Basenbox

Name

Basenbox

Legal name

Basenbox Ernährung GmbH

Website

https://basenbox.life

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

DTC Frozen & Prepared Meal Delivery (AFAIANAJ)

Keywords

• Alkaline meal delivery
• Organic vegan catering
• Corporate wellness meals
• Ready meal retail
• Meal subscription service

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Meal Subscription Delivery (Basenkur): Recurring subscription model where customers purchase multi-day basenkur programs (3–10+ days). Daily deliveries of 3 fresh organic vegan alkaline meals (breakfast, lunch, dinner) are delivered to homes or offices in Vienna, Munich, and Berlin. Pricing varies by duration and volume (individual vs. team).
2. B2B Corporate Wellness Packages: Sale of basenkur programs and daily lunch meals to corporate clients for employee wellness. Companies order team basenkurs (minimum 5–7 boxes) or daily lunch programs (minimum 20 portions) at discounted rates.
3. Retail Supermarket Products: Pre-packaged organic alkaline ready meals (basensoups, base stews, base pizzas) sold at SPAR, EUROSPAR, INTERSPAR, and SPAR Gourmet across Austria. Products are vegan, organic, gluten-free, and sold in the refrigerated section.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Basenbox operates a multi-day alkaline meal subscription program (Basenkur) that delivers three freshly prepared organic, vegan, and gluten-free meals (breakfast, lunch, dinner) per day to customers' homes or offices in Vienna, Munich, and Berlin. The company also sells B2B corporate wellness packages for employee nutrition programs and a retail line of pre-packaged alkaline ready meals (soups, stews, frozen pizzas) at SPAR supermarkets across Austria.

Product overview

Basenbox operates two main product lines: (1) The Basenkur — a daily meal-delivery subscription offering 3 freshly prepared alkaline, organic, vegan, gluten-free meals per day delivered to homes and offices in Vienna, Munich, and Berlin; and (2) a supermarket product line sold at SPAR across Austria, comprising chilled alkaline ready meals (soups, stews) and frozen alkaline pizzas. A B2B corporate wellness offering (Basenbox für Firmen) extends the service to workplaces, and a published cookbook (Basenbuch) supports the alkaline lifestyle.

Differentiator

Problem solved

Functional benefit

Products and services

• Basenkur (Alkaline Meal Subscription) A multi-day alkaline diet subscription delivering 3 freshly prepared organic, vegan, and gluten-free meals per day (breakfast, lunch, dinner) to customers' homes or offices. Available in minimum 3-day programs and up to 10+ days. Pricing €35.80 per box per day for individuals. Operates in Vienna, Munich, and Berlin. Meals follow an 80:20 alkaline-to-acid ratio.
• Basenbox für Firmen (Corporate Wellness Packages) B2B alkaline nutrition program for companies, offering team Basenkur packages (minimum 5-7 boxes at €29.80-€31.80 per box per day), workplace daily lunch delivery (minimum 20 portions at €10.60 per portion), and tailored corporate wellness packages delivered to offices in Vienna and Munich.
• SPAR Retail Product Line (Alkaline Ready Meals) A line of pre-packaged organic alkaline ready meals sold at SPAR, EUROSPAR, INTERSPAR, and SPAR Gourmet across Austria. Products include basensoups, base stews, and frozen base pizzas. All products are vegan, organic, and made with gluten-free ingredients. Available in refrigerated and frozen sections.
• Basenbuch – Iss doch logisch (Cookbook) A cookbook titled 'Das Basenbuch – für Körper und Geist' published in 2019, covering alkaline nutrition, healthy lifestyle guidance, and 7-day Basenkur recipes. Available for purchase through facultas.at.

Quantifiable outcome

• Over 70,000 Basenbox deliveries in Vienna as of mid-2021
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• GenusskoarlminorStrategic or Co-development Partner · 1 January 2025Genusskoarl provides fermented bio products (Shiro Miso, gluten-free soy sauce) used in Basenbox recipes, featured in the Miso-Melanzani recipe on the Basenbox blog.
• Käfer Feinkost (Munich)coreStrategic or Co-development Partner · 1 November 2021Renowned fine food retailer (Feinkosthändler) Käfer serves as the production partner for Basenbox's Munich operations, preparing all alkaline meals daily in their kitchen for the Munich market.
• Fairsenden GmbHcoreImplementation/ SI/ Consulting Partner · 1 November 2021Berlin-based sustainable e-bike courier service Fairsenden handles last-mile delivery of Basenbox meals in Berlin and Germany. Ensures eco-friendly, sustainable delivery as part of Basenbox's environmental commitment.
• Zucker-Raus-Initiative (Sugar-Free Alliance)minorGTM or Marketing Partner · 1 March 2021Basenbox is a member of the Zucker-raus-initiative (Alliance Against Too Much Sugar) and part of the 'Green Frame' advertising format, promoting awareness of sugar reduction and healthy eating.
• basenfasten – die wacker-methodecoreStrategic or Co-development Partner · 1 March 2021International Basenpartner (alkaline nutrition partner) co-founding the International Day of Alkaline Nutrition (02 March 2021) together with Basenbox and M. Reich.
• M. ReichcoreStrategic or Co-development Partner · 1 March 2021International Basenpartner (alkaline nutrition partner) co-founding the International Day of Alkaline Nutrition (02 March 2021) together with Basenbox and basenfasten.
• ADAMAH BiohofminorStrategic or Co-development Partner · 1 February 2021Organic farm ADAMAH Biohof partnered with Basenbox to donate half a tonne of organic vegetables to the Caritas 'Canisibus' (soup bus) project in February 2021.
• SPAR (AT) / INTERSPAR / EUROSPAR / SPAR GourmetcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Since 2019, Basenbox products (basensoups, base stews, base pizzas) are sold at SPAR, EUROSPAR, INTERSPAR, and SPAR Gourmet across Austria. The products are the first organic alkaline ready meal line in Austrian supermarket refrigerated sections.
• Seven Film- und Postproduction (TV Production Agency)minorGTM or Marketing Partner · 1 January 2019Production agency that created the Basenbox TV commercial together with media agency OMD. The TV spot promoted the organic alkaline supermarket product line.
• OMD (Media Agency)minorGTM or Marketing Partner · 1 January 2019Media agency OMD managed the media planning and buying for Basenbox's first national TV campaign in Austria (2021), which drove significant brand awareness.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Foodspring: Berlin-based premium fitness nutrition brand (protein powders, snacks, supplements). Adjacent comparable to Basenbox as a DACH wellness/fitness nutrition brand targeting health-conscious urban consumers, with similar direct-to-consumer digital marketing approach.
• Veganz: German plant-based food brand selling vegan products via supermarket retail and DTC channels. Comparable to Basenbox's SPAR retail line as a European plant-based brand with vegan/healthy positioning, though Veganz focuses on packaged groceries rather than prepared meals.

Broad incumbents

• bofrost*: Germany's leading direct-to-home frozen food delivery company with a long-established sales-rep and cold-chain model. Comparable as a broad incumbent in the home-delivered frozen meal category where Basenbox competes with its frozen alkaline pizza line.
• Frosta: Major German frozen-food manufacturer with broad retail distribution across European supermarkets. Comparable as a frozen/ready-meal category incumbent whose chilled/frozen product range overlaps with Basenbox's SPAR retail line (soups, stews, pizzas).

Direct peers

• HelloFresh: Berlin-headquartered meal-kit subscription company with DACH-wide reach. Direct competitor to Basenbox in the DTC meal delivery space, though HelloFresh sells recipe kits (cook at home) versus Basenbox's fully prepared meals.
• Daily Harvest: US-based subscription service delivering prepared plant-based meals and smoothies. Closest comparable model to Basenbox: subscription prepared meals focused on plant-based / wellness positioning, though Daily Harvest is US-centric rather than DACH.
• Marley Spoon: Global meal-kit subscription company operating in Germany and other European markets. Comparable to Basenbox as a DTC meal delivery subscription with similar target customers seeking convenient, fresh food at home.
• KptnCook: Berlin-based meal-kit and recipe app with a DACH focus. Direct comparable in meal subscription format and target demographic (urban, health-conscious consumers), though KptnCook emphasises guided cooking rather than fully prepared delivery.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/basenbox
• Facebookfacebook.com/basenbox
• Pinterestpinterest.com/basenbox
• LinkedInlinkedin.com/company/basenbox

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basenbox