Eco Bee Shop Sdn. Bhd.

What Eco Bee Shop Sdn. Bhd. does

Eco Bee Shop Sdn. Bhd., operating as The Bee Shop, is a Malaysian honey and bee products company founded in 2002 and headquartered in Kulai, Johor. The company produces and sells a portfolio of bee-derived health and wellness products including wild raw honey harvested from Malaysian rainforests (in Asystasia, Rainforest, Eucalyptus, Mallotus, and Bittergourd floral varieties), Kelulut wild raw honey from stingless bees (Trigona species, in Emas, Dew, and Genio variants), royal jelly, bee pollen, infused honey with Bentong ginger or lemon, single-serve 7g honey sachets with functional herbal extracts (HOGINGER, HOPLUS, HOTA, HOFA, Royal Jelly+), herbal throat sprays, Throat Refresher, Bentong ginger and cinnamon powders, and the BeeCap ready-to-drink honey beverage. Its principal technical differentiator is a proprietary supercritical fluid extraction (SFE) process using carbon dioxide for stingless bee propolis, developed in collaboration with researchers at Monash University Malaysia's School of Pharmacy, which yielded Malaysia's first liquid Kelulut Golden Propolis extract and earned a Silver Award at ITEX 2022.

The business model is direct-to-consumer, combining an owned e-commerce storefront at beeshop.com.my (built on Shopline, supporting English and Chinese with 17 currency selectors and FPX, Touch N Go, DuitNow QR, and credit card payments) with four physical retail counters inside Malaysian shopping malls — Midvalley South Key and Paradigm Mall in Johor Bahru, AEON Bukit Indah in Johor Bahru (temporarily closed), and Tropicana Garden Mall in Petaling Jaya — operated partly through partnerships with Village Grocer. The company also ships overseas including into Singapore. Pricing spans from approximately RM10 single sachets to RM790 therapy bundles, with bundle promotions and a tiered membership program offering store-credit cashback on purchases above RM100. Customers are individual health-conscious consumers segmented across six personas — general wellness, beauty and skincare, respiratory health, men's vitality (Tongkat Ali-infused), women's wellness (Kacip Fatimah-infused), and families with children — with no enterprise or B2B accounts evidenced in the source data. Manufacturing operates from the Kulai facility under ISO, HACCP, GMP, Halal, Autentik, MESTI, and Made-in-Malaysia certifications.

Eco Bee Shop is a privately held Sendirian Berhad with 14 employees, no disclosed external funding rounds or institutional investors, and a related entity operating as Eco Bee Biotech Sdn. Bhd. The company derives no revenue from interest, advertising, licensing, or enterprise contracts in the available data, relying entirely on the sale of branded bee products through its combined digital and physical retail footprint.

Name

Eco Bee Shop Sdn. Bhd.

Legal name

Eco Bee Shop Sdn. Bhd.

Website

https://beeshop.com.my

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Bee Shop Sdn. Bhd. is a Malaysian honey and bee products company selling wild raw honey, Kelulut stingless bee honey, propolis, royal jelly, bee pollen, and ready-to-drink beverages via its beeshop.com.my storefront and four mall retail counters, serving individual health-conscious consumers across Malaysia with documented Singapore export reach.

Ownership category

akta.pro rank

Product category

Natural Honey and Bee-Derived Health Products

NAICS

Apiculture (112910), Apiculture (11291), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Beverages (2080)

akta.pro primary industry

Honey Production & Extraction (AFAEAHAA)

akta.pro secondary industries

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Honey, Beeswax & Other Apiculture Products from Forest Landscapes (AFAMAFAK)

Keywords

• Raw honey products
• Stingless bee honey
• Propolis extract
• Royal jelly supplements
• Bee pollen superfood

Headquarters

HQ city

Kulai

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct sales of bee products including wild raw honey, kelulut honey, bee pollen, propolis, royal jelly, honey sachets, infused honey, healthy snacks, and herbs/spices. E-commerce and retail store channels.
2. Membership Program: Store credit cashback and member point system based on purchase tier. Store credit given upon purchases above RM100, redeemable up to 10% of total bill.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eco Bee Shop Sdn. Bhd. (The Bee Shop) sources wild raw honey and stingless bee (Kelulut) honey from Malaysian rainforests and processes, packages, and sells a range of bee-derived health products — including honey varieties, Kelulut Golden Propolis Extract, royal jelly, bee pollen, infused and sachet honey, herbal powders, and ready-to-drink BeeCap honey beverages — through its own e-commerce platform and physical retail outlets in Malaysia.

Product overview

Eco Bee Shop Sdn. Bhd. is a Malaysian honey and bee product company offering a comprehensive portfolio of bee-derived health products. The core product line includes Wild Raw Honey (sourced from Malaysian rainforests with various floral varieties) and Kelulut Wild Raw Honey from stingless bees. Adjacent product categories include Bee Pollen (superfood), Royal Jelly, and Kelulut Golden Propolis Extract (scientifically developed with Monash University Malaysia using supercritical fluid extraction technology). The company also offers functional honey products through infusions (Bentong Ginger, Lemon) and convenient sachet formats with herbal extracts (HOGINGER with ginger, HOPLUS with lemon/propolis, HOTA with Tongkat Ali, HOFA with Kacip Fatimah, Royal Jelly+). Additional products include Honey Spray Propolis for oral care, Throat Refresher, and spices (Ginger and Cinnamon powders). The company bundles complementary products into wellness packages targeting specific health needs (Beauty Skin, Liver Detox, Happy Kids, Premium 3-High Symptoms Controller) and sells the BeeCap ready-to-drink honey beverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Raw Honey Pure, unprocessed wild honey sourced from Malaysian rainforests, harvested raw without heating to preserve natural enzymes and nutrients; available in multiple floral varieties including Asystasia, Rainforest, Eucalyptus, Mallotus, and Bittergourd; for health-conscious retail consumers.
• Kelulut Wild Raw Honey Premium honey produced by stingless kelulut bees (Trigona species) with a distinctive tangy flavor and high antioxidant content; available in Emas, Dew, and Genio varieties; targeted at health-conscious consumers seeking specialty stingless bee honey.
• Infused Honey Wild raw honey infused with natural extracts including Bentong Ginger and Lemon, combining health benefits with enhanced flavors; targeted at consumers seeking functional honey variants.
• Raw Honey Sachet (7g x 5) Convenient single-use honey sachets (7g x 5) for on-the-go consumption, available in multiple variants including Raw Honey, Kelulut, Yummy, HOGINGER, HOPLUS, HOTA, HOFA, and Royal Jelly+; priced RM19.90 – RM69.90; targeted at convenience-seeking consumers and functional honey users (e.g., HOTA with Tongkat Ali, HOFA with Kacip Fatimah).
• Bee Pollen 100% natural bee pollen superfood packed with protein, vitamins, and antioxidants; available in 100g and 300g sizes; positioned as 'The Most Complete Food on the Earth'; for health-conscious consumers using bee pollen as a daily energy and nutrition booster.
• Kelulut Golden Propolis Extract Premium propolis extract from Malaysian kelulut bees, extracted using proprietary Supercritical Fluid Extraction (SFE) with CO2 for high purity; available in PRO150 (RM68 – RM349) and PRO300 (RM188 – RM539) formulations; known for anti-bacterial, anti-viral, anti-inflammatory, and immune-boosting properties; targeted at health-conscious consumers seeking premium, halal propolis.
• Royal Jelly Fresh 100% Fresh Royal Jelly from bees, a highly nutritious substance known as the exclusive food of the queen bee; available in 100g (RM185) and 300g (RM515) sizes; supports anti-aging, skin health, energy, and blood sugar regulation; for adults seeking premium bee-derived nutrition.
• Honey Spray Propolis With Peppermint Compact 10ML oral spray infused with Malaysian propolis, pure honey, and peppermint extract for soothing throat relief and fresh breath; targeted at consumers seeking convenient on-the-go throat care.
• Throat Refresher 100% natural aromatic herbal product containing honey, lime, kumquat, citrus peel, peppermint, grapefruit and licorice for soothing throat discomfort and supporting digestion; targeted at consumers seeking natural herbal throat relief.
• Ginger Powder 100% pure Bentong Ginger powder, Halal-certified organic product from Malaysia known as the 'King of Ginger' for its strong aroma and spiciness; targeted at health-conscious consumers and traditional remedy users.
• Cinnamon Powder 100% pure cinnamon powder, Halal certified, with high antioxidant properties; used traditionally for colds, flatulence, nausea, and menstrual pain; targeted at health-conscious consumers using herbal remedies.
• BeeCap Honey Drink Ready-to-drink honey beverage made from 100% pure raw honey, packed with natural antioxidants, vitamins, and minerals; suitable for quick energy boost, hydration, and overall wellness; targeted at on-the-go consumers seeking convenient honey-based drinks.
• Beauty Skin Package Curated wellness package bundling Asystasia Wild Honey 700G, Royal Jelly 100G, and a free Bee Pollen 100G, priced at RM360; designed to enhance skin beauty and radiance; targeted at adults, predominantly women, seeking natural beauty-from-within supplementation.
• Liver Detox Package Wellness package containing Bittergourd Wild Honey 700G and free Wellness Kelulut Golden Propolis 150 5ML, priced at RM360; positioned for liver detoxification and improved sleep quality; targeted at health-conscious consumers seeking targeted detox support.
• Happy Kids Package Children's wellness bundle featuring Melaleuca Wild Raw Honey 700G, PRO150 Kelulut Golden Propolis 5ml, and a free Rainforest Honey 140g, priced at RM243; positioned to boost children's immune systems; targeted at parents and families with young children.
• Premium 3 High Symptoms Controller Comprehensive wellness package for managing 3-High symptoms (high blood pressure, high cholesterol, high blood sugar), bundling Kelulut Dew Wild Honey 700g, Royal Jelly 300G, and free Kelulut Golden Propolis 10ml, priced at RM790; targeted at consumers managing cardio-metabolic health concerns.
• BA XIAN GUO HAI Package Ultimate honey variety package featuring 8 types of honey products including HOTA, HOFA, HOPLUS, Royal Jelly+, HOGINGER, Kelulut Honey, Yummy Honey, and Raw Honey sachets; targeted at consumers and gift-buyers seeking a broad assortment of honey variants.

Quantifiable outcome

• First liquid formulation for stingless bee propolis in Malaysia (waste to wealth)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Monash University Malaysia (School of Pharmacy)coreStrategic or Co-development PartnerCollaboration with researchers from School of Pharmacy (Professor Gan Siew Hua, Dr. Ronald Lee, Mr. Kashif Maroof, A/Prof. Goh Bey Hing and A/Prof Siow Lee Fong) to develop the first liquid formulation for stingless bee propolis. Work resulted in Malaysian Kelulut Golden Propolis product developed using supercritical fluid extraction technology. Monash team received Silver Award at ITEX 2022 for the innovation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wedderspoon Organic: Specializes in raw Manuka honey, propolis, and bee-derived wellness SKUs with premium retail placement. Comparable natural/raw positioning and propolis range.
• Y.S. Eco Bee Farms: US-based bee product company offering royal jelly, propolis, pollen, and raw honey. Comparable product portfolio targeting health-conscious consumers in a similar premium positioning.
• Comvita: New Zealand-listed premium honey and propolis brand. Sells UMF Manuka honey, propolis extracts, and bee-derived wellness products globally — directly comparable product mix and premium positioning to Eco Bee Shop.
• Berringa: Australian premium honey brand selling Manuka honey and bee superfoods with a focus on e-commerce and natural retail channels. Comparable premium honey/superfood positioning.
• Tribal Honey (Kelulut): Malaysian producer of Kelulut (stingless bee) honey and related products. Most direct regional peer given overlapping native bee species sourcing and Malaysian market focus.
• Manuka Health: New Zealand-based producer of Manuka honey and bee propolis products. Comparable in offering bee-derived health products with proprietary processing claims and international distribution.

Broad incumbents

• Rowse Honey: UK-based honey brand with wide retail distribution and a range of specialty/premium SKUs. Comparable category overlap as a broader incumbent with specialty line extensions.
• Dabur Honey: Large Indian FMCG honey brand with international presence and strong distribution. Represents a scaled incumbent competing for shelf space in the broader honey category.
• Capilano Honey: Australia's largest honey brand, selling across retail and export. Serves the same honey category with a much wider SKU portfolio and distribution footprint.

Emerging players

• ApiHealth (NZ): New Zealand propolis specialist focused on bioactives extraction and IP-led propolis products. Comparable in applying proprietary extraction/processing to bee-derived ingredients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eco-bee-shop-sdn.-bhd.

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Bee Shop Sdn. Bhd.