Behind Every Kick

What Behind Every Kick does

Behind Every Kick is a UK-registered charity (Charity Commission No. 1177250) founded in 2016 by David Pollock. It runs a sports-psychology-based youth development programme targeted at Year 12 students (ages 16–17) drawn from London schools and community sports clubs. The core curriculum was co-developed with EYLane4, a human performance consultancy, lending the offering specialist facilitator expertise in performance psychology that the charity itself does not employ on a permanent basis.

The charity's product surface is built around three components: (1) the seasonal Behind Every Kick programme delivered directly into schools and clubs, reaching approximately 100 young people per season; (2) the EY Clubhouse, a corporate-sponsored enrichment programme offered at a stated £1,500 per corporate participant; and (3) the Connect alumni network, which retains graduates post-programme and sustains relationships between cohorts, schools, and corporate sponsors. Reported impact metrics from the 2024/25 Impact Report include 90% of participants gaining new skills, 88% reporting clearer understanding of future opportunities, 86% increased motivation, 82% increased confidence, and 84% remaining connected post-programme.

The business model is non-commercial: revenue is generated through corporate donations, tiered corporate partnerships (Flagship tier occupied by Harkalm Group; Core tier including Cedar Recruitment, with additional partners EY, OakNorth Bank, LSL Property Services, London Youth Rowing, Gemini, Two Circles, Google, Sport4Life, and Coniston Capital), and fundraising events. The charity operates with roughly 12 employees and remains geographically concentrated in London, with no disclosed expansion outside the capital. There are no funding rounds, acquisitions, or other commercial capital events on record.

Name

Behind Every Kick

Legal name

Behind Every Kick

Website

https://behindeverykick.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Development & Sports Outreach Programs (EDAIAGAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth development programmes
• Sports psychology workshops
• School mentoring services
• Corporate charity partnerships
• Community sports education

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The charity accepts donations from individuals through its website. Donations may be eligible for Gift Aid, allowing Behind Every Kick to claim 25p per £1 donated from HMRC.
2. EY Clubhouse Membership: Corporate membership programme starting at £1,500 for up to three delegates, which funds places for young people on the core programme while providing leadership development for rising talent within partner businesses.
3. Corporate Team Registration: Football tournament at £800 per corporate team; golf day at £700 per 4-player team or £175 per individual. These fundraising events engage corporate supporters while generating revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Behind Every Kick is a UK charitable incorporated organization that delivers a sports psychology-based youth development programme to Year 12 students (ages 16-17) in London schools and community sports clubs. The programme, developed in partnership with EYLane4, combines workshops, mentoring, work-experience opportunities, and careers insights to build transferable skills such as leadership, resilience, and communication.

Product overview

Behind Every Kick is a charity offering a unified youth development ecosystem centred on sports psychology. The core offering consists of the Development Programme (delivered to Year 12 students in schools and sports clubs), the Connect aftercare network for programme graduates, and the Clubhouse leadership programme for corporate partners' employees. All offerings are developed in partnership with EYLane4, world-renowned human performance experts. The programme enables approximately 100 young people per season to develop skills for life and career, supplemented by workshops, mentoring, and work experience opportunities facilitated through the Connect platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of programme participants said they gained new skills or improved their existing ones
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered minor, flagship and core.

• LSL Property ServicesminorGTM or Marketing Partner · 13 April 2026LSL Property Services hosted a session at their offices where young people heard from CEO Adam Castleton and Chief Risk Officer Saad Hassanuddin about careers in finance.
• Harkalm GroupflagshipGTM or Marketing Partner · 4 March 2026Harkalm Group partnered with Behind Every Kick to support the charity's mission in London. A partnership film was released showcasing their support for creating opportunities for young people.
• OakNorth BankminorGTM or Marketing Partner · 26 November 2024OakNorth Bank was the event sponsor for the 2024 A Winning Mindset Fundraising Dinner at Lord's Cricket Ground.
• EYLane4coreStrategic or Co-development PartnerEYLane4 are world-renowned experts in human performance who co-developed the Behind Every Kick programme. They deliver the Clubhouse leadership development programme in partnership with BEK and EY. The organisation was founded by former England rugby player and coach Trent Leyland.
• EYcoreStrategic or Co-development PartnerEY hosts the Clubhouse leadership programme at their London Bridge offices. The partnership enables corporate rising talent to develop while their participation funds BEK programme places for young people.
• Cedar RecruitmentcoreGTM or Marketing PartnerCedar Recruitment sponsors the annual Behind Every Kick Football Tournament. Finance officer Georgina Denslow has organised CV workshops for programme graduates and serves as a mentor.
• London Youth Rowing (LYR)minorGTM or Marketing PartnerLondon Youth Rowing provides rowing coaching and facilities for BEK programme participants, enabling students from Six21 to experience rowing on the Waterworks River.
• Gemini (Boat Race Principal Partner)minorGTM or Marketing PartnerGemini, as principal partner of the Boat Race, provided funding that enabled BEK students to participate in rowing activities and attend the Boat Race launch event.
• Two CirclesminorGTM or Marketing PartnerTwo Circles, a sports marketing agency, hosted BEK programme graduates at their London office for career insight and networking sessions.
• GoogleminorGTM or Marketing PartnerGoogle opened its doors to five Behind Every Kick programme graduates, providing an insight into working at the technology company.
• Sport4Life / S4LminorGTM or Marketing PartnerSport4Life is recognised as an official Impact Partner, indicating a collaborative relationship in youth development.
• Coniston CapitalminorGTM or Marketing PartnerConiston Capital hosted a work readiness workshop for Behind Every Kick young people.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• OnSide Youth Zones: UK network of state-of-the-art youth centres offering sport, arts, and mentoring to young people aged 8-19 — broader youth-development model that competes for the same corporate and philanthropic partners.
• The Prince's Trust: Major UK youth-development charity supporting 11-30 year-olds into education, employment and training — draws on overlapping corporate partnerships and corporate CSR budgets in the same donor pool.
• Right To Play: Global organisation using sport and play to empower children and youth facing disadvantage — demonstrates the broader sport-for-development category in which Behind Every Kick competes for philanthropic mindshare.

Direct peers

• Greenhouse Sports: London-based charity using sport to raise aspirations and attainment of young people from disadvantaged communities, with structured programmes in schools — closely aligned model and geography to Behind Every Kick.
• Sport4Life UK: UK charity using sport to support disadvantaged 11-25 year-olds into education and employment. Sport4Life is officially listed as Behind Every Kick's Impact Partner, making it the closest comparable and a direct collaborator.
• Youth Sport Trust: National UK charity focused on improving children's wellbeing and development through sport and PE, working extensively with schools — analogous curriculum-and-school-delivery model at greater scale.
• Access Sport: UK charity using sport to transform disadvantaged young people's lives through volunteering and community programmes — comparable sport-for-development model serving similar beneficiary profiles.
• London Youth Rowing: Active Behind Every Kick delivery partner (provides rowing coaching for Six21 students) and a London charity using sport to broaden horizons for young people — comparable target audience, geography, and sport-as-engagement approach.
• Sported: UK charity supporting community sport groups that use sport to drive social change among disadvantaged young people — analogous mission of using sport as a vehicle for youth development outcomes.

Others

• Beyond Sport: Global network and convening body for organisations using sport for social impact — adjacent ecosystem participant that shapes the funding and partnership environment Behind Every Kick operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/behindeverykick
• Facebookfacebook.com/BehindEveryKick
• LinkedInlinkedin.com/company/behindeverykick
• Instagraminstagram.com/behindeverykick

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behind Every Kick