behle & partner
behle & partner is a German owner-managed full-service PR and marketing agency in Kolbermoor, Bavaria, serving enterprise consumer electronics, audio, lifestyle, and technology brands with integrated campaigns coordinated through a six-country European partner network.
- Company typePrivate
- Founded2010
- HeadquartersKolbermoor, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What behle & partner does
behle & partner GmbH & Co. KG is a privately held, owner-managed full-service PR and marketing agency headquartered in Kolbermoor near Rosenheim, Bavaria, Germany. Founded in 2010 by Jean Marc Behle and joined in 2015 by Managing Director & Partner Florian Richter, the firm targets B2B enterprise clients — primarily consumer electronics, audio, lifestyle, technology, and sports brands — and delivers integrated campaigns spanning PR, influencer marketing, social media, events, trade fair communication, and content creation. Its client roster includes HARMAN/JBL, Sharp, Loewe, Ruark Audio, Twelve South, iiyama, Thrustmaster, Dockin, CyberPower Systems, and Navee Scooter, with engagement evidence including European PR launches, 360° activations (e.g., JBL x Jérôme Boateng), IFA Berlin trade fair communication, and product launch roadshows.
The agency operates on a professional services revenue model with project-based fees and ongoing retainer agreements; pricing is quote-based and not publicly disclosed. Distribution is sales-led and direct: the core six-person team in Kolbermoor coordinates deliverables through a network of freelancers and six European partner agencies covering the UK, France, the Netherlands, Poland, Italy, and Spain, enabling the firm to act as lead agency for international clients expanding across multiple European markets. The company does not develop proprietary technology products, relying instead on standard industry tools for PR, social media, analytics, and campaign execution, and there is no external investment or parent company disclosed in available sources.
behle & partner firmographics
Firmographics- Name
- behle & partner
- Legal name
- behle & partner GmbH & Co. KG
- Website
- https://behle-partner.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- behle & partner is a German owner-managed full-service PR and marketing agency in Kolbermoor, Bavaria, serving enterprise consumer electronics, audio, lifestyle, and technology brands with integrated campaigns coordinated through a six-country European partner network.
- Ownership category
- akta.pro rank
behle & partner industry classification
Industry- Product category
- Marketing & PR Services
- NAICS
- Public Relations Agencies (54182), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Technology & B2B PR (MPAAADAC), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where behle & partner is headquartered
LocationHeadquarters
- HQ city
- Kolbermoor
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
behle & partner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR & Communication Services: Professional services revenue from PR and communication consulting, media relations, influencer marketing campaigns, social media management, and strategic marketing advisory. Revenue is generated through project-based fees and ongoing retainer agreements with clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
behle & partner product offering
Product offeringCore offering
behle & partner is a full-service B2B marketing and PR agency that delivers integrated communication campaigns for enterprise brands. Its offerings span five pillars: PR & Communication (media and blogger relations, influencer marketing, social media), Marketing Communication (brand management, events, trade fairs, advertising and media planning), Strategy (marketing and sales strategy, business planning, market research), Creation & Content (content strategy, websites, photo and film production), and a Network pillar coordinating Europe-wide PR through partner agencies.
Product overview
behle & partner is a full-service PR and marketing agency offering integrated communication solutions. The agency provides five core service pillars: PR & Communication (product communication, media relations, influencer marketing, social media), Marketing Communication (brand management, events, trade fairs, advertising), Strategy (marketing strategies, business planning, market research), Creation & Content (content creation, websites, photo/video production), and Network (Europe-wide PR coordination). The agency specializes in consumer electronics, lifestyle, technology, and sports sectors, managing international campaigns through a partner network across Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- PR & Communication Product and corporate communication, media and blogger relations, influencer marketing, social media management, and multi-stage integrated campaigns for enterprise brand clients.
- Marketing Communication Brand building and management, events, road shows and trade fairs, advertising and media planning, media cooperation, trade marketing, and promotion for enterprise clients.
- Strategy Development of marketing and sales strategies, business planning and start-up support, market and opinion research, process analysis and development, and interim management services.
- Creation & Content Content strategy and creation, marketing and sales documents, websites and web shops, advertisement management, photo shoots, and film production for client campaigns.
- Network (European PR Coordination) Establishment and coordination of a Europe-wide PR network, international media communication, and access to the agency's family and friends partner network across European markets.
- International Marketing Network Europe-wide marketing and PR coordination with partner agencies in UK, Poland, France, Italy, and DACH, providing clients with a single lead-agency point of contact for multi-market campaigns.
- Trade Fair Communication Full-service trade fair communication including press conference coordination, journalist invitations, appointment management, and on-site press support for clients exhibiting at events such as IFA Berlin.
- Influencer Marketing Influencer selection, campaign planning, contracting, content management, and result evaluation for brand collaboration campaigns targeting consumer audiences.
- 360° Activation Campaigns Integrated multi-channel campaigns combining PR, media, social media, point of sale, and marketing disciplines to deliver coordinated brand activations across touchpoints.
- PR Launch Events Product launch event services including venue selection, smart home or product setups, journalist demonstrations, and test sample distribution for media coverage.
Quantifiable outcome
- JBL x Jérôme Boateng 360° campaign achieved over 9 million ad impressions and almost 3 million interactions in 4 weeks, with ~600 participants submitting headphone designs
- +2 more outcomes
Companies that use behle & partner
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
behle & partner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
behle & partner partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- die systementwickler (P7 Group)coreLogistics and e-commerce company based in Fürstenfeldbruck serving as partner for warehousing, management of test and seeding products, and development of web shops. They coordinate product logistics for marketing campaigns across Europe.
- Daniel ErkecoreGraphic design and brand communication agency located in Munich. First address for development of complex websites and graphic designs, covering all areas of visual brand management.
- FinalArtminorGraphic partner for print materials including brand designs, company logos, advertising materials, concept adaptations, and complex image editing.
- beechstudioscoreOne of Bavaria's largest film and photo production companies with a team of 20. Implements international campaigns and projects for SMEs and start-ups. Jointly develops storyboards for productions that complement client campaigns.
- RakosminorPartner for digital marketing and content. Implements major social media campaigns and community management, as well as live events and cooperations.
- Ranieri AgencycoreUK market partner with competencies in consumer tech and lifestyle. Covers traditional PR, influencer relations, digital, social, content, and sponsorship activations.
- Ten Four ComsminorYoung English PR and social media agency. Operates independently focusing on powerful PR and social media activities.
- Fabriq PRcoreFrench market partner specializing in technology and innovation topics. Known for bold and innovative campaigns with diverse portfolio around PR and communication.
- FNKEcoreFounded in 2015, data-driven PR agency and preferred partner for the Netherlands market.
- MindspotcoreFounded in 2010, multiple awards from Polish PR Associations. Polish market partner covering all PR disciplines and social media and influencer relations.
- D.A.G. CommunicationscoreItalian market partner specializing in media relations, online PR, social media activations, and events.
- LF ChannelcoreSpanish market partner specialized in content marketing and traditional PR activities. Known for rapid success and long-term projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
behle & partner competitors and assessment
Company assessmentDirect peers
- Lewis: Global communications agency specialising in tech, consumer electronics and digital brands. Similar integrated PR + content + social media + influencer offering, and uses a multi-market partner/co-delivery model analogous to behle & partner's European network.
- Schwartz Public Relations: Munich-based, owner-managed German tech and consumer-electronics PR agency. Directly comparable in size, sector focus (consumer electronics, IT, lifestyle), and full-service PR + influencer + content offering targeting DACH enterprise brands.
- Archetype: Tech and consumer-electronics specialist PR agency (part of Havas) with integrated earned-media, social and influencer services for enterprise tech brands. Comparable service pillars and client mix in audio, smart home and connected devices.
- WE Communications: Tech-focused global PR agency with strong consumer-electronics portfolio (audio, smart home, gaming). Comparable in combining brand PR, influencer marketing and integrated campaigns for enterprise tech clients.
- Hotwire: Global technology and consumer-electronics PR agency with deep experience in integrated PR, influencer and social campaigns for brands like JBL-adjacent tech clients. Closest international peer in terms of vertical mix and integrated service model.
- Piabo PR: Berlin-based German PR agency focused on digital, tech and consumer brands. Comparable service scope (PR, influencer, content, events) and similar client size profile, though with a stronger digital-native tilt.
Broad incumbents
- Edelman: World's largest PR firm with a deep consumer-electronics and technology practice (including work for HARMAN-adjacent clients). Overlaps heavily in service offering and target clients but operates at vastly larger scale and broader vertical breadth.
- FleishmanHillard: Global integrated communications network with strong consumer technology practice. Competes for the same enterprise CE accounts and offers overlapping PR/influencer/event capabilities, but as part of a much larger portfolio.
- Ketchum: Global PR and communications network with established consumer electronics and audio clients. Overlaps on integrated campaigns and influencer work, but differentiates on global scale rather than boutique senior-led delivery.
Regional players
- Faktor 3: Hamburg-based German PR and communications agency with strong tech/consumer-electronics and lifestyle client base. Same national footprint and similar mid-size boutique positioning, but with a slightly broader vertical mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
behle & partner social profiles
Digital presencebehle & partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
behle & partner leadership team
Management profileNumber of profiles
Profiles8 records
behle & partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
behle & partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about behle & partner
What does behle & partner do?
behle & partner is a full-service B2B marketing and PR agency that delivers integrated communication campaigns for enterprise brands. Its offerings span five pillars: PR & Communication (media and blogger relations, influencer marketing, social media), Marketing Communication (brand management, events, trade fairs, advertising and media planning), Strategy (marketing and sales strategy, business planning, market research), Creation & Content (content strategy, websites, photo and film production), and a Network pillar coordinating Europe-wide PR through partner agencies.
Is behle & partner a public or private company?
behle & partner is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was behle & partner founded?
behle & partner was founded in 2010. It employs 1 to 10 people.
Where is behle & partner based?
behle & partner is headquartered in Kolbermoor, Germany, in the Europe region.
How does behle & partner make money?
One revenue line is on record: PR & Communication Services.
Who are behle & partner's main competitors?
Direct peers on record are Lewis, Schwartz Public Relations, Archetype, WE Communications, Hotwire and Piabo PR. Broad incumbents are Edelman, FleishmanHillard and Ketchum. Faktor 3 is listed as a regional player.
Does behle & partner have an API?
No public API is recorded for behle & partner.
What industry is behle & partner in?
behle & partner's product category is Marketing & PR Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of MPAAADAC, Technology & B2B PR. Its NAICS code is 54182 and its SIC code is 7311.