Junior Achievement of Greater Baton Rouge & Acadiana

What Junior Achievement of Greater Baton Rouge & Acadiana does

Junior Achievement of Greater Baton Rouge & Acadiana is a regional nonprofit chapter (founded 1956) operating under the Junior Achievement USA / JA Worldwide network, delivering K-12 financial literacy, entrepreneurship, and work-readiness education across 10 parishes in the Greater Baton Rouge and Acadiana regions of Louisiana. The organization serves approximately 15,000 students locally per year through 654 classes delivered by 924 volunteers across 93 schools, generating 407,563 contact hours; broader reporting claims nearly 150,000 students served annually across the 10-parish footprint.

The product portfolio is built around three flagship experiential programs — JA BizTown (a 4-5 hour mock-town simulation for grades 4-6), JA Finance Park (a budgeting/financial literacy lab for grades 7-12, offered in entry-level, virtual, and advanced variants), and the JA Company Program (a 13-week teen entrepreneurship program) — supplemented by a layered K-12 curriculum library (JA Ourselves, JA Our Community, JA Our City, JA Our Region, JA Our Nation, JA Our Families, JA Financial Capability, JA Economics for Success, JA Entrepreneurial Mindset, JA Marketing Principles, JA Business Communications, JA It's My Future, JA Trades Quest) and mentorship products (JA Leading Ladies, JA's Mentoring Men). The 2026-launched JA Discovery Center Mobile extends BizTown and Finance Park into a mobile facility that travels to schools, and delivery is supported by a D2L-powered JA Learning Platform.

The organization operates with 13 staff and runs a donation- and grant-funded model: programs are delivered at no cost to students or schools, with revenue coming from individual donations (including DAF contributions), corporate sponsorships (Blue Cross/Blue Shield of LA, Entergy, ExxonMobil, Hancock Whitney, Regions Bank, Community Coffee, and others), national foundation grants (KPMG Foundation, The Hartford, Accenture, The Allstate Foundation, FedEx), and event-based fundraising such as the annual Crawfish King Cookoff. The chapter holds its primary office in Baton Rouge and a satellite office in Lafayette (Acadiana), and licenses the 'JA' and 'Junior Achievement' trademarks from JA Worldwide.

Name

Junior Achievement of Greater Baton Rouge & Acadiana

Legal name

Junior Achievement of Greater Baton Rouge

Website

https://batonrouge.ja.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Junior Achievement of Greater Baton Rouge & Acadiana is a nonprofit K-12 financial literacy, entrepreneurship, and work-readiness education provider serving about 15,000 students annually across 10 Louisiana parishes through volunteer-delivered classroom and experiential programs including JA BizTown and JA Finance Park, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Financial Literacy and Workforce Readiness Education

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

akta.pro secondary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth financial literacy
• Entrepreneurship education
• Work readiness training
• Experiential learning simulations
• K-12 economic education

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Contributions: Individual donations from supporters, including options for Donor Advised Fund (DAF) contributions. Programs are delivered at no cost to students.
2. Corporate Sponsorships: Corporate partners sponsor programs, events, and operational costs. Sponsors receive recognition and visibility through JA's educational programs and events.
3. Foundation Grants: Grants from foundations such as KPMG Foundation, The Hartford, Accenture, The Allstate Foundation, and others fund specific program development and delivery.
4. Event Revenue: Annual fundraising events such as the Crawfish King Cookoff generate revenue through ticket sales, corporate team registrations, and sponsorship packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Junior Achievement of Greater Baton Rouge & Acadiana delivers volunteer-led K-12 financial literacy, entrepreneurship, and work readiness programs at no cost to students or schools. Its core offerings are the JA BizTown simulated town for grades 4-6, JA Finance Park personal finance simulation for grades 7-12 (with entry-level, virtual, and advanced variants), the JA Company Program for teen entrepreneurs, and the JA Discovery Center Mobile lab that brings these experiential programs directly to schools across 10 Louisiana parishes.

Product overview

Junior Achievement of Greater Baton Rouge offers a comprehensive portfolio of educational programs focused on financial literacy, entrepreneurship, and work readiness for students K-12. The core programs include JA BizTown (experiential simulated town for grades 4-6), JA Finance Park (financial literacy laboratory for grades 7-12 with entry level, virtual, and advanced variants), JA Company Program (teen entrepreneurship), and the mobile JA Discovery Center Mobile bringing programs to schools. The portfolio spans foundational elementary programs (JA Ourselves, JA Our Community, JA Our City, JA Our Region, JA Our Nation, JA Our Families) through middle and high school career/finance programs (JA Financial Capability, JA Economics for Success, JA Entrepreneurial Mindset, JA Marketing Principles, JA Business Communications, JA It's My Future, JA Trades Quest) and supplementary add-ons (JA Connect, JA Money Quiz, JA Tools for Success). Programs are delivered through volunteer presenters in classrooms, experiential learning centers, and via the D2L-powered JA Learning Platform. The organization also provides mentorship programs (JA Leading Ladies, JA's Mentoring Men), accessibility accommodations, and scholarship resources, all aligned with national and state educational standards.

Differentiator

Problem solved

Functional benefit

Brands

• JA BizTown: An experiential learning laboratory for elementary and middle school students that combines curriculum with a visit to a fully interactive, mock town that simulates day-to-day functions of thriving communities.
• JA Finance Park
• JA Discovery Center Mobile
• JA Leading Ladies
• JA's Mentoring Men

Products and services

• JA BizTown Experiential learning laboratory for grades 4-6 combining 9 hours of in-class curriculum (12 lessons) with a 4.5-hour visit to a fully interactive simulated town where students operate banks, manage restaurants, write checks, and vote for mayor. Delivered at no cost to students through local JA volunteers and experiential centers.
• JA Finance Park Financial literacy laboratory for grades 7-12 (with entry-level, virtual, and advanced variants) where students experience personal finance by assuming a fictional adult life situation with assigned job, salary, and family status, then create, use, and balance a household budget in a realistic simulated community. Delivered at no cost through schools and the JA Discovery Center Mobile.
• JA Discovery Center Mobile Mobile learning facility that travels to schools to deliver JA BizTown and JA Finance Park experiences on-site, extending program reach to schools and students that cannot visit a fixed experiential learning center.
• JA Leading Ladies Mentorship program focused on empowering young women with career guidance and exposure to female business and community leaders, delivered through local JA volunteer mentors in partnership with schools.
• JA's Mentoring Men Mentorship program pairing male students with professional volunteers for career guidance and workforce readiness development, delivered through schools and community partners.
• JA Finance Park (Entry Level) Entry-level version of JA Finance Park designed to introduce foundational financial literacy concepts to less experienced middle school students with simplified life-scenario budgeting.
• JA Finance Park (Virtual) Virtual implementation of JA Finance Park allowing students to participate in the personal finance simulation remotely through the JA Learning Platform.
• JA Finance Park Advanced Advanced version of JA Finance Park aimed at high school students with more complex financial scenarios and deeper household budget management challenges.
• JA Company Program 13-week after-school entrepreneurship program enabling teen entrepreneurs (ages 15-19) to start and run actual businesses under volunteer business mentor guidance, with modular blended-learning experiences including e-commerce and crowdfunding concepts.
• JA Excellence through Ethics Standalone program teaching ethical decision-making and integrity in business and personal contexts, offered to schools as a discrete curriculum unit.
• JA Learning Platform (D2L) Online learning management system powered by D2L (Desire2Learn) that supports blended delivery of JA educational programs to schools, volunteers, and educators across the national JA network.
• Crawfish King Cookoff Annual fundraising event in which company-sponsored teams compete in a crawfish boil cookoff; tickets ($35 advance / $40 gate, kids $10, under 2 free) and team entry packages generate revenue and corporate sponsorship for Junior Achievement of Greater Baton Rouge programs.

Quantifiable outcome

• 15,000 students reached locally per year
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core and minor.

• Blue Cross and Blue Shield of LouisianacoreGTM or Marketing PartnerCorporate sponsor providing financial support for JA programs serving students in the Greater Baton Rouge area.
• Capital Area Finance AuthoritycoreGTM or Marketing PartnerLocal financial institution partner supporting JA's financial literacy mission in the Capital Area region.
• EntergycoreGTM or Marketing PartnerCorporate sponsor supporting JA programs in the Greater Baton Rouge and Acadiana region.
• ExxonMOBILcoreGTM or Marketing PartnerCorporate sponsor supporting Junior Achievement programs nationally and locally.
• Regions BankcoreGTM or Marketing PartnerBanking partner supporting financial literacy education through JA programs.
• Hancock WhitneycoreGTM or Marketing PartnerRegional banking partner supporting JA financial literacy programs.
• EY (Ernst & Young)coreStrategic or Co-development PartnerJoint research on teen career ambitions and entrepreneurship attitudes. EY supports JA Launch Lesson program with entrepreneurs delivering classroom sessions. EY leaders serve on 40+ local JA boards.
• Teach For AmericacoreStrategic or Co-development PartnerNational partnership to increase access to JA's work-readiness, entrepreneurship and financial literacy programs, with focus on reaching at-risk youth. TFA corps members bring JA to classrooms; JA volunteers introduced to TFA opportunities.
• FedExcoreStrategic or Co-development PartnerLong-term partner (since 1996) having donated over $10 million to JA Worldwide. Sponsors FedEx Air & Ground NFL Players of the Week awards with donations to local JA offices. Supports International Trade Challenge competitions.
• KPMGcoreStrategic or Co-development PartnerRedevelopment of JA Finance Park curriculum focused on 21st century learning concepts. Support includes simulation technology updates and expanded program to high school level.
• The HartfordcoreStrategic or Co-development PartnerTitle sponsor of JA Company of the Year at National Student Leadership Summit. Provided $4,000 scholarships to first place team members, $2,000 to second place, $1,000 to third place.
• East Baton Rouge School SystemcoreStrategic or Co-development PartnerPrimary school district partner providing access to students for JA programs across elementary, middle, and high schools.
• AmazonminorGTM or Marketing PartnerCorporate sponsor of JA BizTown nationally.
• DiscoverminorGTM or Marketing PartnerCorporate sponsor supporting JA programs and financial literacy education.
• GoogleminorGTM or Marketing PartnerCorporate sponsor supporting JA BizTown programs.
• MetaminorGTM or Marketing PartnerCorporate sponsor supporting JA BizTown programs.
• State FarmminorGTM or Marketing PartnerCorporate sponsor supporting JA BizTown and workforce programs.
• McDonald'sminorGTM or Marketing PartnerCorporate sponsor supporting JA BizTown programs.
• Community CoffeeminorGTM or Marketing PartnerLocal corporate sponsor in Greater Baton Rouge region.
• NutrienminorGTM or Marketing PartnerCorporate sponsor supporting JA programs.
• Genesis EnergyminorGTM or Marketing PartnerCorporate sponsor supporting JA programs.
• Koch ChemicalminorGTM or Marketing PartnerCorporate sponsor supporting JA programs.
• ShintechminorGTM or Marketing PartnerCorporate sponsor supporting JA programs in the region.
• UNUMminorGTM or Marketing PartnerCorporate sponsor supporting JA programs.
• Window WorldminorGTM or Marketing PartnerCorporate sponsor supporting JA programs.
• FranUminorGTM or Marketing PartnerLocal university partner in Greater Baton Rouge region.
• Home BankminorGTM or Marketing PartnerLocal banking partner with scholarship program for employees' children.
• EFCU FinancialminorGTM or Marketing PartnerCredit union partner with scholarship program for local graduating seniors.
• AIGcoreStrategic or Co-development PartnerJoint research on teen retirement attitudes and financial planning. Partnership focused on helping teens understand financial planning and retirement preparation.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DECA: Student organization focused on entrepreneurship, marketing, finance, and hospitality career preparation; partial overlap with JA's high-school entrepreneurship and work-readiness programs (notably JA Company Program).

Direct peers

• Junior Achievement of Southeast Texas: Adjacent regional JA chapter serving southeast Texas with the same curriculum stack (JA BizTown, JA Finance Park, JA Company Program); closely comparable in mission, program mix, and mid-sized regional footprint.
• Junior Achievement of New York: Major metropolitan JA chapter delivering the same K-12 financial literacy and work-readiness programs; comparable in program mix, volunteer-driven model, and reliance on corporate sponsors.
• Junior Achievement of Acadiana: Sister regional JA chapter (effectively a subsidiary) serving the Acadiana region with the same K-12 financial literacy and entrepreneurship programs; most direct comparable in terms of size, model, and geography.
• Junior Achievement of Chicago: Large urban JA chapter operating JA BizTown and JA Finance Park facilities; comparable on product portfolio and corporate-partner model, though with a significantly larger budget and headcount.
• Junior Achievement Worldwide: Global federation owner of 'Junior Achievement' and 'JA' trademarks and IP that licenses to local chapters. Directly comparable as the apex entity governing curriculum, branding, and program standards used by the subject.
• Junior Achievement of Central Texas: Regional JA chapter serving central Texas with the same curriculum and volunteer-delivery model; comparable scale and product mix to the Baton Rouge chapter.
• Junior Achievement USA: The national parent organization that licenses brand and curriculum to local JA chapters including Greater Baton Rouge. Operates the same financial literacy, entrepreneurship, and work-readiness programs at scale across the United States.
• Junior Achievement of Atlanta: Regional JA chapter delivering financial literacy, entrepreneurship, and work-readiness programs in a mid-sized US metro; comparable operating model and corporate-sponsor base structure.

Broad incumbents

• 4-H: National youth-development organization delivering hands-on learning in financial literacy, entrepreneurship, and workforce readiness through school and club programs; broader incumbent in the youth education space with overlapping curriculum areas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jabatonrougeandacadiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of Greater Baton Rouge & Acadiana