Belong Center

Name

Belong Center

Legal name

Belong Center Inc.

Website

https://belongcenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community wellbeing programs
• Loneliness prevention
• Peer gatherings
• Public space design
• Social connection training

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: 501(c)(3) nonprofit organization relying on tax-deductible donations from individuals, sponsors, and philanthropists. Tax ID: 92-1995041.
2. Training Program Revenue (Blueprint): Revenue from The Belong Center Blueprint virtual training program, which offers self-guided video trainings for individuals to learn to build belonging and create community circles.
3. Yellow Zones Consultancy: Advisory services to cities, companies, and developers to redesign public space and civic programming for belonging.
4. Sponsorship (Block Parties): Corporate and individual sponsorship of Block Party community events.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Belong Center is a 501(c)(3) nonprofit that combats the loneliness epidemic through a portfolio of community-building programs. It operates Belong Circles (small peer gatherings), the Belong Center Blueprint (a virtual training program), deploys Belong Benches in public spaces, hosts Block Parties, sells Yellow Zones Consultancy to cities and developers, and publishes the Belong Study research series.

Product overview

Belong Center is a preventative mental health nonprofit that creates scalable, replicable systems and programs for human connection to combat loneliness and isolation. The portfolio includes Belong Circles (repeatable peer gatherings piloted in 25+ U.S. cities), Belong Benches (communal public seating infrastructure developed with architect Bjarke Ingels), The Belong Center Blueprint (a virtual training program with 5 self-guided video modules), Block Parties (neighborhood community gatherings), Yellow Zones Consultancy (advisory services for cities and companies), and the Belong Study (research initiative with UC Berkeley). The organization also supports a board of advisors including prominent figures in psychology, business, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Belong Circles: Repeatable peer gatherings designed to create spaces for people to show up human, be witnessed and build meaningful relationships. Piloted in 25+ U.S. cities.
• Belong Center Blueprint
• Belong Benches
• Block Parties
• Yellow Zones Consultancy

Products and services

• Belong Circles

Quantifiable outcome

• Loneliness has the same impact on mortality as smoking 15 cigarettes a day
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• UC Berkeley / Greater Good Science CentercoreStrategic or Co-development PartnerPartnership with world-renowned psychologist Dr. Dacher Keltner and UC Berkeley's Greater Good Science Center to commission the Belong Study, exploring collective experience as an antidote to stress, loneliness, and anxiety. First step toward realizing vision of doctors prescribing collective experience.
• Bjarke Ingels Group (BIG)flagshipStrategic or Co-development PartnerCollaboration with world-renowned architect Bjarke Ingels to develop the Belong Bench design, turning public space into a catalyst for connection with bright, communal seating.
• Above & BeyondflagshipGTM or Marketing PartnerBelong Benches are currently on tour with electronic music band Above & Beyond, serving as a connection-inspiring third space at their events.
• DAYBREAKERminorStrategic or Co-development PartnerBoard member Radha Agrawal is the Founder and CEO of DAYBREAKER, a morning dance and wellness community. Eli Clark-Davis is also Co-Founder. Connection through shared mission of community and belonging.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Mass-market consumer and B2B mental-health platform; a broad incumbent in preventative mental health that competes for the same employee-wellbeing and city/community partnership dollars.
• Big Health: Commercial digital-mental-health company selling employer-paid sleep and anxiety solutions; competing for the same corporate wellbeing and preventative-mental-health budgets that Belong Center targets through Yellow Zones.

Emerging players

• Project for Public Spaces: Nonprofit consulting practice advising cities and developers on placemaking and public-space activation; an emerging, mission-aligned competitor to Yellow Zones in the 'redesign public space for belonging' advisory category.

Direct peers

• Meetup: Operates the largest platform for decentralized, in-person community gatherings; directly comparable to Belong Circles as a peer-led, local-community-formation model, with the key difference that Meetup is a for-profit platform whereas Belong Center is mission-led.
• 92nd Street Y (92Y): Historic NYC community and cultural center delivering peer gatherings, classes, and civic programming — same geography and same Belong-Circles-equivalent format, but operating with a century-old institutional brand rather than a startup nonprofit structure.
• Lean In Foundation: Nonprofit that builds peer Circles (Lean In Circles) to advance women in leadership; an archetype for the asset-light, training-led, decentralized community-circle model that Belong Center explicitly mirrors.
• The Foundation for Social Connection: U.S.-based nonprofit specifically dedicated to addressing social isolation and loneliness through research, advocacy and community programs; the closest mission-aligned peer in the social-connection category.
• The Loveland Foundation: Mental-health-focused nonprofit funding therapy and community healing for Black women and girls; a comparable non-profit mental-health mission with a therapy-scholarship-and-community model that overlaps with Belong Center's preventative-mental-health framing.

Regional players

• Friends of the High Line: NYC nonprofit that maintains and programs a public space with strong community-gathering programming; a regional peer in the civic-public-space-for-belonging space, comparable in operating model (501(c)(3) running physical, place-based community infrastructure).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belongcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belong Center