What Bayerischer Bauernverband does

Bayerischer Bauernverband (BBV) is a registered association (eingetragener Verein) headquartered in Munich at Max-Joseph-Straße 9, founded in 1945, and organized as the primary farmers' association of Bavaria, Germany. It operates a federated structure of seven Bezirksverbände (regional associations) and a network of Kreisverbände and local Geschäftsstellen across Bavaria, providing regulatory advisory, political representation, and member services to full-time and part-time farmers, livestock operators, organic and forestry operations, and women and young people in agriculture.

BBV's service portfolio combines a digital member-services platform with a portfolio of 14 wholly-owned subsidiaries: BBV Steuerberatung (tax), Treukontax Steuerberatung, BBV Bildungswerk (education at Haus der bayerischen Landwirtschaft in Herrsching), BBV Computerdienst (IT/software), BBV LandSiedlung (agricultural investment/construction), BBV Service Versicherungen (insurance), BBV Touristik (travel), BBV Verkehr und Technik (driver licensing), dlv Deutscher Landwirtschaftsverlag (agricultural publishing including agrarheute and Bayerisches Landwirtschaftliches Wochenblatt), Einkaufen auf dem Bauernhof (direct marketing support), Ländlicher Dienst Bayern (rural family social services), Bayerischer Milchförderungsfonds (dairy solidarity fund), Landwirtschaftliche Qualitätssicherung Bayern / LQ Bayern (quality/origin certification), and Urlaub auf dem Bauernhof (agritourism certification under the Blauer Gockel mark). Digital member tools include the FAL-BY-App (satellite-based crop recognition), the BBV Aktuell mobile app, and online marketplaces (Futterbörse feed, Güllebörse manure, Lagerraumbörse storage, Kraftstoffbezug fuel procurement), plus a Pflanzenschutzdokumentation compliance module and the Sonderkonditionen member discount program with partners including BayWa, SIXT, Husqvarna, ABUS, and (via EMU) Liqui Moly, Alamo, Enterprise, and National.

BBV's business model is a membership subscription: farmers and agricultural businesses pay annual membership fees to access advisory services covering Mehrfachantrag subsidies, Düngeverordnung fertilizer compliance, farm succession (Hofübergabe), legal and social-insurance counseling, plus member-exclusive discounts. Revenue is supplemented by fees and commissions flowing through the wholly-owned operating subsidiaries (tax, insurance, publishing, IT, education, certification). Political representation at state, federal, and EU levels, together with the comprehensive one-stop service bundle, forms the core value proposition against competing advisory and lobbying structures.

Name

Bayerischer Bauernverband

Legal name

Bayerischer Bauernverband

Website

https://bayerischerbauernverband.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Bayerischer Bauernverband (BBV) is the primary registered farmers' association of Bavaria, Germany, providing membership-based regulatory advisory, political representation, and member services to roughly 40,000 Bavarian farmers through a federated network of district offices and 14 wholly-owned service subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: BBV operates as a membership organization funded by annual membership fees from farmers and agricultural businesses across Bavaria. Membership provides access to advisory services, special discounts, and collective representation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bayerischer Bauernverband (BBV) is a membership-based farmers' association representing agriculture and forestry in Bavaria, Germany. It provides advisory services on regulatory compliance (fertilizer regulations, multi-application subsidies, farm succession), legal and tax consulting, social security guidance, and professional development to its member farms. The organization also operates specialized subsidiaries offering tax advisory, education, IT, insurance, agritourism, publishing, and quality certification, along with online exchanges for feed, manure, and storage space.

Product overview

Bayerischer Bauernverband (BBV) is a comprehensive agricultural association offering a platform-plus-subsidiaries model. The core organization provides membership-based advisory services including consulting on subsidy applications, fertilizer regulations, farm succession, legal matters, and social insurance. BBV operates multiple specialized service subsidiaries: BBV Steuerberatung (tax consulting), BBV Bildungswerk (agricultural education), BBV Computerdienst (IT solutions), BBV LandSiedlung (land development), BBV Service Versicherungen (insurance), BBV Touristik (agritourism), BBV Verkehr und Technik (driver licensing), and dlv Deutscher Landwirtschaftsverlag (agricultural publishing). The association also manages online marketplaces (Futterbörse, Güllebörse, Lagerraumbörse) for farmers, a member e-commerce shop, and a Sonderkonditionen discount program with partner companies. Quality assurance programs like LQ Bayern and certification initiatives like Blauer Gockel for farm vacations complement the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• BBV Membership Annual membership providing Bavarian farmers and agricultural businesses with access to advisory services, special partner discounts, and collective representation at state, federal, and EU levels.
• BBV Beratung - Mehrfachantrag Advisory service supporting Bavarian farmers with the preparation and submission of multi-application forms related to agricultural subsidies and EU funding.
• BBV Beratung - Düngeverordnung Advisory service on German fertilizer regulations and compliance requirements for agricultural operations in Bavaria.
• BBV Beratung - Hofübergabe Advisory service for farm succession planning and generational transfer of agricultural operations.
• BBV Beratung - Rechtsberatung Legal advisory service for members covering agricultural law matters.
• BBV Beratung - Sozialversicherung Social insurance advisory service for agricultural workers and farm families in Bavaria.
• BBV Steuerberatung Specialized tax consulting services for agricultural and forestry businesses in Bavaria, operated as a wholly-owned subsidiary.
• BBV Bildungswerk Education and training provider offering in-person and digital training programs for agricultural professionals across Bavaria.
• BBV Computerdienst Software solutions and IT services utilizing information technologies for agricultural operations, operated as a wholly-owned subsidiary.
• BBV Service Versicherungen Insurance products and protection services tailored for agriculture and family needs, operated as a wholly-owned subsidiary.
• Futterbörse (Feed Exchange) Online marketplace enabling BBV members to buy and sell animal feed across Bavaria.
• Güllebörse (Manure Exchange) Online platform for trading and distributing manure as fertilizer among BBV member farmers.
• Lagerraumbörse (Storage Space Exchange) Online marketplace for renting and offering agricultural storage facilities among BBV members.
• FAL-BY-App (Satellite Crop Recognition) Satellite-based crop recognition application achieving 99% success rate in identifying crops, with push notifications for farmers requiring clarification.
• BBV-Shop Online shop offering agricultural products, merchandise, and special member offers for BBV members.
• Sonderkonditionen (Special Discounts Program) Exclusive discount program offering BBV members special pricing from partner companies including vehicles, equipment, energy, insurance, and services.

Quantifiable outcome

• FAL-BY-App achieves 99% success rate in satellite-based crop recognition
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EMU (Europaverband mittelständischer Unternehmen und Verbände)coreGTM or Marketing Partner · 19 December 2017Partnership with EMU offers BBV members exclusive discounts up to 40% on motor oils and lubricants (e.g., Liqui Moly at 65% discount), up to 40% on new vehicles, up to 20% on rental vehicles through Alamo, Enterprise, National, fuel savings at 15,000+ European stations, up to 20% on energy costs, and up to 10% on biogas systems. The partnership leverages 25 years of BBV-EMU collaboration in insurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• American Farm Bureau Federation: Largest U.S. farmers' organization with a state-federal structure similar to BBV's relationship with Deutscher Bauernverband. Comparable as a membership-based trade association offering insurance, advocacy, and advisory services.
• Fédération Nationale des Syndicats d'Exploitants Agricoles (FNSEA): France's national farmers' union, the largest agricultural professional organization in France. Comparable as a major national-level farmers' trade association with deep political influence, in a neighboring European country.
• Chambres d'Agriculture (France): France's national network of agricultural chambers providing advisory, training, and representation to farmers. Operates a similar advisory-plus-advocacy model in a different national market, particularly in Bavaria's neighboring regions.

Broad incumbents

• BayWa AG: Major Bavarian-headquartered agricultural inputs, trading, and services group. Comparable as a broad incumbent agricultural services and supply ecosystem in Bavaria that overlaps with BBV's member benefit and advisory scope, though operating as a commercial entity rather than a non-profit.

Direct peers

• Westdeutscher Bauernverband: Regional farmers' association covering North Rhine-Westphalia. Comparable as a state-level German farmers' association with parallel membership, advisory, and political representation functions.
• Deutscher Bauernverband: The national German farmers' association and umbrella organization of which BBV is a regional member. Operates the same membership-based trade association model for the broader German agricultural sector, providing direct comparability in revenue model, advocacy, and advisory services.
• Landesbauernverband Baden-Württemberg: Regional farmers' association for Baden-Württemberg, directly comparable in structure, membership model, and advisory/political remit. Together with BBV, it represents one of the largest state-level farmers' associations in Germany.
• Landvolk Niedersachsen: Regional farmers' association for Lower Saxony, one of the largest state-level chapters in Germany. Directly comparable in member-based advocacy, advisory services, and subsidiary-driven service portfolio.
• Hessischer Bauernverband: Regional farmers' association for Hesse with a nearly identical membership and advisory model to BBV. Provides regional peer comparability across service portfolio, political advocacy, and member benefits.
• Bauern- und Winzerverband Rheinland-Pfalz Süd: Regional farmers' and winegrowers' association in Rhineland-Palatinate. Comparable membership-based trade association structure serving agricultural holdings in another German state, with similar advisory, training, and political representation functions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/BayernsBauern
• Facebookfacebook.com/bayerischerbauernverband
• LinkedInlinkedin.com/company/bayerischer-bauernverband
• Instagraminstagram.com/bayerischerbauernverband

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayerischer Bauernverband