The Barn Theatre
The Barn Theatre is a registered charity and professional producing-house theatre in Cirencester, UK, presenting original live productions, cinema, digital streaming, and hospitality services to local, regional, and national audiences since 2018.
- Company typePrivate
- Founded2018
- HeadquartersCirencester, England, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Barn Theatre does
The Barn Theatre Project (registered charity no. 1174253, company no. 10492115) is a professional producing-house theatre located at 5 Beeches Road, Cirencester, in the Cotswolds, operating since March 2018. It produces and presents original theatrical productions, cinema screenings, and digital streaming content, supported by a vertically integrated ecosystem comprising Teatro Bar & Restaurant, Ingleside House Hotel, Barn Cinema, Barn At Home (digital streaming), TinkCo amateur theatre company, and Barn Media/Digital Media subsidiaries. Technology infrastructure is built on Spektrix ticketing, Inplayer streaming, DotDigital email marketing, and in-house first-class media facilities for production filming.
The business model operates as an unsubsidised charity, generating revenue across eight primary streams: ticket sales (with dynamic Band A-D pricing, £2 booking fees), annual memberships (Friends, Patrons, Circle of Patrons, 16-25 Youth Pass, Barn Business Club), donations (Gift Aid eligible, including Play it Forward and Barn Bus schemes), corporate sponsorship tiers (Season, Principal, Partner, Programme), gift vouchers, hospitality (pre-show dining and hotel packages), digital streaming subscriptions, and venue hire. Pricing is structured to maintain accessibility with Band D tickets under £25 and free carer tickets, while group bookings (15-25% discounts) and school programmes drive volume.
The theatre serves a diverse customer base including local Cirencester and Cotswolds residents, families, schools, corporate clients, isolated older people (via Barn Bus), and disadvantaged individuals (via Play it Forward). Distribution channels span online self-serve booking, telephone box office, walk-up sales, group bookings, and digital streaming, with corporate partnerships providing B2B revenue. Notable partnerships include Sir Michael Morpurgo (creative collaboration), Mark Goucher Productions (West End transfer), and Howden, Tanners Solicitors, and Helpful Hands (corporate sponsors).
The Barn Theatre firmographics
Firmographics- Name
- The Barn Theatre
- Legal name
- The Barn Theatre Project
- Website
- https://barntheatre.org.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Barn Theatre is a registered charity and professional producing-house theatre in Cirencester, UK, presenting original live productions, cinema, digital streaming, and hospitality services to local, regional, and national audiences since 2018.
- Ownership category
- akta.pro rank
The Barn Theatre industry classification
Industry- Product category
- Live Theatre / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711), Motion Picture Theaters (except Drive-Ins) (512131)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where The Barn Theatre is headquartered
LocationHeadquarters
- HQ city
- Cirencester, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The Barn Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from live theatre performances, cinema screenings, and entertainment events. Includes booking fees (£2 per ticket) and exchange fees (£2.50 per ticket). Dynamic pricing with four ticket bands based on demand and performance timing.
- Memberships (Friends, Patrons, Season Passes): Annual/monthly renewing memberships providing priority booking, discounts, and exclusive benefits. Includes Friends membership, Patron program, Circle of Patrons, and Barn Business Club with backstage tours, talks, and workshops.
- Donations: One-off donations and regular direct debit agreements for supporting the unsubsidised charity. Includes Play it Forward scheme funding community access, Barn Bus combatting isolation, and general production funding. Gift Aid eligible.
- Gift Vouchers: Physical and email gift vouchers redeemable for theatre tickets (not redeemable against Stream content, Live or on demand). 12-month expiry.
- Catering and Hospitality: Téoatro Restaurant & Bar serving pre-show meals, Ingleside House Hotel for accommodation packages, and live music & fine dining packages at Entertainment @ Ingleside.
- Digital Streaming (Barn At Home): Video-on-demand and live streaming of productions via Inplayer platform. Purchasable digital content for remote viewing.
- Corporate Sponsorships: Business sponsorship tiers including Season Sponsor, Principal Sponsor, Partner Sponsor, and Programme Sponsor. Includes Howden (Season), Tanners Solicitors (Principal), Helpful Hands (Partner), Number Crunchers (Programme).
- Venue Hire and Events: Ingleside House available for weddings, events, business meetings. Barn Business Club corporate events and networking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Band D (off-peak) - Most affordable tier |
| Subscription | Pay-as-you-go | Band A (peak) - Premium pricing |
| Unit Pricing | Pay-as-you-go | Child tickets (under 16) |
| Subscription | Annual | 16-25 Youth Pass membership |
| Unit Pricing | Pay-as-you-go | Preview performances |
| Freemium | Pay-as-you-go | Carer tickets |
| Subscription | Pay-as-you-go | Group bookings |
| Subscription | Annual | Schools discounts |
| Subscription | Pay-as-you-go | Blue Light Card discount |
| Subscription | Annual | Friends Membership |
| Transaction based/ take rate | Pay-as-you-go | Booking fee |
| Transaction based/ take rate | Pay-as-you-go | Exchange fee |
| Unit Pricing | Pay-as-you-go | Comedy Club tickets |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
The Barn Theatre product offering
Product offeringCore offering
The Barn Theatre is a registered charity and producing-house theatre in Cirencester, UK, that creates, produces, and presents its own live theatrical productions alongside cinema screenings, a digital streaming service (Barn Theatre at Home), and on-site hospitality including the Bar Burges restaurant and The Stump hotel. Its core commercial activity is selling tickets, dining, accommodation, and streaming subscriptions to the general public, supplemented by donations and memberships.
Product overview
The Barn Theatre is a professional producing-house theatre offering a unified portfolio of live performance and hospitality services. Its core products are the main stage theatre productions (featuring new writing, musicals, comedies, and dramatic revivals) and Barn Cinema screenings. Supporting offerings include Barn At Home digital streaming (via Inplayer), Entertainment at Ingleside live events, Teatro Bar & Restaurant for pre-show dining, and Ingleside House Hotel for theatre stay packages. Community-access products include the Play it Forward free ticket scheme, Barn Bus outreach, and Friends Memberships. TinkCo, the amateur theatre company housed at the Barn, operates as a sub-brand using the venue's professional facilities. All ticket sales are handled through Spektrix, digital streaming through Inplayer, and marketing via DotDigital.
Differentiator
Problem solved
Functional benefit
Brands
- The Barn Cinema: Cinema operations showing award-winners, world cinema, and family favourites.
- Teatro Bar & Restaurant
- TinkCo
- Barn At Home
- Entertainment at Ingleside
Products and services
- Barn Theatre Productions
Quantifiable outcome
- Producing world-class theatre since 2018 with no statutory funding, relying on commercial and charitable support
- +3 more outcomes
Companies that use The Barn Theatre
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
The Barn Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
The Barn Theatre partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Howden (Season Sponsor)coreHowden Insurance serving as 2026 Season Sponsor. Founded in 1994, Howden is a multinational insurance brokerage with unique high street branch network. George Seatter, Client Director, states support for Barn Theatre's vital role at heart of Cotswold community life.
- Tanners Solicitors LLP (Principal Sponsor)coreTanners Solicitors LLP serving as Principal Sponsor. Founded in 1986, leading regional law firm with offices in Cirencester, Cheltenham, and London. Peter Marrow, Managing Partner, emphasises shared values of integrity and professionalism.
- Helpful Hands (Partner Sponsor)minorHelpful Hands serving as Partner Sponsor. Long-established local family business providing premium cleaning services across Cirencester and Cotswolds. Natalia Jones, CEO, highlights shared values of professionalism and quality.
- Number Crunchers (Programme Sponsor)minorNumber Crunchers serving as Programme Sponsor. Specialised small business accountant providing dedicated team for business finance support.
- Spektrix LtdcoreSpektrix Ltd provides Box Office ticketing system for processing ticket sales, customer accounts, order history, donation history, membership status, and sales trend reporting.
- InplayercoreInplayer provides Barn At Home digital streaming services, processing orders, donations, membership status, and streaming content delivery for digital productions.
- The Theatre, Chipping NortoncoreCo-produced Jeeves & Wooster in Perfect Nonsense with The Theatre Chipping Norton. Production played at both theatres and went on to tour nationally.
- Mark Goucher ProductionscoreCollaborated with Mark Goucher Productions on I'm Sorry Prime Minister I Can't Quite Remember, which transferred to the West End.
- Lawrence Batley TheatreminorCollaborated on digital production of What a Carve Up! together with Lawrence Batley Theatre and New Wolsey Theatre.
- New Wolsey TheatreminorCollaborated on digital production of What a Carve Up! together with Lawrence Batley Theatre and New Wolsey Theatre.
- Sir Michael MorpurgocorePartnership with acclaimed author Sir Michael Morpurgo to develop The Mozart Question. Quote: 'I've been amazed at the intensity of The Barn's productions'.
- St James's PlaceminorBusiness sponsor providing wealth management services, supporting the Barn Theatre.
- Cotswold District CouncilminorStatutory supporter providing local government backing for the theatre.
- Gloucestershire County CouncilminorStatutory supporter providing county council backing.
- Cirencester Town CouncilminorStatutory supporter providing town council backing.
- TRW Production LtdcoreTRW Production Ltd presenting Million Dollar Quartet with The Barn Theatre in association. Theatrical Rights Worldwide (TRW) supplies authorised performance materials.
- Cotswold Water Park TrustminorJohn Hayward brings trustee experience from Cotswold Water Park Trust to Barn Theatre board.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Barn Theatre competitors and assessment
Company assessmentBroad incumbents
- English Touring Theatre: Larger, London-headquartered national touring theatre company. Not a direct venue competitor but a broader incumbent in the same producing-and-touring space, with deeper resources and a wider touring footprint The Barn productions sometimes join.
Direct peers
- Royal & Derngate: Northampton-based producing theatre with national-tour ambitions and a track record of West End transfers, structurally mirroring The Barn's model of launching productions beyond the home venue.
- Storyhouse: Chester-based theatre, cinema, and library arts centre with an integrated hospitality/community model closely matching The Barn's multi-vertical approach (theatre + cinema + outreach + food/beverage).
- Theatre Chipping Norton: Small rural producing theatre in Oxfordshire with overlapping Cotswolds-adjacent catchment. Direct co-production partner with The Barn on Jeeves & Wooster in Perfect Nonsense, which toured nationally — establishing peer-level creative collaboration.
- Marlowe Theatre: Large Canterbury-based producing theatre with a producing-house strategy, comparable mixed-genre programming, and a similar focus on new writing and musical theatre — operating at a larger venue scale but with the same regional-tour ambitions.
- Octagon Theatre Bolton: Bolton-based producing theatre recognised for new writing and producing original work that tours nationally, structurally similar to The Barn in mission, scale, and ambition.
- Watermill Theatre: Award-winning rural producing-house theatre in Newbury, Berkshire, with a similarly small-scale (~200-seat) venue and a comparable strategy of developing original productions that transfer nationally. Closest structural analogue to The Barn's producing model outside London.
- New Wolsey Theatre: Ipswich-based producing theatre with a similar producing-house model. Direct co-production partner with The Barn on the digital production of 'What a Carve Up!' alongside Lawrence Batley Theatre — confirmed comparable by shared IP collaboration.
- Tobacco Factory Theatre: Independent producing theatre in Bristol with a similar mix of in-house productions, new writing, and community engagement. Operates as a registered charity with a comparable producing-house philosophy and Bristol/West-Country regional audience.
- Everyman Theatre Cheltenham: Gloucestershire's principal producing theatre, located ~20 miles from Cirencester — direct regional competitor for audiences, sponsors, and creative talent in the same county.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Barn Theatre social profiles
Digital presenceThe Barn Theatre compliance and trust
Trust signalCompliance2 records
The Barn Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barn Theatre leadership team
Management profileNumber of profiles
Profiles1 record
The Barn Theatre subsidiaries and ownership
Company hierarchySubsidiaries10 records
The Barn Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barn Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barn Theatre
What does The Barn Theatre do?
The Barn Theatre is a registered charity and producing-house theatre in Cirencester, UK, that creates, produces, and presents its own live theatrical productions alongside cinema screenings, a digital streaming service (Barn Theatre at Home), and on-site hospitality including the Bar Burges restaurant and The Stump hotel. Its core commercial activity is selling tickets, dining, accommodation, and streaming subscriptions to the general public, supplemented by donations and memberships.
Is The Barn Theatre a public or private company?
The Barn Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Barn Theatre founded?
The Barn Theatre was founded in 2018. It employs 11 to 50 people.
Where is The Barn Theatre based?
The Barn Theatre is headquartered in Cirencester, England, United Kingdom, in the Europe region.
How does The Barn Theatre make money?
Eight revenue lines are on record. Ticket Sales are the primary driver. The others are memberships (Friends, Patrons, Season Passes), donations, gift Vouchers, catering and Hospitality, digital Streaming (Barn At Home), corporate Sponsorships and venue Hire and Events.
Who are The Barn Theatre's main competitors?
English Touring Theatre is listed as a broad incumbent. Direct peers are Royal & Derngate, Storyhouse, Theatre Chipping Norton, Marlowe Theatre, Octagon Theatre Bolton, Watermill Theatre, New Wolsey Theatre, Tobacco Factory Theatre and Everyman Theatre Cheltenham.
Does The Barn Theatre have an API?
No public API is recorded for The Barn Theatre.
What industry is The Barn Theatre in?
The Barn Theatre's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71111.