Belles Fleurs Dublin

What Belles Fleurs Dublin does

Belles Fleurs Dublin is an independent, family-run Irish florist established in 1998 and headquartered in Blanchardstown Shopping Centre, Dublin 15. The company designs, assembles, and delivers handcrafted fresh flower arrangements for individual consumers, corporate clients, weddings, and sympathy/funeral occasions, with a catalog of approximately 148 flower SKUs and 34 sympathy SKUs spanning price points from €7 (single rose) to €204.95 (heart-shaped rose arrangements). It also resells add-on gifts (Carol Kinsella chocolates, balloons, plush toys) and offers a small preserved-rose line. Its underlying technology stack is a standard e-commerce storefront (bellesfleurs.ie) with Google Analytics, Klaviyo email marketing, ShareThis social sharing, and standard ad-tech cookies, with no proprietary platform, no AI capabilities, and no app presence.

The business model is direct-to-consumer, transactional unit pricing with no disclosed subscription or recurring contracts. Distribution is omnichannel: online ordering, phone (01 822 2260), WhatsApp (087 447 3437), and walk-in at the Blanchardstown shop, with same-day delivery across Dublin for orders placed before 1pm and next-day nationwide Ireland delivery Tuesday-Friday via partner couriers. Customer segmentation is horizontal: individual consumers are the primary segment, with secondary use-case segments for corporate, wedding, and sympathy occasions; weddings operate as a bespoke service with dedicated pricing. The company generates revenue entirely through one-time sales of perishable arrangements and gift add-ons, with public pricing and seasonal product rotation.

Operationally, Belles Fleurs is a 6-person business with no external investors, no funding rounds, no parent company, and no disclosed M&A activity. It is privately held and owner-managed. Marketing relies on SEO-optimized local Dublin pages, an active 137-article blog, paid social advertising (Facebook, Google), and Klaviyo email. The model is asset-light in technology but operationally dependent on florist craft, fresh inventory turnover, and same-day delivery logistics within Ireland.

Name

Belles Fleurs Dublin

Legal name

Belles Fleurs Dublin

Website

https://bellesfleurs.ie

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Belles Fleurs Dublin is an independent Irish florist operating since 1998 from Blanchardstown Shopping Centre, offering handcrafted fresh flower arrangements with same-day Dublin delivery and next-day nationwide Ireland delivery for individual, corporate, wedding, and sympathy customers.

Ownership category

akta.pro rank

Product category

Floral Retail

NAICS

Florists (45931), Florists (4593)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Fresh flower delivery
• Florist arrangements
• Wedding flowers
• Sympathy funeral flowers
• Handcrafted bouquets

Headquarters

HQ city

Blanchardstown, Dublin 15

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Flower Arrangements: One-time sale of handcrafted fresh flower bouquets and arrangements for various occasions including anniversaries, birthdays, weddings, sympathy, and corporate events. Products range from standard bouquets to luxury arrangements and preserved roses.
2. Gift Add-ons: Supplementary gift items including chocolates (Carol Kinsella handmade Irish chocolates), balloons, teddy bears, and plush animals that can be added to flower orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Belles Fleurs Dublin designs, handcrafts, and delivers fresh flower arrangements for occasions such as anniversaries, birthdays, weddings, sympathy, corporate events, and new baby celebrations, supported by a 180+ SKU online catalogue. Orders are accepted online, by phone, and via WhatsApp, with same-day delivery across Dublin and next-day nationwide Ireland delivery, complemented by preserved roses and gift add-ons such as chocolates, balloons, and plush toys.

Product overview

Belles Fleurs Dublin is an independent Irish florist established in 1998, offering a comprehensive e-commerce platform for fresh flower arrangements and gifts. The core offering consists of occasion-specific flower arrangements including the Florist's Choice (customizable bouquet), Petal Promise, Je t'aime, Sweetheart, Special Moments Hatbox, Love Motion, Dozen Red Roses, Mix & Match, and Madly In Love. The product portfolio spans anniversary, birthday, romantic, sympathy/funeral, new baby, and corporate occasions, complemented by wedding flower packages with tailored services. Add-on products include preserved roses (Black, Pink, White, Yellow), gift items (balloons, chocolates, plush animals), and occasion creation/decoration services. The company operates an e-commerce platform with same-day Dublin delivery and nationwide Ireland delivery, positioned as an established local florist with over 25 years of experience serving the Dublin 15 area.

Differentiator

Problem solved

Functional benefit

Products and services

• Florist's Choice bouquet A customizable fresh flower arrangement in which the florist selects the most beautiful and suitable flowers based on the occasion chosen by the customer, starting at €57.95 with size upgrades.
• Petal Promise bouquet A pink bouquet featuring pale rosebuds and lily buds, suitable as a gift for friends, new parents, or romantic partners, priced at €73.95.
• Je t'aime dozen red roses A romantic bouquet of twelve fresh red roses with gypsophila and greenery, priced at €121.95.
• Sweetheart hatbox roses Classic red roses arranged in a modern hatbox style designed for anniversaries, declarations of love, or special occasions, priced at €61.95.
• Special Moments Hatbox bouquet A luxurious hatbox bouquet of premium roses, lush greenery, and seasonal blooms for special occasions, priced at €133.95.
• Love Motion heart-shaped roses An exceptionally romantic arrangement of 40 mixed-colour roses arranged into a heart shape by in-house florists, priced at €204.95.
• Dozen Red Roses A timeless expression of love featuring twelve carefully selected red rose stems with deep velvety blooms, arranged with fresh greenery and gypsophila, priced at €89.95.
• Mix & Match heart-shaped bouquet Forty mixed-colour roses expertly arranged into a romantic heart shape, designed as an eye-catching gift, priced at €204.95.
• Madly In Love colourful bouquet A colourful arrangement of lily, rose, gerbera, chrysanthemums, and carnations bursting through complementary greenery for bold romantic gestures, priced at €56.95.
• Florist's Sympathy Arrangement A tasteful tribute arrangement created by experienced florists using the most suitable flowers available, available in White, Soft Pink, Blue Tones, and Seasonal Mix from €67.95.
• Casket Sprays Funeral tribute arrangements in Yellow, White, Red, Pink, Mixed, Lily, Colourful, and Loaded varieties, crafted to honour loved ones' memory (e.g., Yellow Casket Spray at €151.95).
• Sympathy Wreaths Sympathy wreaths hand-assembled with fresh flowers, available in Pink, Purple, and White, offering a respectful tribute to honour a loved one's memory.
• Sympathy Sprays Hand-assembled sympathy sprays available in Pink, Purple, and White for funerals or memorials.
• Sympathy Bouquets Sympathy bouquets available in Blue, Peach, Pink, and White colour schemes featuring various flower combinations for expressing condolences.
• Wedding Flower Packages Bespoke wedding flower packages tailored to individual style and preferences, including church displays, bridal bouquets, and venue centrepieces, with a downloadable sample pricelist.
• Preserved Roses Long-lasting preserved roses in Black (€170.95), Pink, White (€154.95), and Yellow variants that maintain their appearance for over a year without water or sunlight.
• Gift Add-ons Supplementary gift items including helium balloons (€9.95), Carol Kinsella handmade Irish chocolates (€11-€14), chocolate truffles (€14.00), teddy bears (€15.95), and plush animals to accompany flower orders.
• Occasion Creation Service Bespoke decoration services for special occasions including proposals, birthday celebrations, and event styling, transforming spaces with tailored floral arrangements.
• Anniversary Flowers Fresh flower arrangements specifically designed for anniversary celebrations, featuring romantic rose-based bouquets and premium floral displays.
• Birthday Flowers Vibrant and colourful fresh flower arrangements designed for birthday celebrations and gift-giving occasions.
• New Baby Flowers Celebratory floral arrangements and gift combinations suitable for welcoming new babies, available with plush animal add-ons.
• Corporate Flowers Professional floral arrangements designed for corporate settings including offices, salons, hotels, and business environments.
• Flower Delivery Service Same-day flower delivery across Dublin for orders placed before 1pm, next-day nationwide delivery across Ireland (Tuesday to Friday), and free in-store collection from the Blanchardstown florist shop.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carol Kinsella ChocolatesminorOthersBelles Fleurs offers Carol Kinsella handmade Irish chocolates as add-on gift items with flower orders. Products include chocolate truffles (€14), single and double tray chocolates (€11), dark chocolate caramels (€9), and hazelnut praline chocolates. This is a product sourcing relationship where Belles Fleurs resells the chocolate products alongside their floral arrangements.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arena Flowers: UK-based online flower retailer selling bouquets and arrangements with same-day and scheduled delivery. Comparable direct-to-consumer e-commerce florist with similar product range and occasion focus, differing mainly by market geography (UK vs Ireland).
• Flowers.ie: Established Irish online florist offering nationwide Ireland flower delivery with e-commerce ordering. Direct domestic competitor, very comparable in terms of market geography (Ireland) and direct-to-consumer online florist business model.
• Euroflorist: Pan-European online florist aggregator serving multiple countries with same-day and scheduled delivery options. Comparable as a competitor for cross-border flower gifting into Ireland and as a benchmark for online florist scale, though operating across larger markets.
• Interflora: Global flower delivery network with established Irish presence (Interflora.ie), aggregating local florists for international and domestic orders. Directly comparable because it operates in the same occasion-driven, e-commerce-and-network florist model that Belles Fleurs competes with for Irish consumer orders.
• Bloom & Wild: Letterbox and gift-focused UK online florist with strong digital brand and modern e-commerce UX. Comparable because it operates the same direct-to-consumer online florist model Belles Fleurs uses, though Bloom & Wild has scaled nationally in the UK through venture-backed growth.

Broad incumbents

• 1-800-Flowers: Large multi-category gifting brand (flowers, gift baskets, plants) operating across North America with broad brand spend. Comparable as a broad incumbent in the same occasion-gifting/flowers space, though with much broader category scope and scale.
• Teleflora: US-based florist network aggregator with brand recognition and broad marketing budget. Comparable as a broad incumbent in the same florist-network category and as a benchmark for scaled network florist operations.
• FromYouFlowers: Online flower delivery brand in the US and UK offering direct-to-consumer floral arrangements. Comparable as a direct online florist competitor with similar occasion-driven catalog, though scaled across larger markets and broader brand portfolio.
• FTD (Florists' Transworld Delivery): Large, established North American flower delivery network with worldwide delivery reach. Comparable as a broad incumbent in the same occasion-florist category, though operating across much larger geographies and more distributed network model.

Regional players

• Eflorist: UK-based online flower delivery network serving British and Irish markets through partner florists. Comparable in network-florist business model and product range, but primarily UK-focused rather than Ireland-domiciled like Belles Fleurs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belles-fleurs-dublin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belles Fleurs Dublin