Metro Storage
- Company typePrivate
- Founded2004
- HeadquartersBondi, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Metro Storage firmographics
Firmographics- Name
- Metro Storage
- Legal name
- Metro Storage
- Website
- https://metrostorage.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Metro Storage industry classification
Industry- Product category
- Self Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industry
- Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)
Keywords
Where Metro Storage is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Metro Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Storage Unit Rental: Monthly rental of storage units ranging from small lockers to large commercial spaces. Payment plans available for short-term (one month) to long-term storage.
- Merchandise Sales: Sale of packing supplies including boxes, mattress covers, furniture covers, packing tape, bubble wrap, and locks.
- Storage Insurance: Insurance coverage offered to customers at $7.50 per month per $5,000 of cover through AON and QBE.
- Click & Collect Service: Revenue from ParcelPoint partnership for accepting online delivery collections at facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Storage Insurance - $7.50/month per $5,000 cover |
| Subscription | Monthly | Refer a Friend Program - $50 credit |
| Subscription | One time/ perpetual license | First Month Discount - $25 OFF |
| Subscription | Multi-year contract | Shop a Docket Special - 20% OFF |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Metro Storage product offering
Product offeringCore offering
Metro Storage is a self-storage operator that rents secure lock-up storage units on a monthly basis at two Sydney facilities (Bondi Junction and Canterbury). Units range from small personal lockers to large commercial spaces, serving households, businesses, students, and archive/document storage needs. The company also sells packaging merchandise, offers storage insurance through AON/QBE, and provides free move-in amenities including ute, trolley, and forklift use.
Product overview
Metro Storage is a 100% Australian owned self storage business operating across Sydney with facilities in Bondi Junction (Eastern Suburbs) and Canterbury (Inner West). The core offering is Self Storage Solutions, which includes Personal & Household Storage for individuals, Business & Commercial Storage for organizations, Student Storage with small lockers near universities, and Archive Storage for document retention. The company offers a range of storage unit sizes from small lockers to large commercial spaces. Add-on services include Merchandise & Packaging Supplies (boxes, bubble wrap, mattress covers), Storage Insurance (via AON/QBE), Click & Collect for packing supplies, ParcelPoint collection for online deliveries, Online Booking, Online Payment through Storman, Unit Size Estimator tool, Refer a Friend rewards program, and Free Ute Use for move-in. The product portfolio is structured as a unified storage service with supplementary digital and physical add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Solutions Core monthly rental of secure lock-up storage units ranging from small lockers to large commercial spaces at Bondi Junction and Canterbury facilities, available for personal, household, business, commercial, student, and archive storage purposes.
- Storage Insurance
Quantifiable outcome
- Insurance costs less than 25 cents a day ($7.50 per month per $5,000 of cover)
Companies that use Metro Storage
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Metro Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Metro Storage partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ParcelPointminorMetro Storage has partnered with ParcelPoint to provide Click & Collect for online purchases. Customers can select their local Metro Storage facility as a collection point for online shopping deliveries, with SMS notifications when deliveries arrive.
- AONcoreInsurance broker providing storage insurance coverage for customers at $7.50 per month per $5,000 of cover (less than 25 cents a day). Insurance arranged through AON with QBE as underwriter.
- QBE InsurancecoreInsurance underwriter for Metro Storage's customer insurance policy, covering fire, lightning, impact, explosion, aircraft, riots and strikes, malicious damage, storm and tempest, water damage, and burglary.
- Self Storage Association of Australasia (SSAA)coreIndustry association membership. Metro Storage is a proud member of SSAA and abides by the Code of Ethics as outlined by the association.
- Recommended Removalists (Access Removals, Movemakers, Jim's Taxi Truck)minorMetro Storage recommends quality removalists to assist customers with moves. Three recommended partners: Access Removals (0420 908 290), Movemakers (0416 625 377), and Jim's Taxi Truck (0422 401 279).
Scale indicators3 records
Recent moves3 records
Metro Storage competitors and assessment
Company assessmentDirect peers
- National Storage: ASX-listed National Storage is Australia's largest self-storage operator with over 230 centres nationally. It directly competes with Metro Storage in the Sydney market across personal and business storage, but at vastly greater scale and with institutional capital behind it.
- Kennards Self Storage: Kennards is a long-established Australian family-owned self-storage chain with a national footprint of more than 80 centres. It competes head-to-head with Metro Storage in Sydney, offering similar personal and business storage unit sizes.
- Safeguard Self Storage: Safeguard operates multiple self-storage facilities across greater Sydney and competes directly with Metro Storage on personal and small-business storage. Similar product mix, target customer and geographic exposure make it a closely comparable independent operator.
- Storage King: Storage King is a national Australian self-storage franchise network offering personal and business storage in metro and regional locations. It directly overlaps Metro Storage's value proposition on flexible month-to-month terms and broad unit size ranges.
- iStore Self Storage: iStore Self Storage is an Australian self-storage chain with multiple NSW locations. It competes directly with Metro Storage in offering residential, commercial and student storage with comparable unit size mixes.
- BlueSky Self Storage: BlueSky Self Storage is an Australian self-storage operator with multiple Sydney locations, directly competing with Metro Storage on household and commercial storage. Its broader footprint in the same metro makes it a closely matched competitor.
- City Extra Storage: City Extra Storage is a Sydney-based self-storage operator offering personal and business storage solutions. It targets the same Sydney customer segments as Metro Storage and operates within the same metropolitan catchment, making it a direct competitor.
- Fort Knox Storage: Fort Knox Storage is an established Australian self-storage operator with a network of facilities across NSW, including Sydney. It offers directly comparable services to Metro Storage: personal, business and student storage with similar unit sizes.
Emerging players
- Spacer: Spacer is an Australian marketplace and digital platform that aggregates self-storage and parking space listings, including in Sydney. It is an emerging alternative channel that addresses the same personal and small-business storage demand as Metro Storage, though via a marketplace model rather than owned facilities.
Broad incumbents
- Shurgard Self Storage: Shurgard is a large European-listed self-storage operator that has expanded into Australia. As a broad incumbent with international scale and capital, it competes in the same self-storage category as Metro Storage but with a much wider footprint and deeper marketing budgets.
Market position
Strengths4 records
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Metro Storage social profiles
Digital presenceMetro Storage compliance and trust
Trust signalCompliance4 records
Metro Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro Storage leadership team
Management profileNumber of profiles
Profiles5 records
Metro Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro Storage
What does Metro Storage do?
Metro Storage is a self-storage operator that rents secure lock-up storage units on a monthly basis at two Sydney facilities (Bondi Junction and Canterbury). Units range from small personal lockers to large commercial spaces, serving households, businesses, students, and archive/document storage needs. The company also sells packaging merchandise, offers storage insurance through AON/QBE, and provides free move-in amenities including ute, trolley, and forklift use.
Is Metro Storage a public or private company?
Metro Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metro Storage founded?
Metro Storage was founded in 2004. It employs 11 to 50 people.
Where is Metro Storage based?
Metro Storage is headquartered in Bondi, Australia, in the Oceania region.
How does Metro Storage make money?
Four revenue lines are on record. Storage Unit Rental is the primary driver. The others are merchandise Sales, storage Insurance and click & Collect Service.
Who are Metro Storage's main competitors?
Direct peers on record are National Storage, Kennards Self Storage, Safeguard Self Storage, Storage King, iStore Self Storage, BlueSky Self Storage, City Extra Storage and Fort Knox Storage. Spacer is listed as an emerging player. Shurgard Self Storage is listed as a broad incumbent.
Does Metro Storage have an API?
No public API is recorded for Metro Storage.
What industry is Metro Storage in?
Metro Storage's product category is Self Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKANAF, Storage Insurance (Self-Storage Unit Contents Coverage). Its NAICS code is 531130 and its SIC code is 4220.