Borroka Promotions
Borroka Promotions is a 2024-founded Las Vegas-based professional MMA promotion that hosts live fight cards at Nevada casino venues, streams via SpectationSports.com, and serves as a developmental pipeline for fighters aspiring to reach the UFC while delivering entertainment to combat sports fans.
- Company typePrivate
- Founded2024
- HeadquartersLas Vegas, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Borroka Promotions does
Borroka Promotions is a professional Mixed Martial Arts promotion founded in 2024 and headquartered in Las Vegas, Nevada. The company operates as a fight-card producing organization that hosts live MMA events at casino resort venues in Nevada, including Red Rock Casino Resort & Spa, Aliante Casino + Hotel + Spa, Edgewater Casino Resort, and The Theater at Virgin Hotels. Since its inaugural BORROKA 1 event on November 22, 2024, it has produced three marquee cards and is positioning itself as a developmental platform for rising athletes aspiring to reach the UFC, signing former Bellator and Rizin featherweight champion Juan Archuleta to anchor its title bouts.
The company generates revenue through four primary streams: live event ticket sales distributed through AXS.com, pay-per-view and subscription streaming via SpectationSports.com (a third-party combat-sports platform offering live voting, live stats, and real-time interaction features), branded merchandise (hoodies, t-shirts at $30-$70 price points) sold through a GOHUNT e-commerce partnership, and event sponsorship, with GET BIOFUEL serving as presenting sponsor across BORROKA 1, 2, and 3. Its core technical surface is the integration with Spectation Sports for streaming and engagement, supplemented by a Squarespace-hosted marketing website and standard social channels (Facebook, Instagram, X). The September 20, 2025 XFC 53 card marks the promotion's first linear-television broadcast on beIN Sports USA.
Borroka is founder-owned and operated without disclosed institutional funding or external investors. Randel Aleman serves as owner; Pete Lipari serves as lead matchmaker and partnership consultant, drawing on his background as a former collegiate wrestler at Rutgers and Arizona State University. Revenue, headcount, corporate entity structure, and financial details are not publicly disclosed.
Borroka Promotions firmographics
Firmographics- Name
- Borroka Promotions
- Legal name
- Borroka Promotions
- Website
- https://borrokapromotions.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Borroka Promotions is a 2024-founded Las Vegas-based professional MMA promotion that hosts live fight cards at Nevada casino venues, streams via SpectationSports.com, and serves as a developmental pipeline for fighters aspiring to reach the UFC while delivering entertainment to combat sports fans.
- Ownership category
- akta.pro rank
Borroka Promotions industry classification
Industry- Product category
- Combat Sports Promotion
- NAICS
- Spectator Sports (71121), Spectator Sports (7112)
- akta.pro primary industry
- Professional MMA Promotions (MPAKAHAB)
- akta.pro secondary industries
- Combat Sports Event Promoters (Boxing, MMA, Wrestling) (MPAKADAF), Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK), Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where Borroka Promotions is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Borroka Promotions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Live Event Ticketing: Ticket sales for live MMA events held at casino venues in Nevada including Red Rock Casino Resort & Spa, Aliante Casino + Hotel + Spa, and Edgewater Casino Resort.
- Streaming Subscriptions: Live and on-demand coverage of MMA events distributed through SpectationSports.com subscription platform, with pay-per-view style main cards available at 9 p.m. ET / 6 p.m. PT.
- Merchandise Sales: Sale of branded merchandise including hoodies ($60-$70) and t-shirts ($30) through GOHUNT Borroka Store partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GOHUNT Borroka T-Shirt |
| Unit Pricing | Pay-as-you-go | GOHUNT Borroka Approach Hoodie |
| Unit Pricing | Pay-as-you-go | GOHUNT Borroka Long Haul Hoodie |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Borroka Promotions product offering
Product offeringCore offering
Borroka Promotions produces and promotes professional Mixed Martial Arts live events held at casino resorts in Nevada. The promotion stages numbered fight cards (BORROKA 1, 2, 3 and XFC 53), distributes them via live interactive streaming through Spectation Sports and broadcast on beIN Sports USA, and sells branded apparel through a GOHUNT e-commerce partnership.
Product overview
Borroka Promotions operates as a professional Mixed Martial Arts promotion offering live MMA events and branded merchandise. The core product is BORROKA MMA, a promotion that produces live fight events (BORROKA 1, 2, 3, and XFC 53) streamed through SpectationSports.com and broadcast on beIN Sports USA. The company also offers merchandise through the GOHUNT Borroka Store partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- BORROKA MMA Live Event Series Professional MMA live event promotion producing numbered fight cards featuring competitive matchmaking, held at casino venues in Nevada. Tickets sold via AXS.com.
- XFC 53 Championship Doubleheader Championship MMA event featuring Featherweight and Flyweight World Title fights, broadcast on beIN Sports USA in addition to SpectationSports.com streaming.
- GOHUNT Borroka Branded Merchandise
Companies that use Borroka Promotions
Customer profileSegments2 records
Ideal customer profiles3 records
Borroka Promotions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Borroka Promotions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Spectation SportscoreOfficial streaming partner for Borroka MMA events. Spectation Sports is a digital streaming platform specializing in live and on-demand coverage of regional combat sports including MMA and boxing. Provides subscription-based access through website and mobile app with live betting features in partnership with US Integrity. Borroka main cards stream live worldwide on SpectationSports.com at 9 p.m. ET / 6 p.m. PT.
- GET BIOFUELminorPresenting sponsor for BORROKA events including BORROKA 1, 2, and 3. Brand partnership for event promotion and marketing.
- GOHUNTminorE-commerce merchandise partnership. GOHUNT Borroka Store sells branded hoodies and t-shirts. Borroka-branded merchandise available for purchase at $30-$70 price points.
- beIN Sports USAcoreBroadcast partner for XFC 53 event. Fans can watch the action live on beIN Sports USA at 9 p.m. ET / 6 p.m. PT in addition to SpectationSports.com streaming.
- Red Rock Casino Resort & SpacoreFlagship venue for BORROKA 1 inaugural event. Luxury resort located in Summerlin, Las Vegas with full-service casino, award-winning dining, world-class spa, and stunning pool complex.
- Aliante Casino + Hotel + SpacoreVenue for BORROKA 2 event in North Las Vegas. Full-service resort offering upscale amenities, 125,000-square-foot casino, multiple dining options, 650-seat showroom, Regal Cinemas, and full-service spa.
- Edgewater Casino ResortcoreVenue for BORROKA 3 event in Laughlin, Nevada. Premier destination along the scenic Colorado River with over 1,000 guest rooms, 67,600-square-foot casino, The Edge Pavilion entertainment venue, and Laughlin Event Center.
- Virgin Hotels Las Vegas (The Theater at Virgin Hotels)coreVenue for XFC 53 scheduled September 20, 2025. Championship Doubleheader event featuring Featherweight World Champion Juan Archuleta title defense and Flyweight World Title fight.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Borroka Promotions competitors and assessment
Company assessmentEmerging players
- Karate Combat: Strike-only combat sports promotion built on a next-generation digital streaming platform with interactive fan engagement (similar to Spectation Sports' positioning). Overlaps with Borroka on the interactive-distribution and 'future of combat sports' differentiation angle.
Direct peers
- Combate Global: US-based MMA promotion focused on Hispanic and Latin American fighters with regional event cadence. Borroka's promotion model (live events, branded streaming, talent development) closely mirrors Combate Global's structure.
- Invicta FC: US-based women's MMA promotion operating as a feeder league for UFC. Comparable in scale, regional-event structure, and the talent-development value proposition for elite fighters.
- Professional Fighters League (PFL): Global MMA promotion with league format, season-based competition, and live events across the US. Comparable as a professionally run MMA promotion hosting tier-1 venues and televised fights, though substantially better capitalized.
- ONE Championship: Global combat sports promotion hosting MMA, kickboxing, and submission grappling. Directly comparable on the MMA promotion model, premium venue strategy, and multi-region live events, though at substantially larger scale.
- Legacy Fighting Alliance (LFA): US regional MMA promotion widely used as a UFC feeder league. Directly comparable to Borroka in scale, regional event cadence, and the 'proving ground' positioning for fighters aspiring to reach the UFC.
- Bare Knuckle Fighting Championship (BKFC): US combat sports promotion hosting bare-knuckle fights at casino-style venues with PPV streaming. Closely comparable to Borroka in venue strategy, regional US footprint, and live-broadcast pay-per-view distribution.
- Brave Combat Federation: International MMA promotion hosting events across the Middle East, Brazil, and Asia. Comparable as a regional/national MMA promoter building a roster around prospect talent, similar in scale and stage to Borroka.
- UAE Warriors: UAE-based regional MMA promotion with international event cadence. Comparable to Borroka as a tier-2 promotion developing talent outside the UFC ecosystem with a destination-events model.
Broad incumbents
- Ultimate Fighting Championship (UFC): The dominant global MMA promotion and the apex destination for nearly all regional MMA promotions. Relevant as the incumbent Borroka is explicitly building a feeder pipeline toward, and as the principal alternative for top-tier fighter contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Borroka Promotions social profiles
Digital presenceBorroka Promotions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borroka Promotions leadership team
Management profileNumber of profiles
Profiles2 records
Borroka Promotions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borroka Promotions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borroka Promotions
What does Borroka Promotions do?
Borroka Promotions produces and promotes professional Mixed Martial Arts live events held at casino resorts in Nevada. The promotion stages numbered fight cards (BORROKA 1, 2, 3 and XFC 53), distributes them via live interactive streaming through Spectation Sports and broadcast on beIN Sports USA, and sells branded apparel through a GOHUNT e-commerce partnership.
Is Borroka Promotions a public or private company?
Borroka Promotions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Borroka Promotions founded?
Borroka Promotions was founded in 2024.
Where is Borroka Promotions based?
Borroka Promotions is headquartered in Las Vegas, United States, in the North America region.
How does Borroka Promotions make money?
Three revenue lines are on record. Live Event Ticketing is the primary driver. The others are streaming Subscriptions and merchandise Sales.
Who are Borroka Promotions's main competitors?
Karate Combat is listed as an emerging player. Direct peers are Combate Global, Invicta FC, Professional Fighters League (PFL), ONE Championship, Legacy Fighting Alliance (LFA), Bare Knuckle Fighting Championship (BKFC), Brave Combat Federation and UAE Warriors. Ultimate Fighting Championship (UFC) is listed as a broad incumbent.
Does Borroka Promotions have an API?
No public API is recorded for Borroka Promotions.
What industry is Borroka Promotions in?
Borroka Promotions's product category is Combat Sports Promotion. Its primary akta.pro industry code is MPAKAHAB, Professional MMA Promotions, with a secondary code of MPAKADAF, Combat Sports Event Promoters (Boxing, MMA, Wrestling). Its NAICS code is 71121.