Kamphuisen Siroopwafelfabriek

What Kamphuisen Siroopwafelfabriek does

Kamphuisen Siroopwafelfabriek (legal entity: KAMPHUISEN SIROOPWAFELBAKKERIJ BV, KvK 68358148) is a privately held Dutch food manufacturer and visitor attraction founded in its current public-facing form in 2018, operating from a flagship factory and retail store at Markt 69 in Gouda with corporate registration in Waddinxveen. The company produces the Kamphuisen siroopwafel, a crisp double-baked caramel-filled waffle made according to a sealed 1810 recipe using only real butter, on a semi-automated line capable of approximately 10,000 wafels per day. The recipe is held as a trade secret, and the company holds HACCP certification. The business is family-owned and operated by Jan Anker and his sons, with a total headcount of around six.

The company monetizes through three primary streams: (1) ticketed factory experiences sold directly online and via the Ticketcounter/CM.com platform, with standard entry at €11.50, family tickets at €42.00, and combitickets at €25.00–€31.50 that bundle the visit with the Gouda Cheese Experience and Sint-Jan church; (2) direct-to-consumer product sales through the e-commerce webshop and the on-site shop, spanning 2/5/10-pack wafels, gift boxes and tubes, siroopwafel liqueur, Kamphuisen Speciaal beer (7.7% ABV), chocolate and meringues, and bulk/corporate packages; and (3) corporate Christmas and gift packages (€11.78–€34.13 ex VAT) with optional handmade ceramic plates from Ateliers De Wijde Doelen. Distribution is via the flagship store, PostNL-led domestic and international shipping, Banketbakkerij de Vlaam resellers (Gouda, Waddinxveen, Boskoop), and direct B2B sales for groups of 15 or more.

Customer segments are diversified across families with children, tourists and day-trippers to Gouda, corporate groups seeking team activities or gifts, and food enthusiasts purchasing for personal use or gifting. Marketing is primarily experience-driven through multilingual SEO content (Dutch, German, English), organic social (Facebook, Instagram), Google reviews (4.6 stars from 419 reviews), email newsletters, and partner referrals via VVV Gouda. The company carries no external funding and operates as a self-funded family enterprise with no disclosed financial statements.

Name

Kamphuisen Siroopwafelfabriek

Legal name

KAMPHUISEN SIROOPWAFELBAKKERIJ BV

Website

https://siroopwafelfabriek.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisan Confectionery

NAICS

Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Cookie & Brownie Shops (THAFAGAF)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI)

Keywords

• Artisan syrup waffles
• Dutch confectionery
• Factory experience tours
• Gourmet gift packages
• Traditional bakery products

Headquarters

HQ city

Waddinxveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Factory Experience Tickets: The company sells tickets for the interactive factory tour experience at €11.50 per person (standard) or €15.50 (extra including coffee/tea and treats). Family tickets and combitickets with other Gouda attractions provide additional pricing tiers. Revenue from tickets gives visitors access to the production facility, history education, and a free fresh waffle.
2. Product Sales (Wafels and Merchandise): Direct sales of Kamphuisen Siroopwafels in various pack sizes (2, 5, 10, 15 units), gift boxes, gift tubes, and bulk advantage packages. Additional products include siroopwafel liqueur, siroopwafel chocolate, siroopwafel rocks, merengues, and a special Kamphuisen beer. All products can be ordered online for delivery or purchased at the factory shop.
3. Corporate Gift Packages: The company sells pre-configured Christmas/gift packages (A, B, C variants ranging from €11.78 to €34.13 ex VAT) and custom corporate gift packages for businesses. These include combinations of wafels, liqueur, chocolate, and optional handmade ceramic plates from Ateliers De Wijde Doelen. Custom package assembly is offered for larger orders.
4. Gift Vouchers: Cadeauvouchers are sold at €11.50 to €42.00, allowing recipients to book tickets online for standard, extra, or family tickets. Vouchers can be sent by email or postal mail.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Kamphuisen Siroopwafelfabriek manufactures and sells Kamphuisen Siroopwafels — crisp, double-baked syrup waffles made according to the original 1810 Gouda recipe preserved as a trade secret. The company operates an interactive factory experience at Markt 69 in Gouda where visitors can watch production, taste syrup, and receive a fresh waffle. It also sells gift packages, syrup waffle liqueur, specialty beer, and corporate/Christmas gift bundles via its own webshop, retail store, and third-party resellers.

Product overview

Kamphuisen Siroopwafelfabriek is a Gouds-based syrup waffle manufacturer and interactive tourist attraction, producing and selling the Kamphuisen Siroopwafel — a crisp, double-baked syrup waffle made since 1810 according to an original Gouda recipe — alongside a portfolio of gift packages, food products, and ticketed factory experiences. The product portfolio is organized into three pillars: (1) the core syrup waffle product (individual packages of 2, 5, or 10 waffles), (2) a range of add-on food & beverage products including syrup waffle liqueur (40/200/500 ml), Kamphuisen special beer (33 cl, 4-pack, and 12-pack), Siroopwafelpakket A & B gift bundles, and corporate/Christmas bulk packages, and (3) ticketed visitor experiences comprising the standard entrance ticket (€11.50), entrance ticket extra (€15.50), family ticket (€42.00), and two combitickets combining the factory with the Gouda Cheese Experience (€25.00) or three Gouda attractions (€31.50). The company also offers cadeauvouchers redeemable for any ticket type, and bulk B2B commercial packages for corporate gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Kamphuisen Siroopwafels The signature product: crisp, double-baked syrup waffles made according to the original 1810 Gouda recipe, filled with a layer of caramel syrup. Available in packages of 2, 5, or 10 waffles, individually wrapped in foil to maintain crispness. Allergens: wheat, egg, soy, milk.
• Siroopwafelpakket A Festive gift package containing a 200 ml bottle of syrup waffle liqueur, 10 Kamphuisen syrup waffles, and a chocolate waffle. Not eligible for shipping to USA, Canada, Turkey, China, Russia, and Switzerland.
• Siroopwafelpakket B Festive gift package containing a 500 ml bottle of syrup waffle liqueur, a gift tube with 15 Kamphuisen syrup waffles, and chocolate syrup waffle chunks. Not eligible for shipping to USA, Canada, Turkey, China, Russia, and Switzerland.
• Siroopwafellikeur (Syrup Waffle Liqueur) A smooth, sweet liqueur with the unique flavour of Kamphuisen syrup waffles, featuring notes of cinnamon and caramel. Available in 40 ml, 200 ml, and 500 ml sizes. Cannot be shipped to USA, Canada, Turkey, China, Russia, or Switzerland.
• Kamphuisen Speciaal Bier A surprising, lightly sweet stout with notes of vanilla, caramel, and cinnamon. Alcohol: 7.7% vol, 33 cl per bottle. Also available as a 4-bottle giftpack and a 12-bottle multipack.
• Cadeauvoucher (Gift Voucher) A gift voucher redeemable for a ticket to the Kamphuisen Siroopwafelfabriek experience. The recipient books their own ticket online and pays with the voucher. Available for Standard Ticket, Extra Ticket (includes coffee/tea and a treat), or Family Ticket.
• Voordeelverpakking (Bulk/Corporate Packages) Bulk commercial packages for B2B purposes: bulk boxes of 10-waffle foil packages (12 × 10-pack), 5-waffle foil packages (24 × 5-pack), gift boxes of 10-waffle packages (12 × 10-pack), and gift tubes of 15-waffle packages (6 × 15-pack). Suitable for corporate gifts, trade show participation, and business relationships.
• Kerstpakketten (Corporate Christmas Gift Packages) Four festive Christmas gift package variants (A, B, and C, plus a custom option) containing combinations of syrup waffles, syrup waffle liqueur, chocolate, and meringues, packaged in cellophane. Optionally includes a hand-made ceramic plate from Ateliers De Wijde Doelen. Prices range from €11.78 to €34.13 ex VAT.
• Siroopwafelfabriek Factory Experience Entrance Ticket Admission ticket to the interactive Kamphuisen Siroopwafelfabriek experience. Includes a digital introduction to the 1810 history, a guided factory tour with hands-on participation (wheel-kneading, syrup tasting), viewing of live production, and a complimentary fresh syrup waffle. Duration approximately 45 minutes. Available as standard ticket (€11.50), extra ticket with coffee/tea and treats (€15.50), and family ticket (€42.00 for 4 persons). Children up to age 3 enter free.
• Combiticket Gouda Experience A combined ticket (€25.00 per person) providing access to both the Kamphuisen Siroopwafelfabriek and the Gouda Cheese Experience. Children up to 3 years of age enter free of charge.
• Combiticket Goudse Geheimen A combined ticket (€31.50 per person) providing access to three major Gouda attractions: the Kamphuisen Siroopwafelfabriek, the Gouda Cheese Experience, and the Sint-Jan church. Designed for a full-day Gouda experience.

Quantifiable outcome

• 116 calories per wafel
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Banketbakkerij de VlaamminorChannel Partner/ Reseller/ DistributorBanketbakkerij de Vlaam is an authorized retailer of Kamphuisen Siroopwafels, selling the products in their stores located in Gouda, Waddinxveen, and Boskoop. This extends the product's retail presence beyond the flagship factory shop.
• Ateliers De Wijde DoelencoreStrategic or Co-development PartnerAteliers De Wijde Doelen is a ceramic art studio where people with intellectual disabilities create artisanal products. They handmake ceramic plates that are optionally included in Kamphuisen's corporate Christmas packages. This partnership adds social impact to the gift offering while supporting the local artistic community.
• Gouda Cheese ExperiencecoreGTM or Marketing PartnerThe Gouda Cheese Experience is a partner in combiticket offerings (Gouda Experience at €25 and Goudse Geheimen at €31.50). Both attractions are promoted together as quintessential Gouda experiences. The Cheese Experience focuses on Goudse kaas history and production, complementing the siroopwafel factory's culinary heritage narrative.
• Sint-Jan (St. Janskerk Gouda)minorGTM or Marketing PartnerThe Goudse Sint-Jan (St. Janskerk), known for its 72 stained glass windows, is included in the premium 'Goudse Geheimen' combiticket at €31.50 alongside the Siroopwafelfabriek and Gouda Cheese Experience. This partnership positions the factory as part of Gouda's cultural heritage circuit.
• PostNLminorOthersPostNL handles all domestic and international shipping for online orders. Shipping costs €8.75 within the Netherlands for packages under 10kg with 2 working day delivery. International shipping is available with country-specific rates. Customers receive Track & Trace codes for order tracking.
• TicketcounterminorOthersTicketcounter is the third-party platform used for processing online ticket purchases for the factory experience. A data processing agreement (verwerkersovereenkomst) is in place to protect customer personal data.
• VVV GoudaminorGTM or Marketing PartnerVVV Gouda (tourist information office) refers visitors to the Siroopwafelfabriek and sells combitickets. The company mentions VVV Gouda as a contact point for arranging group visits and combined activities in Gouda.
• Banketbakkerij De Vlaam (Gift Packages)minorChannel Partner/ Reseller/ DistributorFor custom corporate gift packages, Kamphuisen offers the option to include delicacies from Banketbakkerij De Vlaam, allowing businesses to create personalized gift selections combining siroopwafel products with additional artisan treats.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Ateliers De Wijde Doelen: Ateliers De Wijde Doelen is a Dutch ceramics studio employing people with intellectual disabilities to create artisanal products. It is a strategic partner to Kamphuisen for corporate Christmas packages, and a comparable small-scale craft producer in the Gouda regional ecosystem.

Broad incumbents

• Heineken Experience: The Heineken Experience is Amsterdam's flagship brewery tour and museum, offering an interactive visitor experience combined with branded product sampling. It represents the scaled experiential food-and-beverage attraction model that demonstrates how a Dutch food brand can leverage a factory experience for brand equity and direct revenue.
• Tony's Chocolonely: Tony's Chocolonely is a Dutch premium chocolate brand that combines ethical sourcing storytelling with retail and experiential distribution. While operating in a different category, its model of heritage storytelling, gift packaging, and Amsterdam factory tour demonstrates a comparable premiumization-plus-experience approach in the Dutch food space.
• Verkade: Verkade is a heritage Dutch biscuit and chocolate brand founded in 1886, now owned by Mondelez. It produces cookies, wafels, and chocolate products sold across Dutch retail, providing a comparable long-running Dutch confectionery brand with heritage positioning and broad retail distribution.
• Daelmans: Daelmans is the largest Dutch stroopwafel manufacturer, producing mass-market syrup waffles sold globally through retail and foodservice. Compared to Kamphuisen, Daelmans operates at industrial scale with much broader product distribution but lacks the heritage recipe and factory-experience differentiation.
• Peijnenburg Bakers: Peijnenburg is a major Dutch bakery brand producing ontbijtkoek (breakfast cake) and other baked goods sold nationally. As an established industrial bakery with heritage branding, it represents the scaled incumbent model Kamphuisen could potentially evolve toward while competing in the broader Dutch specialty baked goods category.
• Royal Verkade (Koninklijke Verkade): Royal Verkade (Koninklijke Verkade) is the historical Zaandam-based bakery and biscuit manufacturer with deep Dutch heritage. Comparable to Kamphuisen through its heritage branding and Dutch bakery product portfolio, though operating at much larger scale and in a broader category.

Direct peers

• Van der Poel Stroopwafels: Van der Poel is a Dutch artisan stroopwafel producer and bakery supplying retail and foodservice customers. It is a direct comparable in product category and target customer (Dutch consumers and gift buyers), though lacking Kamphuisen's factory-experience and combiticket distribution layer.
• Gouda Cheese Experience: The Gouda Cheese Experience is a sister attraction located in Gouda that offers an interactive tour of Gouda cheese production and history. It is the most directly comparable experiential food attraction in the same city and serves as Kamphuisen's combiticket partner.
• Stroopwafels.nl: Stroopwafels.nl is a Dutch online retailer specializing in direct-to-consumer stroopwafel sales with gift packaging. It competes with Kamphuisen on the DTC e-commerce and gifting side, but operates without a manufacturing facility or visitor experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/siroopwafelfabriek
• Instagraminstagram.com/siroopwafelfabriek
• LinkedInlinkedin.com/company/kamphuisen-siroopwafelfabriek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kamphuisen Siroopwafelfabriek