Bella Turf and Greens, Inc.

What Bella Turf and Greens, Inc. does

Bella Turf and Greens, Inc. is a Northern California-based installer of artificial grass and synthetic turf, founded in 2017 by co-founders Tony and Juan, who bring more than 10 years of industry experience and over 3,000 combined prior installations. The company sources its product lines from Synthetic Grass Warehouse and differentiates on supplier-provided features including TigerCool heat-reduction technology, Ultra-Flow permeable drainage backing (rated for pet-turf applications at 920 inches per hour), and Envirofill antimicrobial infill. Products are American-made and backed by a 15-year manufacturer warranty, with the company adding a 2-year workmanship warranty on installation. Service lines span residential lawns, commercial properties, pet turf, IPEMA-certified playground turf, custom putting greens, and bocce ball courts, with affiliated brands (Bella Concrete Designs, Bella Pavers) extending into hardscape.

The company operates five physical service offices across Northern California — Lodi (headquarters), Dublin, Fresno, Fairfield, and Roseville — and actively markets across more than 30 service-area cities spanning the Sacramento region, the East Bay, the Central Valley, and the Fresno area. Its go-to-market is direct-to-consumer, driven by service-area-specific landing pages, Google My Business, Yelp, HomeAdvisor, Thumbtack, and organic social (Facebook, Instagram, YouTube). Pricing is quote-based and project-dependent, with no published price list; the value proposition is built on water-bill reduction (up to 50%), low maintenance, 15–20-year product lifespan, and a stated 50% return on investment after five years for artificial turf installations.

The business is privately held, founder-owned, and bootstrapped — no institutional funding, no parent company, and no disclosed revenue or headcount. Customer base is overwhelmingly residential and SMB, with the only named enterprise reference being the SPCA Vet Hospital pet-turf installation. The company is operating and active, with no M&A, leadership changes, restructuring, or regulatory actions of consequence on record. Strategic posture is regional consolidation rather than multi-state expansion, with adjacent ecosystem buildout via concrete and paver offerings.

Name

Bella Turf and Greens, Inc.

Legal name

Bella Turf and Greens, Inc.

Website

https://bellaturfandgreens.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bella Turf and Greens, Inc. is a privately held Northern California installer of artificial grass, synthetic turf, pet turf, playgrounds, and custom putting greens, serving residential and commercial customers across more than 30 cities from five regional offices.

Ownership category

akta.pro rank

Product category

Artificial Turf Installation Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)

akta.pro secondary industries

Sod Installation & Lawn Replacement/Repair (HSAIAAAG), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Artificial turf installation
• Putting green construction
• Synthetic grass services
• Pet turf installation
• Commercial landscaping

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Artificial Grass Installation: One-time installation services for artificial grass in residential and commercial properties. Pricing varies based on project complexity, size, and turf product selected. Includes professional installation with proper drainage systems.
2. Putting Green Installation: Custom putting green design and installation services. Includes options for contours, berms, fringe, holes, ball speed, breaks, and sand bunkers. Premium pricing for specialized golf-grade turf products.
3. Pet Turf Installation: Specialized artificial grass installation for pet areas featuring antimicrobial infill and superior drainage systems.
4. Playground Turf Installation: IPEMA-certified playground turf with foam underlayer for fall protection up to 10 feet.
5. Bocce Ball Court Installation: Synthetic grass court installation for bocce ball with pad underlayment for durability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Bella Turf and Greens, Inc. designs, supplies, and professionally installs artificial grass and synthetic turf products for residential and commercial properties in Northern California. Service offerings include custom putting greens, pet turf with antimicrobial infill, IPEMA-certified playground turf, and bocce ball courts, sourced from supplier Synthetic Grass Warehouse and installed by in-house crews.

Product overview

Bella Turf and Greens is an artificial grass and putting green installation company serving Northern California. Their product portfolio consists of multiple artificial turf product lines sourced from Synthetic Grass Warehouse including Diamond Pro Fescue, Diamond Pro Spring, Diamond Supreme Fescue, Diamond Supreme Spring, True Putt, Nylon Putt 2-Tone, Platinum, and Playground turf. These products serve different applications including residential lawns, commercial properties, pet areas, playgrounds, and custom putting greens. The company also installs bocce ball courts and offers related concrete and paver services through affiliated companies. All products are American-made and backed by a 15-year manufacturer warranty, with additional features like TigerCool technology for heat reduction and Envirofill infill for pet applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Turf Installation

Quantifiable outcome

• Water bill reduction of up to 50%
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Synthetic Grass WarehousecoreTechnology or IntegrationPrimary supplier of artificial turf products. All Synthetic Grass Warehouse products come with 15-year manufacturer's warranty. Products are American-made with strict quality testing for UV radiation and extreme temperatures. The company received 'Install of the Month' recognition from Synthetic Grass Warehouse.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Global Syn-Turf: Artificial turf manufacturer and installer with nationwide distribution and project fulfillment. Competitor in the same product category with broader geographic reach and direct-to-consumer channel.
• ForeverLawn: National artificial turf brand with dealer/installer network serving residential, commercial, and specialty markets (including pet and playground). Comparable offerings but operates at national scale versus Bella's regional footprint.
• SYNLawn: National artificial turf manufacturer-installer with a large franchise network across the U.S. Provides residential, commercial, pet, and golf turf with similar product categories to Bella but at significantly larger scale.
• Synthetic Turf International: National artificial turf solutions provider with installations across residential, commercial, and athletic applications. Comparable end-product offerings but with broader geographic and vertical reach.

Direct peers

• Purchase Green: One of the largest independent artificial turf retailers and installers in the U.S., with multiple California locations. Competes head-to-head with Bella in residential and pet turf installations across Northern California.
• Artificial Grass Liquidators: California-based artificial turf installer with retail and installation operations. Comparable business model focused on residential and commercial turf replacement in drought-affected markets.
• Heavenly Greens: California-based artificial turf installer serving the Bay Area and other NorCal markets with residential, pet, and putting green installations. Directly comparable to Bella Turf in product mix, customer base, and regional footprint.
• EasyTurf: California-originated artificial turf brand (now part of FieldTurf) specializing in residential and pet turf. A direct peer that has competed in the same NorCal and SoCal markets with similar product positioning.

Others

• Synthetic Grass Warehouse: Primary product supplier to Bella Turf, selling turf products wholesale and recognizing Bella with 'Install of the Month.' Comparable in product offering but functions as an upstream supplier rather than a direct installer competitor.

Regional players

• CaliTurf: Southern California-based artificial turf installer focused on residential and commercial projects. Comparable offering but operates in a different California geography than Bella's Northern California footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzMkBAgxCHMM0_v5eapJLPQ
• Facebookfacebook.com/BellaTurfandGreens
• Instagraminstagram.com/bellaturfandgreens
• LinkedInlinkedin.com/company/bella-turf-and-greens-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bella Turf and Greens, Inc.