BEEWORLD

What BEEWORLD does

BEEWORLD (doing business as BEE WORLD ARI DÜNYASI) is a Turkish consumer-facing e-commerce marketplace that operates as a branded storefront on the Magazanolsun.com platform, with the legal and operating entity being Tekkart Bilişim Hizmetleri Ticaret A.Ş. (registered at İkitelli OSB, YTÜ Teknopark, Başakşehir, İstanbul). The catalog is anchored in Turkish specialty foods — breakfast staples (honey, butter, cheese, jam, olives, tahini/pekmez, helva), cured meats (pastırma, sucuk, kavurma), legumes and grains, dried fruits and nuts, confectionery (lokum, chocolate, chestnut candy), and organic/gluten-free lines — and has been broadened into mother & baby clothing, electronics, jewelry/watches, phone accessories, and facial & body care. All listing, checkout, payment, and shipping infrastructure is supplied by Magazanolsun.com, and BEEWORLD relies on contracted third-party couriers for last-mile fulfillment.

The business model is a multi-vendor marketplace: third-party sellers list products at no onboarding cost, customers transact through the storefront, and BEEWORLD earns through marketplace commissions and transaction fees on the underlying GMV. Customers can check out as guests or registered members, pay by credit card, Papara digital wallet, or loyalty points, and benefit from a 14-day return policy and free shipping on qualifying items. The Tekkart loyalty program (Tekpara) layers on top of the storefront, awarding 1% cashback on every purchase with no expiration and allowing cross-merchant point redemption across the Tekkart partner network, which is the principal customer-retention mechanism alongside email and SMS lifecycle messaging.

BEEWORLD serves Turkish online shoppers in mainland Turkey and Northern Cyprus, with a horizontal segmentation approach across food, baby, household, and general-merchandise categories. No named enterprise customers, funding rounds, M&A activity, or proprietary technology stack are present in the available data, indicating a small storefront operation with 9 employees per firmographic records and no disclosed revenue figure.

Name

BEEWORLD

Legal name

Tekkart Bilişim Hizmetleri Ticaret A.Ş.

Website

https://beeworld.com.tr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BEEWORLD is a Turkish consumer e-commerce marketplace operating as a branded storefront on Magazanolsun.com, selling Turkish specialty foods, baby products, and general merchandise to Turkish shoppers in Turkey and Northern Cyprus.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

All Other Specialty Food Retailers (445298), Grocery and Convenience Retailers (4451)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

akta.pro secondary industry

Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Online marketplace
• E-commerce platform
• Multi-vendor marketplace
• Online grocery
• Loyalty rewards

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Marketplace Commission: BEEWORLD operates as a multi-vendor marketplace powered by Magazanolsun.com. The platform charges sellers for listing products, with revenue generated through transaction fees and commissions from sellers. Sellers pay fees to list and sell products on the platform.
2. Product Sales: Direct product sales through the platform where various vendors sell goods to consumers. The platform facilitates transactions between buyers and sellers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BEEWORLD operates a multi-vendor e-commerce marketplace storefront that enables third-party sellers to list and sell products across categories including Turkish specialty foods (vinegar, pepper paste, preserves, olives, cheese, helva, dried fruits, nuts, legumes, Turkish delight), baby products (baby clothing), and general merchandise (electronics, jewelry, watches, phone accessories, facial and body care). The platform is powered by Magazanolsun.com marketplace infrastructure operated by Tekkart Bilişim Hizmetleri Ticaret A.Ş. and integrates the Tekpara loyalty program, awarding customers 1% cashback points on purchases.

Product overview

BEEWORLD is an e-commerce marketplace platform operated by Tekkart Bilişim Hizmetleri Ticaret A.Ş. and powered by Magazanolsun.com infrastructure. The platform enables third-party sellers (sellers/vendors) to list and sell products across multiple categories including: Gıda & Şekerleme (Food & Confectionery) with subcategories such as Kahvaltılık (Breakfast items including Bal/Honey), Bakliyat (Legumes including Bulgur, Fasulye, Mercimek, Nohut), Sirke (Vinegar), Biber Salçası (Pepper Paste), Konserve (Canned goods), Zeytin (Olives), Tereyağ (Butter), Peynir (Cheese), Reçel (Jam), Helva Tahin Pekmez (Halva, Tahini, Molasses), and dried fruits/nuts; Anne & Bebek (Mother & Baby) including Bebek Giyim (Baby Clothing) with Erkek Bebek (Baby Boys); Ev & Yaşam (Home & Living); and Süpermarket categories. The platform integrates the Tekkart loyalty program (Tekpara) where users earn 1% cashback on purchases. The business model is a marketplace where Tekkart acts as intermediary, collecting payments on behalf of sellers and facilitating buyer-seller transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• BEEWORLD E-Commerce Marketplace Multi-vendor online marketplace storefront operated by Tekkart Bilişim Hizmetleri Ticaret A.Ş. and powered by Magazanolsun.com infrastructure, enabling third-party sellers to list and sell products across Turkish specialty foods, baby products, and general merchandise to Turkish consumers.
• Tekkart Loyalty Program (Tekpara) Tekkart is a 100% domestic Turkish loyalty system that awards Tekpara points (1% cashback) on purchases made through BEEWORLD and partner merchants, redeemable on future transactions with no expiration.

Quantifiable outcome

• Customers earn 1% Tekpara on all purchases

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Magazanolsun.comcoreTechnology or IntegrationMagazanolsun.com provides the e-commerce platform infrastructure powering BEEWORLD. All product listing, sales, payment processing, and logistics infrastructure is powered by Magazanolsun.com. The relationship allows BEEWORLD to operate as a fully functional multi-vendor marketplace without building proprietary e-commerce technology.
• Tekkart Bilişim Hizmetleri Ticaret A.Ş.coreStrategic or Co-development PartnerTekkart Bilişim is the parent company operating BEEWORLD through the Magazanolsun.com platform. The company is also the operator of the Tekkart loyalty program (Tekpara), which provides 1% cashback rewards on all BEEWORLD purchases. Registered office address: İkitelli OSB Mah. İkitelli YTÜ TEKNOPARK Sok. No:1/207 Başakşehir/İstanbul.
• TekkartcoreGTM or Marketing PartnerTekkart is a loyalty rewards program that enables customers to earn 'Tekpara' points (1% cashback) on purchases from BEEWORLD and partner merchants. Points have no expiration and can be redeemed on future purchases. Tekkart also provides cross-merchant loyalty benefits allowing points earned elsewhere to be used on BEEWORLD.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Istegelsin: Turkish online grocery marketplace delivering specialty and everyday foods to consumers. Comparable to BEEWORLD in its focus on Turkish food categories and direct-to-consumer online retail.
• Hepsiburada: Major Turkish multi-category e-commerce marketplace competing for the same consumer base across food, household, and general merchandise categories. Comparable as a domestic Turkish marketplace with multi-seller model.
• Çiçek Sepeti: Turkish online marketplace for gifts, gourmet foods, and confectionery with multi-seller listings. Comparable as a domestic Turkish marketplace focused on edible gift and specialty food categories.
• N11: Turkish multi-category online marketplace offering a wide assortment including groceries and household goods. Comparable to BEEWORLD as a domestic horizontal marketplace serving Turkish shoppers.
• CarrefourSA: Major Turkish grocery retailer with online delivery of packaged, organic, and specialty foods. Comparable to BEEWORLD in selling Turkish specialty foods to domestic consumers online.
• Trendyol: Turkey's leading multi-vendor e-commerce marketplace, selling across categories including groceries, specialty foods, baby products, and electronics. Directly comparable to BEEWORLD as a horizontal marketplace serving Turkish consumers with multi-seller listings.
• GittiGidiyor: Turkish multi-category marketplace (owned by eBay) covering food, household, and general merchandise. Comparable to BEEWORLD as a domestic marketplace serving Turkish consumers across diverse categories.
• Migros Sanal Market: Online grocery storefront of Turkey's largest supermarket chain, selling packaged and specialty foods directly to consumers. Comparable as a domestic Turkish food retailer with online storefront.

Broad incumbents

• Amazon Turkey: Global e-commerce incumbent operating in Turkey with broad marketplace across groceries, electronics, baby products, and general merchandise. Comparable as a major Turkish marketplace competitor with broader scale and brand recognition than BEEWORLD.

Emerging players

• Marketyo: Smaller Turkish multi-vendor marketplace offering food and household categories. Comparable to BEEWORLD as a domestic multi-seller marketplace with similar product breadth and scale tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/beeworld

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEEWORLD