Banketbakkerij de Vlaam

What Banketbakkerij de Vlaam does

Banketbakkerij de Vlaam is a family-owned Dutch patisserie and bakery headquartered in Waddinxveen, South Holland, producing and retailing artisanal pastries, cakes, sweet and savory snacks, chocolate products, and bread. The business traces its origins to 1875 and has been under continuous Anker family ownership since 1 March 1987, when Jan Anker (then a 27-year-old employed pastry chef) acquired the company together with his wife Anja; the second generation — sons Nico (commercial manager) and Reinier (head baker) — joined in 2021, formalizing a generational transition. Operations are organized around a single modern centralized production bakery in Waddinxveen, which supplies seven retail stores across Gouda (3), Waddinxveen (2), Boskoop (1), and Nieuwerkerk aan den IJssel (1), plus an e-commerce webshop offering next-day home delivery within three core towns. The product range is built on traditional methods — in-house fruit purees, traditionally cooked yellow cream with milk from local Waddinxveen farmers, mix-free cake bases — and centers on a proprietary Kamphuisen syrup waffle recipe acquired in 1987, dated to the early 19th century and produced in a dedicated on-site factory that also serves as a visitor experience.

The company operates a pure direct-to-consumer model: in-store cash or iDEAL payments at retail, and online iDEAL payments on the webshop, with €4.95 delivery fees per address and €5.00 invoice administration charges. Unit pricing is low-ticket (e.g., lemon meringue pastry €3.50, raspberry butter cake €7.50, strawberry slof €15.95), with custom offerings including photo cakes, birth cakes, and children's cakes. Customers are individual consumers in the South Holland region with no disclosed B2B, wholesale, or export accounts. Marketing is multi-channel but modest in scale — the company website, webshop, social media, email/newsletter, and a Kassabonnen receipt loyalty program that converts accumulated purchase value into Kamphuisen syrup waffles or cake discounts. The business is a member of the Patisserie College, a guild of top independent Dutch pastry shops, which functions as a third-party quality credential.

Financially, Banketbakkerij de Vlaam is a private, family-controlled business with no disclosed institutional investment, parent holding company, or external funding rounds. Headcount consists of 11 skilled pastry chefs and 30 sales staff across the seven stores (41 total). Revenue is not disclosed in any source. The competitive position rests on a 140+ year brand, heritage recipe IP, craft talent, dense regional store footprint, and Patisserie College membership — a moat profile well-suited to defending a regional niche but with no disclosed evidence of geographic, vertical, or AI-enabled expansion beyond South Holland.

Name

Banketbakkerij de Vlaam

Legal name

Banketbakkerij de Vlaam

Website

https://banketbakkerijdevlaam.nl

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Banketbakkerij de Vlaam is a family-owned Dutch patisserie and bakery in Waddinxveen, South Holland, operating seven retail stores and an e-commerce webshop that serve individual consumers with artisanal pastries, cakes, bread, and a proprietary Kamphuisen syrup waffle recipe dating to the early 19th century.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Cookies & Crackers (2052)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Online Bakery & Desserts Delivery (CRAHAIAK), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Artisan pastries
• Dutch bakery products
• Celebration cakes
• Traditional stroopwafels
• Fresh baked bread

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Physical retail sales through 7 stores in Gouda, Waddinxveen, Boskoop & Nieuwerkerk aan den IJssel. Customers can pay cash in stores or via the webshop using iDEAL.
2. E-commerce Webshop: Online ordering through the webshop with home delivery in Gouda, Waddinxveen and Boskoop. Delivery costs €4.95 per address. Orders placed before 23:59 delivered next day.
3. Custom Orders: Custom cake orders including photo cakes (fototaarten), birthday cakes (geboorte gebak), and children's cakes (kindertaarten).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Banketbakkerij de Vlaam is a traditional Dutch artisan pastry shop and bakery that produces and sells fresh daily pastries (Gebak), cakes (Taart), sweet and savory snacks (Zoet en Hartig), chocolate products (Chocolade), and bread (Brood), along with the heritage Kamphuisen syrup waffles. The company sells these products through 7 physical retail stores in Gouda, Waddinxveen, Boskoop, and Nieuwerkerk aan den IJssel, plus an e-commerce webshop offering next-day home delivery within the local region.

Product overview

Banketbakkerij de Vlaam is a traditional Dutch pastry and bakery business offering a unified product portfolio centered on five core categories: Gebak (patisserie/pastries), Taart (cakes), Zoet en Hartig (sweet and savory snacks), Chocolade (chocolate products), and Brood (bread). The product range includes over 30 sub-categories such as small pastries, slab cakes, photo cakes, children's cakes, cookies, traditional Kamphuisen syrup waffles, and various bread types including gluten-free options. The business operates 7 retail stores across Gouda, Waddinxveen, Boskoop, and Nieuwerkerk aan den IJssel, with an e-commerce webshop for online ordering. The company also maintains the Kamphuisen siroopwafel sub-brand with a dedicated syrup waffle factory.

Differentiator

Problem solved

Functional benefit

Brands

• Kamphuisen Siroopwafelfabriek: A syrup waffle factory built on-site, producing the historic Kamphuisen syrup waffle — the oldest and according to experts the tastiest stroopwafel in Gouda, originally invented around the early 19th century by Goudse baker Pieter Willem Kamphuisen.

Products and services

• Gebak (Patisserie / Pastries) Assortment of fresh daily-produced Dutch pastries targeted at individual consumers in the South Holland region for everyday enjoyment and celebrations.
• Taart (Cakes) Daily-fresh cakes for celebrations, birthdays, christenings, and custom occasions, including customizable photo cakes and children's cakes for individual consumers.
• Zoet en Hartig (Sweet and Savory Snacks) Mix of sweet and savory snack items for individual consumers, including the heritage Kamphuisen stroopwafels product line.
• Chocolade (Chocolate Products) Assortment of chocolate products sold to individual consumers through retail stores and the webshop.
• Brood (Bread) Wide variety of fresh daily-baked breads including gluten-free options, targeted at household consumers seeking daily fresh bread.
• Kamphuisen Siroopwafels (Syrup Waffles) Heritage Gouda syrup waffles produced using the historic Kamphuisen recipe acquired in 1987, considered by experts to be the oldest and tastiest stroopwafel in Gouda. Sold to individual consumers through retail stores, the webshop, and a dedicated on-site factory visitor channel.

Quantifiable outcome

• Same-day production with orders before 23:59 delivered next day
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Patisserie CollegecoreStrategic or Co-development PartnerBanketbakkerij de Vlaam is a member of the Patisserie College - a guild of the best pastry shops in the Netherlands. This membership represents a network of independent top-quality pastry shops that guarantee consistent quality standards across their members.
• Postal Delivery ServiceminorOthersThird-party delivery partner used for home delivery of online orders in Gouda, Waddinxveen and Boskoop.
• Local Dairy Farmers (Waddinxveen)minorOthersLocal farmers in Waddinxveen supply fresh milk for the traditional yellow cream (gele room) production. This partnership ensures the gluten-free quality of the yellow cream.
• Siroopwafelfabriek.nlminorOthersThe Kamphuisen syrup waffle factory has been built where customers can visit to see the production process.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Jumbo: Second-largest Dutch supermarket chain with significant in-store bakery and online delivery operations. Competes for the same household bakery basket via lower price points and grocery-anchored convenience.
• HEMA: Dutch variety retailer with an in-house bakery assortment sold across its national store network and online. Offers convenient, mass-market pastries and cakes that compete with de Vlaam's gift/celebration products on accessibility and price.
• Lidl Nederland: Dutch arm of the discount grocer, operating in-store bakeries with freshly baked bread and pastry. Competes aggressively on price in the daily-bakery category that overlaps with de Vlaam's brood and koekjes lines.
• Albert Heijn: Netherlands' largest supermarket chain, operating extensive in-store bakeries (brood, gebak) and online grocery delivery. Broad incumbent competing on convenience, price, and one-stop-shop rather than artisanal craft, but a structural competitor for daily bakery spend.

Direct peers

• MultiVlaai: Dutch specialty vlaai and pastry chain with retail stores focused on Limburg-style cakes and sweet bakes. Closely comparable specialty pastry retail format competing for the same celebration-occasion Dutch consumer wallet.
• Patisserie Holtkamp: Long-established Amsterdam patisserie (Royal Warrant) offering premium gebak, taart, and bonbons. Comparable premium Dutch patisserie positioning, with similar artisanal methods, Patisserie College-style heritage, and city-region retail footprint.
• Bakker Bart: Largest Dutch franchise bakery chain with ~200+ stores offering bread, pastries, and snacks directly to consumers. Most direct large-scale competitor to Banketbakkerij de Vlaam's retail bakery model, though at much lower price points and with a franchised rather than artisanal positioning.
• Jamin: Iconic Dutch retail confectionery and bakery chain with dozens of high-street stores selling chocolates, pastries, and gift boxes. Comparable multi-store retail bakery/confectionery footprint, though with stronger focus on chocolate and gift packs than fresh-baked bread.
• Maison Kelder: Dutch premium patisserie and confectionery brand with multiple retail locations. Comparable premium Dutch patisserie with broad assortments of gebak, taart, and chocolates, similar to de Vlaam's five-category product structure.

Regional players

• La Place: Dutch casual restaurant chain with on-site bakery and patisserie counters, primarily operating within V&D/Jumbo-anchored locations. Comparable in offering fresh-baked Dutch pastries and cakes but distributed through a hospitality rather than pure-retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/banketbakkerij-de-vlaam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banketbakkerij de Vlaam