What BAUMPATEN THÜRINGEN® does

Baumpaten Deutschland (formerly Baumpaten Thüringen) is a German reforestation services company founded in November 2021 and headquartered in Gotha, Thüringen. The company enables private individuals and corporate clients to sponsor tree plantings on fallow and climate-damaged land across Germany, addressing forest degradation caused by drought, storms, and pest infestation. As of the latest disclosed figures, 142,492 trees have been planted at 180 sites, with 196,258 cumulative sponsorships collected and 10,072 active 'Baumpaten' (tree sponsors). The lean operation runs with five employees and no disclosed external funding.

The business operates two distinct revenue streams: individual tree sponsorships sold through a Shopify-based direct-to-consumer ecommerce storefront, and corporate forest packages sold via a sales-led motion to enterprise clients such as Santander, Züblin, CATL, Königsee, Helios, Vista, and Qundis. Core products include 'Deine Baumpatenschaft' (individual sponsorship), 'ANTENNE THÜRINGEN Community-Bäume' (community sponsorship pools under a media partnership), regional reforestation projects 'Projekt Harz 2030' and 'Projekt Rennsteig 2030', and the corporate 'Der Firmenwald' forest program paired with an ESG reporting module ('ESG-Bericht leicht gemacht'). Community planting events (Pflanzaktionen) function as both retention and acquisition mechanisms.

Go-to-market combines content marketing via the brand's blog and email newsletter, earned media through the ANTENNE THÜRINGEN radio partnership, and word-of-mouth reinforced by a 5.0 Google rating across 40 reviews. There is no proprietary technology platform disclosed; the underlying capability is in physical planting logistics, landowner relationships, and ESG reporting coordination rather than software. Pricing for consumer sponsorships is not publicly listed, while corporate packages are negotiated through direct inquiry.

Name

BAUMPATEN THÜRINGEN®

Legal name

Baumpaten Deutschland

Website

https://baumpate-thueringen.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Reforestation Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ)

akta.pro secondary industries

Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE)

Keywords

• Tree sponsorship
• Reforestation services
• Corporate ESG forests
• Carbon offset planting
• Community planting events

Headquarters

HQ city

Germany (operational in Thuringia)

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Tree Sponsorships: One-time purchases of tree sponsorships by private individuals who want to support reforestation, compensate CO2 emissions, or give as sustainable gifts.
2. Corporate Forest Sponsorships: B2B tree sponsorship packages for companies including corporate forests, one-time sponsorships, and team building planting events. Supports ESG reporting requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Baumpaten Deutschland sells tree sponsorships and reforestation services delivered within Germany. Private individuals buy one-time tree sponsorships for CO2 compensation or sustainable gifting, while companies purchase corporate forest packages, ESG reporting support, and team planting events. The company contracts with landowners and forestry partners to plant and track trees across 180 planting sites.

Product overview

BAUMPATEN THÜRINGEN® operates a single unified platform offering tree sponsorship services for both private individuals and businesses. The core product 'Deine Baumpatenschaft' enables individual sponsorships, while community-focused offerings like 'ANTENNE THÜRINGEN Community-Bäume' and 'Eure Community-Bäume' aggregate multiple sponsors per tree. Enterprise clients access dedicated corporate forest solutions through 'Der Firmenwald für Dein Unternehmen', which includes ESG reporting capabilities via the 'ESG-Bericht leicht gemacht' module. Regional reforestation projects 'Projekt Harz 2030' and 'Projekt Rennsteig 2030' provide targeted restoration initiatives. The portfolio spans individual sponsorships, community sponsorship pools, and corporate programs, all focused on sustainable reforestation in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Deine Baumpatenschaft One-time individual tree sponsorship for private persons, allowing them to compensate CO2 emissions or give a sustainable gift by sponsoring a tree planted in Germany.
• ANTENNE THÜRINGEN Community-Bäume Community tree initiative in partnership with ANTENNE THÜRINGEN radio station that allows listeners and community members to join a shared pool of tree sponsors.
• Eure Community-Bäume Collection of community tree sponsorship projects that aggregate multiple sponsors to support trees in various locations across Germany.
• Der Firmenwald für Dein Unternehmen Corporate forest program enabling companies to establish their own company forest, including one-time sponsorships, team planting events, and dedicated corporate forest establishment.
• ESG-Bericht leicht gemacht ESG reporting support service that helps companies document and report their environmental, social, and governance efforts through tree sponsorship activities.

Quantifiable outcome

• 142,492 trees planted at 180 locations
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ANTENNE THÜRINGENcoreGTM or Marketing PartnerMedia partnership with regional Thuringia radio station ANTENNE THÜRINGEN. Co-branded 'ANTENNE THÜRINGEN Community-Baum' product line. The partnership enables community building and marketing reach through radio station audience.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• atmosfair: German non-profit focused on CO2 compensation, including nature-based offset projects. Overlapping B2C/B2B customer base and German market positioning; broader focus beyond forestry offsets.
• myclimate: Established Swiss/German climate-protection foundation offering CO2 offsetting including nature-based forestry projects. Broader portfolio but competes for the same German corporate ESG wallet and individual carbon-compensation buyers.

Direct peers

• Plant-for-the-Planet: German-founded global youth-led initiative enabling tree donations and large-scale reforestation. Directly comparable mission and individual tree-sponsorship model with strong German brand recognition; competes for the same corporate and consumer ESG donors.
• Treedom: Italy-headquartered platform enabling individuals and companies to sponsor trees planted by local farmers globally, with project tracking and ESG gifting. Closely comparable direct-to-consumer + B2B tree sponsorship model, though Treedom operates internationally while Baumpaten focuses on Germany.
• PUR Projet: France-based regenerative forestry and agroforestry project developer offering corporate sponsorship and ESG reporting. Comparable B2B carbon-and-biodiversity project model, including team events and ESG verification.
• Eden Reforestation Projects: International NGO that plants trees through employment of local communities in degraded regions, accepting corporate and individual sponsorships. Comparable funding/thematics model focused on reforestation at scale, though Eden operates as a nonprofit globally rather than a Germany-only commercial sponsor model.

Regional players

• Wald 1.0: German tree-planting initiative operating in German forests, similar regional/local reforestation positioning. Closest geographic peer; competes for the same 'plant in Germany' ESG-conscious donors and corporate forest customers.

Emerging players

• GreenTrees: US-based reforestation project developer partnering with landowners and offering corporate carbon-credit sponsorship. Comparable nature-based project sponsorship model with B2B ESG focus, though focused on the US Southeast.
• Ecosia: Berlin-based search engine that funds reforestation projects from ad revenue, including projects in Germany. Comparable German-rooted, ESG-driven reforestation funding model with much larger consumer reach and brand awareness.
• Compensate.com: Finnish carbon-action platform enabling individuals and companies to fund verified climate projects including nature-based solutions. Comparable tree-sponsorship and ESG offering aimed at corporate climate accountability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baumpate-th%C3%BCringen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAUMPATEN THÜRINGEN®