, men's, and kids categories, supplemented by a full-service consignment workflow (Sacola do Bem) and influencer storefronts (Closet VIP).
- Ownership category
- akta.pro rank
Repassa industry classification
Industry- Product category
- Online Fashion Resale Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel, Footwear & Accessories Resale (CRAFAGAA)
- akta.pro secondary industry
- Kids & Maternity Secondhand (Clothing, Gear, Toys) (CRAFAGAG)
Keywords
Where Repassa is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Repassa business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Seller Commission: Platform earns commission on each item sold through the marketplace. Sellers receive sale proceeds as platform credit or can withdraw to bank account.
- Sacola do Bem Consignment: Curated consignment service where sellers submit items for pre-approval, and Repassa handles photography, pricing, storage, and shipping. Commission deducted from sale proceeds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace pricing - individual seller listings |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Repassa product offering
Product offeringCore offering
Repassa operates an online peer-to-peer marketplace where individual consumers in Brazil can buy and sell pre-owned branded clothing, footwear, accessories, and bags across women's, men's, and kids' categories at discounted prices. The core marketplace is complemented by Sacola do Bem, a full-service consignment offering in which sellers send items to Repassa for curation, photography, pricing, storage, and shipping, and the Closet VIP program featuring influencer-curated virtual storefronts.
Product overview
Repassa is a Brazilian online thrift store (brechó on-line) operating as a peer-to-peer marketplace for second-hand clothing and accessories. The platform is organized into three main customer segments: Feminino (women's), Masculino (men's), and Kids. Each segment offers various clothing categories including tops, bottoms, dresses, outerwear, footwear, accessories, and bags. The core product offering is the Repassa Core Platform marketplace, complemented by the Sacola do Bem service which enables sellers to send their pre-owned items for professional evaluation, photography, and listing. Additional product categories include brand collections (Marcas), Last Chance discounted items, Closet VIP influencer partnerships, New with Tags items, and Curadoria do Bem curated selections.
Differentiator
Problem solved
Functional benefit
Brands
- Achados Repassa: A curated collection section featuring items sourced from the company's own inventory and partnerships, sold under the 'Achados Repassa' branding.
- Closet VIP
- Sacola do Bem
Products and services
- Repassa Marketplace Platform Brazilian online thrift store (brechó on-line) where individual consumers can buy and sell pre-owned branded clothing, footwear, accessories, and bags through a peer-to-peer marketplace model. Buyers browse via categories (Feminino, Masculino, Kids, Calçados, Acessórios, Bolsas, Marcas, Last Chance, Novas com Etiquetas, Curadoria do Bem), filtering and checking out on repassa.com.br; sellers list items and earn proceeds (as platform credit or bank withdrawal) minus a marketplace commission.
- Sacola do Bem
Companies that use Repassa
Customer profileSegments3 records
Ideal customer profiles4 records
Repassa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Repassa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Amigos do BemminorNGO partner in the Sacola do Bem program. Sellers can opt to donate a percentage of their sale proceeds to this charitable cause.
- AMPARA AnimalminorAnimal welfare NGO partner in the Sacola do Bem donation program. Sellers may choose to donate sale proceeds to support animal protection initiatives.
- Gerando FalcõesminorSocial impact NGO partner enabling sellers to donate proceeds from sales to support community development programs.
- GRAACCminorChildren's cancer research hospital NGO partner. Sellers can direct donation percentages from their sales to support the organization's mission.
Recent moves6 records
Expansion highlights5 records
Repassa competitors and assessment
Company assessmentRegional players
- Bazar Heloisa Rosa / Brecho CLOSET: Brecho.com.br and similar Brazilian online thrift aggregators serve the same Brazilian P2P secondhand apparel market as Repassa. They compete for sellers and buyers in the same geography with overlapping brand assortments.
Direct peers
- Poshmark: Poshmark is a US-based social commerce marketplace for secondhand fashion with a strong "closet" metaphor aligned to Repassa's Closet VIP program. While US-focused, its influencer-driven P2P model and women-led buyer base are directly analogous to Repassa's GTM.
- ThredUp: ThredUp is a US-based online thrift/resale platform with a managed inventory model (it processes, photographs, and lists items for sellers) that is functionally analogous to Repassa's Sacola do Bem consignment offering.
- Depop: Depop is a Gen-Z-focused peer-to-peer secondhand fashion marketplace with a strong social/creator commerce angle, mirroring Repassa's influencer closet strategy. Owned by Etsy, it represents the international archetype Repassa is executing in Brazil.
- Enjoei: Enjoei is Brazil's largest peer-to-peer marketplace for secondhand fashion, accessories, and decor, directly competing with Repassa in the same Brazilian P2P resale category. It is publicly listed (B3) and offers a comparable self-serve marketplace plus consignment-style services, making it the closest direct comp.
- Vinted: Vinted is Europe's largest C2C secondhand fashion marketplace with a similar low-commission or free-to-sellers model and broad category coverage (women, men, kids). It is the category leader globally and the benchmark Repassa competes against on user experience and supply economics.
Broad incumbents
- Mercado Libre: Mercado Libre is the dominant Latin American e-commerce marketplace and operates dedicated secondhand fashion categories, posing a structural threat to Repassa's traffic and seller economics across Brazil and the broader region.
- Vestiaire Collective: Vestiaire Collective is a global authenticated luxury and premium pre-owned fashion marketplace, comparable to Repassa's branded/designer resale assortment (Marcas section featuring Tommy Hilfiger, Schutz, Animale, etc.). It is a broader incumbent in the authenticated resale subcategory Repassa partially addresses.
- The RealReal: The RealReal is a US-based authenticated luxury resale platform with a managed-consignment model analogous to Repassa's Sacola do Bem. While US-focused, it sets the operational benchmark for branded consignment resale.
Emerging players
- Roupa Nova / Trocafy: Trocafy and other emerging Brazilian clothing-swap and resale apps target the same circular-fashion consumer with mobile-first and swap-based mechanics. They represent adjacent emerging models competing for Repassa's younger, sustainability-minded buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Repassa social profiles
Digital presenceRepassa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repassa leadership team
Management profileNumber of profiles
Profiles1 record
Repassa funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repassa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repassa
What does Repassa do?
Repassa operates an online peer-to-peer marketplace where individual consumers in Brazil can buy and sell pre-owned branded clothing, footwear, accessories, and bags across women's, men's, and kids' categories at discounted prices. The core marketplace is complemented by Sacola do Bem, a full-service consignment offering in which sellers send items to Repassa for curation, photography, pricing, storage, and shipping, and the Closet VIP program featuring influencer-curated virtual storefronts.
Is Repassa a public or private company?
Repassa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Repassa founded?
Repassa was founded in 2014. It employs 1 to 10 people.
Where is Repassa based?
Repassa is headquartered in São Paulo, Brazil, in the Latin America region.
How does Repassa make money?
Two revenue lines are on record. Seller Commission is the primary driver. The others are sacola do Bem Consignment.
Who are Repassa's main competitors?
Bazar Heloisa Rosa / Brecho CLOSET is listed as a regional player. Direct peers are Poshmark, ThredUp, Depop, Enjoei and Vinted. Broad incumbents are Mercado Libre, Vestiaire Collective and The RealReal. Roupa Nova / Trocafy is listed as an emerging player.
Does Repassa have an API?
No public API is recorded for Repassa.
What industry is Repassa in?
Repassa's product category is Online Fashion Resale Marketplace. Its primary akta.pro industry code is CRAFAGAA, Apparel, Footwear & Accessories Resale, with a secondary code of CRAFAGAG, Kids & Maternity Secondhand (Clothing, Gear, Toys). Its NAICS code is 458 and its SIC code is 5600.