BAR + BLOCK
Bar + Block is a UK casual all-day dining restaurant chain operating 21+ sites, specialising in charcoal-oven steaks and multi-daypart menus, and serving families, business diners, and Premier Inn hotel guests as a brand within Whitbread Group PLC.
- Company typePrivate
- Founded-
- HeadquartersDunstable, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BAR + BLOCK does
Bar + Block is a UK casual all-day dining restaurant brand specialising in hand-cut British and Irish steaks cooked in charcoal Kopa ovens, alongside a broader menu spanning breakfast, lunch, Sunday roast, bottomless brunch, cocktails, and a dedicated kids' offering. The brand operates 21+ restaurant locations across major UK cities including London (six locations), Birmingham, Bristol, Edinburgh, Glasgow, Newcastle, Nottingham, and Portsmouth, with most sites co-located within or adjacent to Premier Inn hotels to capture integrated hotel-guest and walk-in demand. Bar + Block is wholly owned and operated by Whitbread Group PLC, a publicly listed UK hospitality conglomerate (LSE: WTB) that employs approximately 30,000 team members across its combined hotel and restaurant portfolio; the brand is not separately listed or financed.
The underlying technology footprint is intentionally light and operations-focused: third-party table reservations are managed through Zonal Retail Data Systems and liveRES, menus are distributed as downloadable PDFs, and allergen/dietary information is published online alongside in-restaurant data sheets. Marketing is executed through the brand website, email campaigns, an active Instagram presence, and partner discount schemes (Blue Light Card, Defence Discount Service, Meerkat Meals, Tastecard). No proprietary AI, machine-learning, or data-platform technology is disclosed.
Revenue is generated transactionally through dine-in food and beverage sales across multiple dayparts and price points: unlimited breakfast from £11.99, a £10 Lunch & Early Dinner Menu (Tuesday-Friday), Sunday Roast featuring Chateaubriand for two, hand-crafted cocktails (with 2-for-1 weekday promotions), regional Bottomless Brunch packages (£30-£40 per person), and a three-course kids' meal for £8. Customer segments are diversified across families, Premier Inn hotel guests, business diners, and walk-in trade; no enterprise or B2B anchor customers are named. Standalone brand-level revenue is not publicly disclosed, as Bar + Block is reported within Whitbread's consolidated restaurant segment.
BAR + BLOCK firmographics
Firmographics- Name
- BAR + BLOCK
- Legal name
- Whitbread Group PLC
- Website
- https://barandblock.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bar + Block is a UK casual all-day dining restaurant chain operating 21+ sites, specialising in charcoal-oven steaks and multi-daypart menus, and serving families, business diners, and Premier Inn hotel guests as a brand within Whitbread Group PLC.
- Ownership category
- akta.pro rank
BAR + BLOCK industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where BAR + BLOCK is headquartered
LocationHeadquarters
- HQ city
- Dunstable
- HQ country
- United Kingdom
- HQ region
- Europe
Offices22 records
Markets served
BAR + BLOCK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Food Sales: Revenue from selling hand-cut steaks, signature dishes, and seasonal menu items to dine-in customers. Includes breakfast, lunch, dinner, and Sunday roast services.
- Beverage Sales: Revenue from hand-crafted cocktails, beer, wine, Prosecco, spirits, and soft drinks. Includes promotional offers such as 2-for-1 cocktails.
- Kids Menu: Three-course kids meals with drink for £8, providing family dining revenue.
- Bottomless Brunch Packages: Prepaid all-inclusive brunch packages featuring small plates and unlimited drinks at fixed per-person pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unlimited Premier Inn Breakfast for adults |
| Unit Pricing | Pay-as-you-go | Lunch and Early Dinner Menu |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch - England |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch - Scotland |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch - Northern Ireland |
| Unit Pricing | Pay-as-you-go | Kids Menu (October half-term and standard) |
| Unit Pricing | Pay-as-you-go | Kids Menu (standard pricing) |
| Unit Pricing | Pay-as-you-go | 2-for-1 Cocktails |
| Unit Pricing | Pay-as-you-go | Sunday Roast |
| Unit Pricing | Pay-as-you-go | VAT Reduction on Kids Food |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BAR + BLOCK product offering
Product offeringCore offering
Bar + Block is a casual all-day dining steakhouse chain operating 21+ UK restaurants under Whitbread Group PLC, serving hand-cut British and Irish steaks cooked in charcoal Kopa ovens alongside an all-day menu covering breakfast, lunch, dinner, Sunday roasts, hand-crafted cocktails, bottomless brunch packages, and a dedicated kids menu for family dining.
Product overview
Bar + Block is a casual all-day dining restaurant chain under Whitbread Group, offering hand-cut British and Irish steaks cooked in charcoal Kopa ovens alongside a diverse menu. The portfolio consists of multiple dining occasions: unlimited breakfast (weekdays 6:30am-10:30am, weekends 7am-11am), a value-focused Lunch and Early Dinner menu (Tuesday-Friday, 11:30am-5pm), signature cocktails and drinks with 2-for-1 weekday deals, Bottomless Brunch packages (£35 per person with unlimited drinks and 3 small plates), Sunday Roasts featuring Chateaubriand for two, and a Kids Menu with 3-course meals for £8 where children under 16 eat free at breakfast. The restaurant chain operates over 20 locations across the UK including major cities like London, Birmingham, Edinburgh, Glasgow, and Newcastle. Allergen and dietary information is provided via downloadable PDFs and in-restaurant allergy data sheets.
Differentiator
Problem solved
Functional benefit
Products and services
- Main Menu – Steaks and All-Day Dining Hand-cut British and Irish steaks cooked in charcoal Kopa ovens, alongside a full all-day dining menu featuring seasonal dishes, pasta, burgers, and more. Available to dine-in customers across all UK locations.
- Unlimited Breakfast Unlimited all-you-can-eat breakfast featuring bacon, eggs cooked to order, hash browns, black pudding, toast, and continental options. Available weekdays 6:30am-10:30am and weekends 7am-11am, starting from £11.99 per adult. Kids under 16 eat free with each adult breakfast purchased.
- £10 Lunch and Early Dinner Menu Value-focused menu offering a curated selection with a main course for £10. Available Tuesday to Friday, 11:30am-5pm. A second course is available for just £4 extra. Excludes Christmas Day and Boxing Day.
- Cocktails and Drinks Hand-crafted cocktails created by expert mixologists, alongside beer, wine, Prosecco, spirits and soft drinks. 2-for-1 cocktails available from 4pm on weekdays and all day on weekends (excludes Scotland).
- Bottomless Brunch Prepaid bottomless brunch package with 3 small plates and unlimited drinks for a fixed per-person price (£35 England, £30 Scotland, £40 Northern Ireland). Includes unlimited Pravha beer, Prosecco, Hugo Spritz, or hand-crafted cocktails. Available Sunday-Friday 12pm-7pm and Saturday 12pm-5pm.
- Sunday Roast Quality roast dinners available every Sunday from 12pm, including the Chateaubriand Roast for two. Menu includes traditional roast meats with trimmings.
- Kids Menu Nutritious 3-course kids meals for £8 including a drink, featuring dishes such as 10 Veg Tomato Pasta, Mini Steak + Fries, and Chargrilled Chicken + Flatbread, plus fruit juices. Designed to include 2 of their 5-a-day in every main meal. Kids under 16 eat free at breakfast when one adult breakfast is purchased.
Quantifiable outcome
- 620,000 meals from donated surplus food
- +2 more outcomes
Companies that use BAR + BLOCK
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
BAR + BLOCK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
BAR + BLOCK partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Great Ormond Street Hospital Charity (GOSH)coreBar + Block, as part of Whitbread, has proudly supported Great Ormond Street Hospital Charity since 2012. Together with team members, guests and suppliers they help make a difference for the most seriously ill children from across the UK. Their greatest achievement is the GOSH Sight and Sound Centre supported by Whitbread and Premier Inn, the UK's first dedicated medical facility for children with sight and hearing loss.
- FareSharecoreFood charity partner helping to distribute surplus food to communities and families most in need. Whitbread is committed to reducing food waste by 50% by 2030, and in the last year alone donated over 260 tonnes of surplus food, equivalent to 620,000 meals.
- Premier InncoreBar + Block restaurants are co-located within Premier Inn hotels across the UK, providing integrated dining experiences for hotel guests. Premier Inn guests can enjoy unlimited breakfast at Bar + Block locations.
- Zonal Retail Data SystemscoreProvides the restaurant table reservation system (the 'System') in partnership with Whitbread. The table booking service is provided by Whitbread and Zonal Retail Data Systems.
- Blue Light CardminorBlue Light Card members receive 25% off their total food bill when dining from the main restaurant menu and Sunday Roast menu. Valid until 25th February 2027.
- TastecardminorTastecard members receive 25% off their total food and drink bill when purchasing a minimum of one main meal from the main restaurant menu or Sunday Roast Menu.
- StonewallcoreLGBTQ+ inclusion charity. Bar + Block, as part of Whitbread, received Gold Award from Stonewall and came top in the leisure, travel and tourism sector of Stonewall's Workplace Equality Index.
- Business In The CommunitycoreWhitbread signed the Business In The Community's 'Race at Work Charter' and is working to implement its five calls to action to tackle barriers that ethnic minority people can face.
- Halo CollectiveminorAs part of appearance policy review, Whitbread signed up to the Halo Collective which supports people with invisible disabilities.
- Whitbread Group PLCcoreBar + Block is owned and operated by Whitbread Group PLC. Whitbread manages the Force For Good charity work and all restaurant and hotel operations.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
BAR + BLOCK competitors and assessment
Company assessmentDirect peers
- Brewers Fayre: Whitbread-owned pub-restaurant chain co-located with Premier Inn hotels, offering family-friendly value dining including breakfast and roasts. Highly comparable business model, parent, and integration with Premier Inn footfall.
- Beefeater: Sister Whitbread brand operating steak-and-grill casual-dining restaurants across the UK, many co-located with Premier Inn. Directly comparable on menu mix, daypart structure, parent-company integration, and target customer.
- Miller & Carter: UK steakhouse chain within Mitchells & Butlers, focused on hand-cut steaks and Sunday roasts in a casual full-service dining format. Most direct competitor to Bar + Block on product (steak-led), price band, and UK geographic footprint.
- Pizza Express: UK casual-dining chain with comparable site count, all-day menu, cocktail programme, and family positioning. Differentiates on cuisine but is a directly comparable casual-dining operating model and customer demographic.
- Hawksmoor: Premium UK steakhouse group with a hand-cut, ethically-sourced steak proposition and strong cocktail programme. Comparable on steakhouse category leadership and bar craft, though positioned at a higher price point than Bar + Block.
- Toby Carvery: UK casual-dining chain (Mitchells & Butlers) built around Sunday roasts and family meals. Closely comparable on casual full-service dining, family-segment focus, and Sunday roast daypart that Bar + Block also prioritises.
- Côte Brasserie: UK-wide casual full-service restaurant group offering all-day dining with a strong French-bistro core. Comparable on daypart coverage, casual full-service model, cocktail/bar programme, and UK site density.
- Nando's: Major UK casual-dining chain built around a single signature protein (peri-peri chicken) with strong cocktail/drinks trade. Directly comparable on category-specialist casual-dining format and high drinks attach rate.
- Table Table: Whitbread sister brand offering family casual dining frequently co-located with Premier Inn, with similar breakfast/dinner daypart structure. Direct portfolio peer within the same parent.
Broad incumbents
- Whitbread Group PLC: Public parent company (LSE: WTB) operating Premier Inn hotels and the Bar + Block, Beefeater, Brewers Fayre, Table Table, and Whitbread Inns restaurant brands. Bar + Block is owned and operated by Whitbread, which is therefore the broad incumbent whose strategy, capital allocation, and Premier Inn expansion plans directly govern Bar + Block's future.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BAR + BLOCK social profiles
Digital presenceBAR + BLOCK financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAR + BLOCK leadership team
Management profileNumber of profiles
BAR + BLOCK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAR + BLOCK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAR + BLOCK
What does BAR + BLOCK do?
Bar + Block is a casual all-day dining steakhouse chain operating 21+ UK restaurants under Whitbread Group PLC, serving hand-cut British and Irish steaks cooked in charcoal Kopa ovens alongside an all-day menu covering breakfast, lunch, dinner, Sunday roasts, hand-crafted cocktails, bottomless brunch packages, and a dedicated kids menu for family dining.
Is BAR + BLOCK a public or private company?
BAR + BLOCK is a private company. It is classified as public and is currently operating.
When was BAR + BLOCK founded?
BAR + BLOCK was founded in -1. It employs 11 to 50 people.
Where is BAR + BLOCK based?
BAR + BLOCK is headquartered in Dunstable, United Kingdom, in the Europe region.
How does BAR + BLOCK make money?
Four revenue lines are on record. Restaurant Food Sales are the primary driver. The others are beverage Sales, kids Menu and bottomless Brunch Packages.
Who are BAR + BLOCK's main competitors?
Direct peers on record are Brewers Fayre, Beefeater, Miller & Carter, Pizza Express, Hawksmoor, Toby Carvery, Côte Brasserie, Nando's and Table Table. Whitbread Group PLC is listed as a broad incumbent.
Does BAR + BLOCK have an API?
No public API is recorded for BAR + BLOCK.
What industry is BAR + BLOCK in?
BAR + BLOCK's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 722511 and its SIC code is 5810.