Basa

What Basa does

Basa (Bazar Ejtemaei Yekparcheh Saravad Iraniyan / Integrated Social Market of Outstanding Iranians) is an Isfahan-headquartered Iranian private joint-stock company founded on February 25, 2019 that operates a closed-loop corporate welfare super-app for employees of Mobarakeh Steel Company and a small set of partner organizations. Its core technology combines a mobile application, a multi-pocket digital wallet (BasaKif), a Shetab-network-compatible smart credit card (BasaCard) issued through partner banks (Tejarat Bank, Bank Mellat), QR-code in-store payment infrastructure at physical merchants, and an online payment gateway integrated with travel and sports e-commerce platforms.

The product portfolio bundles segmented employee credit (travel, sports, cash, shopping pockets), installment purchasing via a BNPL credit facility (DigiPay) of up to 32 million Toman per formal employee — with a 4-installment plan carrying a small commission and a 12-installment plan carrying a 4% administrative fee — travel bookings (BasaSafar) through integrated online agencies (Jabama, IranHotel, Torbe, Almas Trip, Tourgardan, etc.), a Sepahan Club fan card, gift cards, and most recently the Basavest investment platform that routes idle balances into the Hediye fixed-income fund. Basa runs a network of 141 in-network physical stores in Isfahan Province plus 20 online merchants and reports access to 6,000+ partner stores nationwide offering discounts.

Revenue is generated through transaction fees and merchant commissions across the wallet and card ecosystem, plus credit/financing fees on installment plans. The company is privately held with no external venture or private equity funding identified, is headquartered in Isfahan with a secondary office in Tehran, and has won the National Organizational Excellence award in two consecutive cycles (commitment certificate in 1403, one-star recognition in 1405).

Name

Basa

Legal name

Bazar Ejtemaei Yekparcheh Saravad Iraniyan (Integrated Social Market of Outstanding Iranians)

Website

https://basa.ir

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Basa is an Iranian closed-loop corporate welfare super-app that provides digital wallet (BasaKif), credit card (BasaCard), travel (BasaSafar), and investment (Basavest) services primarily to Mobarakeh Steel Company employees via a network of 6,000+ partner merchants.

Ownership category

akta.pro rank

Product category

Employee Welfare & Corporate Fintech Platform

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

akta.pro secondary industries

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Employee welfare platform
• Corporate fintech services
• Digital wallet payments
• Closed-loop payment network
• BNPL credit solutions

Headquarters

HQ city

Isfahan

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction fees and merchant commissions: Basa generates revenue through transaction fees on purchases made at partner stores using BasaCard and BasaKif, as well as commissions from the network of 6,000+ partner merchants across clothing, sports, travel, and beauty categories.
2. Credit/financing facilitation: Basa facilitates credit purchasing for partner company employees, earning fees from credit plan administration. The 4-installment BNPL plan through DigiPay carries a small commission, and the 12-installment plan carries a 4% administrative fee for formal employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Basa operates a closed-loop corporate welfare super-app platform that provides employee benefits — including a smart credit card (BasaCard) on the Shetab network, a multi-pocket digital wallet (BasaKif), integrated travel booking (BasaSafar), fan cards for Sepahan Club, and an investment platform (Basavest) — to employees of partner companies such as Mobarakeh Steel, generating revenue through transaction fees, merchant commissions, and credit administration fees.

Product overview

Basa is a super-app welfare platform providing digital financial services to Mobarakeh Steel Company employees. The core offering is Basakif (digital wallet) integrated with Basacard (smart credit card), enabling users to manage spending across multiple segments (travel, sports, shopping) with credit and wallet functionality. Supporting products include Basasefarr for travel bookings, Fan Cards for Sepahan Club supporters, and the recently launched Basavest investment platform. The ecosystem also includes Digipay credit for BNPL purchases at Digikala and physical/digital gift cards, all accessible through the Basa mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• BasaCard (باساکارت): An intelligent multi-purpose credit card designed to facilitate purchases, manage expenses, and provide discounts at partner stores. Features include paper voucher replacement, segment-based credit charging for travel and purchases, Shetab network access, and discounts at over 6,000 stores across Iran.
• BasaSafar (باساسفر)
• Basakif (باساکیف)
• Fan Card (کارت هواداری)
• Basavest (باساوست)

Products and services

• BasaCard (باساکارت) Multi-purpose smart credit card on Iran's Shetab network that replaces paper vouchers, offering segment-based credit (travel, sports, shopping), Shetab ATM access, and discounts at 6,000+ partner stores; designed for employees of partner companies such as Mobarakeh Steel.
• BasaKif (باساکیف) Digital wallet with multi-pocket architecture (travel, sports, cash, credit) enabling QR-code in-store payments, transaction tracking, top-ups via bank gateway, and seamless integration with BasaCard for unified financial management.
• BasaSafar (باساسفر) Integrated travel and tourism service within the Basa app allowing hotel booking, tour purchase, and transport reservations from partner agencies using Basa credit and wallet balances, with exclusive facilities for Mobarakeh Steel personnel.
• Fan Card (کارت هواداری) Supporter card for Sepahan Club fans offering exclusive discounts and access to club amenities, issued through the Basa platform.
• Basavest (باساوست) Investment Platform Investment platform that enables Basa users to invest idle BasaCard balances (or funds from any Iranian bank account) in a fixed-income fund (Hediye Fund) with automated recurring investment options and IBAN-based withdrawals.
• DigiPay Credit (اعتبار دیجی‌پی) Buy Now Pay Later (BNPL) credit facility enabling installment purchases (4-installment and 12-installment plans) at partner merchants including DigiKala, with disclosed fees, available to formal Mobarakeh Steel employees with credit limits up to 32 million Toman.
• Gift Card (کارت هدیه) Prepaid gift cards with scratch-to-reveal codes that can be loaded into the Basa wallet and redeemed at partner merchants across travel, sports, and clothing categories.

Quantifiable outcome

• 6,000+ partner stores nationwide offering discounts to BasaCard holders
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Mobarakeh Steel Company (فولاد مبارکه اصفهان)flagshipStrategic or Co-development PartnerMobarakeh Steel is Basa's founding and primary customer. Basa was established specifically to provide welfare services — credit cards, digital wallets, travel benefits, and financial services — to Mobarakeh Steel's workforce. This is a deep, exclusive B2B partnership forming the core of Basa's business.
• Jabama (جabama)coreGTM or Marketing PartnerJabama is an online travel agency integrated into the Basa app as a partner merchant under BasaSafar, allowing Basa users to book travel services using their wallet balances and credit.
• Bank Mellat (بانک ملت)coreTechnology or IntegrationBank Mellat is referenced as a partner for the BasaCard, where users can add the card to their Bank Mellat app to check balances. The Shetab network (national bank card network) is also referenced as enabling nationwide ATM access.
• DigiKala (دیجی‌کالا)coreGTM or Marketing PartnerDigiKala is integrated with Basa's credit system via DigiPay BNPL (Buy Now Pay Later), enabling Basa users to make 4-installment purchases on DigiKala with 25% upfront payment and 3 monthly installments, with a small commission.
• Sepahan Club (باشگاه سپاهان)minorStrategic or Co-development PartnerBasa issues the Fan Card (کارت هواداری) for Sepahan Club supporters, providing exclusive discounts and club benefits through the Basa platform. This partnership extends Basa's offering into sports fandom.
• Osari Ghesht (اسری گشت)minorChannel Partner/ Reseller/ DistributorOsari Ghesht travel agency is a partner for bespoke travel bookings not covered by the standard online merchant network. Basa users can contact Osari Ghesht directly to arrange custom travel using their Basa credit.
• Torbe (ترب)minorGTM or Marketing PartnerTorbe is an online travel platform integrated as a partner merchant in the Basa app, accessible through the Basa payment gateway for travel bookings.
• IranHotel (ایران هتل)minorGTM or Marketing PartnerOnline hotel booking platform integrated as a partner merchant in the Basa app for travel segment purchases.
• Almas Trip (الماس تریپ)minorGTM or Marketing PartnerOnline travel agency integrated as a partner merchant in the Basa app.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pleo: European corporate card and expense management platform issuing physical/virtual cards with multi-pocket budgets to employees of partner companies. Closest functional comparable to BasaCard's segment-based credit card for corporate welfare.
• Swile: French employee benefits platform combining a prepaid Mastercard, meal vouchers, gift cards and a mobile app for corporate employees. Highly comparable to Basa's closed-loop corporate welfare model combining card + wallet + merchant discounts + travel.
• Alaan: MENA-focused corporate card and spend management platform issuing corporate cards with controls and analytics. Comparable as a regional (MENA-adjacent) closed-loop corporate card/wallet serving employer welfare and employee spending.
• Digipay: Iranian BNPL and digital payments provider powering Basa's 4-installment credit plans at DigiKala. Directly comparable as an Iranian BNPL/instalment platform, with direct partnership overlap on Basa's credit products.

Regional players

• Zarinpal: Iran's largest payment gateway and online payment processor serving merchants and e-commerce platforms. Comparable as the dominant Iranian payment infrastructure player, adjacent to Basa's wallet/merchant network operations.

Emerging players

• Tosan (Iran): Iranian fintech and payment solutions provider offering wallet, payment gateway, and loyalty services to enterprises. Comparable as an Iranian fintech building wallet/payment products for corporate and consumer use cases.
• Pluto Card: UAE-based smart corporate card platform combining prepaid cards, expense management and a mobile app. Comparable as an emerging MENA closed-loop corporate card/wallet player addressing employee spending.

Broad incumbents

• Snapp (Tap30): Iran's leading super-app combining ride-hailing, payments, and food delivery. Comparable as an Iranian super-app consolidating multiple consumer services into one app ecosystem, though Snapp is open-market whereas Basa is closed-loop employer-anchored.
• Tejarat Bank (Bank Tejarat): Major Iranian commercial bank that issues the BasaCard through its card program. Comparable as a large incumbent banking partner whose card-issuing and Shetab-network infrastructure underpins Basa's card product.
• Sodexo Benefits & Rewards Services: Global leader in employee benefits and engagement, including prepaid cards, meal vouchers and digital reward platforms. Comparable as a large incumbent in the corporate welfare / closed-loop wallet space that Basa operates in at a local level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeaparat.com/basa
• LinkedInlinkedin.com/company/basa-co
• Instagraminstagram.com/basa_co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basa