BENDEGA

What BENDEGA does

Bendega is an Indonesian mangrove conservation and ecosystem-management startup headquartered in Denpasar, Bali, founded to address the country's loss of approximately 50% of its mangrove forests (from 3 million to 1.4 million hectares per 2024 Ministry of Environment data). The company executes mangrove and seagrass reforestation across Java, Bali, and Lombok using multiple planting methods (Natural/Propagule, Single Planting, Distanced Clump, Ridges, Concrete Pipe, Bamboo Gabion for mangroves; Stake and Boss Line for seagrass), and pairs each project with six months of monitoring using proprietary geo-tagging technology. Its commercial model spans three streams: mangrove and seagrass seedling adoption (Rp 8,000 per Rhizophora mucronata seedling; Rp 30,000–50,000 for seagrass depending on method), corporate CSR and carbon absorption calculation services (quote-based, multi-year contracts with enterprise partners), and direct-to-consumer mangrove-fruit-based snack products sold under the Lindur brand — Mangbrow brownies (Rp 55,000), Mangsip chips, and Mangtik sticks (Rp 32,000 per 100g pouch).

The company sells through a hybrid go-to-market: enterprise field sales handled via WhatsApp with corporate and government partners (PT. PELINDO, AWS, PT Indonesia Power, PT Pertamina, KFC Indonesia, Van Oord, Lindungi Hutan, Yayasan Anak Bangsa Bisa, plus government agencies such as the Ministry of Marine Affairs and Fisheries); consumer products distributed via the company website (bendega.id) and WhatsApp ordering; and volunteer/community engagement through WhatsApp groups and direct outreach to 238 fishermen across 7 fishermen's groups in Java, Bali, and Lombok. Distribution is entirely direct — there is no third-party retail or marketplace presence.

Bendega's customer base is split across coastal fishing communities (income-share and labor beneficiaries), corporate and institutional CSR buyers (Indonesian and international enterprises plus government), and individual environmentally-conscious consumers of food products and seedling adoptions. The company also publishes BenZine, a coastal-ecosystem magazine, as a thought-leadership and brand-equity asset. Cumulative impact metrics include 416,000 mangrove seedlings planted across 58 hectares, IDR 120M+ distributed to beneficiary fishermen, and 40+ partner organizations. The company has 17 full-time team members led by CEO Bryan Sinatra and COO Ali Zainal Abindin, and is privately held with no disclosed external funding rounds or institutional investors identified in available sources.

Name

BENDEGA

Legal name

Bendega

Website

https://bendega.id

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bendega is a Bali-based Indonesian startup that restores mangrove and seagrass ecosystems through reforestation projects with corporate CSR partners and coastal fishing communities, while selling seedling adoption programs and mangrove-fruit-based consumer snacks (Mangbrow, Mangsip, Mangtik) under the Lindur brand.

Ownership category

akta.pro rank

Product category

Mangrove Conservation and Coastal Restoration Services

NAICS

Forest Nurseries and Gathering of Forest Products (1132)

SIC

Forestry (800)

akta.pro primary industry

Agroforestry & Perennial Cropping Systems (EUABABAD)

Keywords

• Mangrove conservation services
• Coastal ecosystem restoration
• Mangrove food products
• Seagrass planting services
• Blue carbon offset programs

Headquarters

HQ city

Denpasar, Bali

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Mangrove & Seagrass Seedling Sales: Bendega sells mangrove seedlings (Rp 8,000 per seedling for Rhizophora mucronata) and seagrass seedlings (Rp 30,000 Stake method / Rp 50,000 Boss Line method per seedling) through an adoption program model. This includes planting, care, and 6 months of monitoring.
2. Mangrove Food Products: Sale of consumer food products made from mangrove fruit flour: Mangbrow brownies (Rp 55,000), Mangsip chips, and Mangtik mangrove sticks (Rp 32,000 per 100g pouch). Products are sold directly via WhatsApp and the website.
3. Corporate CSR & Conservation Collaborations: Bendega partners with corporations (Amazon Web Services, PT PELINDO, KFC Indonesia, PT Pertamina, PLN Bali, PT Jasa Marga Bali Tol, etc.) for mangrove planting projects, offering CSR collaboration, carbon absorption calculation, and environmental impact measurement services. Revenue comes from project fees paid by corporate partners.
4. Community & Volunteer Participation: Revenue generated through volunteer participation fees and community engagement programs that support fishermen income and conservation efforts. Bendega also earns from mangrove seedling adoption programs where corporations and individuals adopt seedlings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BENDEGA plants and monitors mangroves and seagrass along Bali's coastline using geo-tagged trees, calculates the carbon absorbed, and sells branded consumer snacks (Mangbrow brownies, Mangsip chips, Mangtik sticks) made from mangrove fruit flour. The company also runs seedling adoption programs for individuals and supplies corporate partners with CSR/ESG planting services and verified impact reports.

Product overview

Bendega is a sustainable mangrove conservation startup offering a dual product portfolio consisting of consumer food products and environmental conservation services. The food products include Mangbrow (mangrove brownies), Mangsip (mangrove chips), and Mangtik (mangrove sticks) — all made from mangrove-derived flour. The conservation services encompass mangrove and seagrass seedling sales for adoption, professional planting services using various methods (Natural, Single Planting, Distanced Clump, Ridges, Concrete Pipe, Bamboo Gabion), monitoring services using geo-tagging technology, and carbon absorption calculation. Bendega has planted 416,000 mangrove seedlings across 58 hectares in Bali, Nusa Tenggara, and Java. The company also publishes BenZine, a coastal ecosystem magazine.

Differentiator

Problem solved

Functional benefit

Brands

• Mangbrow: Guilt-Free Brownies Made from Mangrove - mangrove fruit flour-based brownies
• Mangsip
• Mangtik
• Lindur Products
• Benzine

Products and services

• Mangrove Planting Service

Quantifiable outcome

• 416,000 mangrove seedlings planted across 58 hectares
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

37 partnerships are on record, tiered major, minor and core.

• Amazon Web ServicesmajorStrategic or Co-development Partner · 1 January 2023Amazon Web Services partnered with Bendega for mangrove plantation projects in Sesetan, Bali. In 2023, 1,005 Avicennia Marina trees were planted in Mangrove Kelan, Sesetan with 33 workers. AWS provided support for the conservation effort as part of environmental initiatives.
• KitaBisa.comminorStrategic or Co-development Partner · 1 January 2023KitaBisa.com partnered with Bendega for a mangrove plantation project in Teluk Pang-pang, Banyuwangi, East Java on January 26, 2023. 3,200 Rhizophora Mucronata trees were planted with 15 workers and volunteers, addressing deforestation while providing sustainable livelihoods.
• Benih Baik.com dan Bursa Efek IndonesiaminorStrategic or Co-development Partner · 1 December 2022Benih Baik.com and Bursa Efek Indonesia (BEI) partnered with Bendega to plant 800 Matoa trees at Bukit Persinggahan, Desa Sembalun, Lombok on December 12, 2022, with 50 workers. This introduced the Matoa tree species as an indigenous coastal tree.
• PP. Mero Foundation dan Mangrove InstituteminorImplementation/ SI/ Consulting Partner · 1 December 2022PP. Mero Foundation and Mangrove Institute commissioned Bendega to conduct mangrove research using the Transek Plot Method near Benoa Port, Bali on December 12, 2022. Bendega provided research expertise and monitoring services.
• BFI Finance dan Lindungi HutanminorStrategic or Co-development Partner · 1 November 2022BFI Finance and Lindungi Hutan partnered with Bendega to plant 2,518 Rhizophora Mucronata and Apiculata trees in Pantai Kelan, Badung on November 26, 2022, with 8 workers.
• Campaign.comminorStrategic or Co-development Partner · 1 October 2022Campaign.com collaborated with Bendega to plant 130 Rhizophora Apiculata trees at Bawah Tol Pelabuhan Benoa on October 16, 2022, with 4 participants. The project promoted mangrove conservation and climate change mitigation.
• Carbon AddonsminorStrategic or Co-development Partner · 1 October 2022Carbon Addons partnered with Bendega to plant 200 Rhizophora Mucronata trees in Sesetan, Bali on October 16, 2022, with 4 workers. The project aimed to contribute to carbon offset and mangrove ecosystem restoration.
• Lindungi HutanmajorStrategic or Co-development Partner · 1 September 2022Lindungi Hutan partnered with Bendega on multiple mangrove planting projects from 2022-2023, including the 'One shirt for one tree' campaign (654 trees in September 2022). Also partnered for BFI Finance collaboration (2,518 trees) and Benih Baik.com project (800 trees). Uses geo-tagging technology for tree monitoring.
• Bu Dian FamilyminorStrategic or Co-development Partner · 1 August 2022Bu Dian Family partnered with Bendega to plant 10 Rhizophora Mucronata trees in Simbar Segara on August 6, 2022. The project focused on educating children about mangrove forests and coastal protection.
• Lindungi Hutan X TokopediaminorStrategic or Co-development Partner · 1 June 2022Lindungi Hutan and Tokopedia collaborated with Bendega to plant 1,000 Rhizophora Mucronata trees in Mangrove Sesetan on June 26, 2022, with 8 participants.
• Lindungi Hutan X WatsonminorStrategic or Co-development Partner · 1 June 2022Lindungi Hutan and Watson collaborated with Bendega to plant 1,000 Rhizophora Mucronata trees in Mangrove Sesetan on June 28, 2022, with 8 participants. Part of Watons's mangrove conservation program.
• Mangrove NusantaraminorStrategic or Co-development Partner · 1 June 2022Mangrove Nusantara volunteer group collaborated with Bendega to plant 100 Rhizophora Mucronata trees in Mangrove Sesetan on June 2, 2022, with 4 volunteers. Included educational outreach to school children about mangrove importance.
• Chance 4 ChangeminorStrategic or Co-development Partner · 1 June 2022Chance 4 Change partnered with Bendega to plant 10 Rhizophora Mucronata trees in Loloan Simbar Segara on June 18, 2022. The project focused on coastal protection and conservation awareness.
• Individu Pak Nengah KarangasemminorStrategic or Co-development Partner · 1 January 2022Mr. Nengah from Karangasem purchased and planted 100 Rhizophora Mucronata mangrove seeds from Bendega on private land in Karangasem on January 22, 2022, contributing to individual mangrove restoration.
• PDI Perjuangan DenpasarminorStrategic or Co-development Partner · 1 January 2022PDI Perjuangan Denpasar partnered with Bendega to receive and plant 100 Cemara Laut and Ketapang Laut seedlings in Mertasari Beach on January 23, 2022. The project promoted mangrove conservation among political party members.
• Alumni IPDN BaliminorStrategic or Co-development Partner · 1 December 2021Alumni IPDN Bali collaborated with Bendega to plant 200 Rhizophora Mucronata and Apiculata trees in Mangrove Sesetan on December 24, 2021, with 6 people involved.
• PT. Jasa Marga Bali Tol (2021)minorStrategic or Co-development Partner · 1 December 2021PT. Jasa Marga Bali Tol partnered with Bendega to plant 2,000 Rhizophora Mucronata and Apiculata trees below Tol Bali Mandara roundabout on December 25, 2021, with 8 workers. This project supported G-20 environmental initiatives.
• Yayasan Anak Bangsa BisacoreStrategic or Co-development Partner · 1 November 2021Bendega is part of Yayasan Anak Bangsa Bisa's startup ecosystem at the Catalyst Changemaker Lab (CCL), which focuses on fishermen and mangroves. This incubator partnership provides mentorship, resources, and network access for Bendega's conservation and community development initiatives.
• Simbar Segara X PELINDOmajorStrategic or Co-development Partner · 1 November 2021Simbar Segara and PELINDO partnered with Bendega to plant 11,000 mangrove trees (Rhizophora Mucronata and Apiculata) in Simbar Segara. 45 local fishermen were mobilized to participate, combining coastal restoration with community employment.
• PT. PLN BaliminorStrategic or Co-development Partner · 1 November 2021PT. PLN Bali collaborated with Bendega on mangrove planting in Tuban Village on November 29, 2021, using four species (Cemara Udang, Nyamplung, Sawo Kecik, Bruguera Gymnhoriza). 7 people involved. Additional project planted 1,000 trees at Biaung Beach in June 2022.
• KUB Wana Sari Kertih X GojekminorStrategic or Co-development Partner · 1 November 2021KUB Wana Sari Kertih and Gojek collaborated with Bendega to plant 2,000 Rhizophora Mucronata trees in Kelurahan Kedonganan on November 29, 2021. 30 local fishermen provided manpower for the project.
• PT. Istaka KaryaminorStrategic or Co-development Partner · 1 November 2021PT. Istaka Karya partnered with Bendega to plant 3,600 Rhizophora Mucronata and Apiculata trees in front of Akame on November 30, 2021, with 8 workers. Mangroves provide coastal erosion prevention, marine habitat, and carbon storage.
• Travelearn IndonesiaminorStrategic or Co-development Partner · 1 November 2021Travelearn Indonesia, a sustainable tour agency, integrated mangrove planting with their tour package. 100 Rhizophora Mucronata trees were planted in Mangrove Sesetan on September 25, 2022, with educational components about mangroves for tour participants.
• PT. Indonesia PowercoreStrategic or Co-development Partner · 1 January 2021PT. Indonesia Power partnered with Bendega for mangrove planting behind their office location, with 204 trees planted. This partnership has extended for more than 3 years in ongoing mangrove planting and monitoring activities.
• PT. PertaminaminorStrategic or Co-development Partner · 1 January 2021PT. Pertamina collaborated with Bendega on multiple mangrove projects. Projects include Pulau Pudut (500 trees in 2021) and PT. Pertamina X Flipmas collaboration (150 trees in Pantai Kelan Badung, April 2019).
• PPN. PengambenganminorStrategic or Co-development Partner · 1 January 2021PPN Pengambengan collaborated with Bendega on a mangrove project in Pantai Masceti, Gianyar in 2021. 40 mangrove trees (10 Cemara and 30 Apiculata) were planted with 25 people involved.
• Yayasan Lindungi HutancoreStrategic or Co-development Partner · 1 January 2021Lindungi Hutan is identified as one of Bendega's key partners, with multiple collaborative projects from 2021 onwards. Lindungi Hutan has utilized Bendega's geo-tagging technology for tree monitoring.
• KUB Segara Guna Batu LumbangminorStrategic or Co-development Partner · 1 November 2020KUB Segara Guna Batu Lumbang partnered with Bendega to plant 2,000 Mucronata mangrove trees in Hutan Mangrove Pemogan on November 16, 2020, with 40 local community members involved.
• Padat Karya Mangrove KKPmajorStrategic or Co-development Partner · 1 November 2020Padat Karya Mangrove KKP (Ministry of Marine Affairs and Fisheries) partnered with Bendega for a large-scale planting of 35,000 Mucronata and Apiculata trees in Mangrove Jimbaran on November 10, 2020, with 65 workers. One of Bendega's largest projects.
• PT. Pertamina DPPU Ngurah Rai BaliminorStrategic or Co-development Partner · 1 September 2020PT. Pertamina DPPU Ngurah Rai Bali partnered with Bendega to plant 4,000 mangrove trees (Mucronata and Apiculata) in Pantai Kelan Badung on September 3, 2020, with 9 people involved.
• PT. PELINDOmajorStrategic or Co-development Partner · 1 January 2020PT. PELINDO collaborated with Bendega on a mangrove reforestation project in Hutan Akame, Badung. Bendega served as the main executor, planting 150,000 Rhizophora Mucronata trees with participation from 15 local fishermen. The project is one of the largest in Bendega's portfolio.
• Van OordminorStrategic or Co-development Partner · 1 January 2020Van Oord partnered with Bendega to plant 8,000 Sonneratia Alba mangrove trees in Hutan Akame. The project was completed on January 10, 2020 with a team of 15 people.
• Karang Taruna DenpasarminorStrategic or Co-development Partner · 1 September 2019Karang Taruna Denpasar collaborated with Bendega to plant 150 Mucronata trees in Dream Island Sanur Kauh on September 16, 2019, with 3 people. The project promoted environmental awareness among youth.
• PT. Pertamina X FlipmasminorStrategic or Co-development Partner · 1 April 2019Pertamina and Flipmas collaborated with Bendega on a mangrove planting project at Pantai Kelan Badung on April 12, 2019. 150 mangrove trees (Mucronata and Apiculata) were planted with 8 people and local community support.
• PT. Jasa Marga Bali TolcoreStrategic or Co-development Partner · 1 January 2019PT. Jasa Marga Bali Tol collaborated with Bendega on multiple mangrove greening projects around the Bali Mandara Toll road area, including projects for the G-20 environmental initiatives. Multiple planting projects were conducted from 2020-2021.
• KFC IndonesiaminorStrategic or Co-development Partner · 1 January 2019KFC Indonesia collaborated with Bendega on a mangrove conservation project at Pantai Kelan, Badung in 2019. The project planted 1,000 mangrove trees (Mucronata, Apiculata, Bruguera species) with 5 team members and local community involvement.
• 42BelowminorStrategic or Co-development Partner · 1 January 201942Below partnered with Bendega to plant 300 mangrove trees (Mucronata and Bruguera) in Jembatan Pulau Serangan in 2019, with 2 workers. The project aimed to conserve the mangrove ecosystem and protect the coast from erosion.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SeaTrees: Ocean ecosystem restoration organization focusing on mangrove, kelp, and coral restoration funded by consumer and corporate sponsors. Comparable seedling/plant pricing model and corporate ESG partnership structure.
• Tree-Nation: Online platform enabling individuals and companies to plant and adopt trees across global projects. Closely matches Bendega's seedling adoption pricing model (per-seedling transaction) and corporate partnership structure.
• Mangrove Action Project: International NGO dedicated to mangrove conservation and community-based restoration. Directly comparable to Bendega's mangrove restoration focus, community engagement, and advocacy-driven corporate partnerships.
• Lindungi Hutan: Indonesian environmental crowdfunding platform running mangrove and tree-planting campaigns. Functions as both a Bendega partner and a comparable direct competitor offering similar seedling adoption, geo-tagging, and corporate CSR mangrove programs.
• Restor: Swiss-based ecosystem restoration platform that connects restoration projects with funders and tracks outcomes via geo-data. Mirrors Bendega's geo-tagging verification technology and corporate-funded restoration angle at a global scale.
• Eden Reforestation Projects: Global reforestation NGO that plants trees through employment-based models in degraded regions. Highly comparable to Bendega's planting-services-plus-community-income model, with analogous corporate sponsorship and seedling adoption programs.

Broad incumbents

• WWF Indonesia: Large Indonesian branch of a global conservation organization with active mangrove and coastal ecosystem programs. Operates in the same conservation space with overlapping corporate and government partnerships but at materially larger scale and scope.

Emerging players

• Carbon Addons: Carbon offset platform partnering with Bendega for mangrove planting. Highly comparable as a smaller, emerging player bundling mangrove restoration with carbon credit sales to corporate buyers.
• Yagasu Foundation: Indonesian NGO focused on environmental conservation and community-based natural resource management in Aceh and Sumatra. Comparable on mangrove-adjacent ecosystem restoration and Indonesian community engagement model.
• Benihbaik.com: Indonesian social crowdfunding platform that has partnered with Bendega for mangrove planting campaigns. Comparable as an Indonesian fundraising-and-distribution intermediary enabling retail and corporate contributions to conservation projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bendega001
• Instagraminstagram.com/bendega.id
• LinkedInlinkedin.com/company/bendega

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENDEGA