ANA - Association of National Advertisers

Name

ANA - Association of National Advertisers

Legal name

Association of National Advertisers

Website

https://ana.net

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Marketing Trade Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Account-Based Marketing (ABM) for Events (THAHAGAF)

akta.pro secondary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Marketing trade association
• Advertising industry membership
• Cross-media measurement
• Marketing professional development
• Marketing intelligence research

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: ANA generates revenue through tiered membership programs including Client-Side Marketer Membership, Nonprofit Federation Membership, and Solutions Provider Membership. These provide access to resources, events, and member communities.
2. Event Registration and Sponsorship: Revenue from flagship conferences including Masters of Marketing, Digital & Social Media Conference, In-House Agency Conference, Creator Marketing Conference, Media Conference, and numerous regional events. Includes speaker and sponsorship opportunities.
3. Training and Certification Programs: ANA School of Marketing provides training workshops, CAMP certification, on-demand training, and team training options for marketing professionals.
4. Syndicated Research and Analytics: Aquila operates as a for-profit subsidiary generating revenue from commercial measurement services. ANA reported $14,432,500 in income in 2024 with $8,934,773 attributed to the syndicated research unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ANA is a membership-based trade association that delivers marketing intelligence, research, events, training, advocacy, and cross-media measurement services to client-side marketers, brands, agencies, and nonprofits. Its core offerings include tiered membership subscriptions (Client-Side Marketer, Nonprofit Federation, Solutions Provider), the Marketing Knowledge Center content library, major conferences, CAMP certification training, the Aquila cross-media measurement platform, and government relations advocacy on advertising taxes and privacy.

Product overview

The Association of National Advertisers (ANA) is the world's largest and most influential marketer collective, serving as a membership-based trade organization that provides marketing intelligence, professional development, industry events, research, and advocacy services. The ANA operates a unified platform of services rather than a modular product architecture, organized around key marketing domains including Brand, Media, Technology, Data, Measurement, Talent, and Inclusive Marketing. Core offerings include the Marketing Knowledge Center (research, case studies, playbooks), ANA Events and Conferences (Masters of Marketing, In-House Agency Conference, Creator Marketing Conference, Digital & Social Media Conference), Training and Development (CAMP Certification, AI Marketing Accelerator), ANA Magazine, Government Relations, and the Global CMO Growth Council for senior marketing leaders. The ANA also operates Aquila as a commercial cross-media measurement service and provides exclusive member benefits through Amplify expert-led sessions and the ASK Research Service. The organization supports members through various committees and leadership councils addressing AI, brand strategy, media, marketing technology, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• ANA Marketing Knowledge Center Digital content repository with 3,500+ documents including research reports, case studies, playbooks, tools, and templates for ANA members.
• ANA Events and Conferences Major conferences and one-day events for marketing leaders, including Masters of Marketing, Digital & Social Media Conference, In-House Agency Conference, Creator Marketing Conference, Media Conference, and regional events.
• ANA Training and Development (CAMP Certification) Marketing training and certification programs including CAMP Certification, on-demand training, team training options, and workshops covering various marketing disciplines and AI applications.
• ANA Magazine ANA's weekly industry publication covering the latest news, trends, strategies, expert perspectives, and marketing industry coverage.
• ANA Government Relations and Advocacy Advocacy services on behalf of members covering advertising taxes, privacy legislation, nonprofit policy, and broader industry regulatory matters.
• Global CMO Growth Council Exclusive ANA leadership community for Chief Marketing Officers providing peer-to-peer learning, strategic insights, and AI-powered intelligence through the CMO AI Hub.
• ANA Aquila Cross-Media Measurement Service Commercial cross-media measurement service that integrates impression-level data from Meta, YouTube, linear TV, TikTok, Amazon, and iHeartRadio to provide unified advertising measurement across channels. Operates as a for-profit subsidiary of the ANA.
• CMO AI Hub AI-powered peer-to-peer learning platform for Chief Marketing Officers, developed with Infosys and LIONS. Provides conversational interface aggregating curated intelligence from ANA, LIONS, and the Infosys Knowledge Institute for Global CMO Growth Council members.
• ANA Awards Programs Award programs recognizing marketing excellence including EFFIE, Smarties, REGGIE, In-House Agency, Multicultural and Inclusive Marketing, B2, ECHO, and SeeHer GEM Awards.
• ASK Research Service Member-exclusive research service providing answers to marketing questions, validated research, and expert insights on demand.
• Responsible Influence Certification Program U.S. creator certification program aimed at elevating transparency and accountability in influencer marketing. Launched through the Institute for Responsible Influence with support from ANA, 4As, and AAF.
• ANA Membership (Client-Side Marketer, Nonprofit Federation, Solutions Provider) Tiered annual membership subscriptions: Client-Side Marketer Membership (corporate marketers), Nonprofit Federation Membership (nonprofits), and Solutions Provider Membership (vendors/agencies). Provides access to resources, events, committees, and member communities.

Quantifiable outcome

• Leading marketers outperform peers by 79% in total shareholder value (TSR) based on PwC/ANA research
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and secondary.

• InfosyscoreTechnology or Integration · 24 June 2026Infosys collaborated with ANA's Global CMO Growth Council and LIONS to launch the CMO AI Hub, an AI-powered peer-to-peer learning platform for CMOs. Built on the Infosys Aster platform, the hub aggregates curated intelligence from ANA, LIONS, and the Infosys Knowledge Institute.
• LIONScoreStrategic or Co-development Partner · 24 June 2026LIONS partnered with ANA's Global CMO Growth Council and Infosys to launch the CMO AI Hub, contributing curated intelligence and industry expertise to the AI-powered platform for senior marketing leaders.
• OUTFRONT MediacoreStrategic or Co-development Partner · 15 January 2026OUTFRONT Media joined ANA as a Strategic Partner for 2026, becoming the first out-of-home media company in the ANA Strategic Partner program. Stacy Minero joined the ANA CMO Growth Council. Partnership reflects growing role of in-real-life media as a data-driven and creatively powerful channel.
• AmazoncoreGTM or Marketing PartnerAmazon is a digital platform partner and funder for Aquila cross-media measurement service, contributing data at no cost. Amazon Ads is also a Strategic Partner visible on ANA's website.
• GooglecoreGTM or Marketing PartnerGoogle is a digital platform partner contributing data to Aquila at no cost. Also a Strategic Partner with display presence on ANA website.
• MetacoreGTM or Marketing PartnerMeta is a digital platform partner contributing impression-level data to Aquila for cross-media measurement. Also a Strategic Partner.
• iHeartRadiosecondaryGTM or Marketing PartneriHeartRadio contributes data to Aquila cross-media measurement service, with data integration planned for H2 2026. Also a digital platform partner providing funding.
• A+E NetworkssecondaryGTM or Marketing PartnerStrategic Partner with display presence on ANA website
• Analytic PartnerssecondaryGTM or Marketing PartnerStrategic Partner displayed on ANA website
• Disney Advertising SalessecondaryGTM or Marketing PartnerStrategic Partner with display presence on ANA website
• monday.comsecondaryGTM or Marketing PartnerStrategic Partner displayed on ANA website
• MNTNsecondaryGTM or Marketing PartnerStrategic Partner with display presence on ANA website
• PinterestsecondaryGTM or Marketing PartnerStrategic Partner displayed on ANA website
• TikToksecondaryGTM or Marketing PartnerStrategic Partner with display presence on ANA website
• United States Postal ServicesecondaryGTM or Marketing PartnerStrategic Partner displayed on ANA website
• Viant TechnologysecondaryGTM or Marketing PartnerStrategic Partner displayed on ANA website
• WalmartsecondaryGTM or Marketing PartnerStrategic Partner (Walmart Connect) displayed on ANA website
• 4As (American Association of Advertising Agencies)coreStrategic or Co-development Partner4As supports the Institute for Responsible Influence and Responsible Influence Certification Program, collaborating on creator economy transparency initiatives
• AAF (American Advertising Federation)coreStrategic or Co-development PartnerAAF supports the Institute for Responsible Influence certification program for creator marketing transparency, working alongside ANA and 4As
• PwCcoreStrategic or Co-development PartnerPwC collaborated with ANA on research analyzing over 190 companies and 5,000 Cannes Lions awards, producing the 'Marketing in the AI era' report on AI-driven marketing value

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AAF (American Advertising Federation): AAF is the U.S. advertising industry's umbrella trade body, focused on advertising education, public service, and advocacy. It is a direct ANA peer — both jointly support the Responsible Influence Certification and serve overlapping advertiser-agency constituencies.
• IAB (Interactive Advertising Bureau): IAB is the principal trade association for the digital advertising and marketing ecosystem, providing standards, research, and policy advocacy. Like ANA, IAB serves advertisers and platforms through events, research, and policy work — but is more focused on digital channels.
• 4As (American Association of Advertising Agencies): The 4As is the U.S. trade association for advertising agencies — the agency-side counterpart to ANA's advertiser-side mandate. ANA and 4As jointly operate the Institute for Responsible Influence, making them highly comparable as adjacent trade bodies serving overlapping members and policy interests.

Emerging players

• Ad Council: The Ad Council coordinates public service advertising campaigns. It overlaps with ANA's advertiser membership base and policy advocacy role but focuses on social-issue campaigns rather than commercial marketing best practices.
• Effie Worldwide: Effie Worldwide administers the Effie Awards for marketing effectiveness — historically operated by ANA and now an independent organization. Strongly comparable as a marketing-industry awards and benchmarking body with overlapping constituencies.
• WARC (Warc Ltd.): WARC provides advertising and marketing effectiveness research, case studies, and benchmarking for brands and agencies. Comparable to ANA's Marketing Knowledge Center in serving advertiser intelligence needs, but as a paid research subscription rather than a membership body.
• MMA (Mobile Marketing Association): MMA is a global trade association focused on mobile marketing — providing research, standards, and events. Comparable to ANA as an industry trade body, but narrower in scope (mobile-first) and overlapping on Smarties awards and mobile-measurement research.

Broad incumbents

• LIONS (Cannes Lions / Ascential): LIONS operates the Cannes Lions International Festival of Creativity and related content platforms for the global advertising industry. ANA partners with LIONS on the CMO AI Hub and shares overlapping advertiser/agency membership; LIONS is broader (global creative) while ANA is deeper (U.S. advertiser-led).
• Informa (Marketing & Events Division): Informa operates large-scale B2B events and conferences across industries, including marketing and advertising events. Comparable to ANA as a major events and content business serving the same professional audiences, but with broader industry scope and commercial scale.

Regional players

• MRS (Market Research Society): MRS is the U.K. professional body for market, social, and opinion research. Comparable to ANA's research and training arm (CAMP, ASK Research Service) in serving marketing intelligence professionals, but focused on research methodology and U.K.-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ANAMarketers
• YouTubeyoutube.com/user/ANAmarketing
• LinkedInlinkedin.com/company/association-of-national-advertis
• Instagraminstagram.com/anamarketing
• Facebookfacebook.com/ANA

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANA - Association of National Advertisers