DNL OmniMedia
DNL OmniMedia is a privately held, US-based nonprofit technology consulting firm that designs CRM, data warehousing, and web platforms exclusively for nonprofit organizations via partnerships with Blackbaud, Salesforce, HubSpot, and Fundraise Up.
- Company typePrivate
- Founded2006
- HeadquartersPoughkeepsie, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DNL OmniMedia does
DNL OmniMedia is a privately held nonprofit technology consulting firm founded in 2006 by Carl Diesing and Joe Landsman, headquartered in Poughkeepsie, New York, with a distributed US-based team. The company specializes exclusively in serving nonprofit organizations with CRM, data, web development, and platform optimization services, addressing pain points around fragmented systems, poor data quality, and underutilized CRMs in the nonprofit technology stack. Its core proprietary asset, DNL Data Cloud, is an AWS-based middleware and data warehouse that consolidates donor, event, and fundraising data from Salesforce, Blackbaud Raiser's Edge NXT and Luminate Online, EveryAction, HubSpot, Classy, and Fundraise Up into a single layer for BI reporting via Tableau and Power BI.
The company monetizes through a mix of project-based consulting, managed services, retainer/DNL Plus subscriptions, and a suite of Blackbaud Marketplace products (advanced donation forms, donor portal, gift tracker, survey embed, mobile app). Its go-to-market relies on a direct enterprise sales motion combined with strategic referrals from certified partnerships with Blackbaud (multi-year Partner of the Year), Salesforce (Cloud Alliance Partner), HubSpot, Bonterra/EveryAction, and Fundraise Up. Client engagements run multi-year, with a 200+ active customer portfolio spanning healthcare, education, humanitarian, environment, media, and advocacy sectors.
DNL has no external institutional investment and remains founder-controlled, with diversification into an AI for Fundraising Growth advisory program representing its most recent expansion vector. The company's economic model is services-weighted but increasingly supplemented by productized offerings and recurring subscriptions.
DNL OmniMedia firmographics
Firmographics- Name
- DNL OmniMedia
- Legal name
- DNL OmniMedia, Inc.
- Website
- https://dnlomnimedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DNL OmniMedia is a privately held, US-based nonprofit technology consulting firm that designs CRM, data warehousing, and web platforms exclusively for nonprofit organizations via partnerships with Blackbaud, Salesforce, HubSpot, and Fundraise Up.
- Ownership category
- akta.pro rank
DNL OmniMedia industry classification
Industry- Product category
- Nonprofit Technology Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- DevOps, SRE & Platform Engineering Consulting (BPAHAEAK)
Keywords
Where DNL OmniMedia is headquartered
LocationHeadquarters
- HQ city
- Poughkeepsie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DNL OmniMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Nonprofit Technology Consulting Services: Professional consulting services for nonprofit organizations including web development, CRM consulting, data management, platform optimization, and strategic advisory. Revenue generated through project-based engagements, retainer arrangements, and ongoing managed services relationships.
- Blackbaud Marketplace Products: Companion products and custom solutions for Blackbaud Luminate Online and TeamRaiser platforms including advanced donation forms, managed services, and custom development. Revenue from product licensing and implementation services.
- DNL Plus Premium Support: Premium strategic partnership program offering advanced consulting, technical support, priority assistance, ongoing training, data-driven insights, periodic technology reviews, and complimentary CMS updates. Revenue from retainer/ongoing service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting and project-based services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
DNL OmniMedia product offering
Product offeringCore offering
DNL OmniMedia provides nonprofit technology consulting services including CRM implementation, data migrations, data warehousing via its proprietary DNL Data Cloud product, web development, and platform optimization for organizations using Blackbaud, Salesforce, HubSpot, and EveryAction ecosystems. The firm also sells a suite of Blackbaud marketplace add-ons (advanced donation forms, donor portals, gift trackers, survey tools) and offers premium advisory subscriptions (DNL Plus) plus an AI readiness program for fundraisers.
Product overview
DNL OmniMedia is a nonprofit technology consulting firm that offers a portfolio of proprietary products and professional services centered on a core middleware and data warehouse product, DNL Data Cloud, paired with a suite of Blackbaud-specific companion products and strategic advisory programs. DNL Data Cloud serves as the central data integration layer, connecting nonprofit CRMs (Salesforce, Blackbaud Raiser’s Edge NXT, Luminate Online, EveryAction, HubSpot) and fundraising platforms (Classy, Fundraise Up, TeamRaiser) with business intelligence tools (Tableau, Power BI) to deliver real-time reporting dashboards. The companion Blackbaud marketplace products extend Luminate Online and TeamRaiser with advanced donation forms, a donor portal, survey embed tool, email authoring tool, gift tracker, and a custom mobile fundraising app. DNL Plus and the AI for Fundraising Growth Program are premium advisory offerings that bundle strategic consulting, CRM optimization, multi-channel outreach, AI adoption, and training into ongoing enablement programs.
Differentiator
Problem solved
Functional benefit
Brands
- DNL Data Cloud: A proprietary, fully managed cloud-based data warehouse solution that brings all nonprofit data into one secure location for real-time reporting and data-driven decision-making
Products and services
- DNL Data Cloud A fully managed cloud-based data warehouse product that consolidates donor, event, and fundraising data from multiple CRMs and platforms into one source of truth, enabling real-time analytics, custom data transformations, and reporting dashboard integrations with Tableau and Power BI for nonprofit organizations.
- Advanced Donation Forms for Blackbaud Luminate Online Custom donation form solution for Blackbaud Luminate Online featuring dynamic ask arrays based on donor behavior, recurring gift interrupters, eCard tribute gifts, employer match integrations, and API-based integrations for nonprofits seeking to increase online giving conversion.
- Advanced TeamRaiser Services End-to-end customization for Blackbaud TeamRaiser peer-to-peer fundraising events, including fully branded landing and participant pages, custom donation forms with tailored ask arrays, team leaderboards, fundraising progress bars, and custom event emails.
- Donor Portal for Luminate Online A mobile-friendly self-service portal that enables donors to manage recurring gifts, billing, personal contact information, email preferences, event participation history, and engagement activities directly within Blackbaud Luminate Online.
- Gift Tracker A real-time donation tracking tool for live campaign displays (radiothons, giving days, event displays) showing live contribution updates, custom fundraising goals with sponsorship and matching options, and automated donor recognition.
- Luminate Online Survey Embed Tool A code-free solution for embedding Blackbaud Luminate Online surveys into nonprofit websites, supporting unlimited question types, automatic site styling inheritance, real-time constituent record updates, and easy survey modification.
- Luminate Online Email Authoring Tool An email creation tool for Blackbaud Luminate Online that allows nonprofit staff to build and deploy emails without writing code.
- MobileAction! Custom Fundraising App A custom mobile fundraising application for nonprofits designed to improve fundraising and advocacy efforts, integrated with Blackbaud platforms.
- AI for Fundraising Growth Program An 8-week AI readiness and roadmap program for nonprofits that includes AI readiness assessment, fundraising AI use cases (prospect research automation, donor scoring, personalized campaign content generation), adoption and training guide, and an AI roadmap spanning quick wins, mid-term CRM integrations, and long-term predictive fundraising operations.
- DNL Plus Premium Support Subscription A premium advisory and enablement subscription service offering strategic planning and consulting, advanced CRM configuration, multi-channel outreach, ongoing training and adoption support, custom dashboards and reporting, priority support, periodic technology and business reviews, and complimentary CMS updates and site monitoring.
Quantifiable outcome
- Over 60% of nonprofit website traffic comes from mobile devices, making mobile-first design essential for donor engagement
- +1 more outcomes
Companies that use DNL OmniMedia
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles2 records
DNL OmniMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature6 records
DNL OmniMedia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- BlackbaudcoreBlackbaud specialists providing Raiser’s Edge NXT, Luminate Online, and TeamRaiser implementations, enhancements, and reporting. DNL builds dashboards, data warehouses, and integrations that improve fundraising workflows and reduce manual effort for Blackbaud users.
- SalesforcecoreSalesforce experts for Nonprofit Cloud and NPSP configuration, migrations, and data management. Design automations, integrations, dashboards, and training so teams can run fundraising, programs, and reporting securely. Certified Salesforce Cloud Alliance Partner.
- HubSpotcoreHubSpot support for portal optimization, lifecycle setup, and handoffs to sales and service. Align funnels with various technology, improve segmentation, and build workflows that reduce follow-up for busy nonprofit teams.
- EveryAction (Bonterra)coreEveryAction consulting for tagging, activist codes, forms, and automation that improve outreach and fundraising operations. Delivers data cleanup, reporting dashboards, and training so staff can sustain processes internally.
- Fundraise UpcoreFundraise Up services for donation form builds, conversion-focused updates, and gift data flow to CRM. Helps connect Fundraise Up to Raiser’s Edge NXT and supports ongoing optimization.
- WordPressmajorWordPress services focused on secure, reliable maintenance and performance. Manages core, theme, and plugin updates, provides security monitoring and testing, and keeps teams informed with clear status reporting.
- DrupalmajorSpecialized services for Drupal from major upgrades and cleanup to performance and accessibility improvements. Provides training and ongoing support so teams can sustain progress.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DNL OmniMedia competitors and assessment
Company assessmentDirect peers
- Heller Consulting: Heller Consulting is a nonprofit-focused technology consulting firm specializing in Salesforce, Blackbaud, and other CRM implementations — directly comparable to DNL OmniMedia in customer base, platform expertise, and services-led model.
- RoundCorner: RoundCorner is a Salesforce Summit Partner focused exclusively on nonprofit and higher education CRM implementations — closely comparable in vertical specialization, Salesforce NPSP expertise, and mid-size consulting model (now operating under Salesforce.org ecosystem).
- M+R (M+R Strategic Solutions): M+R is a major nonprofit consulting and digital agency providing fundraising, marketing, advocacy, and technology services to nonprofits — overlapping with DNL's CRM/data analytics and digital fundraising capabilities, though larger and broader in marketing services.
- Cloud4Good: Cloud4Good is a Salesforce consulting firm specializing in nonprofit and education organizations — directly comparable to DNL's Salesforce Nonprofit Cloud/NPSP practice and similar mid-market services profile.
- Sanky Communications: Sanky Communications is a direct-response fundraising and digital agency for nonprofits — overlapping with DNL's fundraising strategy, donation form optimization, and direct digital fundraising services for nonprofit clients.
- BWF (Bramante & Wright Fulfillment): BWF is a nonprofit fundraising and technology consulting firm supporting CRM, data analytics, and donor engagement — directly comparable in nonprofit-exclusive consulting and platform expertise.
Emerging players
- Watershed Nonprofit Technology: Watershed provides nonprofit-specific data analytics, reporting, and CRM integrations — comparable in the data warehouse and BI dashboard layer that overlaps with DNL Data Cloud, though smaller and more productized.
- BrightVine: BrightVine provides data warehouse, integration, and analytics services for nonprofits and associations — highly comparable to DNL Data Cloud's middleware and BI integration value proposition, though more productized and smaller scale.
- Artesia (formerly GivingData): Artesia is a nonprofit technology firm offering grantmaking and CRM-adjacent data tools — comparable in nonprofit-exclusive focus and data integration services, serving foundations and grantees.
Broad incumbents
- Bonterra (formerly Network for Good, EveryAction, GiveGab): Bonterra is a large nonprofit software platform owner of EveryAction, Network for Good, and GiveGab — a partner of DNL OmniMedia and a broader incumbent whose nonprofit CRM, fundraising, and advocacy software competes with portions of the integrated stack DNL builds atop.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
DNL OmniMedia social profiles
Digital presenceDNL OmniMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
DNL OmniMedia leadership team
Management profileNumber of profiles
Profiles10 records
DNL OmniMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DNL OmniMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DNL OmniMedia
What does DNL OmniMedia do?
DNL OmniMedia provides nonprofit technology consulting services including CRM implementation, data migrations, data warehousing via its proprietary DNL Data Cloud product, web development, and platform optimization for organizations using Blackbaud, Salesforce, HubSpot, and EveryAction ecosystems. The firm also sells a suite of Blackbaud marketplace add-ons (advanced donation forms, donor portals, gift trackers, survey tools) and offers premium advisory subscriptions (DNL Plus) plus an AI readiness program for fundraisers.
Is DNL OmniMedia a public or private company?
DNL OmniMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DNL OmniMedia founded?
DNL OmniMedia was founded in 2006. It employs 11 to 50 people.
Where is DNL OmniMedia based?
DNL OmniMedia is headquartered in Poughkeepsie, United States, in the North America region.
How does DNL OmniMedia make money?
Three revenue lines are on record. Nonprofit Technology Consulting Services are the primary driver. The others are blackbaud Marketplace Products and DNL Plus Premium Support.
Who are DNL OmniMedia's main competitors?
Direct peers on record are Heller Consulting, RoundCorner, M+R (M+R Strategic Solutions), Cloud4Good, Sanky Communications and BWF (Bramante & Wright Fulfillment). Emerging players are Watershed Nonprofit Technology, BrightVine and Artesia (formerly GivingData). Bonterra (formerly Network for Good, EveryAction, GiveGab) is listed as a broad incumbent.
Does DNL OmniMedia have an API?
No public API is recorded for DNL OmniMedia.
What industry is DNL OmniMedia in?
DNL OmniMedia's product category is Nonprofit Technology Consulting. Its primary akta.pro industry code is BPAHAEAK, DevOps, SRE & Platform Engineering Consulting. Its NAICS code is 54151 and its SIC code is 7371.