Beeston Fields Golf Club

What Beeston Fields Golf Club does

Beeston Fields Golf Club is a privately held members' golf club founded in 1923 in Beeston, Nottingham, operating an 18-hole Tom Williamson-designed parkland course spanning 6,430 yards on a Victorian estate dating to 1837 (the former home of Sir Harold Bowden, Raleigh Cycle Company founder). The club serves a diversified customer base including individual members across age tiers (£479–£1,575 annual subscriptions), corporate members, University of Nottingham students, a Ladies Academy, 50+ junior members, golf societies (8–100 players), and visitors paying £48–£54 in green fees. Beyond core golf, the venue operates a clubhouse restaurant and Sunday carvery, hosts weddings and private events for up to 120 guests in the restored Victorian Walled Garden and Sun Lounge, and runs annual open competitions.

The business model combines recurring membership subscriptions, transactional green fees, society/corporate packages, restaurant and event revenue, PGA coaching (adults from £28, juniors from £15), SkyTrak custom club fittings (£30), and pro shop sales across brands such as Ping, TaylorMade, Titleist, and FootJoy. Technology infrastructure is built on third-party golf platforms — BRS Golf for tee-time booking, ClubV1 for member services, HowDidiDo for performance tracking, plus SkyTrak, V1 Golf, and Trackman simulators for instruction and fitting. The club holds Golf Mark, Safe Golf, and Respect in Golf accreditations from England Golf and is led by Managing Director Philippa Marshall, one of the first female MDs of a UK golf club, supported by PGA Head Professional Connor Ashby and a 24-person team. Marketing relies on the website, BRS online booking, Facebook, England Golf's Get Into Golf initiative, open competitions, and word-of-mouth referrals, while reciprocal arrangements with seven local clubs and Notts league participation extend member play options.

Name

Beeston Fields Golf Club

Legal name

Beeston Fields Golf Club

Website

https://beestonfields.co.uk

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Beeston Fields Golf Club operates an 18-hole parkland golf course and clubhouse in Nottingham, UK, serving individual members, juniors, corporate clients, societies, and event guests with golf, hospitality, weddings, and coaching services.

Ownership category

akta.pro rank

Product category

Golf Club and Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Turf Management (Sports Fields, Golf Courses) (BPABADAC)

Keywords

• Golf club membership
• Parkland golf course
• Golf lessons coaching
• Wedding venue hire
• Society golf packages

Headquarters

HQ city

Beeston, Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions ranging from £0 for juniors aged 8-13 to £1,574.63 for over 40s. Includes various categories: full membership, flex membership, corporate membership, student membership, ladies academy, and trial memberships.
2. Green Fees: Visitor green fees charged at £48 weekdays and £54 weekends. Additional categories for county card holders, students, and juniors. Member guests pay £27.
3. Society and Corporate Golf Days: Packages for groups of 8-100 golfers including bespoke golf, food and beverage combinations. Booked on Mondays, Wednesdays, Fridays and Sundays.
4. Restaurant and Bar Services: Clubhouse restaurant and bar open all day for golfers and visitors. Sunday carvery lunches priced at £18.95 main course. Bar open daily with varying hours.
5. Golf Lessons: PGA professional coaching for adults (£28+) and juniors (£15+). Block packages and playing lessons available.
6. Custom Club Fittings: Professional custom fitting sessions using SkyTrak technology at £30, credited toward equipment purchases
7. Pro Shop Sales: Fully stocked pro shop selling clubs and equipment from brands including Ping, TaylorMade, Titleist, Benross, Under Armour, Motocaddy, and FootJoy
8. Wedding Receptions: Civil ceremonies (up to 120 guests) and wedding receptions in the Sun Lounge with catering by professional chefs
9. Private Events and Venue Hire: Private parties, celebrations, and wakes hosted in the clubhouse accommodating 20-120 guests
10. Open Competitions: Annual open competitions including Ladies Open, Seniors Open, BFGC Open, and Seniors Mixed Open

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Beeston Fields Golf Club operates a historic 18-hole parkland golf course in Beeston, Nottingham, supported by an indoor Trackman simulator facility, PGA-led lessons and custom fittings, a pro shop, clubhouse restaurant and Sunday carvery, and event hosting for weddings, private parties and wakes. The club sells golf memberships, visitor green fees, society and corporate packages, coaching, fittings, retail, and venue hire as its core offerings.

Product overview

Beeston Fields Golf Club is a traditional golf club offering a comprehensive golfing experience built around its historic 18-hole parkland golf course, designed by Tom Williamson and opened in 1923. The club provides a complete portfolio of golf services including the championship course, The Old Drive indoor golf facility with Trackman simulators, a fully stocked Pro Shop with custom fitting services, and professional instruction through PGA-qualified coaches using SkyTrak and V1 Golf technology. Beyond golf, the club operates a clubhouse restaurant and bar serving daily meals and Sunday carvery, while its venue spaces host weddings, private events, and funeral wakes for up to 120 guests. Membership options range from full playing memberships to flexible BRS-based packages, corporate memberships, junior programs, and a Ladies Academy, with society packages and open competitions serving external visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Parkland Golf Course Championship 18-hole parkland golf course spanning 6,430 yards with tree-lined fairways and undulating greens, available for play by members, visitors, and societies.
• Golf Memberships

Quantifiable outcome

• Golf Mark accreditation - one of few clubs in Nottinghamshire with this national recognition
• +2 more outcomes

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and moderate.

• Club Systems International Ltd.coreTechnology or IntegrationClub Systems International provides and hosts the club's website platform (ClubV1/ClubSite). They maintain the website infrastructure and provide the content management system for the club.
• HowDidiDo.comcoreTechnology or IntegrationHowDidiDo.com powers the member-facing services and is referenced as the platform powering member interactions at the club.
• BRS GolfcoreTechnology or IntegrationBRS Golf provides the tee sheet and booking system for both members (members.brsgolf.com) and visitors (brsgolf.com/beestonfields). Used for member tee time booking, society bookings, and open competition entries.
• England GolfcoreStrategic or Co-development PartnerEngland Golf is the governing body for amateur golf in England. Beeston Fields participates in the Get Into Golf initiative and has Respect in Golf membership. The club's safeguarding policies reference England Golf contact details.
• Nottinghamshire Golf Clubs (Reciprocal Arrangements)moderateChannel Partner/ Reseller/ DistributorFull members have access to seven local reciprocal golf clubs in Nottinghamshire. Ladies Section also has an extensive list of reciprocal clubs for member play at other courses.
• Notts Silver and Bronze LeaguesmoderateStrategic or Co-development PartnerClub teams participate in Notts Silver and Bronze Leagues. Also participates in Winter league with 5 other Nottinghamshire clubs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Saunton Golf Club: Historic UK members' golf club with multiple courses, full membership, society packages and venue hire — a like-for-like traditional UK members' golf club.
• The Wisley Golf Club: Surrey-based members' club with an 18-hole parkland course, full/flexible membership tiers, society days, weddings and clubhouse dining — closely comparable UK members' golf club model.
• Notts Golf Club (Hollinwell): Historic Nottinghamshire golf club (founded 1887) with an 18-hole heathland/parkland course, comparable membership structure and corporate/society offerings in the same county.
• Wollaton Park Golf Club: Direct local competitor in Nottingham offering an 18-hole parkland golf course with similar membership, society, and event offerings to the same Nottinghamshire catchment.
• Rushcliffe Golf Club: East Midlands golf club operating an 18-hole course with comparable membership tiers, green fee structure, and society/event hosting services in the same regional market.
• Chilwell Manor Golf Club: Nearby Nottinghamshire club offering 18-hole parkland golf, full and flex membership, society days and clubhouse hospitality — directly comparable in scale and offerings.
• Coxmoor Golf Club: Nottinghamshire-based golf club offering a championship-grade course, membership tiers, society packages and hospitality services directly comparable to Beeston Fields.

Broad incumbents

• The Belfry Hotel & Resort: Larger UK golf resort in the Midlands with multiple courses, hotel, weddings and corporate events — overlapping on golf, weddings and hospitality but at much greater scale.
• St Andrews Links: Iconic Scottish golf destination operating multiple courses, clubhouse hospitality, retail and coaching — a comparable golf-course-and-hospitality business model at vastly greater scale.
• Wentworth Club: Premium UK private members' golf club offering parkland golf, memberships and high-end event hosting — comparable business model but at a much higher price point and scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beeston-fields-golf-club-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeston Fields Golf Club