Redazione Bargiornale

What Redazione Bargiornale does

Bargiornale is an Italian trade media and events company serving bar and hospitality professionals, established in 1979 and published by Tecniche Nuove Spa (Milan). The company's core product is a monthly print and digital magazine covering 13 vertical content categories including spirits, coffee, wine and beer, beverages, food, equipment and furniture, and bar management. It operates a daily-updated website at bargiornale.it with a digital web kiosk for single-issue and subscription purchases routed through tecnichenuove.com and Mazzmedia. The company does not run a proprietary technology platform; the technology stack is standard CMS and event-registration infrastructure, and no AI/ML capability is disclosed.

Bargiornale monetizes through four primary streams: magazine subscriptions (print and digital recurring), event tickets and sponsorships across its owned event portfolio (Baritalia touring mixology competition across 6 Italian cities, Barawards annual gala in Milan, the newly launched Baritalia Food Edition, and the Drink Team bartender competition), advertising and sponsored content on the website and in print (with partner brands including Rancilio, Winterhalter, Giblor's, and others), and newsletter and email marketing. The audience is Italian bar owners, bartenders, mixologists, baristas, café operators, and food-service professionals. Distribution is domestic Italy with no international footprint claimed.

The company has built a dense community ecosystem around the publication: Baritalia (11th edition in 2026), Barawards (12th edition in 2026), Drink Team, the Il suono del bar video podcast on Spotify and YouTube, Il Bibliotecario (a curated historical cocktail book library with downloadable volumes), and barista courses via Accademia TN. Major event partners include Campari Group, Monin, Velier, Nardini, Metro Italia, Coca-Cola Hellenic, Red Bull, and Pasabahçe. Bargiornale operates as a sub-brand of the Gruppo Tecniche Nuove publishing group; no funding rounds, M&A activity, leadership changes, or venture capital investment were identified in the source data.

Name

Redazione Bargiornale

Legal name

Tecniche Nuove Spa

Website

https://bargiornale.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Bargiornale is Italy's leading trade media and events platform for bar and hospitality professionals, founded in 1979 and published by Tecniche Nuove Spa. It operates a monthly magazine, the bargiornale.it website, the Baritalia touring mixology competition, Barawards, the Baritalia Food Edition, and the Il suono del bar podcast.

Ownership category

akta.pro rank

Product category

Trade Media and Events for Hospitality Industry

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Trade media publishing
• Hospitality industry events
• Mixology competitions
• Bar professional education
• HORECA market news

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Bargiornale publishes a print and digital magazine available by subscription. Issues referenced include n.7 (July/August 2026), n.6 (June 2026), n.5 (May 2026), and n.4 (April 2026). Subscriptions are available via tecnichenuove.com.
2. Event Tickets and Sponsorships: Events such as Baritalia (Ultra Baritalia 2026 with 6 Italian city stops), Baritalia Food Edition (Milan, October 2026), and Barawards Gala Night (January 2027) generate revenue through free registration, paid gala attendance, and brand sponsorships from 30+ partner companies.
3. Advertising and Sponsored Content: The website and magazine contain sponsored content articles labeled 'contenuto sponsorizzato' covering branded products and services from the bar, food, beverage, and equipment industries. Partner brands featured include Rancilio, ParmaFood, Giblor's, Winterhalter, and others.
4. Newsletter and Email Marketing: Bargiornale offers a newsletter subscription (Iscriviti alla newsletter) and promotes courses via email as part of its audience monetization.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bargiornale is Italy's leading trade media brand for bar and hospitality professionals, publishing a monthly print and digital magazine (subscription-based via Tecniche Nuove), a daily news website (bargiornale.it) spanning 13 topic categories, and an original video podcast. It also organizes industry events including the Baritalia touring mixology competition across 6 Italian cities, the Baritalia Food Edition sandwich competition, and the annual Barawards gala recognizing excellence in Italian hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Baritalia: Itinerant mixology laboratory and competition event featuring bartenders from across Italy, part of Bargiornale's industry events program.
• Barawards
• Baritalia Food Edition
• Premio Barawards Innovazione dell'anno
• Il suono del bar
• Il Bibliotecario
• Drink Team

Products and services

• Bargiornale Magazine Monthly Italian trade magazine covering spirits, coffee, wine/beer, beverages, food, equipment, and bar management for bar owners, bartenders, mixologists, baristas, and café operators.
• bargiornale.it Website Daily news website covering 13 topic categories (Spirit, Vino e birra, Caffè, Bevande, Food, Arredi e attrezzature, Gestione, Corsi, Baritalia, Baritalia Food, Barawards, Eventi, Il bibliotecario, Podcast) for Italian bar and hospitality professionals.
• Il suono del bar Podcast Video podcast featuring interviews with bar owners, mixologists, and hospitality experts, distributed via Spotify and YouTube.
• Baritalia 2026 (Ultra Baritalia)

Quantifiable outcome

• Baritalia 2026 features 6 Italian cities (Bergamo, Lecce, Treviso, Bologna, Napoli, Milano final show), engaging bartenders across Italy.
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered minor and core.

• Ancienne PharmacieminorGTM or Marketing Partner · 1 January 2026Partner in Baritalia 2026 Ultra event series. Provides sponsorship support for the touring mixology competition.
• BallorminorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series. Brand referenced as Ballor 1856.
• BarcelóminorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series.
• Campari GroupcoreGTM or Marketing PartnerCampari Group is a premier sponsor of Baritalia 2026 and Barawards 2026. Campari Academy is cited for bartender training and the Campari Academy Bartender of the Year award within Barawards. Prominent presence across competitions.
• CinzanominorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series.
• Coca-Cola HellenicminorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series.
• Bonollo 1908minorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series. Bonollo grappa received gold award at ISC 2026 as referenced in articles.
• MonincoreGTM or Marketing PartnerMonin is a key partner for Baritalia 2026 and sponsor of Barawards (Monin Barista of the Year award within Barawards).
• VeliercoreGTM or Marketing PartnerVelier is a partner in Baritalia 2026 and a Barawards sponsor (sponsor of Limoncè Aperitivo Cocktail Bar of the Year award).
• NardinicoreGTM or Marketing PartnerNardini is a partner of Baritalia 2026 and sponsor of Barawards (Nardini Bar Manager of the Year award within Barawards 2025).
• PalliniminorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series. Also sponsor of Barawards (Pallini She Bartender of the Year Menzione Speciale).
• NoninominorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series.
• Red BullminorGTM or Marketing PartnerPartner in Baritalia 2026 Ultra event series. Also linked via The Organics brand.
• Brema (Ice)minorGTM or Marketing PartnerTechnical partner for Baritalia 2026, providing ice equipment.
• Metro ItaliacoreGTM or Marketing PartnerMetro is a key sponsor of Baritalia 2026 and Barawards (Metro Cuoco dell'anno award).
• SENAFminorStrategic or Co-development PartnerCollaborating organization for Baritalia 2026 and Baritalia Food Edition 2026.
• Bartender.itminorStrategic or Co-development PartnerCollaborating media partner for Baritalia 2026.
• Bloom Specialty CoffeeminorGTM or Marketing PartnerBarawards sponsor. Bloom is Imperator in the Barawards sponsor lineup.
• BritaminorGTM or Marketing PartnerBarawards 2026 sponsor.
• Scotsman IceminorGTM or Marketing PartnerBarawards 2026 sponsor. Scotsman produces professional ice machines.
• WinterhalterminorGTM or Marketing PartnerBarawards 2026 sponsor. Winterhalter provides commercial dishwashing systems.
• Danish CrownminorGTM or Marketing PartnerBarawards 2026 sponsor (Tulip brand).
• PasabahçeminorGTM or Marketing PartnerBarawards 2026 sponsor. Pasabahçe provides glassware; sponsors Bar Rivelazione dell'anno.
• BonduelleminorGTM or Marketing PartnerPartner in Baritalia Food Edition 2026, providing food ingredients for the sandwich competition.
• DeveleyminorGTM or Marketing PartnerPartner in Baritalia Food Edition 2026.
• FerrariniminorGTM or Marketing PartnerPartner in Baritalia Food Edition 2026.
• GrosmarketminorGTM or Marketing PartnerPartner in Baritalia Food Edition 2026.
• Alberto RiccaminorGTM or Marketing PartnerTechnical partner in Baritalia Food Edition 2026.
• APCI (Italian Professional Association of Catering)minorStrategic or Co-development PartnerCollaboration partner for Baritalia Food Edition 2026.
• MionettocoreGTM or Marketing PartnerMionetto partnered with Bargiornale on 'Aperitivo 2.0 – The NoLo Challenge' cocktail competition, inviting bartenders to create no/low alcohol sparkling cocktails using Mionetto 0.0% Alcohol Free products.
• Lino's CoffeeminorStrategic or Co-development PartnerLino's Coffee collaborated on the 'Osservatorio Lino's Coffee' research study on coffee consumption trends published by Bargiornale.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Spirits Business: B2B trade publication covering the global spirits industry with news, features, and events/awards. Comparable in covering spirits, bars, and the hospitality supply chain through editorial + events.
• Imbibe Magazine: US-based trade magazine for the bar and beverage industry, covering bartenders, bar programs, and industry trends. Closest international functional analogue to Bargiornale's bar-professional trade media model.
• Difford's Guide: Cocktail reference platform and industry guide covering bars, mixology, and bartending. Comparable as a content/community resource for cocktail professionals and bar operators, with overlap to Bargiornale's Il Bibliotecario library.
• Punch: Digital-first cocktail, wine, and food publication covering bars, recipes, and industry professionals. Comparable as a bar/beverage trade publication combining editorial content with industry coverage, similar to Bargiornale's mix of magazine + web.
• Mixology: European bar and cocktail trade magazine covering bartenders, bar programs, and industry trends. Comparable in focus on the bar industry with editorial, events, and award coverage similar to Bargiornale's portfolio.
• Drinks International: International trade media covering the global bar, spirits, and hospitality industry, including annual awards (World's 50 Best Bars). Comparable in editorial focus on bars, mixology competitions, and industry awards.
• Italia a Tavola: Italian trade publication covering the restaurant and foodservice industry. Comparable as a direct domestic peer targeting the same Italian HORECA professional audience with editorial, news, and event coverage.

Broad incumbents

• Cucina Italiana: Italy's flagship food and cooking magazine. Comparable as a long-established Italian food/beverage publication targeting food enthusiasts and professionals, but with a broader consumer focus versus Bargiornale's B2B bar niche.
• Foodservice Magazine (Germany): European trade magazine for the foodservice industry. Comparable as a B2B trade publication covering restaurants, bars, and HORECA, though broader in scope and focused on the German market.

Regional players

• Hotel Domani: Italian hospitality trade publication focused on the hotel sector, published by Tecniche Nuove (same parent as Bargiornale). Comparable as a sister Italian HORECA trade title serving adjacent hospitality professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bargiornale
• Facebookfacebook.com/bargiornale
• Instagraminstagram.com/bargiornale
• LinkedInlinkedin.com/company/redazione-bargiornale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redazione Bargiornale