Bayside Family Medical

What Bayside Family Medical does

Bayside Family Medical is a private-billing general practice clinic founded in 1983 and operating from a single location at 1220 Nepean Highway in Cheltenham, Victoria, Australia. The clinic is structured as a GP-operated Association of Independent Health Practitioners (ABN 54 611 260 714) and is led day-to-day by Practice Manager Shelley Brown, supported by 14 total employees and visiting specialists across multiple disciplines.

The practice operates eight consulting rooms plus treatment rooms for minor surgical procedures, with Melbourne Pathology co-located in the same building. Its core services are organised horizontally across the patient lifecycle: general primary care, skin cancer screening and FotoFinder-based molemapping, psychology via on-site partner Elevate Psychology Group, travel medicine (with Travel Medicine Alliance affiliation), child and family health, men's and women's health, sports medicine, geriatric medicine for patients 65+, sexual health, and health/wellness including exercise physiology. Specialty accreditations are held through the Skin Cancer College of Australasia, RACGP, EVGPT, AGPAL, and the Monash University Faculty of Medicine placement programme.

Revenue is generated entirely through professional-services fees: patients pay out-of-pocket at the point of consultation and claim Medicare rebates where eligible, including Better Access rebates for psychology. Distribution is omnichannel but small-scale: online self-serve booking through HotDoc and the HotDoc mobile app, phone bookings via reception, and in-person consultations; marketing is conducted through Facebook, LinkedIn, Instagram, a health-blog library, and email newsletters. The practice does not disclose revenue, has no external funding or parent company, and relies on the local Cheltenham/Bayside Melbourne catchment.

Name

Bayside Family Medical

Legal name

Bayside Family Medical

Website

https://baysidefamilymedical.com.au

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Bayside Family Medical is a private-billing, GP-operated general practice in Cheltenham, Victoria, established in 1983, providing comprehensive primary care, skin cancer screening, psychology, travel medicine, and allied health services to patients of all ages in the Bayside Melbourne catchment.

Ownership category

akta.pro rank

Headquarters

HQ city

Cheltenham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Billing Medical Services: The clinic operates as a private billing clinic where patients pay out-of-pocket for consultations and receive applicable Medicare rebates. Services include GP consultations, skin cancer checks, travel medicine, psychology, and minor surgical procedures.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bayside Family Medical is a private-billing general practice medical centre operating from a single location in Cheltenham, Victoria, offering comprehensive primary healthcare to patients of all ages. The clinic provides GP consultations, skin cancer screening using FotoFinder imaging, travel medicine with vaccinations, psychology services, child and family health, men's and women's health, minor surgical procedures, sports medicine, geriatric medicine, and health and wellness services across eight consulting rooms and treatment facilities.

Product overview

Bayside Family Medical is a GP-operated Association of Independent Health Practitioners offering comprehensive primary healthcare services from a single location in Cheltenham, Victoria. The practice operates as a multi-service medical center with eight consulting rooms and treatment facilities, providing integrated care through various specialized services including skin cancer screening, mental health support, travel medicine, child and family health, and general medical care. The clinic has provided medical services in the Bayside area since 1983 and serves as a training practice for GP registrars in collaboration with RACGP and EVGPT. Melbourne Pathology is conveniently co-located within the building.

Differentiator

Problem solved

Functional benefit

Products and services

• General Practice / Primary Care

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• Melbourne PathologycoreStrategic or Co-development PartnerMelbourne Pathology is conveniently located within the Bayside Family Medical building, providing on-site pathology services for patients requiring blood tests and other diagnostic pathology work.
• Bluff Road Medical CentrecoreStrategic or Co-development PartnerSister clinic operated by the same group of independent health practitioners. Shares medical staff, resources, and provides specialist services including cardiology, psychology, sports medicine, and pain management that complement Bayside Family Medical services.
• Elevate Psychology GroupcoreStrategic or Co-development PartnerOn-site mental health service provider offering psychological therapy sessions at Bayside Family Medical. Provides Medicare-rebated psychological services under the Better Access to Mental Health Care initiative.
• Bayside Specialist SuitessecondaryStrategic or Co-development PartnerAssociated specialist medical suites near Bluff Road Medical Centre offering specialist services including respiratory and sleep physicians, urologists, and other specialist consultations.
• RACGP (Royal Australian College of General Practitioners)coreOthersAccredited GP training practice registered with RACGP. Participates in EVGPT Registrar Training Program for training future general practitioners.
• EVGPT (Eastern Victoria GP Training)coreOthersRegistrar training program for GP registrars. Bayside Family Medical is a training practice that hosts GP registrars gaining exposure and training in general practice.
• AGPAL (Australian General Practice Accreditation Limited)coreOthersAccreditation body for general practices in Australia. Bayside Family Medical holds accreditation through AGPAL.
• Monash University Faculty of Medicine, Nursing and Health SciencessecondaryOthersMedical students from Monash University visit the practice for training and education in general practice settings.
• Travel Medicine AlliancesecondaryOthersNational network of independent travel medicine professionals with over 40 clinics nationally. Provides access to international travel health databases and contemporary medical resources for travel medicine services.
• Skin Cancer College of AustralasiasecondaryOthersBayside Family Medical is an accredited skin cancer clinic through the Skin Cancer College of Australasia, validating the quality of skin cancer services provided.
• MEDHP (Medical High Performance)secondaryStrategic or Co-development PartnerMedical High Performance wellness centre opened in Highett offering range of services designed to improve health and wellbeing of locals. Associated through the Bayside health practitioner network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Aurora Healthcare: Australian operator of integrated primary care clinics including specialist suites and allied health. Comparable to Bayside Family Medical's affiliated Bayside Specialist Suites in delivering specialist consultations alongside general practice.

Regional players

• MyClinic Melbourne: Multi-site Melbourne-based GP clinic group offering bulk-billing general practice with extended hours. Directly comparable as a competing Melbourne GP clinic, though focused on a different (bulk-billing) commercial model.

Direct peers

• Travel Medicine Alliance: National network of independent Australian travel medicine clinics of which Bayside Family Medical is a member. Directly comparable on the travel medicine service line, Yellow Fever vaccination, and pre-travel consult model.
• SunDoctors: Australia-wide network of skin cancer clinics offering dedicated mole mapping and skin cancer detection services. Directly comparable on the specialty skin cancer offering that Bayside Family Medical uses FotoFinder to deliver.
• Bluff Road Medical Centre: Sister clinic operated by the same group of independent practitioners as Bayside Family Medical in the Bayside area, offering overlapping GP services plus specialty add-ons including cardiology, psychology, sports medicine, and pain management. Most directly comparable by ownership model, geography, and service mix.

Emerging players

• Doctors on Demand: Australian telehealth GP service providing video consultations and online scripts. Comparable as a substitute channel for primary care, particularly relevant given Bayside Family Medical's use of HotDoc for online booking.
• InstantScripts: Online Australian GP and prescription service offering consultations and referrals without physical clinic visits. An emerging substitute that competes with traditional clinics on convenience for low-acuity primary care.

Broad incumbents

• IPN Medical Centres: National network of GP medical centres owned by Sonic Healthcare, with established clinics across Melbourne including in the bayside region. Comparable as a multi-site GP incumbent competing for the same patient pool.
• ForHealth Group: Large Australian operator of GP and dental clinics with significant presence in Melbourne. Comparable as a primary care competitor and benchmark for clinic-level unit economics, though much larger and operating across many sites.
• Healius Limited: ASX-listed Australian healthcare group operating pathology, imaging, and primary care clinics including the former Primary Health Care network. A broad incumbent against which Bayside Family Medical's on-site Melbourne Pathology partnership is most directly comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baysidefamilymedical
• LinkedInlinkedin.com/company/bayside-family-medical
• Instagraminstagram.com/baysidefamilymedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bayside Family Medical