Totally Wireless Group
Totally Wireless Group is a privately held authorized Metro by T-Mobile dealer operating 67+ retail stores across the southeastern U.S., selling wireless devices, plans, and accessories to individual consumers while offering operational support services for multi-store retail management.
- Company typePrivate
- Founded2015
- HeadquartersGreensboro, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Totally Wireless Group does
Totally Wireless Group, Inc. is a privately held, authorized Metro by T-Mobile retail dealer founded in 2015 and headquartered in Greensboro, North Carolina. The company operates 67+ retail store locations across North Carolina, South Carolina, Georgia, and Virginia, selling Metro by T-Mobile wireless products including mobile devices, service plans, and accessories to individual consumers. As a carrier-authorized dealer, the company earns revenue through device sales commissions, plan activation incentives, and accessory margins structured under its dealer agreement with T-Mobile's prepaid Metro brand.
The company's product portfolio extends beyond retail wireless sales into a set of operational support services — Live Monitoring, Inventory Management, Reporting, Accounting, and HR — which appear designed to support multi-store retail operations, potentially including its own footprint and potentially external dealer partners. The business is founder-led by Mazen Albataineh and Eduardo Villar, with a lean corporate headcount (6 listed employees, likely representing HQ/management staff rather than store-level personnel). Marketing and customer acquisition are conducted through social media channels (Facebook, Instagram) and a corporate website.
The business model is fundamentally a distribution play: scale is generated through physical retail presence in secondary and tertiary southeastern U.S. markets, with revenue mechanics tied to Metro by T-Mobile's dealer compensation structure. The company's growth trajectory has been driven by geographic and store-count expansion over approximately a decade. No external funding rounds, acquisitions, or technology platform investments are disclosed, and there is no evidence of AI/ML capabilities, proprietary technology, or patents. The primary risk factor is concentration on a single carrier partnership for revenue economics.
Totally Wireless Group firmographics
Firmographics- Name
- Totally Wireless Group
- Legal name
- Totally Wireless Group, Inc.
- Website
- https://totallywirelessgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Totally Wireless Group is a privately held authorized Metro by T-Mobile dealer operating 67+ retail stores across the southeastern U.S., selling wireless devices, plans, and accessories to individual consumers while offering operational support services for multi-store retail management.
- Ownership category
- akta.pro rank
Totally Wireless Group industry classification
Industry- Product category
- Wireless Telecommunications Retail
- NAICS
- Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF)
Keywords
Where Totally Wireless Group is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Totally Wireless Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Wireless Hardware Sales: Retail sale of mobile phones and wireless devices to consumers at company store locations
- Wireless Service Plans: Sale and activation of Metro by T-Mobile wireless service plans and subscriptions to retail customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Consumer wireless retail pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Totally Wireless Group product offering
Product offeringCore offering
Totally Wireless Group operates as an authorized Metro by T-Mobile dealer, selling wireless mobile phones, devices, and Metro by T-Mobile service plans to consumers through a network of 67+ retail store locations across North Carolina, South Carolina, Georgia, and Virginia. The company also offers a portfolio of operational support services, including live monitoring, inventory management, reporting, accounting, and HR services to support its retail operations.
Product overview
Totally Wireless Group operates as an authorized Metro by T-Mobile dealer offering wireless mobile products and services through 67+ retail locations across North Carolina, South Carolina, Georgia, and Virginia. The company provides a portfolio of operational support services including Live Monitoring for real-time operational tracking, Inventory Management for stock control, Reporting for data-driven insights, Accounting for financial management, and HR services. The core product is the Metro by T-Mobile wireless offering, supplemented by operational services that support the company's retail store network.
Differentiator
Problem solved
Functional benefit
Products and services
- Metro by T-Mobile Wireless Products and Service Plans Mobile phones, wireless devices, and Metro by T-Mobile service plans sold and activated at retail store locations for individual consumers seeking mobile connectivity.
- Live Monitoring Real-time tracking and oversight service for operations and performance, providing up-to-the-minute data insights, activity logs, and proactive decision-making capabilities to ensure accountability across workflows.
- Inventory Management Service for efficient control and organization of stock levels and supplies, including automated restocking, streamlined supply chain operations, and complete visibility across all inventory touchpoints.
- Reporting Data-driven report generation and analysis service providing actionable insights, visual analytics, and performance tracking to guide business strategy and support continuous improvement.
- Accounting Comprehensive financial management service covering records, transaction processing, and budget tracking with compliance and real-time visibility into financial health.
- HR Human resources service handling employee relations, recruitment, onboarding, administrative tasks, records management, and fostering a productive workplace.
Companies that use Totally Wireless Group
Customer profileSegments1 record
Ideal customer profiles1 record
Totally Wireless Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Totally Wireless Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Metro by T-MobilecoreTotally Wireless Group is an authorized dealer for Metro by T-Mobile products and services. The company has operated this authorized dealer relationship since its founding in 2015, selling T-Mobile wireless devices and activating Metro by T-Mobile service plans through its retail locations across the East Coast.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Totally Wireless Group competitors and assessment
Company assessmentDirect peers
- Wireless Zone: Authorized T-Mobile and Verizon retailer with ~400+ locations; directly comparable multi-state authorized dealer model.
- Russell Cellular: Authorized Verizon dealer with ~300+ locations across the Midwest and Southeast; closely comparable in scale and Southeast geography to Totally Wireless.
- GoWireless: Authorized multi-carrier dealer (Verizon, AT&T, T-Mobile) operating hundreds of locations; comparable authorized dealer model with similar subscription/commission economics.
- Victra: Authorized Verizon Wireless retailer operating ~1,500+ stores nationwide; comparable as a large multi-state authorized dealer reliant on a single carrier partnership.
- Cellular Sales: Largest authorized Verizon retailer in the U.S. with hundreds of locations; directly comparable as a large multi-state authorized wireless dealer with similar commission-driven economics.
Others
- CPR Cell Phone Repair: Franchised mobile device repair and accessories retailer; adjacent rather than directly competitive, but operates a similar franchise/multi-store retail model in the wireless ecosystem.
Broad incumbents
- Cricket Wireless (corporate stores): AT&T-owned prepaid carrier with its own corporate retail footprint; competes for the same value-segment wireless customers that authorized dealers like Totally Wireless serve.
- Metro by T-Mobile (corporate stores): Corporate-owned retail locations operated by T-Mobile directly; competes with authorized dealers for the same Metro prepaid customer base in overlapping geographies.
- Boost Mobile: Major prepaid wireless brand with its own retail and dealer channels; competes for the same Metro-style prepaid customer segment.
Regional players
- TCC Wireless: Regional authorized Verizon retailer concentrated in the Midwest/Southeast; comparable dealer model with similar store-format economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Totally Wireless Group social profiles
Digital presenceTotally Wireless Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Totally Wireless Group leadership team
Management profileNumber of profiles
Profiles2 records
Totally Wireless Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Totally Wireless Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Totally Wireless Group
What does Totally Wireless Group do?
Totally Wireless Group operates as an authorized Metro by T-Mobile dealer, selling wireless mobile phones, devices, and Metro by T-Mobile service plans to consumers through a network of 67+ retail store locations across North Carolina, South Carolina, Georgia, and Virginia. The company also offers a portfolio of operational support services, including live monitoring, inventory management, reporting, accounting, and HR services to support its retail operations.
Is Totally Wireless Group a public or private company?
Totally Wireless Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Totally Wireless Group founded?
Totally Wireless Group was founded in 2015. It employs 1 to 10 people.
Where is Totally Wireless Group based?
Totally Wireless Group is headquartered in Greensboro, United States, in the North America region.
How does Totally Wireless Group make money?
Two revenue lines are on record. Wireless Hardware Sales are the primary driver. The others are wireless Service Plans.
Who are Totally Wireless Group's main competitors?
Direct peers on record are Wireless Zone, Russell Cellular, GoWireless, Victra and Cellular Sales. CPR Cell Phone Repair is listed as an others. Broad incumbents are Cricket Wireless (corporate stores), Metro by T-Mobile (corporate stores) and Boost Mobile. TCC Wireless is listed as a regional player.
Does Totally Wireless Group have an API?
No public API is recorded for Totally Wireless Group.
What industry is Totally Wireless Group in?
Totally Wireless Group's product category is Wireless Telecommunications Retail. Its primary akta.pro industry code is CRACALAF, Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs). Its NAICS code is 517121 and its SIC code is 5731.