BarraShoppingSul

What BarraShoppingSul does

BarraShoppingSul is a physical retail and entertainment shopping center located in the Cristal neighborhood of Porto Alegre, Rio Grande do Sul, Brazil. Founded in 2008 and wholly operated by Multiplan — a publicly listed Brazilian shopping-center developer and operator (B3: MULT3) — the property spans two floors and houses approximately 300 stores, including 26 anchor stores and megalojas such as Carrefour and Sam's Club, alongside more than 60 gastronomic operations. The asset's commercial offering is anchored by large-format retail tenants and supplemented by entertainment and lifestyle amenities that differentiate it from conventional shopping centers.

The product portfolio includes several distinct sub-properties: BarraCadabra, a 2,500m² indoor children's amusement park with 39 installations that has hosted over 1 million cumulative visitors; Baixo Barra, Porto Alegre's first dedicated food hall with 13 high-gastronomy restaurants and an outdoor garden terrace; Multiplan Hall, a 2,200m² multi-use event center used for corporate, cultural, and social events; and an 8-screen cinema complex. Supporting infrastructure includes 3,800 covered parking spaces, automated license-plate entry, electric vehicle charging stations, and the Multi mobile app, which integrates parking payment, EV charging activation, BarraCadabra ticketing, and a tiered loyalty program (Green, Silver, Gold, Platinum). Mall & Mídia provides advertising and media-space inventory across LED banners, digital totems, and mall stands.

BarraShoppingSul's business model is multi-stream. Primary revenue derives from leasing retail space to anchor tenants, megalojas, and specialty retailers (characterized in source data as one-time-license commercial relationships, though mall leases are conventionally recurring). Secondary revenue streams include paid parking (R$20 base for up to two hours, R$195-R$255 monthly subscriptions), event-center rentals, advertising sales through Mall & Mídia, and event-driven revenue from the annual Barra&Brasa Festival. Customer segments split between general consumers in the Porto Alegre and greater Rio Grande do Sul region (the primary segment, served via retail, dining, cinema, and amusement offerings) and corporate event organizers (a secondary segment, served via the Multiplan Hall). Distribution is exclusively physical — direct-to-consumer through on-site storefronts, food and entertainment venues, and the Multi app for transactional and loyalty engagement.

Name

BarraShoppingSul

Legal name

BarraShoppingSul

Website

https://barrashoppingsul.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BarraShoppingSul is a shopping center in Porto Alegre, Brazil, operated by Multiplan, featuring 300 stores, anchor tenants like Carrefour and Sam's Club, the BarraCadabra amusement park, Baixo Barra food hall, cinema, Multiplan Hall event center, and the Multi loyalty app serving regional consumers and corporate event organizers.

Ownership category

akta.pro rank

Product category

Shopping Mall and Retail Real Estate Services

SIC

Retail-Department Stores (5311)

akta.pro industry

PRIMARYCRAGAFAH

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store)

Consumer Products & Retail/General Merchandise & Department Stores/Regional Department Stores

Keywords

• Shopping mall operations
• Retail leasing services
• Food hall dining
• Event venue rental
• Parking services

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Tenant Rent and Lease: BarraShoppingSul generates primary revenue from renting retail space to tenants including anchor stores, megalojas, and specialty retailers across its 300 stores in two floors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

BarraShoppingSul is a physical shopping center that leases retail space to approximately 300 stores including anchor tenants and specialty retailers, complemented by on-site entertainment (8-screen cinema, BarraCadabra indoor amusement park), 60+ gastronomic operations including the Baixo Barra food hall, the Multiplan Hall event venue, and supporting amenities such as 3,800 parking spaces and electric vehicle charging. The center serves as a one-stop retail, leisure, and dining destination for consumers in Porto Alegre.

Product overview

BarraShoppingSul is a shopping center operated by Multiplan, located in Porto Alegre, Brazil. The offering is structured as a physical retail and entertainment complex, not a unified software platform. The core product is the shopping mall itself, featuring 300 stores and extensive amenities including parking, restaurants, and leisure facilities. The portfolio includes BarraCadabra (indoor children's playground), Baixo Barra (food hall with 13 restaurants), Multiplan Hall (multi-use events center), and the Multi concierge/loyalty app. Additional services include Mall & Mídia advertising spaces and periodic events like the Barra&Brasa Festival. The physical amenities (parking with 3,800 spaces, electric charging stations, automatic payment systems) support the shopping experience.

Differentiator

Problem solved

Functional benefit

Brands

• Multi: Customer loyalty and relationship program for BarraShoppingSul, offering benefits across different membership tiers (Green, Silver, Gold, Platinum). Includes mobile app for parking payment, ticket validation, and benefit redemption.
• BarraCadabra
• Baixo Barra
• Multiplan Hall

Products and services

• BarraShoppingSul Shopping Center Modern shopping center in Porto Alegre, Rio Grande do Sul, operated by Multiplan, featuring 300 stores across two floors with 26 anchor stores and megalojas, restaurants, entertainment, and a multi-use events center. Targets shoppers and families in the Porto Alegre metropolitan area.
• BarraCadabra Indoor Amusement Park Indoor leisure and playground for children aged 5 and up, featuring 39 play installations spread across 2,500m² including Sensory Garden, Magic Valley, and Adventure areas. Free entry Tuesday to Friday via Multi app; paid tickets on weekends and holidays.
• Baixo Barra Food Hall The first food hall in Porto Alegre, featuring 13 restaurants offering high-gastronomy dining experiences in a unique environment with an outdoor garden (Jardim do Baixo Barra) for enjoying sunset views.
• Multiplan Hall Event Center Multi-use events center with 2,200m² of free area, capable of hosting corporate, social, and cultural events including congresses, fairs, exhibitions, fashion shows, parties, and concerts.
• BarraShoppingSul Parking Service On-site parking service providing 3,800 car parking spaces and 130+ motorcycle parking spaces across covered garages and external areas, with automatic plate-reading entry, tag-based payment via Sem Parar, Conectcar, Taggy, and Veloe, and 10 dedicated electric vehicle charging bays.
• Multiplan Hall Event Hosting Event hosting service at Multiplan Hall offering 2,200m² of flexible space for corporate events, conferences, exhibitions, fashion shows, celebrations, and cultural performances.

Quantifiable outcome

• Over 1 million visitors have experienced the BarraCadabra amusement park

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered parent company, minor and anchor tenant.

• Multiplanparent companyOthersMultiplan is the parent company and developer/operator of BarraShoppingSul. As a publicly traded Brazilian shopping mall developer and operator, Multiplan manages multiple shopping centers across Brazil.
• Sem PararminorChannel Partner/ Reseller/ DistributorSem Parar provides automatic toll and parking payment services integrated with the Multi app for automated parking payment at BarraShoppingSul.
• ConectcarminorChannel Partner/ Reseller/ DistributorConectcar provides automatic payment tags integrated with the Multi app for parking payment at BarraShoppingSul.
• TaggyminorChannel Partner/ Reseller/ DistributorTaggy provides automatic payment tags integrated with the Multi app for parking payment at BarraShoppingSul.
• VeloeminorChannel Partner/ Reseller/ DistributorVeloe provides automatic payment tags integrated with the Multi app for parking payment at BarraShoppingSul.
• Carrefouranchor tenantChannel Partner/ Reseller/ DistributorCarrefour operates as an anchor tenant and hypermarket within BarraShoppingSul, providing complimentary parking for purchases above R$90.
• Sam's Clubanchor tenantChannel Partner/ Reseller/ DistributorSam's Club operates as an anchor tenant within BarraShoppingSul, located near the main entrance with dedicated parking.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopping Morumbi: Premium São Paulo shopping mall operated by Multiplan. Directly comparable as a flagship Multiplan asset with a similar mix of high-end retail, dining, entertainment, and event spaces; same operator playbook, loyalty platform, and tenant economics.
• Shopping Leblon: Premium Rio de Janeiro mall operated by Allos. Comparable as a high-end Brazilian regional mall with similar mix of retail, dining, and entertainment, and similar consumer profile.
• Iguatemi Porto Alegre: Premium shopping mall located in the same Porto Alegre market. Direct local competitor targeting the same consumer catchment and tenant pool; critical peer for share-of-wallet and rent benchmarking.
• Pátio Batel: Multiplan-operated premium mall in Curitiba. Comparable as another Multiplan regional asset with similar format, mixed-use orientation, and entertainment anchors.
• Shopping JK Iguatemi: Premium São Paulo mall operated by Iguatemi/Itausa. Comparable as an upscale regional mall with entertainment and dining anchors, similar consumer demographic and tenant mix.
• Shopping Center Iguatemi São Paulo: Premium Brazilian shopping mall operated by Iguatemi (Itausa). Directly comparable as a high-end regional mall in Brazil with a similar tenant mix of luxury, dining, and entertainment. Closest non-Multiplan peer for benchmarking.
• BarraShopping (Rio de Janeiro): Multiplan-operated flagship mall in Rio de Janeiro. Strong comparable: same parent, same operating model, similar mixed-use format including entertainment, dining, and large tenant base. Closest peer for operational benchmarking.
• ParkShopping (Brasília): Multiplan-operated regional mall in Brasília. Comparable as another Multiplan mixed-use asset with retail, entertainment, and dining in a similar premium regional mall format.

Regional players

• DC Shopping (DC Navegantes): Regional shopping mall in Porto Alegre's metropolitan area. Comparable as a direct local competitor for the same Porto Alegre catchment, with overlapping retail and dining offerings.

Broad incumbents

• Allos (formerly BR Malls + Sonae Sierra): Largest shopping mall operator in Brazil following the BR Malls and Sonae Sierra merger; operates dozens of regional malls nationwide. Comparable as a direct competitor for tenant leases, anchor partnerships, and Brazilian mall-level benchmarks, but at portfolio scale rather than single asset.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BarraShoppingSul
• LinkedInlinkedin.com/company/barrashoppingsul

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BarraShoppingSul