Bend And Zen Hot Yoga

Name

Bend And Zen Hot Yoga

Legal name

Bend and Zen Hot Yoga

Website

https://bendandzenhotyoga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hot Yoga Studio

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Hot yoga classes
• Yoga studio services
• Yoga teacher training
• Fitness studio memberships
• Yoga retreat programs

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Packages and Drop-In Sessions: One-time purchase class packages (5, 10, 20, 30 classes) and individual drop-in sessions ($25) for non-members. Packages have expiration dates ranging from 5 months to 12 months.
2. Monthly Autopay Memberships: Recurring monthly autopay memberships requiring 3-month minimum commitment. Includes Monthly Unlimited ($142/month), Student Monthly Unlimited ($105), and Couples Monthly Unlimited ($245). Memberships continue until written email cancellation with 2 weeks notice.
3. Unlimited Memberships: One Month Unlimited ($165), Six Months Unlimited ($700), and One Year Unlimited ($1,250). Couples Annual Unlimited also available ($2,100).
4. Teacher Training: 200-Hour Yoga Alliance Approved RYS 200 Hour Program. Deposit of $500 for enrollment. Next training being explored for Q1 2027.
5. Yoga Retreats: Annual retreats hosted by owner Meredith Conroy, plus destination experiences led by Bend and Zen teachers throughout the year.
6. Equipment Rentals: Rental revenue from Yogitoe mat towels ($2) and Lululemon mats ($4). Complimentary mats available to borrow; towels available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bend and Zen Hot Yoga operates heated yoga classes (98–105°F) in Louisville, KY and Nashville, TN, with five distinct class formats—Hot Vinyasa, Hot Fusion, Vin/Yin, Hot HIIT, and Hot 26. The studio sells individual drop-ins, class packages, monthly autopay memberships, and short-term unlimited memberships, and generates additional revenue through a 200-hour Yoga Alliance–approved teacher training program, periodic workshops, and annual retreats.

Product overview

Bend and Zen Hot Yoga is a hot yoga studio offering primarily Hot Vinyasa (flow) yoga as its signature offering, supplemented by several class types including Hot Fusion, Vin/Yin, Hot HIIT, and Hot 26. The studio operates on a service-based model with class passes (5, 10, 20, 30 classes), monthly unlimited memberships (auto-pay with 3-month minimum), and short-term options (6-month and annual unlimited). Additional revenue streams include yoga workshops, a 200-Hour Yoga Teacher Training program (Yoga Alliance approved), and annual retreats. The studio also provides equipment rentals (mats, towels) and operates in Louisville, KY with a second location in Nashville. Classes are booked through the Mindbody platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Vinyasa Signature dynamic flow yoga that links movement with breath to build strength, flexibility, balance, and endurance, practiced at 98–100°F. Open to all levels with modifications offered.
• Hot Fusion Blends flowing Vinyasa movement with longer-held Hatha postures for a balanced practice combining movement, strength, and mindful stillness.
• Vin/Yin Combines 45–55 minutes of dynamic Vinyasa flow with Yin-style floor poses for deep release, building strength and energy while decompressing the body, mind, and spirit.
• Hot HIIT Fuses HIIT intensity, core-strengthening mat Pilates, and mindful yoga awareness, alternating heart-pumping bursts (squats, lunges, jumps) with controlled Pilates-based moves at 96–98°F.
• Hot 26 A fixed sequence of 26 postures and two breathing exercises (commonly known as Bikram Yoga) that works the entire body, supporting spinal strength and alignment, practiced at 103–105°F.
• Yoga Workshops Periodic workshops in various formats and focuses held throughout the year to deepen students' yoga practice.
• 200-Hour Yoga Teacher Training Yoga Alliance Approved RYS 200 Hour Program cultivating confident, ethical, and skilled yoga teachers through 215 total hours of teaching techniques, methodology, anatomy, philosophy, and practicum, led by Meredith Conroy (E-RYT 500).
• Yoga Retreats Annual retreats hosted by studio owner Meredith Conroy and destination experiences led by Bend and Zen teachers, designed to deepen community connection through travel and practice.
• Mat and Towel Rentals Rental of Yogitoe mat towels ($2) and Lululemon mats ($4), both cleaned by staff after each use; complimentary mats are available to borrow.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Y7 Studio: Y7 is a boutique heated yoga concept offering signature flow and sculpt classes in candlelit, infrared-heated rooms. Directly comparable to Bend and Zen in its boutique hot-yoga positioning, premium pricing, and flow-plus-intensity class portfolio.
• Bikram Yoga: Bikram Yoga is the franchised original hot yoga method using the fixed 26-posture sequence. Bend and Zen's Hot 26 class is a direct Bikram-method offering, making this the closest format-level peer for that line of business.
• Hot 8 Yoga: Hot 8 Yoga is a multi-location hot yoga chain offering traditional 26-and-2 (Bikram-style) and heated flow classes. Closely comparable to Bend and Zen's Hot 26 and Hot Vinyasa mix and community-driven branding.
• Modo Yoga: Modo Yoga is an international hot yoga chain offering heated flow and community-focused classes with a similar values-driven brand. Comparable to Bend and Zen in mission-driven positioning, hot yoga core, and teacher training programs.

Broad incumbents

• YogaWorks: YogaWorks is a multi-format yoga studio chain offering heated and non-heated classes, teacher training, and workshops. Comparable to Bend and Zen across class variety, teacher training, and workshops but at broader scale and with non-heated formats as well.
• CorePower Yoga: CorePower Yoga is the largest U.S. hot yoga chain with hundreds of locations nationwide, offering heated Vinyasa and HIIT-style classes. Comparable to Bend and Zen in heated flow and HIIT offerings but at vastly larger scale and broader geographic reach.
• Life Time Fitness: Life Time is a national luxury fitness club chain that includes hot yoga, group fitness, and teacher training-adjacent programming. Comparable as a membership-based fitness competitor but with a much broader service portfolio than a yoga-only studio.
• Equinox: Equinox is a premium full-service fitness club offering yoga, Pilates, and group classes including heated formats. Comparable as a premium-priced boutique fitness competitor targeting affluent consumers seeking class-based fitness.

Others

• Glo: Glo is a leading online yoga and meditation platform with thousands of classes including hot yoga, Pilates, and meditation. Adjacent competitor that captures at-home practice time and could substitute for some Bend and Zen visits.
• Peloton: Peloton offers connected fitness including yoga, strength, HIIT, and meditation classes via app and hardware. Adjacent ecosystem competitor whose at-home yoga and HIIT content competes for share of wallet with studio memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bend-and-zen-hot-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bend And Zen Hot Yoga