Bank of Baroda
Bank of Baroda is a Government of India-owned public sector bank serving 150+ million customers across retail, MSME, corporate, NRI, defence, and agriculture segments via 8,500+ domestic branches and 15+ country presence, with the bob World digital platform as its core consumer technology.
- Company typePublic
- Founded1908
- HeadquartersVadodara, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Bank of Baroda does
Bank of Baroda is an Indian public sector bank founded in 1908 and headquartered in Vadodara, Gujarat, majority-owned by the Government of India and listed on Indian stock exchanges (ticker BOB0020). Following the 2019 amalgamation with Vijaya Bank and Dena Bank, the bank now operates 8,500+ branches across India and serves 150+ million customers across retail, NRI, MSME, corporate, government, defence, agriculture, and senior citizen segments, with international subsidiaries in 15+ countries and an IFSC Banking Unit at GIFT City. Its workforce exceeds 75,000 employees, and revenue is generated across interest income (retail, MSME, agriculture, corporate loans), transaction fees, credit card interchange (via BOBCARD Ltd), insurance distribution commissions (IndiaFirst Life, National Insurance, Tata AIG, CholaMS), and investment distribution (Baroda BNP Paribas Mutual Fund, BOB Capital Markets).
The bank's technology stack is anchored on the bob World mobile banking platform (190+ services), bob World Business for merchants/MSME/corporates, bob e-Pay UPI, WhatsApp Banking, the bob World Digital Rupee (CBDC / e₹), and a Programmable CBDC (PCBDC) for merchant cashback disbursement via NPCI. Supporting infrastructure includes Video KYC, a Digital Loan Platform, bob World Wave (wearable contactless payments), Phygital Branches, and integration with NPCI (UPI, RuPay, BHIM Aadhaar, Bharat Connect), NSDL/CDSL, Protean CRA (NPS), KFintech (mutual funds), and Bhashini (22-language translation). The core pricing model is unit pricing on loan products (home 7.20%, car 7.60%, education 6.85%, personal 10.15% p.a.) supplemented by subscription-style current account tiers (bob ADVANTAGE / PREMIUM / SUPREME), account service fees, and ancillary transaction fees across digital and merchant channels.
Bank of Baroda firmographics
Firmographics- Name
- Bank of Baroda
- Legal name
- Bank of Baroda
- Website
- https://bankofbaroda.com
- Company type
- Public
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bank of Baroda is a Government of India-owned public sector bank serving 150+ million customers across retail, MSME, corporate, NRI, defence, and agriculture segments via 8,500+ domestic branches and 15+ country presence, with the bob World digital platform as its core consumer technology.
- Ownership category
- akta.pro rank
Bank of Baroda industry classification
Industry- Product category
- Public Sector Retail and Commercial Banking
- NAICS
- Commercial Banking (522110), Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021), State Commercial Banks (6022)
- akta.pro primary industry
- Public Sector Retail Banks (State-Owned Commercial Banks) (FSABAKAL)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)
Keywords
Where Bank of Baroda is headquartered
LocationHeadquarters
- HQ city
- Vadodara
- HQ country
- India
- HQ region
- Asia
Offices19 records
Markets served
Bank of Baroda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income (Interest on Loans): Interest income generated from lending products including home loans, car loans, personal loans, education loans, business loans, and credit cards. Interest rates displayed on website: Home Loan starting at 7.20% p.a., Car Loan at 7.60% p.a., Education Loan at 6.85% p.a., Personal Loan at 10.15% p.a.
- Fee Income from Account Services: Fees from current account maintenance, transaction charges, minimum balance penalties, and service charges for various banking services
- Digital Banking Services: Transaction fees from UPI payments, net banking transfers, mobile banking, merchant payment solutions (POS, QR gateway)
- Credit Card Operations: Revenue from credit card transactions through BOBCARD Ltd. subsidiary including interchange fees, annual fees, and merchant discount rates
- Insurance Distribution: Commission income from distribution of life insurance (IndiaFirst Life), general insurance (National Insurance, Tata AIG, CholaMS), and health insurance products
- Investment Products Distribution: Distribution of mutual funds (Baroda BNP Paribas Mutual Fund), sovereign gold bonds, government schemes (PPF, NPS, Sukanya Samriddhi), and demat accounts
- Fixed Deposit Interest Spread: Interest spread earned on term deposits (fixed deposits, recurring deposits) from retail and corporate customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Baroda Home Loan starting at 7.20% p.a. |
| Unit Pricing | Monthly | Baroda Car Loan starting at 7.60% p.a. |
| Unit Pricing | Monthly | Baroda Education Loan starting at 6.85% p.a. |
| Unit Pricing | Monthly | Baroda Personal Loan starting at 10.15% p.a. |
| Other | Monthly | Savings Account - B3 Silver Account with zero QAB |
| Subscription | Quarterly | Current Account variants (bob ADVANTAGE, PREMIUM, SUPREME) |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels10 records
Bank of Baroda product offering
Product offeringCore offering
Bank of Baroda is a public sector commercial bank providing retail, corporate, MSME, agricultural, NRI, and government banking services. Its core products include savings and current accounts, term and recurring deposits, home/car/education/personal/agriculture/MSME loans, credit/debit/prepaid cards, and distribution of insurance, mutual funds, and pension (NPS) products. The bank delivers these through 8,500+ physical branches in India, 15+ international territories, and the bob World digital banking platform offering 190+ services.
Product overview
Bank of Baroda offers a comprehensive digital banking ecosystem built around its bob World mobile banking platform as the central consumer-facing product. The platform integrates multiple digital services including bob World Business for merchants and corporates, bob e-pay for UPI payments, Digital Rupee (CBDC) offerings, WhatsApp Banking, and Internet Banking. The product portfolio encompasses payment solutions (POS, Merchant Gateway, QR codes, Bharat Connect, FASTag), card products (debit, credit, prepaid), lending (digital loans across retail, MSME, and agriculture), deposits (online FD, SDP recurring deposits), investments (3-in-1 accounts, mutual funds, insurance), and specialized services ( doorstep banking, video KYC, phygital branches). The bank operates across 17+ international territories and maintains partnerships with major payment networks (Visa, Mastercard, RuPay) and government portals (Vidya Lakshmi, NPS/CRA, DICGC).
Differentiator
Problem solved
Functional benefit
Brands
- bob World: Mobile banking application offering 190+ banking services including balance enquiry, fund transfers, cardless cash withdrawal, and digital banking facilities.
- bob World Business
- bob e-Pay
- bob World Digital Rupee
- bob Rewardz
Products and services
- bob World Mobile Banking App
Quantifiable outcome
- Digital banking app with 190+ services
- +2 more outcomes
Companies that use Bank of Baroda
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles6 records
Bank of Baroda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature12 records
Bank of Baroda partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- IndiaFirst Life Insurance Company LimitedcoreLife insurance distribution partnership. Bank distributes IndiaFirst Life insurance products including term plans, savings plans, pension plans, and group insurance through bank branches and digital channels. Products include IndiaFirst Life Elite Term Plan, Guaranteed Pension Plan, Smart Retirement Plan, and various ULIP and traditional plans.
- National Insurance Company LimitedcoreGeneral and health insurance distribution partnership. Products distributed include Arogya Sanjeevani Policy, National Mediclaim Plus Policy, National Parivar Mediclaim Plus, Motor Insurance, Personal Accident Insurance, Shopkeepers Insurance, Travel Insurance, and Overseas Mediclaim policies.
- TATA AIG General InsurancecoreMotor and travel insurance distribution. Products include Auto Secure Private Car Package Policy, Auto Secure Two-Wheeler Package Policy, TATA AIG Medicare, and Travel Guard travel insurance policies.
- CholaMS (Cholamandalam MS) InsurancecoreGroup health and motor insurance distribution partnership offering CholaMS Group Health Insurance and CholaMS Motor Insurance products through bank channels.
- Baroda BNP Paribas Mutual FundcoreJoint venture mutual fund distribution. Bank distributes BNP Paribas mutual fund schemes through its branch network and digital platforms, offering equity, debt, and hybrid fund investments to customers.
- NPCI (National Payments Corporation of India)corePayment infrastructure partnership for UPI services, Rupay debit cards, BHIM Aadhaar Pay, Bharat BillPay (BBPS), and Programmable CBDC disbursement through NPCI network.
- KFintech (KFIN Technologies)coreMutual fund and NPS (National Pension System) services platform. Provides online demat statement access, mutual fund investment platform for Baroda BNP Paribas MF, and CRA portal for NPS contributions and registration.
- Protean EGov Technologies Limited (formerly NSDL e-Governance)coreNPS (National Pension System) CRA services for pension contributions, registration, and account management through Protean portal integrated with bank services.
- BOBCARD LimitedcoreWholly-owned subsidiary managing credit card operations. Issues RuPay, Mastercard, and Visa credit cards with various reward programs, cashback offers, and exclusive merchant discounts.
- Nainital Bank LimitedcoreSubsidiary bank operating in Uttarakhand region. Nainital Bank is a regional rural bank serving customers in the Himalayan region with banking products and services.
- Uttar Pradesh Gramin BankcoreRegional Rural Bank (RRB) sponsored by Bank of Baroda in Uttar Pradesh. Provides banking services in rural and semi-urban areas of Uttar Pradesh with focus on agricultural finance and financial inclusion.
- Gujarat Gramin BankcoreRegional Rural Bank (RRB) sponsored by Bank of Baroda in Gujarat. Offers rural banking services, agricultural loans, and financial inclusion products in Gujarat.
- Interactive AvenuesminorDigital agency responsible for application development and maintenance of the Bank of Baroda website and digital platforms.
- BOB Capital Markets Ltd.coreWholly-owned subsidiary providing investment banking, capital markets, and wealth management services including demat accounts, trading accounts, and investment advisory.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Bank of Baroda competitors and assessment
Company assessmentBroad incumbents
- ICICI Bank: Major private-sector competitor with strong digital platform (iMobile), retail/MSME focus, and credit-card leadership via ICICI Bank cards — direct competitor for BoB's urban and digital customer base.
- Axis Bank: Large private-sector bank competing in retail, MSME, and corporate segments with strong digital (Axis Mobile) and credit-card franchise; comparable in product breadth and urban retail competition.
- HDFC Bank: India's largest private-sector bank with leading retail franchise, superior digital platform, and benchmark cost-to-income ratio; sets the competitive ceiling on Indian retail banking economics.
Direct peers
- State Bank of India: India's largest public-sector bank with comparable sovereign ownership, omni-channel retail and corporate franchise, and government salary mandates. Directly comparable on PSB economics, distribution scale, and digital transformation trajectory.
- Canara Bank: Public-sector bank formed via Syndicate Bank merger; offers comparable retail, MSME, and corporate banking with similar PSB economics, branch-heavy distribution, and government-backing profile.
- Bank of India: Public-sector commercial bank with domestic and international operations; comparable sovereign ownership, retail/MSME focus, and NRI remittance franchise in Africa and Asia.
- Indian Bank: Public-sector bank consolidated with Allahabad Bank; comparable scale, sovereign ownership, government salary mandates, and digital banking transformation program.
- Union Bank of India: Indian public-sector bank post Andhra Bank and Corporation Bank merger; competes head-to-head in retail, MSME, and government banking with similar product portfolio and digital initiatives.
- Punjab National Bank: Large Indian public-sector bank with similar sovereign ownership structure, retail/MSME focus, and government-backed lending mandates. Closely comparable in PSB cost structure and priority-sector exposure.
Emerging players
- Standard Chartered Bank India: International bank with deep Indian presence, particularly in NRI banking, trade finance, and corporate banking — directly comparable on international remittance corridor and cross-border banking services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Bank of Baroda social profiles
Digital presenceBank of Baroda compliance and trust
Trust signalCompliance1 record
Bank of Baroda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bank of Baroda leadership team
Management profileNumber of profiles
Profiles1 record
Bank of Baroda subsidiaries and ownership
Company hierarchySubsidiaries11 records
Bank of Baroda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bank of Baroda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bank of Baroda
What does Bank of Baroda do?
Bank of Baroda is a public sector commercial bank providing retail, corporate, MSME, agricultural, NRI, and government banking services. Its core products include savings and current accounts, term and recurring deposits, home/car/education/personal/agriculture/MSME loans, credit/debit/prepaid cards, and distribution of insurance, mutual funds, and pension (NPS) products. The bank delivers these through 8,500+ physical branches in India, 15+ international territories, and the bob World digital banking platform offering 190+ services.
Is Bank of Baroda a public or private company?
Bank of Baroda is a public company. It is classified as public and is currently operating.
When was Bank of Baroda founded?
Bank of Baroda was founded in 1908. It employs 501 to 1,000 people.
Where is Bank of Baroda based?
Bank of Baroda is headquartered in Vadodara, India, in the Asia region.
How does Bank of Baroda make money?
Seven revenue lines are on record. Net Interest Income (Interest on Loans) is the primary driver. The others are fee Income from Account Services, digital Banking Services, credit Card Operations, insurance Distribution, investment Products Distribution and fixed Deposit Interest Spread.
Who are Bank of Baroda's main competitors?
Broad incumbents on record are ICICI Bank, Axis Bank and HDFC Bank. Direct peers are State Bank of India, Canara Bank, Bank of India, Indian Bank, Union Bank of India and Punjab National Bank. Standard Chartered Bank India is listed as an emerging player.
Does Bank of Baroda have an API?
No public API is recorded for Bank of Baroda.
What industry is Bank of Baroda in?
Bank of Baroda's product category is Public Sector Retail and Commercial Banking. Its primary akta.pro industry code is FSABAKAL, Public Sector Retail Banks (State-Owned Commercial Banks), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 522110 and its SIC code is 6021.