Bend Yoga
- Company typePrivate
- Founded-
- HeadquartersHamilton, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Bend Yoga firmographics
Firmographics- Name
- Bend Yoga
- Legal name
- Bend Yoga
- Website
- https://bendyoga.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bend Yoga industry classification
Industry- Product category
- Boutique Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Cycling/Spin Classes (HSADABAE), Power Yoga & Athletic Yoga Conditioning (HSADACAG)
Keywords
Where Bend Yoga is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bend Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fitness Class Subscriptions: Monthly subscription offering unlimited access to all fitness classes including yoga, spin, HIIT, and barre. New clients can purchase an introductory first-month unlimited offer at $60 + HST. The studio also generates revenue from specialty services such as Thai massage and reiki appointments, which are priced separately and not included in class packages.
- Specialty Services: Additional revenue from Thai massage services and potentially reiki appointments. These appointments are offered separately from class packages and are available at additional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | First Month Unlimited - $60 + HST |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bend Yoga product offering
Product offeringCore offering
Bend Yoga is a multi-discipline fitness studio that sells group exercise classes—yoga, indoor cycling (Spin/Cyclone), HIIT, and Empower'd Barre—to local consumers in Hamilton, Ontario. Customers access classes through monthly unlimited subscriptions (e.g., a $60 + HST introductory first-month offer) and book sessions via the MindBody Online platform. The studio also offers separately priced Thai massage and reiki appointments as add-on wellness services.
Product overview
Bend Yoga operates as a multi-discipline fitness studio offering a unified class scheduling system. The core portfolio consists of five distinct class types: Yoga, Spin (including Cyclone branding), HIIT, Empower'd Barre, and Thai Massage services. Classes are accessible through the MindBody Online booking platform. The studio emphasizes personalized attention with member check-ins per class, and offers an introductory First Month Unlimited promotion for new clients at $60 + HST. The class offerings are organized into three categories: Studio (Yoga, Spin/Cyclone), Train (HIIT, Empower'd Barre, Thai Massage), with the studio's mission focused on helping members love fitness and yoga through accessible, supportive classes.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes Group yoga classes offered as a core fitness discipline at the Hamilton studio, designed for members seeking accessible, personalized yoga sessions. Classes are included in the unlimited monthly subscription.
- Spin (Indoor Cycling) Classes High-energy indoor cycling classes, including the branded Cyclone variant, providing cardiovascular workouts in a group setting. Included in the unlimited monthly subscription.
- HIIT Classes High-Intensity Interval Training classes offered as part of the Train program, providing strength and conditioning workouts that complement yoga and spin offerings. Included in the unlimited monthly subscription.
- Empower'd Barre Classes Barre-based group fitness classes combining ballet-inspired movements with strength training, offered under the Train program. Included in the unlimited monthly subscription.
- Thai Massage Thai massage appointments delivered by instructor Leanne as a separately priced specialty wellness service. Not included in class subscriptions or promotional offers. Priced at $50 + HST per 60-minute session.
Companies that use Bend Yoga
Customer profileSegments3 records
Ideal customer profiles3 records
Bend Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Bend Yoga partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Bend Yoga competitors and assessment
Company assessmentDirect peers
- Flywheel Sports: Boutique indoor cycling studio with class-pack and subscription pricing and strong community/tech positioning. Closely comparable in the spin/Cyclone offering and premium boutique studio model.
- Modo Yoga: Multi-location hot yoga and fitness studio brand with a strong community focus and unlimited monthly memberships. Closely comparable in subscription model, community positioning, and class-based offering.
- Y7 Studio: Boutique yoga and fitness studio offering classes on a class-pack and unlimited membership basis with strong community and lifestyle branding. Comparable in target customer, single-discipline-plus studio positioning, and recurring revenue model.
- CorePower Yoga: Large US-based yoga and fitness studio chain offering multi-modality classes (yoga, HIIT, barre) under subscription memberships. Highly comparable multi-discipline boutique model and target member (busy professionals seeking accessible, varied workouts).
Broad incumbents
- SoulCycle: Established boutique indoor cycling brand with a strong community-driven brand identity. Overlaps with Bend Yoga's spin/Cyclone offering and subscription/membership business model, though narrower in modality.
- Orangetheory Fitness: Large franchise fitness brand centered on HIIT interval training with subscription/membership access. Overlaps with Bend Yoga's HIIT and Train class offering and target customer of busy professionals.
- Barry's Bootcamp: Globally recognized boutique HIIT and fitness studio with subscription-based class access. Comparable in HIIT class offering and premium boutique positioning, with broader geographic scale.
Emerging players
- 9Round Fitness: Franchise-based boutique fitness brand offering kickboxing and HIIT-style group workouts on a recurring membership. Comparable in subscription-based boutique fitness model and the HIIT class type, though delivery model is circuit-based rather than scheduled group classes.
- Rumble Boxing: Boutique boxing- and HIIT-focused fitness studio with subscription class access and high-energy group training format. Comparable in the HIIT/Train offering and the young professional target customer.
Regional players
- Pure Yoga: Multi-location yoga and fitness studio with subscription class access and additional wellness services. Comparable in offering yoga plus complementary modalities (spin, barre, HIIT) under one membership, though primarily serving the Hong Kong/Asian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Bend Yoga social profiles
Digital presenceBend Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bend Yoga leadership team
Management profileNumber of profiles
Bend Yoga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bend Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bend Yoga
What does Bend Yoga do?
Bend Yoga is a multi-discipline fitness studio that sells group exercise classes—yoga, indoor cycling (Spin/Cyclone), HIIT, and Empower'd Barre—to local consumers in Hamilton, Ontario. Customers access classes through monthly unlimited subscriptions (e.g., a $60 + HST introductory first-month offer) and book sessions via the MindBody Online platform. The studio also offers separately priced Thai massage and reiki appointments as add-on wellness services.
Is Bend Yoga a public or private company?
Bend Yoga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bend Yoga founded?
Bend Yoga was founded in -1. It employs 1 to 10 people.
Where is Bend Yoga based?
Bend Yoga is headquartered in Hamilton, Canada, in the North America region.
How does Bend Yoga make money?
Two revenue lines are on record. Fitness Class Subscriptions are the primary driver. The others are specialty Services.
Who are Bend Yoga's main competitors?
Direct peers on record are Flywheel Sports, Modo Yoga, Y7 Studio and CorePower Yoga. Broad incumbents are SoulCycle, Orangetheory Fitness and Barry's Bootcamp. Emerging players are 9Round Fitness and Rumble Boxing. Pure Yoga is listed as a regional player.
Does Bend Yoga have an API?
No public API is recorded for Bend Yoga.
What industry is Bend Yoga in?
Bend Yoga's product category is Boutique Fitness Studio. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADABAE, Cycling/Spin Classes. Its NAICS code is 713940 and its SIC code is 7997.