BC Marketing

What BC Marketing does

BC Marketing is a privately held, 100% remote Brazilian marketing agency founded in 2013, positioning itself as a "coletivo de comunicadoras" (collective of women communicators) dedicated exclusively to NGOs, civil society organizations (OSCs), and ESG-aligned entities. Over 11 years it has served 150+ OSCs working across 16 UN Sustainable Development Goals and delivered 500+ hours of consulting and 200+ hours of mentorship. Its portfolio spans full-service consulting (brand creation and redesign, campaign planning, social media management, paid media, Google Ad Grants management up to US$10,000/month, website development, email marketing, donor-page creation, activity reports) and a growing line of productized digital offerings: BOX de Redes Sociais (social-media toolkit with Canva-integrated templates and AI prompts), Kit Google Ad Grants na Prática, 75 Ideias de Conteúdo para OSCs, the Causalidades learning platform, Site para ONGs, and the free annual Calendário de Datas Comemorativas de Impacto Social (co-created with Instituto Nossa Causa, 2,300+ downloads).

The business is a professional services agency at its core — proprietary technology is explicitly described as "not applicable" and the tech stack relies on third-party SaaS integrations including RD Station (Silver Partner 2026), Google Partner tools, Canva, Google Analytics, Google Tag Manager, Reportei, Doare, and Trackmob. Revenue mechanics blend quote-based, project-and-retainer service engagements with one-time perpetual licenses for the digital kits. Go-to-market is sales-led and inbound through content marketing (educational blog, Calendário, free resource library), co-marketing partnerships (Instituto Nossa Causa), and direct outreach via website forms, WhatsApp (+55 41 99192-5593), and email ([email protected]). The company identifies three customer segments — OSCs (primary), ESG-principled companies, and social businesses — and has no disclosed funding, parent entity, or headcount, indicating a bootstrapped, founder-led operating model.

Name

BC Marketing

Legal name

BC Marketing

Website

https://bcmarketing.ag

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BC Marketing is a Brazilian remote marketing agency founded in 2013 that exclusively serves NGOs, civil society organizations, and ESG-aligned clients with consulting services, productized digital toolkits, and a free annual social-impact calendar, having served over 150 organizations.

Ownership category

akta.pro rank

Product category

Nonprofit Marketing Services

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Digital PR & Social Media Communications (MPAAADAJ), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Nonprofit marketing services
• Social impact marketing
• NGO digital marketing
• Third sector marketing
• Cause-based marketing

Headquarters

HQ city

Remote

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Consulting Services: Strategic marketing consulting and execution services for NGOs, including brand creation/redesign, campaign planning, social media management, email marketing, paid media management, website development, and content production. Revenue generated through project-based engagements and ongoing retainer relationships.
2. Digital Products: Pre-packaged digital products including Box de Redes Sociais (social media kit with templates, guides, checklists, and tutorials), Kit Google Ad Grants na Prática (tools and tutorials for managing Google Ad Grants up to $10k/month), and 75 Ideias de Conteúdo (content ideas guide for OSCs). One-time purchase model with digital delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

BC Marketing is a 100% remote Brazilian marketing agency that provides specialized marketing consulting, campaign execution, branding, digital presence, and donor engagement services exclusively for NGOs, civil society organizations (OSCs), and social impact initiatives. Alongside services, the company sells self-serve digital products (social media kits, Google Ad Grants toolkits, content idea guides) and offers free educational resources to the Brazilian third sector.

Product overview

BC Marketing is a specialized marketing agency for social impact organizations operating in Brazil's third sector. The company offers a portfolio of digital products and professional services. Digital products include the BOX de Redes Sociais (social media toolkit with Canva integration), Kit Google Ad Grants na Prática (Google Ads guide), 75 Ideias de Conteúdo para OSCs (content format ideas), Causalidades (communication learning platform), and Site para ONGs (nonprofit website solution), plus the free Calendário de Datas Comemorativas de Impacto Social. Services span relationship automation, activity report design, brand creation/redesign, donation page creation, website development, institutional design, social media management, paid media, Google Ad Grants consulting, campaign planning, blog article production, email marketing, investor communications, and strategic marketing consultancy. The company positions itself as a collective of communicators focused on amplifying the voice of social causes.

Differentiator

Problem solved

Functional benefit

Brands

• Causalidades: A learning platform for communication in causes, providing educational content for civil society organizations.
• Site para ONGs
• BOX DE REDES SOCIAIS
• Kit Google Ad Grants na Prática
• 75 Ideias de Conteúdo para OSCS
• Calendário de Datas Comemorativas de Impacto Social

Quantifiable outcome

• Google Ad Grants campaigns can unlock up to US$10,000/month in free media for eligible NGOs
• +5 more outcomes

Named customers51 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Instituto Nossa CausacoreStrategic or Co-development Partner · 1 January 2026Partnership for annual Calendar of Impactful Dates (Calendário de Datas Comemorativas de Impacto Social), a collaborative free resource for the social sector. BC Marketing handles design and production while Instituto Nossa Causa contributes to distribution and curation. Calendar has been downloaded over 2,300 times.
• GooglecoreGTM or Marketing PartnerGoogle Partner status allowing BC Marketing to demonstrate certified expertise in Google advertising products including Google Ad Grants management for NGOs. Ad Grants provides up to $10,000/month in free advertising credits for eligible non-profits.
• RD StationminorChannel Partner/ Reseller/ DistributorRD Station Silver Partner 2026, indicating certified expertise with RD Station marketing automation platform used for email marketing, lead nurturing, and marketing automation for NGO clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Whole Whale: Digital agency focused on nonprofits and social enterprises offering marketing, analytics, and Google Ad Grants management. Closely mirrors BC Marketing's paid media, email marketing, and donor-engagement service lines.
• Heller Consulting: Nonprofit-focused consultancy offering CRM, marketing automation, and digital strategy services. Comparable to BC Marketing in serving OSCs with strategic marketing and donor-engagement expertise.
• MediaCause: Digital marketing agency purpose-built for nonprofits and social impact organizations. Comparable to BC Marketing in serving purpose-driven clients with paid media, content, and social media services.
• Soapbox: Provider of CRM, email marketing, and digital engagement tools for nonprofits. Directly comparable to BC Marketing in donor engagement, email marketing, and nonprofit digital communications.
• Big Duck: US-based branding and communications agency exclusively serving nonprofits. Comparable to BC Marketing in its exclusive third-sector focus and integrated service portfolio spanning brand, messaging, and digital communications.
• Kanopi Studios: Web design and development agency with a strong focus on nonprofits and impact organizations. Directly comparable to BC Marketing's website development and brand-focused offering for the third sector.
• Marketing for Change: Cause-marketing agency specializing in behavior-change campaigns for nonprofits and foundations. Comparable to BC Marketing in vertical focus on third-sector clients and campaign-planning capabilities.
• DNL OmniMedia: Digital marketing agency serving associations and mission-driven organizations with multi-channel campaigns. Comparable to BC Marketing's vertical specialization and integrated digital service portfolio for cause-based clients.
• The Junto Group: Purpose-driven marketing agency serving nonprofits, foundations, and social enterprises. Comparable to BC Marketing in purpose-led positioning and integrated brand, content, and digital services.

Broad incumbents

• Firespring: Established US provider of marketing, print, website, and donor-management services for nonprofits. Broader than BC Marketing in print and CRM, but overlaps significantly on website development, email, and nonprofit marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bcmarketing
• LinkedInlinkedin.com/company/bcmarketing
• Instagraminstagram.com/bcmarketing.ag
• TikToktiktok.com/@bcmarketing.ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BC Marketing