Be Mindful
Be Mindful is a web-based digital therapeutic delivering the full Mindfulness-Based Cognitive Therapy (MBCT) protocol via video-led modules, licensed to NHS providers, employers, and social care organisations for referral-based access by individuals with depression, anxiety, and stress.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Be Mindful does
Be Mindful is a web-based digital therapeutic that delivers all elements of Mindfulness-Based Cognitive Therapy (MBCT) through four themed modules of pre-recorded video-led sessions, interactive exercises, downloadable MP3 meditations, and outcome measurement questionnaires. The platform was developed with the approval of MBCT co-developer Professor Mark Williams and MBSR originator Jon Kabat-Zinn, lending it a credentialed clinical lineage. It is accessible via any desktop or mobile browser (no app download required), hosted on AWS London infrastructure, and meets WCAG 2.2 Level AA accessibility standards including British Sign Language video tracks and screen reader compatibility. Outcome data is captured via the Perceived Stress Scale and reported back to sponsoring organisations, while coursework and diary entries remain confidential to the participant.
The programme operates under a B2B/B2B2C partner-licensing model: Wellmind Health Ltd sells multi-year licences (1- or 3-year access windows) to NHS trusts, private healthcare providers, employers, social care organisations, and Access to Work grant-funded pathways, which in turn enrol individual participants by referral. Direct consumer purchase is not the primary channel. Pricing is not publicly disclosed, but testimonial evidence suggests an approximate individual cost of around £60 in some contexts. Marketing relies on partner referrals, an email newsletter, a free online stress assessment tool, and a substantial social proof base of 1,653 Trustpilot reviews (4.5 stars) accumulated over more than a decade.
Be Mindful is owned by Wellmind Health Ltd, a private limited company established in England and Wales in 2002, operating from 124 City Road, London. The parent company maintains GDPR and HIPAA compliance, SSL encryption, audit trails for Protected Health Information, and AWS-hosted infrastructure. The company is privately held with no disclosed funding rounds, headcount figures, or financial statements, and the platform has no native mobile app, no public API, and no disclosed AI/ML components.
Be Mindful firmographics
Firmographics- Name
- Be Mindful
- Legal name
- Wellmind Health Ltd
- Website
- https://bemindfulonline.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be Mindful is a web-based digital therapeutic delivering the full Mindfulness-Based Cognitive Therapy (MBCT) protocol via video-led modules, licensed to NHS providers, employers, and social care organisations for referral-based access by individuals with depression, anxiety, and stress.
- Ownership category
- akta.pro rank
Be Mindful industry classification
Industry- Product category
- Digital Mental Health Therapeutics
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where Be Mindful is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Be Mindful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Individual Programme Access (via Licensed Provider): Be Mindful is provided to individuals through licensed healthcare, workplace, and social care partners who purchase bulk licences. Individuals access the programme by referral from these partners, who may in turn be funded by public health systems, employer wellness budgets, or Access to Work grants. Pricing to end users is not directly published on the website but testimonial references suggest individual payment options exist in some contexts.
- B2B / Enterprise Licences (Healthcare, Workplace, Social Care): Wellmind Health sells cost-effective licences to healthcare providers, employers, and social care organisations to provide the Be Mindful programme to their patients or employees. Cost-effective solutions are marketed specifically for these settings, with sponsored participants having their outcomes reported back to the sponsoring organisation (excluding coursework and diary entries, which remain confidential).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Access via licensed providers — duration varies by licence type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Be Mindful product offering
Product offeringCore offering
Be Mindful is a web-based, on-demand digital therapeutic that delivers all elements of Mindfulness-Based Cognitive Therapy (MBCT) to individuals. The program provides pre-recorded video-led sessions across four themed modules, interactive mindfulness exercises, downloadable audio (MP3s), journaling tools, and validated outcome measurement (Perceived Stress Scale). It is licensed to healthcare providers, employers, and social care organisations who refer individuals onto the program, with participants progressing at their own pace over 1- or 3-year access windows.
Product overview
Be Mindful is a standalone digital therapeutic offering delivered as a web-based application. The core product is the Be Mindful MBCT program, a four-module mindfulness-based cognitive therapy course delivered via pre-recorded video sessions and interactive exercises. An accompanying tool, Test Your Stress, provides free stress assessment using the Perceived Stress Scale. The program is accessed through licensed providers in healthcare, workplace, and social care settings, with participants having 1-3 years to complete. Wellmind Health operates the platform on behalf of Be Mindful.
Differentiator
Problem solved
Functional benefit
Products and services
- Be Mindful MBCT Program A web-based, on-demand mindfulness-based cognitive therapy (MBCT) program delivering all elements of clinical MBCT through interactive pre-recorded video-led sessions, mindfulness assignments, and motivational emails. Participants progress through four themed modules at their own pace over 1-3 years, with mental health outcomes measured via self-assessment questionnaires and reported to the healthcare sponsor.
- Test Your Stress A free self-assessment tool using the Perceived Stress Scale (PSS, Cohen et al 1983) to measure participant stress levels. Provides users with a stress score based on responses about thoughts and feelings during the last month. No registration required and serves as a top-of-funnel engagement tool for the Be Mindful program.
Quantifiable outcome
- Significant stress score reductions documented across hundreds of testimonials (e.g., 32/40 to 16/40; 25/40 to 9/40; 21/40 to 4/40)
- +3 more outcomes
Companies that use Be Mindful
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Be Mindful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Be Mindful partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Professor Mark WilliamscoreBe Mindful was developed with the approval of Professor Mark Williams, who co-developed Mindfulness-Based Cognitive Therapy (MBCT) alongside Professor Jon Kabat-Zinn. Professor Williams's endorsement and involvement give the programme its unique clinical authenticity and alignment with the original MBCT protocol.
- Jon Kabat-ZinncoreBe Mindful was developed with the approval of Jon Kabat-Zinn, the originator of Mindfulness-Based Stress Reduction (MBSR) and a foundational figure in bringing mindfulness to western clinical practice. His involvement validates the programme's clinical lineage.
- Amazon Web Services (AWS)coreThe Be Mindful platform and all programme participant data are hosted and processed on Amazon Web Services (AWS) cloud infrastructure in the London region (EU-West-2). AWS provides the secure, scalable cloud infrastructure underpinning the programme's availability and data security compliance (GDPR, HIPAA).
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Be Mindful competitors and assessment
Company assessmentDirect peers
- SilverCloud Health: SilverCloud (now part of Amwell) is a digital mental health platform delivering CBT, mindfulness, and behavioural programmes to NHS, insurers, and employers worldwide. Direct competitor in the clinically-validated digital therapeutic space with similar IAPT pathway positioning.
- Headspace: Headspace (now combined with Ginger) provides meditation, mindfulness, and on-demand mental health coaching sold to consumers, employers, and health plans. Direct competitor in the mindfulness and employer mental health benefits space with substantially larger scale.
- Calm: Calm is a leading consumer meditation and mindfulness app with Calm Business serving employer mental health benefits. Comparable as a digital mindfulness platform competing for the same employer wellness and individual user segments.
- Meru Health: Meru Health delivers clinician-supported digital mental health programmes (depression, anxiety, burnout) via employer and health plan channels. Comparable as an outcomes-focused digital therapeutic programme with employer/healthcare distribution.
- Wysa: Wysa is an AI-driven digital mental health platform combining chatbot support with human therapist access, sold to employers, health plans, and the NHS. Comparable as a B2B/B2B2C digital mental health solution targeting anxiety, depression, and workplace wellbeing.
- Big Health: Big Health produces digital therapeutics (Sleepio for insomnia, Daylight for anxiety) with clinical evidence and NHS/NICE recognition. Comparable as evidence-based digital therapeutics sold through healthcare and employer channels targeting anxiety and depression.
Emerging players
- Limbic: Limbic is a UK-based AI mental health platform supporting NHS IAPT self-referral and digital therapeutic delivery. Comparable as a UK digital mental health player selling into NHS commissioning pathways and overlapping with Be Mindful's distribution strategy.
- Happify Health: Happify Health offers digital mental health programmes combining CBT, mindfulness, and behavioural coaching sold through insurers and employers. Comparable as a digital therapeutic platform with overlapping employer distribution and similar evidence-based positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Be Mindful social profiles
Digital presenceBe Mindful compliance and trust
Trust signalCompliance3 records
Be Mindful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Mindful leadership team
Management profileNumber of profiles
Profiles1 record
Be Mindful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Mindful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Mindful
What does Be Mindful do?
Be Mindful is a web-based, on-demand digital therapeutic that delivers all elements of Mindfulness-Based Cognitive Therapy (MBCT) to individuals. The program provides pre-recorded video-led sessions across four themed modules, interactive mindfulness exercises, downloadable audio (MP3s), journaling tools, and validated outcome measurement (Perceived Stress Scale). It is licensed to healthcare providers, employers, and social care organisations who refer individuals onto the program, with participants progressing at their own pace over 1- or 3-year access windows.
Is Be Mindful a public or private company?
Be Mindful is a private company. It is classified as unknown and is currently operating.
When was Be Mindful founded?
Be Mindful was founded in 2002. It employs 1 to 10 people.
Where is Be Mindful based?
Be Mindful is headquartered in London, United Kingdom, in the Europe region.
How does Be Mindful make money?
Two revenue lines are on record. Individual Programme Access (via Licensed Provider) is the primary driver. The others are B2B / Enterprise Licences (Healthcare, Workplace, Social Care).
Who are Be Mindful's main competitors?
Direct peers on record are SilverCloud Health, Headspace, Calm, Meru Health, Wysa and Big Health. Emerging players are Limbic and Happify Health.
Does Be Mindful have an API?
No public API is recorded for Be Mindful.
What industry is Be Mindful in?
Be Mindful's product category is Digital Mental Health Therapeutics. Its primary akta.pro industry code is HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 621420 and its SIC code is 7372.