Skiddle

What Skiddle does

Skiddle is an independent UK-based event listing and ticketing platform founded in 2001 and headquartered in Preston, England. The company operates a web-based platform with mobile applications that enables consumers to discover and purchase tickets for live music gigs, club nights, festivals, theatre, comedy, and other entertainment experiences across more than 15 UK cities including London, Manchester, Liverpool, Birmingham, Leeds, Glasgow, Bristol, Edinburgh, and Cardiff. On the B2B side, Skiddle provides promoters, venues, and festival organizers with ticketing infrastructure through its Promotion Centre platform, white-label websites, a developer API, an affiliate program, and a ticket representative program.

The platform's product portfolio centers on core ticketing functionality enhanced by customer feedback-driven features including Re:Sell (a ticket resale mechanism designed to reduce touting and secondary market scalping) and Cool:Off (a post-purchase cooling-off period). Additional products include digital Gift Cards, a Developer API for third-party integration, Festival Finder search/discovery tools, and a recently launched monthly live-broadcast DJ series called VAULT developed in partnership with automotive brand CUPRA. Payment processing is supported through Stripe, PayPal, Braintree, Apple Pay, and Google Pay, while analytics and marketing integrations include Google Analytics, Hotjar, Microsoft Clarity, comScore, VWO, and standard social media advertising pixels.

Skiddle's revenue model is primarily transaction-based, earning commissions on primary ticket sales as an official primary ticket outlet, supplemented by promoter services revenue. Pricing is not publicly disclosed and the company operates without disclosed subscription tiers. The company is structured as Skiddle Limited, a privately held UK private limited company with no disclosed parent company, external investors, or funding rounds, and remains independently owned since founding. As of 2026, Skiddle reports cumulative sales of over 17 million tickets and more than 4.3 million customers served over its 25-year operating history.

Name

Skiddle

Legal name

Skiddle Limited

Website

https://skiddle.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Skiddle is an independent UK ticketing platform founded in 2001 that enables consumers to discover and buy tickets for gigs, club nights, festivals, theatre, and comedy across 15+ UK cities, while providing promoters and venues with ticketing infrastructure, white-label websites, and anti-tout features.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

Keywords

• Online event ticketing
• Live music ticketing
• Festival ticket sales
• Event discovery platform
• Promoter ticketing services

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Primary Ticket Sales: Skiddle acts as an official primary ticket outlet, earning commissions on ticket sales for events including gigs, club nights, festivals, theatre, comedy, and other live experiences. The platform facilitates transactions between event organizers and consumers.
2. Promoter Services: Skiddle provides ticketing infrastructure and event listing services to promoters, venues, and festival organizers through its Promotion Centre platform, enabling them to sell tickets online and manage events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Skiddle operates an independent UK-focused online ticketing marketplace that allows consumers to discover and purchase tickets for live music events, club nights, festivals, theatre, and comedy. The platform also provides ticketing infrastructure and promotional services to event organisers, promoters and venues through its Promotion Centre, enabling them to list events, sell tickets online and manage their own white-label ticketing websites. Revenue is generated primarily via transaction fees on ticket sales.

Product overview

Skiddle is a UK-based independent event listing and ticketing platform established in 2001, offering a unified platform for discovering and purchasing tickets to live music, club nights, festivals, theatre, comedy, and other events. The core platform connects event-goers with promoters across multiple event categories and UK cities. The product portfolio includes core ticketing functionality enhanced by customer feedback-driven features such as Re:Sell (ticket resale) and Cool:Off (ticket cooling-off period), alongside complementary services like digital Gift Cards, a Developer API for third-party integrations, a Ticket Affiliate Program, and a Ticket Rep Program. The platform also extends into white-label website services for promoters. In 2026, Skiddle launched VAULT, a new monthly live-broadcast DJ series in partnership with CUPRA, representing an expansion into original content creation and cross-industry collaborations.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiddle Event Discovery and Ticketing Platform Core consumer-facing web and mobile platform where event-goers search across genres, cities and dates to discover and purchase tickets for live music, club nights, festivals, theatre, comedy and other events across 15+ UK cities.
• Re:Sell Ticket resale feature that ensures tickets go to real fans rather than scalpers, supporting fair ticketing practices and reducing secondary-market touting.
• Cool:Off Ticket cooling-off feature that gives buyers a window to reconsider their purchase, improving customer protection and reducing buyer's remorse.
• Skiddle Gift Cards Digital gift cards in customisable amounts that recipients can redeem as credits toward ticket purchases for live events listed on Skiddle.
• Developer API Public API that allows developers to access Skiddle's event listings and ticketing data for third-party integration and application development.
• Festival Finder Search and discovery tool for finding festivals by category such as dance, rock/indie, boutique, budget-friendly, European/overseas and family-friendly options.
• Ticket Affiliate Program Commission-based affiliate program that allows external promoters to earn revenue by referring ticket sales through Skiddle's platform.
• Skiddle Ticket Rep Program Program that enables individuals to act as ticket representatives, selling tickets on behalf of Skiddle and earning commissions.
• VAULT (monthly live-broadcast DJ series)

Quantifiable outcome

• Over 17 million tickets sold since 2001
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• CUPRAflagshipStrategic or Co-development Partner · 22 June 2026Skiddle partnered with Spanish automotive brand CUPRA to create VAULT, a new monthly live-broadcast DJ series. Fish56Octagon served as the inaugural headliner for the launch event on July 2nd at CUPRA City Garage Manchester. The partnership combines entertainment ticketing with automotive brand activation, featuring intimate sets before limited live audiences while streaming online via Skiddle's YouTube channel.
• Association of Independent Festivals (AIF)coreStrategic or Co-development Partner · 1 January 2026Skiddle partnered with AIF on initiatives supporting UK festival sustainability including a funded membership scheme and the Festival Fallow Fund to support grassroots festivals facing cash flow and sustainability challenges. The partnership aims to strengthen the UK festival ecosystem.
• The PR BarnminorGTM or Marketing Partner · 1 January 2026Manchester PR agency The PR Barn was appointed to handle communications for Skiddle's 25th anniversary in 2026. Activities include Blackpool Tower takeover and brand storytelling across corporate and consumer channels.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• AXS (AEG): Primary ticketing platform owned by Anschutz Entertainment Group, integrated with major venue operations across the US and UK. Comparable as a primary ticketing outlet serving both consumers and venues/promoters, though typically tied to AEG's owned-and-operated venue network.
• Ticketmaster: Global primary ticketing giant owned by Live Nation, operating across live music, sports, and theatre. Directly comparable as a primary ticketing platform serving both consumers and promoters/venues, though with vastly broader scale, larger venue integrations, and international reach versus Skiddle's UK focus.
• Eventim: Major European ticketing company operating across live music, sports, and entertainment with significant market share in Germany and other European countries. Comparable as a primary ticketing platform and promoter services provider, with broader international presence and larger scale than Skiddle.

Direct peers

• See Tickets: UK-based primary ticketing platform serving live music, festivals, and comedy events with both consumer-facing sales and B2B promoter services. Directly competes with Skiddle in the UK market for the same promoter and venue clients, with comparable event categories and independent positioning.
• Resident Advisor (RA): Global electronic music ticketing and discovery platform with strong focus on club nights, DJs, and dance music festivals. Closely comparable to Skiddle's clubbing/electronic music segments, operating its own primary ticketing infrastructure and serving overlapping electronic music audiences.
• Eventbrite: Self-serve event ticketing and discovery platform used by promoters, venues, and organizers across categories including music, festivals, comedy, and theatre. Comparable as a horizontal ticketing platform with both B2C discovery and B2B promoter tooling, though Eventbrite skews more to community/smaller events.
• Dice: Mobile-first music ticketing platform heavily focused on live music and club nights, with strong anti-scalping positioning. Closest direct competitor to Skiddle, serving overlapping UK promoter and venue clients with similar fan-friendly ticketing features and electronic/dance music focus.

Emerging players

• Fever: Experience discovery and ticketing platform focused on immersive experiences, events, and things to do across major global cities. Comparable to Skiddle's discovery-plus-ticketing model with overlapping consumer segments in entertainment and experiences, though focused more on experiences than traditional live music.
• Fixr: UK-based event ticketing and discovery platform targeting grassroots music events, club nights, and independent venues. Directly comparable to Skiddle's grassroots/independent music focus, though smaller scale, serving overlapping promoter and venue clients in the UK.
• Headout: Mobile marketplace for tours, attractions, and experiences in major cities globally. Comparable as a ticketing and discovery platform for live entertainment, with overlap in theatre, attractions, and experiences segments where Skiddle also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skiddle
• Facebookfacebook.com/skiddleuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skiddle